Marketing Week
23 January 2003

Abbott Mead Vickers creates campaign for BT Openworld

Thu, 23 Jan 2003

Abbott Mead Vickers.BBDO has created a TV ad campaign for BT Openworld, worth a 'six figure' sum, which features Dave the Engineer, a character from BT Group's 'Broadband has landed' campaign. The ads run from February 1 for two months.

BA chief set to take over marketing at S&N Retail

Thu, 23 Jan 2003

Pub and leisure company Scottish & Newcastle Retail (S&N Retail) has appointed Mike Hoban as its marketing and strategy director.

Beware too much of a bad thing

Thu, 23 Jan 2003

Shocking or provocative advertising, such as Gucci's recent offering in Vogue magazine, will always have detractors who condemn it on moral grounds. From a purely commercial perspective, however, it appears to have much to recommend it.

Blacksheep creates co-operative Bank's first TV campaign

Thu, 23 Jan 2003

Blacksheep has created the Co-operative Bank's first TV advertising campaign, which will air from the end of January. The ads promote the bank's credit cards.

BSkyB names replacement for sales chief Peter Shea

Thu, 23 Jan 2003

BSkyB has appointed Mark Chippendale as its sales chief in place of the long-serving Peter Shea.

Can Hershey take a bite of UK market?

Thu, 23 Jan 2003

Major US chocolate manufacturer Hershey is launching a range of products in the UK, a market in which it is notoriously difficult to gain a foothold. Gemma Charles considers the company's chances of sweet success.

Capital One reviews advertising business

Thu, 23 Jan 2003

Capital One has called a review of its £150m global advertising business. The review follows the closure of its incumbent agency D'Arcy. Publicis is expected to pitch for the business.

Castlemaine XXXX sponsors Australian national football side

Thu, 23 Jan 2003

Castlemaine XXXX, the lager brand being relaunched by new owner Interbrew UK, is the official tour sponsor of the Australian national football side, known as the Socceroos, for their game against England on February 12.

Catherine Lacey-Dodd leaves Transport for London

Thu, 23 Jan 2003

Transport for London interim manager for marketing, communications and corporate design Catherine Lacey-Dodd has left to pursue other interests. Lacey-Dodd stepped in to replace Charlie Edelman in December 2001.

Cementing A very elfy Relationship

Thu, 23 Jan 2003

Channel Health seeks No Smoking Day sponsor

Thu, 23 Jan 2003

Channel Health is looking for a sponsor for a week of programming around National No Smoking Day (March 12), to be broadcast to its in-home and in-surgery viewers.

Council row leaves posters out in cold

Thu, 23 Jan 2003

Lambeth council is refusing to negotiate with outdoor companies over the destruction of 'illegal' sites. Is there any hope for them? asks Lucy Barrett

Different creates NHS press and poster campaign

Thu, 23 Jan 2003

Different, a Newcastle-based ad agency, has created a press and poster campaign for the National Health Service to raise awareness of the dangers of smoking during pregnancy.

eBookers appoints Unique Digital

Thu, 23 Jan 2003

Unique Digital has been appointed to handle the online media planning and buying for eBookers.

EMAP starts trawling for agency to handle New Woman campaign

Thu, 23 Jan 2003

EMAP is hunting for an agency to launch a multi-million pound campaign promoting its New Woman magazine, following the loss of its Elle and Red titles to Hachette Filipacchi (HP) UK last year.

Fat is a personal - not a feminist or media - issue

Thu, 23 Jan 2003

The media is a fashionable scapegoat for our obsessions with obesity and dieting. But can we really blame EMAP for our own congenital gluttony? asks Sean Brierley

First Direct brand marketer joins M&S

Thu, 23 Jan 2003

Marks & Spencer Financial Services has poached First Direct head of brand marketing Nick Bowyer to head its marketing team.

Future Publishing seeks advertising agency

Thu, 23 Jan 2003

Future Publishing is looking for an advertising agency to work on the launch of a music title called Bang!. The magazine will be a rival to IPC's NME.

Get this snake in the grass...

Thu, 23 Jan 2003

Giving their best shots

Thu, 23 Jan 2003

This year the UK's ad agencies had a fine run at the Epica awards; with nine winners they came second only to the French agencies. Marketing Week editor Stuart Smith reviews Europe's winning campaigns

Gola launches new sports shoe range

Thu, 23 Jan 2003

Gola, the sportswear brand, is launching a campaign to promote its Gola Classics sports shoe range. It is the first campaign to be created for Gola by Huddersfield-based agency Junction Advertising Group, which Gola's owner D Jacobson & Sons appointed as its global agency earlier this month.

Green Flag sponsors MSA British Touring Car Championship

Thu, 23 Jan 2003

Green Flag Motoring Assistance has renewed its sponsorship of the MSA British Touring Car Championship for the next two years.

Head of channel marketing Duncan Beard leaves Orange

Thu, 23 Jan 2003

Orange has confirmed that Duncan Beard, former head of channel marketing, has left the company, as tipped in Marketing Week (October 10, 2002). It is not known whether he has a job to go to.

HIT Entertainment restructures marketing division

Thu, 23 Jan 2003

HIT Entertainment, the toy company that owns Bob the Builder and Thomas the Tank Engine, has restructured its marketing division to focus on building global brands. Marketing director Hayley Fraser Mackenzie becomes brand business director.

It's now or never if Five is to be a serious contender

Thu, 23 Jan 2003

With ITV weakened, Five has a rare chance to invest in programming and catch up with its competitors, but it looks like it's business as usual, says Pedro Avery

Jazz FM hands Kitcatt £2m brief for relaunch

Thu, 23 Jan 2003

Leeds in talks to replace Bulmers

Thu, 23 Jan 2003

Lloyds TSB brews up a financial storm in a teacup

Thu, 23 Jan 2003

Lucozade Sport unveils sugar-free drink variant

Thu, 23 Jan 2003

GlaxoSmithKline (GSK) is preparing the launch of a new flavoured water under the Lucozade Sport umbrella brand to target gym users.

Marketer axed as games publisher folds

Thu, 23 Jan 2003

Simon Lilley, marketing director at computer games publisher Rage, has been made redundant after the company was put into receivership. The rest of the marketing team has also been laid off as the computer games publisher halved its workforce to 70.

Marketing Week to back the MRS Awards

Thu, 23 Jan 2003

Marketing Week is joining forces with the Market Research Society (MRS) to build the MRS Awards into the premier research industry benchmark of excellence and effectiveness.

Masius wins launch task for Tunbridge Wells Equitable Friendly Society

Thu, 23 Jan 2003

Masius has won the launch task for new Tunbridge Wells Equitable Friendly Society brand, The Children's Mutual. Press and TV advertising will break at the end of January.

Microsoft's shortlist for direct marketing account

Thu, 23 Jan 2003

Black Cat, Chemistry Group, Miller Bainbridge and Tullo Marshall Warren have been shortlisted for Microsoft's &£10m direct marketing account.

Must there be a conflict of ideas?

Thu, 23 Jan 2003

David Benady's special report about creative and media planning (MW January 9) made some good points, but why should it be one or the other? As Kevin Allen says, it's not a case of either/or, but both together.

Nationwide sponsors Wales football team

Thu, 23 Jan 2003

Nationwide has renewed its sponsorship of the Wales football team for the next four seasons.

Netting an education

Thu, 23 Jan 2003

Computer-based tuition has had a real impact on staff training and with online courses, distance learning is a practical and viable alternative for businesses and staff. By Martin Croft

Old-school boardrooms need the feminine touch

Thu, 23 Jan 2003

The Higgs report found no evidence of wrong-doing as a result of plural directorships, but the stuffy 'boys network' atmosphere of boards must still go, says George Pitcher

Piaggio launches marketing push

Thu, 23 Jan 2003

Scooter brand Piaggio is launching a marketing push to capitalise on the fact that scooters are exempt from London's forthcoming congestion charge plan. The campaign, created by Bates UK, consists of 96-sheet posters, press and taxi advertising. It has four executions, which depict congested London streets with sheep driving cars and riding London buses. The outdoor ads will appear near public transport stations on the congestion charge border to ensure maximum consumer awareness. PR ...

Press watchdogs investigate The Sun

Thu, 23 Jan 2003

The Sun is to be investigated by press watchdogs following complaints about a satirical feature on asylum seekers, Yardies and drug dealers who, the paper claimed, are flourishing 'under New Labour'.

Publicis creates Velvet toilet roll campaign

Thu, 23 Jan 2003

Publicis has created a television and press campaign for SCA Hygiene's Velvet toilet roll brand. The &£15m campaign launches on February 5, replacing the 'Mrs B' character of previous campaigns.

Sega appoints European chief as it brings marketing back in house

Thu, 23 Jan 2003

Sega has appointed Matt Woodley as European marketing director as it gears up to reassert its position in the computer games market.

Sharp set to introduce a range of air purifiers

Thu, 23 Jan 2003

Spa launches quarterly title

Thu, 23 Jan 2003

Spa Magazines has launched a quarterly title, Spa Health & Beauty, retailing at £3.50.

Speculation over The Daily Telegraph redesign

Thu, 23 Jan 2003

The Daily Telegraph has refused to comment on speculation that it is considering a redesign which could extend as far as altering the masthead to drop the word 'the'.

Suits you, sir

Thu, 23 Jan 2003

With budgets under scrutiny, companies are looking for events that offer better value for money - in terms of the spectacle itself and the payback. As a result, bespoke events, based on clients' mutual interests, are rising in popularity, says

Thameslink hunts agency for 'Chunnel link' disruption task

Thu, 23 Jan 2003

TV deal puts footy on the spot

Thu, 23 Jan 2003

Fears of the football bubble bursting are unfounded, but Football League clubs will continue to fight for their survival while the Premiership clubs flourish

TXU Energi head of marketing is to report to Powergen's sales and marketing director

Thu, 23 Jan 2003

TXU Energi head of marketing Matthew Crane is to report to Powergen's sales and marketing director Paul Parmenter following TXU's recent takeover by Powergen. The energy company is to axe 1,000 jobs at TXU.

Uniqlo axes merchandising director

Thu, 23 Jan 2003

Uniqlo has axed marketing and merchandising director Dominic Chambers along with four other UK directors. Bernie Foster remains as UK managing director.

Virgin mobile sponsors 'Desperate and Dateless Ball'

Thu, 23 Jan 2003

Virgin Mobile is to sponsor the 'Desperate and Dateless Ball', to be held on February 15, for a second year. The event is organised in conjunction with the Red Cross and will be held at venues in London, Cardiff and Leeds.

Vodafone shortlists 6 agencies for retail advertising pitch

Thu, 23 Jan 2003

J Walter Thompson, MI Marketing, One Bite, Seven, Storm and Tango have been shortlisted for the Vodafone retail advertising pitch. The review involves all the brand's point-of-sale, in-store marketing and brochures, both in its own stores and those of other dealers.

YooMedia launches interactive digital channel

Thu, 23 Jan 2003

YooMedia, the interactive entertainment company, is launching yoome2, an interactive digital channel on the Telewest Broadband platform.