Marketing Week
23 May 2002

  • 5 at five - will go far, with funding

    Thu, 23 May 2002

    It's a funny old world. As Sir Galahads go, Channel 5 is a fairly improbable one to be riding to the rescue of beleaguered digital terrestrial television (DTT). But that's the rumour - whether side by side with the serried ranks of ITV and the BBC, or in an act of individual derring-do.

  • Alberto-Culver to launch liquid soap in UK

    Thu, 23 May 2002

  • Ask an expert, then do it yourself

    Thu, 23 May 2002

    The relationship between external agencies and in-house departments can be fraught. Do the latter become stale? Are the former flighty and feckless? And what is the best balance between the two?

  • Bluewater launches TV advertising campaign

    Thu, 23 May 2002

  • Bluewater launches TV advertising campaign

    Thu, 23 May 2002

  • British Gas appoints customer loyalty head

    Thu, 23 May 2002

    Centrica-owned British Gas has created the new position of head of customer retention. The decision follows the shrinking of its gas customer base from 70 to 67 per cent in the wake of a price-hike imposed in January.

  • Camelot put on defensive in lottery row

    Thu, 23 May 2002

  • Channel 5 tries to change its spots

    Thu, 23 May 2002

    Channel 5 is cleaning up its act in an effort to become a channel of choice. But it badly needs funds to buy better programming.

  • Children need educating about ads

    Thu, 23 May 2002

  • DCH wins £14m Teflon business

    Thu, 23 May 2002

  • Digest

    Thu, 23 May 2002

    Bates UK has created a national TV campaign for Ocean Spray's cranberry brand, as part of a &£6m summer campaign. The ads break on June 9.

  • Digest

    Thu, 23 May 2002

    Scottish Courage is to spend at least £2m on a 'beer with food' promotion, with a £500,000 campaign featuring celebrity chef Alastair Little.

  • Digest

    Thu, 23 May 2002

    British Gas has launched a warmer homes for ethnic minority communities initiative to tackle the language problems that prevent customers from taking advantage of energy-saving schemes.

  • Digest

    Thu, 23 May 2002

    Nandos has appointed start-up agency Phantom to create a radio campaign for the chicken restaurant.

  • Digest

    Thu, 23 May 2002

    M&C Saatchi has created the latest press and outdoor campaign for British Airways, to promote its Club World product.

  • Digest

    Thu, 23 May 2002

    Powerhouse, the electrical retailer, has appointed trading director Neil Allan - who has run the sales and marketing team for three years - as managing director. Sue Gosling remains the marketing director.

  • Digest

    Thu, 23 May 2002

    St Ivel is adding Mississippi Mud Pie and Banoffee Pie desserts to its Shape range, backed by a &£6m television campaign devised by Abbott Mead Vickers.BBDO.

  • Digest

    Thu, 23 May 2002

    Sirius Retail Television has expressed an interest to the Independent Television Commission in bidding to operate one of the digital terrestrial TV multiplexes vacated by ITV Digital. The BBC has also expressed an interest in the three digital terrestrial multiplex licences, formerly owned by ITV Digital.

  • Digest

    Thu, 23 May 2002

    1576 has picked up a slew of business, including a campaign for Healthy Gay Scotland, brand development projects for DIY retailer HomeStart and proposed designer hotdog restaurant chain bau.waus.

  • Digest

    Thu, 23 May 2002

    The Radio Advertising Bureau has announced that Radio advertising revenues for the first three months of 2002 of &£135.7m, up 0.5 per cent on the same period in 2001.

  • Digest

    Thu, 23 May 2002

    BMP DDB has created a campaign for Arla Foods' Cravendale milk, as part of a £6m marketing push. The campaign breaks on June 17.

  • Digest

    Thu, 23 May 2002

    Publicis has created a £1.1m TV campaign for Radox Showerfresh, which will break on July 22. The ad will be aired with restrictive timing, as it features female nudity.

  • Digest

    Thu, 23 May 2002

    Design Bridge has created a pack design for Unilever Bestfood's PG Tips. For the first time, an image of pouring tea will feature on the pack's front.

  • Digest

    Thu, 23 May 2002

    The RSPB has appointed Clark McKay & Walpole to handle its direct marketing on a project basis.

  • Digest

    Thu, 23 May 2002

    Spar UK has promoted marketing manager Joanne Morley to marketing controller.

  • Digest

    Thu, 23 May 2002

    Wilkinson Sword has launched a manicure range, which is being endorsed and promoted in stores by beauty specialist Toni & Guy.

  • Digest

    Thu, 23 May 2002

    WWAV Rapp Collins has created a direct mail campaign for the NSPCC to promote its website There4me.com.

  • Digest

    Thu, 23 May 2002

    Visa International has extended its sponsorship of the Rugby World Cup to cover the 2003 event in Sydney.

  • Digest

    Thu, 23 May 2002

    Leeds United Football Club has appointed David Knibbs as head of commercial operations and David Thomson as business development manager. This follows the appointment of Roy Gardener as head of marketing (MW April 25).

  • Digest

    Thu, 23 May 2002

    Scottish Radio Holdings has sold its loss-making poster advertising arm, Score Outdoor, to Clear Channel UK for £33.5m - resulting in a £21.8m loss on the sale.

  • Digest

    Thu, 23 May 2002

    Mercier Gray has created a press, outdoor and direct mail campaign to encourage young people to attend Ascot Racecourse during its summer season. The campaign breaks on June 17.

  • Digest

    Thu, 23 May 2002

    Virgin Trains has signed up to become a partner of the 2002 Manchester Commonwealth Games. The company will have the use of the Games' logo for window stickers and at Euston and Manchester Piccadilly stations.

  • Digest

    Thu, 23 May 2002

    Fila has launched an athletic shoe, modelled on the Ferrari Formula One car. Priced at £99, the Ferrari Replica Shoe will be available in the UK from this week.

  • Digest

    Thu, 23 May 2002

    HHCL & Partners has created a £5m campaign, breaking today (Wednesday), for Autoglass. The ad highlights the importance of the windscreen to the overall strength of a car.

  • Digest

    Thu, 23 May 2002

    Witan Investment Trust has signed a five-year deal to become the principal sponsor of Britain's top female skier Chemmy Alcott.

  • Digest

    Thu, 23 May 2002

    ITV Digital's former marketing director, Jeremy Dale, is to do project work for the marketing consultancy Red Zebra, founded by former Orange marketing director Chris Moss.

  • Digest

    Thu, 23 May 2002

    Herbalife International of America, the international weight management and nutrition company, has appointed D'Arcy in the US as its first advertising agency. The account is worth $10m (&£6.85m).

  • Digest

    Thu, 23 May 2002

    School Disco, the nostalgia-based nightclub brand, has appointed Big Fish to find sponsors for the club's first outdoor event, School Fields, to be held on Clapham Common on July 13.

  • Digest

    Thu, 23 May 2002

    Fila sportswear has shortlisted three unnamed agencies to handle its $70m (£48m) global advertising account. The pitch is being overseen by its head office staff in Italy.

  • Digest

    Thu, 23 May 2002

    Time International has confirmed that Tyler Brûlé, founder of the Wallpaper Group, is to step down from his role of editorial director of Wallpaper and Spruce.

  • Digest

    Thu, 23 May 2002

    Scrivens, the high street optical and hearing retailer, has promoted marketing manager Andrea Callaway to board marketing director.

  • Digest

    Thu, 23 May 2002

    Wilkinson Sword has launched a manicure range, which is being endorsed and promoted in stores by beauty specialist Toni & Guy.

  • Digest

    Thu, 23 May 2002

    WWAV Rapp Collins has created a direct mail campaign for the NSPCC to promote its website There4me.com.

  • Digest

    Thu, 23 May 2002

    Visa International has extended its sponsorship of the Rugby World Cup to cover the 2003 event in Sydney.

  • Digest

    Thu, 23 May 2002

    Leeds United Football Club has appointed David Knibbs as head of commercial operations and David Thomson as business development manager. This follows the appointment of Roy Gardener as head of marketing (MW April 25).

  • Digest

    Thu, 23 May 2002

    Mercier Gray has created a press, outdoor and direct mail campaign to encourage young people to attend Ascot Racecourse during its summer season. The campaign breaks on June 17.

  • Digest

    Thu, 23 May 2002

    Virgin Trains has signed up to become a partner of the 2002 Manchester Commonwealth Games. The company will have the use of the Games' logo for window stickers and at Euston and Manchester Piccadilly stations.

  • Digest

    Thu, 23 May 2002

    Fila has launched an athletic shoe, modelled on the Ferrari Formula One car. Priced at £99, the Ferrari Replica Shoe will be available in the UK from this week.

  • Digest

    Thu, 23 May 2002

    HHCL & Partners has created a £5m campaign, breaking today (Wednesday), for Autoglass. The ad highlights the importance of the windscreen to the overall strength of a car.

  • Digest

    Thu, 23 May 2002

    Scottish Radio Holdings has sold its loss-making poster advertising arm, Score Outdoor, to Clear Channel UK for £33.5m - resulting in a £21.8m loss on the sale.

  • EUROPE: Making a meal of snacking

    Thu, 23 May 2002

    Europeans' meal times are becoming more fragmented: they are ditching their main meals in favour of snacking at work, or eating out in restaurants

  • EUROPE: Making a meal of snacking

    Thu, 23 May 2002

    Europeans' meal times are becoming more fragmented: they are ditching their main meals in favour of snacking at work, or eating out in restaurants

  • First Drinks claims win in dispute over Stolichnaya

    Thu, 23 May 2002

  • First Drinks claims win in dispute over Stolichnaya

    Thu, 23 May 2002

  • George Pitcher: Time to take the bull out of the thundering herd

    Thu, 23 May 2002

    The investigation into Merrill Lynch has put equity analysts under an uncomfortable spotlight. Not before time: most were guessing in the first place, says George Pitcher

  • Greenpeace in hunt for TV campaign agency

    Thu, 23 May 2002

  • Hi-Tech wins rights to Six Continents' ambient media sites

    Thu, 23 May 2002

  • Independent plans raft of supplements

    Thu, 23 May 2002

  • Independent plans raft of supplements

    Thu, 23 May 2002

  • It's more than just a tagline

    Thu, 23 May 2002

    I write in response to your special report "Loyalty at what cost" (MW May 16), the main thrust of which accuses supermarkets of becoming obsessed with price promotions at the expense of more creative added-value promotions.

  • It's more than just a tagline

    Thu, 23 May 2002

    I write in response to your special report "Loyalty at what cost" (MW May 16), the main thrust of which accuses supermarkets of becoming obsessed with price promotions at the expense of more creative added-value promotions.

  • Jaguar appoints global supremo

    Thu, 23 May 2002

    Martin Runnacles returns to take charge of a major car brand after a two-year absence

  • Löwenbrägoes down a treat

    Thu, 23 May 2002

    Advertisers often target niche markets, and lager brand Löwenbräis no exception.

  • Laughing all the way to the Manc

    Thu, 23 May 2002

  • LDA plans single brand to sell London internationally

    Thu, 23 May 2002

  • L'Oréal picks md of luxury goods

    Thu, 23 May 2002

    L'Oréal has appointed its managing director for Hong Kong, Signe Gammeltoft, to managing director of its UK luxury products division.

  • Magliano to head easyJet marketing

    Thu, 23 May 2002

  • Marketing Week

    Thu, 23 May 2002

    Marketing Week will award the writer of the best letter of the month £300 of Thomson Holiday vouchers provided by Landround.

  • Marks & Spencer trials homeware store format

    Thu, 23 May 2002

    Marks & Spencer (M&S) has unveiled plans to test a chain of standalone homeware stores, selling products such as furniture, soft furnishings, gifts and accessories.

  • McCann wins £9m Fujitsu-Siemens European communications brief

    Thu, 23 May 2002

  • McCann wins £9m Fujitsu-Siemens European communications brief

    Thu, 23 May 2002

  • McDonald's drops World Cup ad following dog attack on girl

    Thu, 23 May 2002

  • MediaCom in £120m Mars win

    Thu, 23 May 2002

    Masterfoods has appointed MediaCom to handle its £120m centralised media planning business following a five-way pitch.

  • Microsoft seeks UK marketing boss

    Thu, 23 May 2002

    Microsoft is searching for a UK marketing director, following the promotion of Oliver Roll to a position overseeing the company's marketing in East Asia.

  • Microsoft seeks UK marketing boss

    Thu, 23 May 2002

    Microsoft is searching for a UK marketing director, following the promotion of Oliver Roll to a position overseeing the company's marketing in East Asia.

  • NatMags closes sales arm in group restructure

    Thu, 23 May 2002

  • Norwich & Peterboro' in marketer hunt

    Thu, 23 May 2002

    Norwich & Peterborough building society is seeking its first board-level marketer.

  • Radio Authority to put 12 regional FM licences up for grabs in 2003

    Thu, 23 May 2002

  • Renault signs French soccer ace to boost masculine image of brand

    Thu, 23 May 2002

  • Renault signs French soccer ace to boost masculine image of brand

    Thu, 23 May 2002

  • Retreat of the clones

    Thu, 23 May 2002

    Procter & Gamble has developed a formidable reputation as a seminary of top industry talent. But times are changing and P&G, like so many other corporate behemoths, is being forced to look again at the way it does business. Has the P&G academy

  • Revolving perimeter ads make Oval debut

    Thu, 23 May 2002

  • Revolving perimeter ads make Oval debut

    Thu, 23 May 2002

  • Royal Bank of Scotland to review £10m account

    Thu, 23 May 2002

    The Royal Bank of Scotland is reviewing its £10m retail and corporate work, held by Faulds Advertising.

  • Strongbow drops Vaughan from advertising

    Thu, 23 May 2002

  • Strongbow drops Vaughan from advertising

    Thu, 23 May 2002

  • Tarrant bikes the hands that feed him

    Thu, 23 May 2002

  • Testing the fabric of luxury brands

    Thu, 23 May 2002

    The luxury goods sector has weathered recent storms well, and some brands are considering IPOs. However, a combination of cheap fakes and investor pressure could erode their biggest asset - exclusivity.

  • The outlook's... rather vague

    Thu, 23 May 2002

    Calling all soft drink and ice cream manufacturers. The Diary is here to help you.

  • The outlook's... rather vague

    Thu, 23 May 2002

    Calling all soft drink and ice cream manufacturers. The Diary is here to help you.

  • Tobacco sponsorship concern leads Government to moot new taskforce

    Thu, 23 May 2002

  • Winston Fletcher: Take two ads and see how you feel tomorrow morning

    Thu, 23 May 2002

    The NHS is ill, but marketing might be part of the cure. If the health service wants to be run like a business the first thing it needs is a good logo. By Winston Fletcher

  • Winston Fletcher: Take two ads and see how you feel tomorrow morning

    Thu, 23 May 2002

    The NHS is ill, but marketing might be part of the cure. If the health service wants to be run like a business the first thing it needs is a good logo. By Winston Fletcher

  • Would you credit it? A card for children

    Thu, 23 May 2002

    Top banker Matthew Barratt has put the issue of marketing to children in the spotlight once again. It's an ethical minefield, reports Gary Thurtle

  • Would you credit it? A card for children

    Thu, 23 May 2002

    Top banker Matthew Barratt has put the issue of marketing to children in the spotlight once again. It's an ethical minefield, reports Gary Thurtle

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