Marketing Week
23 June 2005
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£40M threat to Egg agencies as senior marketers defect to Mint
Wed, 29 Jun 2005
Internet bank Egg has been left without a senior marketing team, putting its £40m brand and marketing spend in jeopardy. Mother handles the £13m advertising account.
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18,500 3G users tune into Virgin
Thu, 23 Jun 2005
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A case of history repeating
Thu, 23 Jun 2005
Coca-Cola's decision to remake its iconic Hilltop ad shows that even the biggest brands find it hard to resist harking back to a glorious past.
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A case of history repeating
Thu, 23 Jun 2005
Coca-Cola's decision to remake its iconic Hilltop ad shows that even the biggest brands find it hard to resist harking back to a glorious past.
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ACP-NatMag to launch rival to Take a Break
Thu, 23 Jun 2005
ACP-NatMag, the joint venture between the National Magazine Company and Australian Consolidated Press, is to launch a rival to H Bauer's 'real life' weekly Take a Break, with a magazine called Real People.
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Advertising Association reports year-on-year increase in ad spend
Thu, 23 Jun 2005
The Advertising Association has reported a year-on-year 5.3 per cent increase in advertising spend for the first quarter of 2005. The total spend for the quarter was &£3.9m, which is a 3.5 per cent increase in real terms. The figures have been published in the Quarterly Survey of Advertising Expenditure, and include data across all media channels.
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Alba prepares Grundig relaunch
Thu, 23 Jun 2005
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Alba prepares Grundig relaunch
Thu, 23 Jun 2005
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ASA bans 'too frightening' animated Domestos TV ad
Thu, 23 Jun 2005
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Ba.com uppance for no-frills?
Thu, 23 Jun 2005
Ryanair and easyJet are each poised to carry as many passengers as BA this summer. But the rejuvenated national carrier is still making large profits from its long-haul operation.
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British Airways and VisitLondon team up with Metro International
Thu, 23 Jun 2005
British Airways and VisitLondon are teaming up with Metro International to promote London as a must-see destination to travellers from 14 European cities. A series of eight one-page 'what's on in London' newsletters will run in Metro editions in Barcelona, Budapest, Copenhagen, Helsinki, Lisbon, Lyon, Madrid, Milan, Paris, Prague, Rome, Stockholm and Warsaw until March 2006.
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Christian Aid appoints Agency.com
Thu, 23 Jun 2005
Christian Aid has appointed Agency.com to review the charity's website, with a view to a redesign later this year.
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Commercial radio stations to run three music charts
Thu, 23 Jun 2005
Commercial radio stations have announced that they are to run three music charts, as predicted in Marketing Week last week. Hit40UK will be broadcast alongside the Rhythmic Chart and AC Chart.
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Compass Group appoints Upper Crust chief
Thu, 23 Jun 2005
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Compass Group appoints Upper Crust chief
Thu, 23 Jun 2005
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Co-op to launch own-label brand of smoothies
Thu, 23 Jun 2005
Co-op is looking to launch its own-label brand of smoothies next year.
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Coral finds head of marketing in Ladbrokes' ranks
Thu, 23 Jun 2005
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Coupons can be cutting-edge
Thu, 23 Jun 2005
Coupons and vouchers are often seen as unglamorous and downmarket. But since 86 per cent of consumers belong to at least one loyalty scheme, they certainly can't be ignored.
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Cow & Gate to back UKTV parenting show
Thu, 23 Jun 2005
Cow & Gate, the Numico-owned baby food brand, is funding a parenting series on UKTV Style that will be fronted by former EastEnders actress Patsy Palmer.
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Cyprus Tourism Organisation seeks agency for £2.3m global account
Thu, 23 Jun 2005
The Cyprus Tourism Organisation (CTO) is preparing to review its £2.3m global advertising account. The business is handled by Scholz & Friends London.
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Direct Line appoints Peter Corfield
Thu, 23 Jun 2005
Direct Line has appointed Peter Corfield as interim marketing director, following the early retirement of Jim Wallace. Corfield moves from sister RBS company Churchill Insurance, where his role as marketing director will be filled by head of marketing communications Richard Pennant-Jones.
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Duncan hits back at Archbishop over TV
Thu, 23 Jun 2005
Channel 4 chief executive Andy Duncan has hit back at the Archbishop of Canterbury's criticism of the media, saying that television can be "trusted".
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Duncan hits back at Archbishop over TV
Thu, 23 Jun 2005
Channel 4 chief executive Andy Duncan has hit back at the Archbishop of Canterbury's criticism of the media, saying that television can be "trusted".
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Entertainment Rights appoints Kathleen Hricik
Thu, 23 Jun 2005
Entertainment Rights, the programming and licensing business, has appointed Kathleen Hricik to the new post of executive vice-president and managing director for the US, Canada and Latin America, to boost its US expansion. Hricik joins from Viacom/MTV Networks.
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E-tail sales soar as the high street resorts to discounting
Thu, 23 Jun 2005
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E-tail sales soar as the high street resorts to discounting
Thu, 23 Jun 2005
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Ethics not important when honesty prevails
Thu, 23 Jun 2005
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Ex-Saga boss to head new European Web insurer
Thu, 23 Jun 2005
Former Saga financial services marketing director Michael Cutbill is heading the launch of a pan-European online insurance company, called ci2i. Ci2i will offer motor, home and other general insurance products.
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Ex-Saga boss to head new European Web insurer
Thu, 23 Jun 2005
Former Saga financial services marketing director Michael Cutbill is heading the launch of a pan-European online insurance company, called ci2i. Ci2i will offer motor, home and other general insurance products.
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FIA GT Championship seeks headline sponsor for £5m deal
Thu, 23 Jun 2005
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First Choice Holiday's £4m creative and media accounts up for review
Thu, 23 Jun 2005
First Choice Holiday, the holiday company, is reviewing its £4m creative and media agency accounts following a restructure of its marketing department.
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Firstplus on the lookout for marketer
Thu, 23 Jun 2005
Firstplus Financial, a division of Barclays, is looking for a director of marketing and customer relationship management following Alaric Churchill's departure. It is not known whether he has a job to go to.
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Firstplus on the lookout for marketer
Thu, 23 Jun 2005
Firstplus Financial, a division of Barclays, is looking for a director of marketing and customer relationship management following Alaric Churchill's departure. It is not known whether he has a job to go to.
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From rubbish comes inspiration for the new labour nobheads
Thu, 23 Jun 2005
The middle classes and dustmen have a lot to answer for - the first made the deputy PM the man he is today; the second triggered thought in Tessa Jowell
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Golley girls' sheer front has the Diary sinking spirits
Thu, 23 Jun 2005
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Golley Slater to launch new promotional marketing division
Thu, 23 Jun 2005
Golley Slater is to launch a new promotional marketing division led by two former Yellow Submarine staff. Cal Ledward, who was client services director at the now-defunct agency, and Eileen Neale, who was associate director, will work closely with Golley Slater Direct.
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Golley Slater to launch new promotional marketing division
Thu, 23 Jun 2005
Golley Slater is to launch a new promotional marketing division led by two former Yellow Submarine staff. Cal Ledward, who was client services director at the now-defunct agency, and Eileen Neale, who was associate director, will work closely with Golley Slater Direct.
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Haygarth scoops Nokia project
Thu, 23 Jun 2005
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Haygarth scoops Nokia project
Thu, 23 Jun 2005
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Hicklin Slade appointed by Johnnie Walker
Thu, 23 Jun 2005
Johnnie Walker has awarded independent marketing agency Hicklin Slade the task of boosting sales in duty-free outlets at airports. The brand, which sells more than 120 million bottles a year in over 200 countries, will use its tie-ups with Team McLaren Mercedes and Formula One motor racing for in-store promotions.
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Homecall searching for a chief marketer
Thu, 23 Jun 2005
Homecall, Phones4U's fixed-line telecoms arm, is searching for a chief marketer after Emma Dalzell quit her post. Acting managing director Tim Kirby is to take responsibility for marketing until a replacement is found.
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Homecall searching for a chief marketer
Thu, 23 Jun 2005
Homecall, Phones4U's fixed-line telecoms arm, is searching for a chief marketer after Emma Dalzell quit her post. Acting managing director Tim Kirby is to take responsibility for marketing until a replacement is found.
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HSBC sets out to prove its price promise is more than a gimmick
Thu, 23 Jun 2005
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Is Carat's Jarvis about to prove that smaller is better?
Thu, 23 Jun 2005
One of media's top negotiators, Mark Jarvis, has quit Carat, where he was head of media, and is being linked with plans to set up a media planning and buying agency with former colleagues.
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Is the Don of PI Global losing his powers?
Thu, 23 Jun 2005
I have been very impressed with the growing creativity in new forms of marketing, the biggest trend over the past few years being that of e-mail campaigns being done with great humour...
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It's a cut-throat market
Thu, 23 Jun 2005
The successful launch of Quattro has not ended Gillette's crushing market dominance. So will Wilkinson Sword ever catch up?
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John Poland to retire
Thu, 23 Jun 2005
John Poland, managing director of one of the UK's largest mailing houses, MetroMail, is to retire in August. Technical director Alan Purvis will succeed him.
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King of Shaves skincare for men set for relaunch
Thu, 23 Jun 2005
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King of Shaves skincare for men set for relaunch
Thu, 23 Jun 2005
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Marketers face insecurity threat
Thu, 23 Jun 2005
The latest CIM Marketing Trends Survey makes worrying reading for the marketing industry, with many UK businesses preparing for an economic downturn by reducing their advertising budgets
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Marketers face insecurity threat
Thu, 23 Jun 2005
The latest CIM Marketing Trends Survey makes worrying reading for the marketing industry, with many UK businesses preparing for an economic downturn by reducing their advertising budgets
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MK Communications appointed by Sheffield Wednesday
Thu, 23 Jun 2005
MK Communications has been appointed by Sheffield Wednesday Football Club to launch a global membership scheme and redevelop the club's website. The agency will also develop brand and content opportunities across television, radio, film and computer games.
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MK Communications appointed by Sheffield Wednesday
Thu, 23 Jun 2005
MK Communications has been appointed by Sheffield Wednesday Football Club to launch a global membership scheme and redevelop the club's website. The agency will also develop brand and content opportunities across television, radio, film and computer games.
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MW reader snaps over Cadbury's radio ad
Thu, 23 Jun 2005
A few months ago I vowed that I would never buy Shell Optimax fuel because of the highly irritating radio advertising campaign that continually attacked me whenever I drove to or from work, when, to be fair, my mood is not at its best anyway.
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Naked loses out as Zenith scoops £11m Campbell's
Thu, 23 Jun 2005
Food company Campbell's has consolidated its £11m media planning and buying account into Zenith Optimedia following an internal review of its media business. The planning for a number of its brands was previously handled by Naked.
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Nation1 appoints Andrew Fulton as non-executive chairman
Thu, 23 Jun 2005
Nation1, the Glasgow-based advertising agency, has appointed former British diplomat Andrew Fulton as non-executive chairman.
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Nation1 wins Royal Scottish National Orchestra (RSNO) account
Thu, 23 Jun 2005
Nation1 has won the Royal Scottish National Orchestra (RSNO) through-the-line account following earlier project work. The Glasgow-based agency has also unveiled a new logo for the RSNO.
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New Campaigns - Frubes
Thu, 23 Jun 2005
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New Campaigns - Stella Artois Live Film
Thu, 23 Jun 2005
Lowe has created a £1m press campaign to support the Stella Artois Live Film summer promotion.
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New Campaigns - Willy Wonka
Thu, 23 Jun 2005
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Nokia signs up as a global sponsor of Live8
Thu, 23 Jun 2005
Nokia has signed up as a global sponsor of the Live8 concerts, which will take place around the world on July 2. It is thought the company will provide funds to help cover the cost of staging the events.
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Online DM to offer clients e-catalogue option
Thu, 23 Jun 2005
Manchester-based e-marketing company Online DM has signed an exclusive reseller agreement with US e-catalogue software developer Mobular.
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Online DM to offer clients e-catalogue option
Thu, 23 Jun 2005
Manchester-based e-marketing company Online DM has signed an exclusive reseller agreement with US e-catalogue software developer Mobular.
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Out of the mouths of babes
Thu, 23 Jun 2005
Market researchers are expert at teasing out the desires of children and their parents on behalf of clients - but shouldn't they be asking themselves about the ethics involved? asks Alicia Clegg
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Partners Andrews Aldridge wins £4m Vodafone DM brief
Thu, 23 Jun 2005
Partners Andrews Aldridge is tipped to win Vodafone's £4m business direct marketing account. It is understood the agency beat incumbent Harrison Troughton Wunderman to win the business.
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Publicis London holds on to £5m Fidelity business
Thu, 23 Jun 2005
Publicis London has retained the £5m creative account for Fidelity International, part of the world's largest fund management and investment trust company, following a competitive pitch.
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Resignation threat to £13m Müller brief
Thu, 23 Jun 2005
TBWA/London's future as the creative agency for Müller Dairy UK has been thrown into doubt following the sudden departure of managing director Andrew Harrison. Harrison was heavily involved in the appointment of the agency last year.
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Resignation threat to £13m Müller brief
Thu, 23 Jun 2005
TBWA/London's future as the creative agency for Müller Dairy UK has been thrown into doubt following the sudden departure of managing director Andrew Harrison. Harrison was heavily involved in the appointment of the agency last year.
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Revlon picks Park for European post
Thu, 23 Jun 2005
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RPM appointed by Diageo
Thu, 23 Jun 2005
RPM has been appointed by Diageo to create an experiential marketing campaign for its Smirnoff Ice brand. The activity will support an above-the-line campaign and features a character called Uri, a Smirnoff Ice drinker who lives in snowy eastern Europe.
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Scottish Radio Holdings goes to EMAP for £391m
Thu, 23 Jun 2005
Magazine and radio group EMAP has taken control of Scottish Radio Holdings (SRH) and its network of 22 radio stations in a deal worth £391m. It comes just weeks after the Scottish company turned down its first offer of £375m for undervaluing t
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Scottish Radio Holdings goes to EMAP for £391m
Thu, 23 Jun 2005
Magazine and radio group EMAP has taken control of Scottish Radio Holdings (SRH) and its network of 22 radio stations in a deal worth £391m. It comes just weeks after the Scottish company turned down its first offer of £375m for undervaluing t
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Settling on your capital choice
Thu, 23 Jun 2005
London's popularity as a conference venue is as strong as ever, but with so much choice, finding an affordable location that suits your event can prove to be a gruelling task, says Gary Eastwood
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Settling on your capital choice
Thu, 23 Jun 2005
London's popularity as a conference venue is as strong as ever, but with so much choice, finding an affordable location that suits your event can prove to be a gruelling task, says Gary Eastwood
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Short-sighted BARB missing an opportunity
Thu, 23 Jun 2005
The BARB consultation process is a great idea. It is a time for stepping back and looking at the communications environment we live in, at the new challenges we face and at how television and its viewers are likely to evolve. So it was quite a shock to read Jim Marshall's comment that BARB should continue to restrict itself to "measure TV viewing in the home, for each member and all members of the home" (MW June 9).
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Somerfield card offers some lessons in loyalty
Thu, 23 Jun 2005
I found your Insight article (MW June 2) on loyalty cards interesting, and yes, traditional points schemes appeal to certain groups, typically women with children at home and elderly "coupon aficionados", but what about the rest of the population?
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Sponsors must share blame for stalling F1
Thu, 23 Jun 2005
Blow-out indeed. As fiascos go, this one could not have been more neatly engineered to cause the maximum damage, both to the sport's prestige and the massive financial backing which Formula One supremo Bernie Ecclestone has so painstakingly built up over the years.
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Supermarkets must branch out to realise their banking potential
Thu, 23 Jun 2005
Strong, trusted brands, value-for-money products and a rich seam of customers to exploit have given supermarkets a leg-up into financial services. But to grow further, supermarkets need to differentiate their offering. By Tim Pile
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Telegraph shifts Sands to target Sunday rivals
Thu, 23 Jun 2005
The replacement of Dominic Lawson as editor of The Sunday Telegraph last week with Daily Telegraph deputy editor Sarah Sands seemed a clear message of intent by owners the Barclay brothers.
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The paper-backed book festival and how rupert saved the news
Thu, 23 Jun 2005
The Hay Book Festival receives plenty of news coverage - but would it get still more if it were not sponsored by The Guardian? And have we really got Rupert Murdoch to thank for a vibrant press?
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TK Maxx picks ex-Centura director for strategy role
Thu, 23 Jun 2005
TK Maxx, the value retailer, has appointed the former Centura Foods marketing director Katherine Rose to head its marketing strategy.
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Toy retailers risk breaking new law
Thu, 23 Jun 2005
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Toy retailers risk breaking new law
Thu, 23 Jun 2005
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Transport for London shortlists five agencies
Thu, 23 Jun 2005
Transport for London has shortlisted five agencies for its £10m media planning and buying account. PHD, the incumbent, is up against Carat, MediaCom, Starcom and Mediaedge:CIA for the three-year contract.
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Transport for London shortlists five agencies
Thu, 23 Jun 2005
Transport for London has shortlisted five agencies for its £10m media planning and buying account. PHD, the incumbent, is up against Carat, MediaCom, Starcom and Mediaedge:CIA for the three-year contract.
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Unilever launches Pro-Activ drinks
Thu, 23 Jun 2005
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Uniross helps MPs to give up the AA
Thu, 23 Jun 2005
Duracell's bunny might be instantly recognisable the world over, but it may be time for the rabbit to hop it as battery manufacturer Uniross has landed the ultimate in brand icons: none other than shadow foreign secretary and custodian of the Tory Brain Dr Liam Fox.
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Viacom creates division to handle TV ad solutions
Thu, 23 Jun 2005
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Viacom creates division to handle TV ad solutions
Thu, 23 Jun 2005
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Virgin Radio poaches Nick Hewat
Thu, 23 Jun 2005
Virgin Radio has poached GCap head of agency sales Nick Hewat to be its sales director. Hewat is the latest in a series of senior staff to leave GCap following the £711m merger of Capital Radio Group and GWR. He replaces Lee Roberts, who left Virgin last month.
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Virgin Radio poaches Nick Hewat
Thu, 23 Jun 2005
Virgin Radio has poached GCap head of agency sales Nick Hewat to be its sales director. Hewat is the latest in a series of senior staff to leave GCap following the £711m merger of Capital Radio Group and GWR. He replaces Lee Roberts, who left Virgin last month.
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VisitLondon seeks agency to encourage partnerships
Thu, 23 Jun 2005
VisitLondon, the capital's official tourist body, is looking for a partnership agency to boost its commercial relationships with sponsors and other major companies.
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Woolworths appoints Iris to create in-store advertising
Thu, 23 Jun 2005
Woolworths has appointed Iris to create in-store advertising following a three-way pitch against two other agencies. Iris will work alongside Bartle Bogle Hegarty, which is working on a Christmas ad campaign for the retailer.
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Wrigley plans Extra Ice mints in a roll-pack
Wed, 29 Jun 2005
