Marketing Week
23 August 2007
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£1m campaign for Lotus Olbas cold relief tissues launch
Fri, 24 Aug 2007
Lotus Tissues is launching a co-branded vapour-releasing tissue with cold relief brand Olbas Oil. The new range will be launched next month in pocket-size and six-pack formats.
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35m gamble pays marketing dividend for Camelot
Thu, 23 Aug 2007
£35m gamble pays marketing dividend for Camelot
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Ad-funded mobile network hunts UK head of marketing
Thu, 23 Aug 2007
Blyk, Europe's first advertiser-funded mobile phone network, is looking for a UK managing director. It is thought the brand has held talks with several senior marketers about the role.
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American Idol presenter to host Capital radio show
Tue, 28 Aug 2007
GCap Media has signed American Idol presenter Ryan Seacrest to host a new entertainment show that will run across London flagship station Capital 95.8 and its 42 local stations. The group has also signed a deal with E! Entertainment Television, which will produce two entertainment news round-ups for the show.
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ASA permits hard-hitting Madeleine McCann ads
Thu, 23 Aug 2007
Hard-hitting ads highlighting the plight of missing Madeleine McCann and for children's charity Barnardo's have escaped censure by the Advertising Standards Authority (ASA).
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Asda to take on Unilever with eco detergent range
Thu, 23 Aug 2007
Asda is gearing up to take on the major brands in laundry with the launch of an eco-friendly concentrated detergent called Tiny But Tough. The range will be introduced in store on August 27.
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BBDO bags 100m Mercedes Euro ads
Wed, 29 Aug 2007
Mercedes Car Group is set to consolidate its 100m pan-European advertising account into BBDO, ending months of speculation about its relationship with UK independent Shop.
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BlowUp Media to wrap M4 Alfa Laval building with ad screen
Thu, 23 Aug 2007
BlowUP Media is planning to wrap the derelict Alfa Laval building on the M4 with an art deco shroud and a giant poster after winning consent from planning chiefs. Korean consumer electronics giant Samsung will be the first advertiser to use the site.
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Boris and the politically incorrect brand
Fri, 24 Aug 2007
You may promote explicit violence indeed video games companies have built an industry out of it; squalid sex is all right, too what would the tabloids be without it? Theres nothing wrong with reckless gambling, either, as the largely unchallenged ads from spread-betting organisations amply demonstrate. But one thing no brand manager ever, ever dabbles with is the R-vice, racism. It stands to reason, doesnt it? If you want a future.
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Clog brand launches "resin" clothing line
Wed, 29 Aug 2007
Fashion footwear brand Crocs is launching a line of clothing for men and children in October. The clothes will be made from a form of the resin material used in its brightly coloured clogs.
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Co-op to target ethical shoppers with charity-linked water brand
Thu, 23 Aug 2007
High street food retailer the Co-op is ditching its range of own-label mineral waters and launching a new ethical range to tap into growing consumer demand for such products. It claims to be the first UK supermarket to launch an ethical water brand.
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DCMS issues Gambling Act clarification
Tue, 28 Aug 2007
The Department of Culture, Media and Sport has moved to clarify the new Gambling Act 2005 for betting and gaming operators ahead of its introduction on September 1 with the launch of a "fact pack".
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EMAP plans updated study to research radio consumption
Thu, 23 Aug 2007
EMAP Radio is planning to update the landmark Ironing Board Study, which looked at radio listening behaviour, with a modern-day version called The Keyboard Study.
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Ever decreasing circulations
Thu, 23 Aug 2007
As magazines across all sectors suffer from falling circulation figures, many find the solution is to increase internet readership and use promotions or price cuts to boost sales, says Sonoo Singh
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Evian to run detox ads on key New Year return date
Thu, 23 Aug 2007
Danone Waters will target white-collar workers with a poster, radio and underground campaign as part of a £1.5m push for Evian.
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Ferrero aims for young women with £5m Kinder Bueno ad campaign
Thu, 23 Aug 2007
Ferrero is encouraging consumers to enjoy ‘a little bit of what they fancy’ in a new £5m campaign to support Kinder Bueno. The ad will break on September 3.
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Former Abbey marketer takes leading role at Threadneedle
Fri, 24 Aug 2007
Threadneedle Investments, the American Express-owned asset management company, has appointed a former Abbey National marketer as it new marketing director.
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Freesheets to face Westminster marketing restrictions and recycling agreement
Thu, 23 Aug 2007
Associated Newspapers and News International are expected to face rigorous marketing restrictions as part of their agreement with Westminster City Council to tackle the increased rubbish from the afternoon freesheets.
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Freeview and Mediaedge set to finalise media deal
Wed, 29 Aug 2007
Freeview is understood to be in final negotiations with Mediaedge:cia over its media planning and buying account.
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Gap replaces Cook with former Timberland director
Fri, 24 Aug 2007
Gap has appointed former Timberland director Michael Stanier as vice-president and managing director for UK retail and European franchise operations. He replaces Barbara Cook who has been promoted to senior vice-president for stores and operations at Gap North America.
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Geek Squad hires marketing chief
Thu, 23 Aug 2007
The Geek Squad, the technology troubleshooting service backed by the Carphone Warehouse, has appointed Will Lever as its first UK marketing director.
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Global role for senior Land Rover marketer
Thu, 23 Aug 2007
Land Rover has handed product marketing director Colin Green overall control of global marketing as part of a restructure aimed at pushing the Ford-owned marque's green credentials.
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Habitat launches "vodcasts" to tell design stories
Wed, 29 Aug 2007
Habitat, the high street furnishing retailer, is telling the stories behind its products in a series of "vodcasts" to support its autumn/winter collection. The five videos will feature the designers, their inspiration and the process that made the product.
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Hearing aid giant Amplifon gives 7m brief to Saatchi
Thu, 23 Aug 2007
Saatchi & Saatchi has been appointed to handle the 7m advertising account for Amplifon, one of the world’s largest distributors of hearing aids.
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Holiday Taxis names first sales and marketing director
Tue, 28 Aug 2007
Holiday Taxis has appointed Russell Parr as its first sales and marketing director as part of a move to boost its senior team. He will report to chief executive Paul Stanyer and be responsible for promoting the brand in the UK.
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How Dan Douglass got ahead
Thu, 23 Aug 2007
My very first job in life was as the Assistant to the Circulation and Distribution Manager of the Transport & General Workers Union Journal The Record. The bad thing? The job endless stuffing of envelopes and label sticking. The good thing? The cheese, tomato and pickle sarnies from the caf?n the corner of Smith Square.
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How Darren Richardson got ahead
Thu, 23 Aug 2007
I always knew I wanted to work in graphic design. It was during my degree that I discovered my love for identity and its importance in the world of design. Ive always been very interested in the identities created by Paul Rand, such as Olivetti and IBM, and the work of Saul Bass who created iconic badges for brands that have lasted many years.
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How explosive is the Nitro mix?
Wed, 29 Aug 2007
Independent micro-network Nitro has beaten McCann Erickson to win the pan-European launch business for Unilever's "healthy" ice cream brand Frusi (MW last week). It is not the first time the London arm of Nitro, owned by "maverick" Australian Chris Clarke, ...
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How to maximise staff potential
Thu, 23 Aug 2007
Optimising a marketing team's performance can be the difference between an organisation's success or failure. Ian Whiteling explores the training and development opportunities on offer
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Infiniti starts agency talks ahead of 40m Euro launch
Thu, 23 Aug 2007
Infiniti, Nissan's luxury marque, is talking to agencies about its 40m pan-European advertising and media planning, and buying accounts ahead of its launch in Europe next year.
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Intel to revive 'Intel inside' marketing ploy
Thu, 23 Aug 2007
Intel has ditched its "Multiply" advertising strategy just a year after it was launched in favour of a return to its Intel Inside strapline.
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Is Hytner weary of all the razzmatazz?
Thu, 23 Aug 2007
The surprise - well, one surprise - about Jim Hytner quitting as Barclays' marketing director was not so much that he left, but that he took so long in doing so.
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Jaguar and Land Rover sell-off delayed by stock market troubles
Thu, 23 Aug 2007
Ford's sale of its Jaguar and Land Rover marques looks to have been delayed by the ongoing stock market troubles. The US car giant says no announcement will be made about the brands until the end of the year or early 2008.
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John Ayling wins Tio Pepe Dining Club media account
Thu, 23 Aug 2007
John Ayling & Associates has been appointed to handle the media planning and buying for the launch of the Tio Pepe Midweek Dining Club.
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Land Rover changes gear for climate challenge
Thu, 23 Aug 2007
Land Rover changes gear for climate challenge
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Living launches cross-media campaign for its latest US TV import
Tue, 28 Aug 2007
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Mail newspapers debut at number two in online papers audit
Thu, 23 Aug 2007
The Daily Mail and The Mail On Sunday have become the second most read online newspapers with nearly 12 million users. The paper, making its online audit debut, beat The Sun Online, The Times Online and The Telegraph to take the second spot behind Guardian Unlimited.
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Mattel under fire for not running recall ad campaign
Thu, 23 Aug 2007
US toy brand Mattel is under fire for its "inconsistent" reaction to its toy recall crisis. The criticism comes as the toy company launches a major PR campaign in the US to reinforce its commitment to child safety, yet the brand has failed to act in the UK.
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Media Corporation agrees £3.62m Casino.co.uk sale with Gaming Portals
Thu, 23 Aug 2007
Media Corporation, the advertising and publishing company, has sold Casino.co.uk and its related portal assets to Gaming Portals for £3.62m. The company sold the business in order to concentrate on developing its gaming portal, Gambling.com.
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Mother wins Fox’s Biscuits £5m ad account
Thu, 23 Aug 2007
Fox’s Biscuits, the Northern Foods-owned brand, has appointed Mother to handle its £5m advertising account after a three-way pitch against WCRS and Hurrell and Dawson. Incumbent Propaganda did not repitch for the business.
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New campaign - 1001 employs monkey to promote stain remover
Thu, 23 Aug 2007
1001 employs monkey to promote stain remover
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News of the World Sunday supplement scrapped by NI
Thu, 23 Aug 2007
News International is understood to be scrapping the News of the World's long-standing Sunday magazine in favour of a more upmarket title that will compete with the celebrity weeklies.
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Nokia takes on Apple with online music store
Wed, 29 Aug 2007
Nokia is taking on Apple's iTunes with the launch of its own online music store. The Finnish handset giant has also unveiled a new handset to rival the forthcoming iPhone.
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Nokia widens N-Gage games roster with Vivendi Games deal
Tue, 28 Aug 2007
Nokia has signed a deal with games publisher Vivendi Games to make the Crash Bandicoot series available on its revamped N-Gage gaming platform. N-Gage is expected to launch across a range of Nokia phones in the next two months.
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Ofcom research reveals over-65’s internet boom
Thu, 23 Aug 2007
Pensioners are spending more time online than any other group of users according to research from broadcaster watchdog Ofcom. The UK Communications Market Report, released today (August 23) found that over-50s now account for 30% of all time spend online.
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Open Soho wins stem cell ad work
Thu, 23 Aug 2007
Smart Cells, the stem cell storage company, has app-ointed Open Soho to handle its advertising account. The agency is working on a controversial campaign featuring a baby in its mother's womb talking to the camera.
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P&G makes Gillette merger work
Wed, 29 Aug 2007
It is said that four out of five mergers do not work out and that the bigger the deal the more likely it is to fail. But Gillette’s $54bn (£27bn) sale to Procter & Gamble (P&G) in 2005 might just be the deal to disprove that theory. It is the largest consumer ...
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PartyGaming sees profit dip after US law change
Wed, 29 Aug 2007
PartyGaming, the online gaming company, has seen a massive drop in half-year profits after being forced to end trading in the US. A change in US law last October effectively made it illegal to operate online gambling.
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PayWave card to launch in London
Thu, 23 Aug 2007
Visa Europe is dropping its "Love every day" strapline in a heavyweight outdoor campaign to launch its contactless PayWave card.
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Personal touch worth the price
Thu, 23 Aug 2007
It is a fallacy to assume most of us use the internet to book a holiday or choose a destination and provider. The majority of British travellers still value speaking to a person - even if it costs more
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Pub football fight hit by High Court delay
Fri, 24 Aug 2007
A ruling on whether the FA Premier League can prosecute pub landlords for using foreign satellite systems to screen Premier League games has been delayed at the High Court.
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Quiet Storm lands Kerry Foods accounts
Fri, 24 Aug 2007
Quiet Storm has landed the advertising accounts for the Richmond brand range, Porkinson Sausages and Mr Brains Faggots without a pitch following owner Kerry Foods' split from McCann Erickson earlier this month. Kerry Foods will hold a pitch through the AAR for its Wall's sausages range, which was also previously handled ...
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Radio ratings success boosts beleaguered EMAP
Thu, 23 Aug 2007
Radio ratings success boosts beleaguered EMAP
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Ryanair bids to reverse Brussels ad ban
Fri, 24 Aug 2007
Ryanair has called on the Advertising Standards Authority to overturn its "factually false" ruling on the airline's claim that it is faster and cheaper than Eurostar's train service from London Stanstead to Brussels Charleroi.
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Tesco and Coca-Cola sign exclusive deal with The X Factor
Wed, 29 Aug 2007
Tesco and Coca-Cola have signed a promotional deal with Saturday night talent show, The X Factor. A competition will offer Tesco customers the chance to win VIP trips to the live shows and finale and tickets to the live tour in 2008.
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The Children's Society sets up Iggy Pop fundraising drive
Thu, 23 Aug 2007
The Children's Society is offering gig-goers the chance to meet the "godfather of punk" Iggy Pop as part of a fundraising initiative at Rock the House in Leeds next week.
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There's more to brands than can be said in a snappy, daft answer
Thu, 23 Aug 2007
Ex-Coke chief Douglas Daft is plagued by questions about brands, not only what they are but also what role they play in out-of-control consumerism
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'Tis the season that never ends
Thu, 23 Aug 2007
If you get annoyed by Christmas decorations appearing in late summer it's probably best that you don't organise your company's Christmas party - that can be a job for January. By Martin Croft
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Unilever plans raft of global functional foods launches
Wed, 29 Aug 2007
Unilever Foods is gearing up for a major push into functional foods with the launch of several new global brands over the next year. This follows a review of its 20,000 products to improve existing recipes and spot gaps in its portfolio.
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Upmarket marques face threat from new Jaguar
Wed, 29 Aug 2007
Jaguar's S-Type replacement, the XF, poses a serious threat to rival marques BMW, Audi and Mercedes-Benz, according to motoring experts. The new premium saloon will be unveiled at the Frankfurt International Motor Show next month and goes on sale in the UK next year.
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US discount chain Target opens Selfridges talks
Fri, 24 Aug 2007
Target, the affordable US retail and grocery chain, is understood to be in talks with upmarket department store Selfridges to open its first non-US outlet. It is believed to be planning to open a "pop up" temporary store in Selfridges to coincide with London Fashion Week next month.
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Victor Chandler agrees TV sponsorship deal with Racing UK
Fri, 24 Aug 2007
Gaming company Victor Chandler has signed a six-figure deal with specialist horse racing channel, Racing UK, to sponsor its coverage of the Grand National and 11 other big race meetings.
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Virgin offers viewers free Setanta trial
Wed, 29 Aug 2007
Virgin Media is continuing its assault against BSkyB by offering its TV customers free access to the Setanta Sports channels over the weekend. The cable company believes the clash between Manchester United and Sunderland will be a draw for customers.
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VisitBritain pushes ‘Made for summer’ English countryside
Thu, 23 Aug 2007
VisitBritain is encouraging people to visit the English countryside by claiming it is "Made for Summer". The press campaign aims to combat the negative publicity surrounding security alerts, foot and mouth disease, flooding and bad weather.
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What virals can do to your brand
Wed, 29 Aug 2007
The Conservative Party has become the latest organisation forced to denounce an online viral campaign put out in its name (MW last week). Controversial agency Asa Bailey has created a viral - voteforchange.com - hosted on a YouTube profile called SexyBritain. Asa Bailey, founder of ...
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Whitbread to review its media planning and buying
Thu, 23 Aug 2007
Whitbread is reviewing its £12m media planning and buying business ahead of the £9m rebrand of its Premier Travel Inn hotel chain. The review comes just two years after it appointed Starcom to handle its consolidated account.
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Wyke Farms call for dairy price rise to stop UK cheese shortage
Thu, 23 Aug 2007
Wyke Farms, the UK’s largest independent milk processor and cheese producer, has called for UK retailers to increase dairy prices to avoid a cheese shortage. The farm claims that without the increases milk will be lost to the export market causing a shortage for cheese makers.
