Marketing Week
23 February 2006

  • A brave new world of creative opportunity for print advertisers

    Thu, 23 Feb 2006

    Traditional print advertising no longer meets the needs of the on-demand economy - brand and media owners must wake up to the opportunities provided by brand-integrated editorial feature content. By James Hayr

  • A label does not an ethical angel make

    Thu, 23 Feb 2006

    The Co-operative movement has an enviable record of pioneering business standards and trends. Unfortunately, its imitators are usually the ones who have successfully cashed in. A good case in point is the modern supermarket. As a national force, the Co-op with its "divvie" was the one to beat in the early 1960s; and beat it Sainsbury's then Tesco eventually did. Today, the Co-op has a miserly 5% of the grocery retail market.

  • Attempt to prevent O2 and Orange targeting children

    Thu, 23 Feb 2006

    MPs and consumer groups have called for legislation to prevent O2 and Orange from introducing services targeting children. Orange is considering introducing Zap Zone, while O2 is in talks with Walt Disney about the launch of a branded children's service.

  • Avis Europe marketing teams face redundancy

    Thu, 23 Feb 2006

    Avis' UK and European marketing teams are facing redundancies after the car hire giant announced it is axing 130 jobs to cut costs.

  • BA plans £100m spend on ClubWorld relaunch

    Thu, 23 Feb 2006

    British Airways is to invest £100m in relaunching its up-market BA ClubWorld.

  • BAA 'sandwich board' deal nets Motorola as first client

    Thu, 23 Feb 2006

    Motorola has signed up as the first client to take advantage of "wearable media" company Adwalker's deal with airport operator BAA.

  • Barcelona rejects betting site for shirt sponsorship

    Thu, 23 Feb 2006

    FC Barcelona has decided against signing online gambling company betandwin as its first shirt sponsor, according to sources close to the negotiations.

  • Beyond the familiar lines

    Thu, 23 Feb 2006

    The excitement generated by new markets such as the men's weeklies and glossy real-lifers is dying down and the industry is again stagnating. Is there promise of growth in new media? asks Sonoo Singh

  • BMB takes £7m Carling from Leith Agency

    Thu, 23 Feb 2006

    Beattie McGuinness Bungay (BMB) has won the £7m Carling business following a pitch against Vallance Carruthers Coleman Priest, Euro RSCG and the incumbent, the Leith Agency.

  • Board game gets mobile makeover

    Thu, 23 Feb 2006

    Iconic 1970s board game Mastermind is being relaunched as a mobile phone game.

  • Board with your IT server? Try this on for a size surprise

    Thu, 23 Feb 2006

    Regular readers of the Diary may remember the story a couple of weeks ago about the Advertising Trumps card game.

  • Bold extension to take on mites

    Thu, 23 Feb 2006

    Procter & Gamble is extending its Bold brand into the household bedding sector with the launch of "Wash Me Fresh" pillows, duvets and mattress protectors.

  • British Market Research Association

    Thu, 23 Feb 2006

    The British Market Research Association has finally voted in favour of proposals to integrate its services into the Market Research Society, with effect from April, following protracted negotiations between both parties.

  • British mothers gain influence as word of mouth marketers

    Thu, 23 Feb 2006

    Procter & Gamble says its research shows British mothers are gaining influence as word of mouth marketers.

  • BT rolls out Identity Protection

    Thu, 23 Feb 2006

    BT is rolling out Identity Protection, an insurance product which covers victims of identity fraud for up to &£50,000 towards the cost of restoring their identity. The service marks the company's first move into financial services.

  • Cadbury Schweppes appoints Sanjiv Ahuja

    Thu, 23 Feb 2006

    Cadbury Schweppes has appointed Orange chief executive officer Sanjiv Ahuja to its board as a non-executive director.

  • Carlsberg to be founding partner of the new Wembley Stadium

    Thu, 23 Feb 2006

    Carlsberg has announced it will be a founding partner of the new Wembley Stadium. The brand is already the official beer of the England team and a sponsor of the FA Cup.

  • Cracking open the jewel

    Thu, 23 Feb 2006

    Major Western retailers and brand owners are champing at the bit to gain a foothold in India, but a combination of political opposition, lack of infrastructure and strong cultural influences mean the country is not quite as welcoming to these interests as China. By David Benady

  • Disaronno ad slammed for sexual slant

    Thu, 23 Feb 2006

    The Advertising Standards Authority (ASA) has criticised First Drinks Brands (FDB) over a cinema campaign which connected its Disaronno liqueur brand with seduction.

  • Draft London appoints Ian Cruickshank

    Thu, 23 Feb 2006

    Draft London has appointed Ian Cruickshank as client services director.

  • Duracell's World Cup bunny goes on and... off

    Thu, 23 Feb 2006

    With the World Cup fast approaching, the Diary is looking forward to the glittering array of promotions that accompany the event - and, of course, the football.

  • EDF Energy to run a series of full-page national and regional press ads

    Thu, 23 Feb 2006

    EDF Energy is to run a series of full-page national and regional press ads that will claim British Gas dual fuel customers could end up paying &£140 more than with EDF Energy. The campaign, which breaks today (Wednesday), will run until early March.

  • Ex-WPP digital chief to head streaming video company

    Thu, 23 Feb 2006

    Richard Collins, formerly global chief executive of WPP's search marketing agency, mSearch, and UK chief executive of its digital media agency, mOne, has joined streaming video company Vividas as group chief executive.

  • Finding a line always did get right up my nose

    Thu, 23 Feb 2006

    The Diary never makes cheap gags about the ad industry and its relationship with white lines.

  • Flextech to launch men's entertainment channel

    Thu, 23 Feb 2006

    Flextech is believed to be launching a men's entertainment channel, called Player, aimed at 16- to 34-year-olds. It will sit along side the relaunched Bravo channel, aimed at a broader 16- to 44- year-old male market, but Player aims to show edgier content.

  • Food industry needs a handle on labelling

    Thu, 23 Feb 2006

    It would appear that hardly a day goes by without some regulator or commentator having a pop at the food industry, largely on the grounds of safeguarding the nation's health. For the most part, the food sector has chosen to react to each accusation as it surfaces on an entirely ad hoc basis.

  • Food industry on collision course with FSA

    Thu, 23 Feb 2006

    A bitter row is brewing between major food manufacturers and the Food Standards Agency (FSA) over how best to provide consumers with the information they crave.

  • Four in ten women's weekly readers 'buy no other title'

    Thu, 23 Feb 2006

    Research from Dunnhumby reveals that 39% of women's weeklies buyers do not purchase any other type of magazine.

  • Fox International hunts for an agency to revamp FX channel

    Thu, 23 Feb 2006

    Fox International Channels (UK) has invited agencies to pitch for a project to revamp digital channel FX. The pitch follows an overhaul of FX's marketing team as the channel looks to exploit new media platforms and tie its on- and off-air activity together.

  • Global licence to develop PC and console games for Transformers brand

    Thu, 23 Feb 2006

    Hasbro, the toy maker, has handed video games publisher Activision the global licence (except in Japan) to develop PC and console games for its Transformers brand.

  • Grey nets £50m Morgan Stanley

    Thu, 23 Feb 2006

    Morgan Stanley's UK consumer banking group has appointed Grey London to handle its &£50m through-the-line advertising business, with a brief to "reignite the Goldfish brand".

  • Guinness unveils 'perfect pint' to reverse poor sales

    Thu, 23 Feb 2006

    Guinness Draught in cans is set to undergo its most radical product innovation since 1989, when it launched the famous widget cans. Called Guinness Surger, the new innovation, backed initially by a &£2.5m marketing spend, promises to deliver a perfect pint in the home.

  • Guy Longworth to leave Marlow Foods

    Thu, 23 Feb 2006

    Marlow Foods, owner of meat-free brand Quorn, has announced that marketing director Guy Longworth is leaving the company as he is emigrating to the US with his family. Premier Foods, the owner of Marlow, is currently reviewing the structure of the marketing team at Quorn.

  • Helping them help themselves

    Thu, 23 Feb 2006

    Marketing to young people in education is difficult and controversial, and the consumers can be cynical and fickle, but vouchers and coupons are powerful tools if used wisely. By Richard West

  • Increasing the crop

    Thu, 23 Feb 2006

    Brand awareness of Weetabix is in good form, but the cereal's focus on its 'healthy' credentials could be limiting its sales potential, says Nathalie Kilby

  • Inspiring the ambassadors

    Thu, 23 Feb 2006

    Field marketing agencies and their clients know that the calibre of promotions staff is crucial to the success of their campaigns, so they must choose and train them carefully. By Steve Hemsley

  • Investing with the heart

    Thu, 23 Feb 2006

    As ethical concerns rise on the consumer agenda, more banks and financial services providers are launching products in this sector. But is this anything other than a cynical ploy aimed at cashing in on a growing trend, and what does 'ethical' actually mean? asks Catherine Turner

  • Is creative drive enough to keep W&K ahead?

    Thu, 23 Feb 2006

    London's creative community will always toast a great advertising idea that translates into a series of award-winning campaigns, and Wieden & Kennedy has enjoyed its fair share of toasts recently.

  • Isobel creates its first work for Harrods

    Thu, 23 Feb 2006

    Isobel has created its first work for luxury department store Harrods.

  • It's unfair to compare Cescau to Wilhelm II

    Thu, 23 Feb 2006

    As a keen student of history and erstwhile Unilever executive who has worked for Patrick Cescau, I was somewhat puzzled by last week's Marketing Week front page cartoon.

  • Jaguar axes UK marketing chief role in restructure

    Thu, 23 Feb 2006

    Jaguar, the beleaguered luxury car maker, has axed its UK marketing director role as part of a management restructure.

  • JAKKS signs Rocky global licensing deal

    Thu, 23 Feb 2006

    The US series of Rocky films, starring Sylvster Stallone, is to be made into a range of toys and merchandise.

  • Jamster appoints Tobias Brinkhorst

    Thu, 23 Feb 2006

    Jamster, the company behind the Crazy Frog ringtone, has appointed former Siemens and Vodafone consultant Tobias Brinkhorst as director of marketing for the UK, Ireland and Australia.

  • John Lewis in Carphone Warehouse tie-up

    Thu, 23 Feb 2006

    Carphone Warehouse has teamed up with John Lewis to offer mobile phones at the department store.

  • Learn to expect the unexpected from research

    Thu, 23 Feb 2006

    I read with interest Martin Croft's article about the allegedly fabricated Nestlé research (MW February 9). The intricacies of the Nestlé case are not for me to comment on, but it raises an interesting point about the frequent use - or rather misuse - of research as a marketing tool.

  • Loewy to handle marketing for the Rugby Store

    Thu, 23 Feb 2006

    Loewy has been appointed to handle the integrated marketing business for the Rugby Store, the Rugby Football Union's retail division, following a four-way pitch.

  • Malta hunts agency for branding work

    Thu, 23 Feb 2006

    The Malta Tourist Authority is seeking a European agency to build a â¬5m (&£3.4m) campaign around its branding strategy.

  • Manchester Airports Group looks to outsource advertising

    Thu, 23 Feb 2006

    Manchester Airports Group is understood to be looking to outsource advertising at some of its four airports. The group comprises Manchester International Airport, Nottingham, East Midlands and Humberside. The advertising is currently handled in-house.

  • 'Marketers must adapt to consumer-controlled media'

    Thu, 23 Feb 2006

    Marketers have to adapt to a "brave new world" where the balance of power has shifted in favour of consumers, who will be increasingly using technology - in particular mobile handsets - to control and comment on the media they consume, according to a new study from OgilvyOne.

  • Marketing director joins the board at Carlsberg UK

    Thu, 23 Feb 2006

    Brewer Carlsberg UK has promoted brands director Darran Britton to the board as marketing director. He reports directly to chief executive Doug Clydesdale.

  • Meadowhall to retain Poulters for new approach

    Thu, 23 Feb 2006

    Poulters, the Leeds-based integrated agency, has held on to the £1m account for Sheffield Meadowhall shopping centre.

  • Mills denies lack of funding for athletes will damage Games

    Thu, 23 Feb 2006

    Sir Keith Mills, chief executive of London Olympics 2012, has denied that the current lack of funding for aspiring athletes will damage the event's brand.

  • Mobile Media appointed by the Greater London Authority

    Thu, 23 Feb 2006

    Mobile Media has been appointed by the Greater London Authority to run a Keep Warm campaign on its ad-vans and bikes.The drive is to warn the over-65s about hypothermia.

  • Mobile operators prepare for WiFi challenge

    Thu, 23 Feb 2006

    The mobile phone industry is constantly searching for the next big thing - and every year, when sector experts gather at the 3GSM World Congress, they claim to have found it.

  • Nestlé has asked us to point out...

    Thu, 23 Feb 2006

    Nestlé has asked us to point out that Dr Chandra's 1989 study on hypoallergenic infant formula is not pivotal to Nestlé's own claims in that area, which are based on wider scientific findings (Nestlé in fresh baby milk row over research fraud, MW February 9). We were unable to use a response from Nestlé at press time, for which we apologise.

  • New Campaign - Powergen

    Thu, 23 Feb 2006

    Powergen is promoting green energy by rolling out a poster campaign on billboards featuring mini-wind turbines.

  • New Campaign - Toyota RAV4

    Thu, 23 Feb 2006

    Saatchi & Saatchi has created a pan-European advertising campaign for the launch of the new Toyota RAV4.

  • New M&S suit will stay in shape after washing

    Thu, 23 Feb 2006

    Marks & Spencer and Siemens are teaming up to promote what is claimed to be the UK's first "wash-and-tumble" suit.

  • O2 to sponsor Wireless Festival in Hyde Park for second year running

    Thu, 23 Feb 2006

    O2 has underlined its commitment to live music by renewing its sponsorship of the Wireless Festival. It will use the event to continue its focus on customer retention.

  • Pizza Hut promotes head of marketing to the board

    Thu, 23 Feb 2006

    Pizza Hut is poised to promote Simon Wallis, head of retail marketing at the fast food chain, to marketing director. He has been covering the role since the departure of former marketing director Martin Pugh last November.

  • Publicis tipped to win accounts for former Golden Wonder brands acquired by UB

    Thu, 23 Feb 2006

    Publicis is tipped to pick up the £1m advertising business for Wheat Crunchies and Nik-Naks from JWT, after the snacks brands were acquired by United Biscuits UK (UB) earlier this week.

  • Publishers won't sit on the fence over C4's homes extension plan

    Thu, 23 Feb 2006

    Channel 4, like the BBC, has ambitious multi-platform plans that have created uproar among its commercial rivals. Now a magazine launch from the broadcaster will add publishers to the throng

  • Radio industry denies RAB chief 'favourite to run body'

    Thu, 23 Feb 2006

    Radio industry insiders have dismissed suggestions that Douglas McArthur, chief executive of the Radio Advertising Bureau (RAB), is the favourite to run the new single radio industry trade body.

  • Radio industry streamlines trade bodies

    Thu, 23 Feb 2006

    The news that the Radio Advertising Bureau (RAB) and the Commercial Radio Companies Association (CRCA) are to partially merge is seen as a positive but necessary step for a medium that has lost its sparkle with advertisers.

  • Reckitt Benckiser promotes Jeroen Mustert

    Thu, 23 Feb 2006

    Reckitt Benckiser has promoted global trade marketing director Jeroen Mustert to general manager of its Thailand Cluster. He will be responsible for the household cleaning giant's operations in Thailand, the Philippines and Indochina.

  • Rice supplier Veetee to market own brand

    Thu, 23 Feb 2006

    Veetee, a major own-label rice supplier, is repositioning as a consumer brand ahead of launching into the mainstream food market with a raft of new products later this year.

  • Rise Communications appoints Rachel O'Sullivan

    Thu, 23 Feb 2006

    Rise Communications, the strategic planning agency, has appointed Rachel O'Sullivan as its first managing director. O'Sullivan, who joins on March 1, has held a variety roles on the client side including at Pfizer and Channel 4 Ventures.

  • Robinsons squash range to be launched in Scandinavia

    Thu, 23 Feb 2006

    Britvic is to launch leading squash brand Robinsons in Denmark and Sweden to begin the expansion of its drinks portfolio across the globe. This will be the company's first serious push on the Continent.

  • Sainsbury's Bank set to drop 'Fresh Banking' line

    Thu, 23 Feb 2006

    Sainsbury's Bank is set to drop its "Fresh Banking" strapline as part of an overhaul designed to align the brand more closely with the supermarket's "Try Something New" strategy.

  • Sharp seeks marketing director

    Thu, 23 Feb 2006

    Sharp Electronics is seeking a marketing director as part of a restructure of the company following its relocation to London from Manchester.

  • Short term attitudes undermine in-store

    Thu, 23 Feb 2006

    At last - the cat is out of the bag on waste in the point of purchase (PoP) industry. David Benady's article "Waste not want not" (MW February 9) hits the nail on the head, and though it may seem counter-intuitive for a major PoP supplier like SPS to say so, we too think there should be less in-store, done better.

  • Shortlist for the Carbon Trust

    Thu, 23 Feb 2006

    McCann Erickson, Tullo Marshall Warren and Tequila have been shortlisted by the Carbon Trust for the &£1m direct marketing and online pitch.

  • Spirit Advertising appointed by Paper Round

    Thu, 23 Feb 2006

    Spirit Advertising has been appointed to handle advertising for recycling business Paper Round. The company wants to encourage more recycling in the business community.

  • St Luke's Swedish office closes its doors

    Thu, 23 Feb 2006

    St Luke's Swedish office has closed its doors after just over five years, having failed to secure new business or share any joint clients with its sister agency in London.

  • Study shows luxury brands warming to e-commerce

    Thu, 23 Feb 2006

    After years of turning up their noses at the internet as being suitable for only mass-market brands, marketers of premium products are finally waking up to the opportunities it offers, according to new research.

  • Technology brands sign up for new shopping auction channel

    Thu, 23 Feb 2006

    Orange, Akai and Hewlett-Packard (HP) are the first brands to sign up to television auction channel iBuy Unique, which is set to launch within a fortnight.

  • Tesco bargain range squeezes discounters

    Thu, 23 Feb 2006

    Tesco is seeking to squeeze low-cost retailers such as Poundland and Instore, by stocking a range of bargain items in its Extra stores.

  • The online retail revolution - all in the shopper's mind

    Thu, 23 Feb 2006

    E-commerce is growing rapidly but it does not yet pose a threat to high street store takings. However, it could be changing the way we think about shopping

  • The Shop to handle Invesco Perpetual business

    Thu, 23 Feb 2006

    The Shop, the agency formerly known as Campbell Doyle Dye, has been appointed to handle the &£7m Invesco Perpetual business. It pitched against Miles Calcraft Briginshaw Duffy, Maher Birds and incumbent The Gate.

  • This is the dawning of the age of 3G phones

    Thu, 23 Feb 2006

    Speculation in the national papers surrounding this month's 3GSM World Congress suggests the number of 3G users is set to snowball this year. Maybe its time has come, but historically we have seen that mobiles don't become mainstream until the user experience is good enough, and whilst this is (almost) the case, 3G providers are still at base camp. Right now there's still too much confusion about what 3G is and what it offers - partly because it's generally still thought of in terms ...

  • Tobacco vote leaves soldiers of freedom facing their Waterloo

    Thu, 23 Feb 2006

    The Commons' decision to outlaw smoking in public places marks the ultimate victory of the scientists and scaremongers and ushers in an age fit for wowsers

  • Tropicana sponsors the Lawn Tennis Association British Tour

    Thu, 23 Feb 2006

    Tropicana, the Pepsico-owned fruit juice brand, has signed as the title sponsor for the Lawn Tennis Association British Tour. The tie-up will mean the event, which comprises 20 tournaments, will be renamed the Tropicana British Tour.

  • UK search agency in Google ban mystery

    Thu, 23 Feb 2006

    UK search marketing agency Bigmouthmedia has been banned by Google - which means its own website has effectively disappeared from Google searches.

  • Vittel and C4 sign deal for The Games

    Thu, 23 Feb 2006

    Mineral water brand Vittel has tied up a sponsorship deal with the fourth series of Channel 4's celebrity sports reality TV programme The Games, as it repositions towards younger, more active consumers.

  • What next for smoke-free pubs?

    Thu, 23 Feb 2006

    Research shows that fewer people go to the pub on a regular basis and the upcoming ban on smoking in pubs and clubs is set to accelerate this trend. But it's not all bad news for publicans

  • Y&R tipped to win £34m Hitachi Digital business

    Thu, 23 Feb 2006

    Hitachi Digital Media Group is poised to appoint the Y&R Network to its estimated â¬50m (£34m) advertising business for Europe, Africa and the Middle East.

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