Marketing Week
23 April 2009
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3 mobile launches major brand campaign
Wed, 29 Apr 2009
Mobile operator 3 is launching a new campaign to highlight the benefits of bringing the mobile internet to life on handsets, introducing the new strapline “Changing mobile forever".
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888.Ladies.com unveils bingo campaign
Thu, 23 Apr 2009
Campaign for womens bingo site is Grey Londons first execution for the online gaming brand since it was appointed in February
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A new MW for this new age of marketing
Thu, 23 Apr 2009
Welcome to the first edition of your new-look Marketing Week. This fresher design is aimed at bringing you more of the content and insight that you need from us and we'd love to hear your thoughts on it.
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A partnership to vouch for online success
Thu, 23 Apr 2009
The latest online price war has started, as companies scramble to get their web shops added to affiliate networks. To do so they need to provide discount vouchers for customers. By Joe Fernandez
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Absolute Radio expects Rajar gains
Tue, 28 Apr 2009
Absolute Radio is expecting to see audience gains in the second quarter and to have more listeners than its previous incarnation of Virgin Radio by the end of this year.
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Amazons low prices drive increased sales
Fri, 24 Apr 2009
US online retail giant Amazon has reported a net income rise of 24% in the three months to end of March to $177m (£121m), compared to last year.
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Apple posts record profits of over 800m
Thu, 23 Apr 2009
Apple sold 3.79m iPhones in the second quarter helping to boost its profits over the period to a record $1.21bn (£832m).
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ASA bans Iggy Pop Swiftcover ad
Wed, 29 Apr 2009
The Advertising Standards Authority has banned a Iggy Pop-fronted television campaign for Swiftcover.com because it misleadingly implies the rock star has insurance with the brand despite the insurer not offering cover to entertainers.
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ASA to step up scrutiny of ads with price claims
Wed, 29 Apr 2009
The Advertising Standards Authority is to make price comparison ads a priority this year due to concerns that the recession will lead to an increasing number of misleading claims.
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Asos.com to deliver higher than expected profits
Mon, 27 Apr 2009
Online fashion retailer Asos.com plans to add own-brand childrenswear in September and the launch of its ‘community’ site Asos Life is imminent, the buoyant brand revealed this morning (April 27).
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Aviva posts 5% sales rise in Q1
Mon, 27 Apr 2009
Aviva, the UKs biggest insurer, has seen a first quarter rise in worldwide sales of 5%, however life and pension sales in the UK fell by 12% to 2.5bn.
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Bauers Andria Vidler poached by EMI
Thu, 23 Apr 2009
Bauer Medias chief marketing officer Andria Vidler has been named president of EMI Music UK and Ireland.
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BBC and Commercial Radio unite on digital plan
Mon, 27 Apr 2009
The BBC and the commercial radio sector have formed a new partnership called The Radio Council designed to try to secure radio’s place in the digital age.
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BBC uses behavioural targeting across non-UK sites
Mon, 27 Apr 2009
BBC.com has begun to offer behavioural targeting across its global sites outside the UK.
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Behavioural targeting gets caught in snipers' crosswires
Thu, 23 Apr 2009
Will the Phorm-inspired Euro Commission case ruin behavioural targeting for everyone else?
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Blighty signs tourist board marketing partnerships
Thu, 23 Apr 2009
Blighty, the recently rebranded UKTV channel celebrating all things British, has signed marketing partnerships with VisitEngland and Northern Ireland Tourist Broad.
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Borders UK hires new marketing chief
Thu, 23 Apr 2009
High street book chain Borders UK has appointed Simon Moore to take over from Steph Little as its head of marketing, after Little’s decision to take a travelling career break.
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Brands and bands
Wed, 29 Apr 2009
The relationship between bands and brands used to be simple. The company paid some money, the popstars wore the clothes or applied the lipstick and everyone was happy. But with global music sales dropping 8% this year, according to the International Federation of the Phonographic Industry, artists ...
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Budget breakdown
Wed, 29 Apr 2009
The famous red briefcase took centre-stage last week as Chancellor Alistair Darling announced the Government’s 2009 budget, which aims to rescue the UK from the doom and gloom of the global recession.
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Building a brand rather than just launching a pill
Thu, 23 Apr 2009
GlaxoSmithKline launched its weight loss drug Alli earlier this week in Europe with a marketing spend of £8.5m in the UK alone. But since the treatment can have pretty dramatic and unfortunate side effects, the company is hoping its potential obesity-busting effects will appear alluring ...
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Burger King cautious over next quarter
Wed, 29 Apr 2009
Burger King, the US-based hamburger chain, has reported a 15% rise in net profit to $47m (£31.9m) in the first three months of the year.
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Car makers sign up for scrappage scheme
Fri, 24 Apr 2009
Leading car makers have shown support for the Governments car scrappage scheme announced in the Budget this week, with Ford and BMW already advertising models available under the plan.
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Carphone Warehouse recommences talks with Tiscali
Fri, 24 Apr 2009
Tiscali, the ailing internet service provider, has reportedly recommenced talks to sell off its UK business to Carphone Warehouse.
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'Change4Life at risk of failing' says public health expert
Wed, 29 Apr 2009
The Governments 75m campaign Change4Life will fail to stop rising levels of obesity unless it commits to a strategy to change long-term behaviour, the outgoing UK Public Health Association chairman Professor David Hunter has warned.
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Cobra Beer CEO quits in midst of companys sale
Mon, 27 Apr 2009
Cobra Beer chief executive, Adrian McKeon, has reportedly stepped down in the midst of a planned sale of the UK drinks company.
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COI shortlists agencies for vulnerable workers campaign
Thu, 23 Apr 2009
The COI has shortlisted three creative agencies to pitch for a new Government campaign to promote the rights of vulnerable workers.
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Consumers cut back on water brand consumption
Thu, 23 Apr 2009
Almost 65% of those who responded to MarketingWeek.co.uk’s poll last week have cut back on buying branded bottled water.
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De Beers recruits American Express marketer
Tue, 28 Apr 2009
De Beers Diamond Jewellers has appointed Rob Cheng at its new marketing director.
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'Dead rat' ad receives watchdog's approval
Thu, 23 Apr 2009
Pfizer's cinema campaign to highlight the dangers of buying prescription-only medicines over the internet has been cleared of both being likely to cause distress and of being offensive by the Advertising Standards Authority.
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Debenhams signals expansion plans despite sales dip
Thu, 23 Apr 2009
Department store chain Debenhams is to rapidly convert huge swathes of concession space to its own brand ranges, the retailer has announced after posting an 11% rise in profits for the six months to end of February.
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Digital radio future about choice not just DAB
Mon, 27 Apr 2009
Radio Reborn: Digital radios future is about offering consumers convenient access and compelling content and not just DAB, according to radio industry experts.
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Electoral Commission appoints Farm and Glue
Mon, 27 Apr 2009
The Electoral Commission has appointed Farm and Glue to develop an integrated campaign aimed at reminding people to sign up to the electoral register.Potential voters need to be on the electoral register by 19 May if they want to vote for the European Parliamentary and English local government ...
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Fiat frontrunner to acquire GM marques
Fri, 24 Apr 2009
Fiat and Canadian car parts company, Magna International, have emerged at the lead contenders to acquire a major stake in General Motors’s Vauxhall and Opel marques.
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Fundraising Institute hires campaigning chief
Tue, 28 Apr 2009
The Institute of Fundraising has hired former Computer Aid International chief executive Louise Richards as its policy and campaigns director.
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Giant tins to promote Whale Wars show in train stations
Thu, 23 Apr 2009
Discovery Channel is launching an integrated campaign to promote documentary series Whale Wars that includes installing giant tins of whale meat at key train stations.
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GM and Chrysler announce latest bail out bid
Tue, 28 Apr 2009
In the latest major shake up of the automotive industry, Daimler has reached a deal to relinquish its stake in Chrysler, while General Motors now plans to slash 21,000 jobs in the US and axe its Pontiac brand.
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Government unveils second phase of Change4Life TV campaign
Fri, 24 Apr 2009
The second instalment in the Governments 75m anti-obesity advertising drive Change4Life will hit television screens today.
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Grade steps down as executive chairman at ITV
Thu, 23 Apr 2009
Broadcaster ITV has begun its search for a new chief executive after it confirmed Michael Grade (pictured) will step down at the end of the year.
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Gyro merges with HSR and eyes further expansion
Wed, 29 Apr 2009
Gyro International has merged with US-based agency HSR and now has its eyes on further global expansion into Brazil, Russia, India and China.
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Happy Egg media brief handed to John Ayling
Fri, 24 Apr 2009
John Ayling & Associates has been appointed to handle media planning and buying for the 2.5 million launch of premium free-range egg brand The Happy Egg Company.
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HMV expands into cinemas
Mon, 27 Apr 2009
High street entertainment giant HMV is to start running cinemas following a deal with independent operator Curzon.
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HMV signs Orange deal as sales grow
Wed, 29 Apr 2009
HMV is continuing to diversify into new areas with an agreement with Orange to sell the mobile phone company’s products in its stores, a move which comes as the entertainment retailer reports further sales growth.
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Hubert awards Carat LoveIt! planning and buying work
Thu, 23 Apr 2009
Hubert Burda Media has appointed Carat to handle media for its first campaign for celeb weekly LoveIt! since buying the title from News International last December.
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IAB updates best practice guide for online video advertising
Wed, 29 Apr 2009
The Internet Advertising Bureau has updated its best practice guidelines for online video advertising in a bid to standardise usage of ad formats in the emerging sector.
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Independent launches 'New Good Life' guides
Thu, 23 Apr 2009
The Independent newspaper is launching a 10-booklet series designed to promote self-reliant living, inspired by British sitcom The Good Life.
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Innocent on the hunt for ad agency once more
Tue, 28 Apr 2009
Innocent Drinks has kicked off a review of its advertising account less than a year after deciding against appointing an agency in favour of its in-house team.
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Interpublic posts organic revenues down 5.6%
Tue, 28 Apr 2009
Interpublic group, parent company of Lowe, McCann Erickson, Draft FCB and FutureBrand, has reported a drop in organic revenues of 5.6% for the first quarter compared to the same period in 2008 while reported revenues fell 10.8% to $1.33 billion year-on-year.
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ISP launches consumer reassurance scheme
Tue, 28 Apr 2009
The Institute of Sales Promotion (ISP) is launching a consumer protection initiative in the form of the ISP Seal.
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ITV needs a change agent
Wed, 29 Apr 2009
It has been a bad few days for Michael Grade. His beloved team Charlton Athletic have been relegated to the third tier of English football. To make matters worse, Brentford will also be playing in League One next season and Grade will have plenty of opportunities ...
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ITV recruits Freeviews Rob Farmer as senior marketer
Mon, 27 Apr 2009
ITV has appointed Freeview director of marketing communications Rob Farmer as its new director of viewer marketing.
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Kiss removes display ads from home page
Thu, 23 Apr 2009
Kiss, the Bauer-owned radio station, has revamped its website as it removes display ads from its home page.
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Lessons to be learned from Glenn's vision at Birds Eye
Thu, 23 Apr 2009
Aidan Bocci takes a monthly look at how leading CEOs build brands and draws lessons that anyone can apply
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London 2012 pitch narrowed to two marketing groups
Fri, 24 Apr 2009
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Marketing director in place at Chessington theme park
Thu, 23 Apr 2009
Merlin Entertainments has appointed Jon Fish as the new marketing director for Chessington World of Adventures.
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Marketing recruitment to pick up in quarter two
Thu, 23 Apr 2009
Hiring activity within the marketing sector remained slow in the first quarter of 2009 but will pick up in the second quarter as new recruitment and marketing budgets are signed off, according to recruitment consultancy Robert Walters.
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McCann Erickson clinches 10m 'in kind' Olympic task
Wed, 29 Apr 2009
McCann Erickson has won the pitch for the London 2012 marketing assignment that requires the incumbent to sponsor the games by way of “value in kind”, worth 10m.
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Microsoft hit by first revenue drop in 23 years
Fri, 24 Apr 2009
Microsoft has revealed its first quarterly drop in revenue in 23 years, reporting a 6% fall during the first quarter of this year.
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Most banks fail on customer experience, study says
Fri, 24 Apr 2009
The majority of the UKs top high street banks fail to meet customers expectations on service, according to a study.
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Natural History Museum hunts agencies
Wed, 29 Apr 2009
The Natural History Museum in London is looking for two creative agencies to work on different remits.
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NMA demonstrates fast turnaround for press ads
Thu, 23 Apr 2009
The Newspaper Marketing Agency has today (April 23) launched ads aimed at highlighting the quick turn around capability of newspaper advertising.
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Ofcom warns Project Canvas could be subject to competition investigation
Fri, 24 Apr 2009
Ofcom has warned that Project Canvas, the joint venture IPTV proposal, could be subject to a competition investigation.
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Omnicom posts 21% drop in income
Mon, 27 Apr 2009
Marketing services parent company Omnicom, owner of the DDB, TBWA and BBDO networks, has seen net income drop by 21.2% to $164.5m (£112.2m) for the first quarter of 2009 year-on-year.
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Over 60% of Twitter users stop visiting the site after a month
Wed, 29 Apr 2009
Over 60% of users of microblogging service Twitter stop using the site after a month, according to research figures from Nielsen Online.
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Peugeot drafts in UK managing director
Fri, 24 Apr 2009
Peugeot has appointed Belgium and Luxembourg managing director, Jonathan Goodman, into the same role in the UK.
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Philips director of customer marketing departs
Thu, 23 Apr 2009
Philips senior director of customer marketing health and wellness, Justine Guest, is to leave the company next month.
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Philips signs second series of ad funded show
Fri, 24 Apr 2009
Philips Consumer Lifestyle has signed a deal to create a second series of its ad funded TV programme The Factory on Eurosport.
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Pizza Express launches two for one promotion
Thu, 23 Apr 2009
Pizza Express has launched a sales promotion in a bid to drive customers into its restaurants and increase sales of its salad dressing brand sold in supermarkets.
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Publicis Groupe posts 4.4% drop in revenues
Wed, 29 Apr 2009
Publicis Groupe, owner of Fallon, Saatchi & Saatchi and ZenithOptimedia, has posted a drop in organic revenues of 4.4% in its first quarter results, year-on-year.
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Radio industry needs to be bold, says Miron
Mon, 27 Apr 2009
Radio Reborn: The radio industry needs to be imaginative and more creative so it can continue to engage with listeners and advertisers as it enters a digital world, according to senior radio executives. Speaking at the Radio Reborn conference in London today (April 27), executives ...
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Search & Social Media 2009
Thu, 23 Apr 2009
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Search budgets to increase in drive for ROI
Thu, 23 Apr 2009
More than half of companies (55%) intend to increase natural search budgets and just under half (45%) will up paid search investment this year as they look for measurable ROI in difficult economic times.
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Shaun Bailey named DMA Agencies Council chair
Thu, 23 Apr 2009
The Direct Marketing Association has named Shaun Bailey, managing director of Jacob Bailey, as its new elected chair of the DMA Agencies Council.
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Sky to launch long-form ad service
Tue, 28 Apr 2009
Sky is launching an on-demand ad service that will allow viewers to watch long-form advertising.
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SpaceNK chief exec resigns
Fri, 24 Apr 2009
SpaceNK chief executive Judith Pilkington has left the luxury beauty retail chain.
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Starbucks debuts new rewards for card holders
Mon, 27 Apr 2009
Starbucks UK & Ireland has launched a new Rewards programme for new or existing Starbucks Card holders.
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Sunny D appoints M2M for relaunch
Tue, 28 Apr 2009
Gerber Juice Company has handed M2M the media account for its Sunny D juice brand without a pitch.
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Swine flu outbreak puts food and airline sectors on alert
Mon, 27 Apr 2009
The outbreak of swine flu in Mexico has hit airline and travel companies, with shares falling in British Airways and Carnival Group Cruises, and there is concern that the pork industry may also suffer.
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Telegraph topples The Sun from online top slot
Thu, 23 Apr 2009
The Telegraphs online website has leapfrogged the opposition to become the most visited national newspaper site in March while The Sun online has seen a dramatic fall in unique users, according to the latest abce results.
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The Rio Ferdinand brand will protect #5
Thu, 23 Apr 2009
The strength of the Rio Ferdinand brand will protect sports lifestyle digital magazine #5, which launches on Thursday, from the same fate as the folded free weekly print title Sport, according to publisher Made Up Media.
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The Secret Marketer
Thu, 23 Apr 2009
It’s time to introduce myself. I am the secret marketer. Each week, I’ll be telling you about the trials and tribulations of doing my job alongside a few impromptu thoughts about our industry. As I have no wish to be added to the ever growing statistics of unemployment out there, I won’t be telling you too much about the company I work for or the industry involved. But I’m pretty sure that you’re going to recognise plenty of the problems, situations and characters that I come across.
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Thinkbox takes its message to TV
Tue, 28 Apr 2009
Thinkbox, the marketing trade body for broadcasters, is to launch its first television campaign.
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T-Mobile to film second flash mob stunt
Wed, 29 Apr 2009
T-Mobile will tomorrow (April 30) launch the second instalment of its latest brand campaign, with a stunt to be staged at Trafalgar Square at 6pm.
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TNT Post and DMA agree environmental best practice
Thu, 23 Apr 2009
TNT Post and the Direct Marketing Association (DMA) have signed a "letter of understanding" that commits both parties to promoting environmental best practice in the direct mail sector.
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TUI UK recruits former Waitrose marketer
Wed, 29 Apr 2009
TUI UK, owner of Thomson and First Choice Holidays, has recruited former Waitrose marketing director Christian Cull to fill the new role of communications director.
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Umbro brings Fabio Capello on to its team
Mon, 27 Apr 2009
Umbro has signed up England manager Fabio Capello as a brand ambassador.
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Understanding consumers in the recession
Thu, 23 Apr 2009
For advertisers to survive the recession and start planning for when consumers regain the confidence to spend again, they need to understand people’s fears and priorities. Joe Fernandez explores insights from Arena BLM’s ‘Crunchonomics’ research
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VB in Ashes push
Thu, 23 Apr 2009
Fosters is to launch Australian lager brand VB in the UK supported by an Ashes related promotional campaign.
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Virgin Media appoints Spike for digital work
Tue, 28 Apr 2009
Virgin Media has appointed Spike as its digital creative agency and will also work with Saint to integrate digital elements into the company’s brand and advertising campaigns.
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Vodafone trials personalised portal home page
Mon, 27 Apr 2009
Vodafone is trialling personalisation of its portal home page as it looks to allow subscribers from all networks to access cross-platform content.
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Volvo restructures marketing budget to focus on digital
Wed, 29 Apr 2009
Volvo has restructured its marketing budget to focus more on natural search and social media in a bid to reinforce its ‘Life is better lived together’ brand positioning.
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Watchdog bans Morrisons ads over misleading claim
Wed, 29 Apr 2009
Supermarket Morrisons has been banned from airing its television ads featuring Denise Van Outen (pictured) using the current voice-over following complaints by rival supermarkets that the campaign contains misleading claims.
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WeightWatchers pork supplier denies swine flu links
Wed, 29 Apr 2009
The multinational meat processing company which produces WeightWatchers branded pork products in the UK has rebutted claims its Mexican pig farm may be the source of the global swine flu outbreak.
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WPP warns on 2009 revenue after 5.8% drop
Tue, 28 Apr 2009
WPP, owner of JWT, Ogilvy & Mather Worldwide, Mindshare and MediaCom, says like for like revenues fell almost 6% in the first quarter and that it does not expect to see any recovery until next year.
