Marketing Week
23 September 2010
-
Build corporate brands from inside out
23 September 2010
-
Conversations on brands are vital. Discuss
23 September 2010
When consumers talk to each other about brands - and the average consumer talks about ten different brands a day - they are mostly very positive, making such discussions a key channel for marketers, a new study reveals.
-
Digging deep to find the right insight
23 September 2010
We asked seven leading marketers how they use quantitative and qualitative studies and how they are responding to changes in the field.
-
Golden opportunities from acts of succession
23 September 2010
-
Have faith in the future
23 September 2010
Young marketers face a dearth of opportunities to develop their business and leadership skills and companies are frustrated by a lack of top-level talent. But a new Marketing Academy is moulding tomorrow’s stars and inspiring marketing’s elevation to the board.
-
Let the music do the talking
23 September 2010
-
Measurement culture is sign of real change
23 September 2010
Many organisations perceive measurement of marketing effectiveness to be difficult, slow to perform and expensive. This would explain why many of today’s marketers only measure what is easy and not what is important (MW last week).
-
Online retail must take international view
23 September 2010
Timeliness of delivery is also key to customer service and boosting customer loyalty, so delays caused by lost or misplaced goods or documentation cannot be afforded.
-
Smooth Radio readies national rollout push
Wed, 29 Sep 2010
Smooth Radio is repositioning as the station enjoyed by listeners who share its “zest for life” ahead of it becoming a national brand next month.
-
Spotlight on the Marketing Academy
23 September 2010
Marketing Week: Why did you apply for a place in the Marketing Academy?
-
The Secret Marketer on over-researching
23 September 2010
-
Traffic flow counts
23 September 2010
I accept that there is value in owning and mining consumer transactional data, but without a diverse range of products on the site, it’s going to be very difficult to attract any sensible level of traffic and make worthwhile correlations between behavioural trends.
-
Use pay-as-you-go systems to develop relationships
23 September 2010
I read your article on “How to retain customers and build brand loyalty” (MW 9 September) with great interest. While using transactional data and web-based metrics is a good start in helping brands to build and maintain relationships, it is still only pecking around the edges of the wealth of customer data available from visitors’ interactions with the online channel. It does not have to cost a fortune in resources and hardware to capture this gold dust.
-
Use power of content to aid engagement
23 September 2010
At last a cover story that puts content at the heart of marketing (MW 9 September). In today’s multichannel world only those brands that truly grasp the power and potential of content to engage with their existing and new customers will win. Of course most, if not all, agency disciplines are trying to get a piece of the action, but it is the publishing agencies that are best placed to help clients navigate the increasingly complex array of channels that are available.
-
Web Comment
23 September 2010
What you Said
-
Which brands impress the former global marketing director of Bacardi?
23 September 2010
On 29 September 2010, The Annual from Marketing Week will lay out smart thinking, smart working and smart engagement strategies for businesses. We ask Tim Hawley, former global marketing director of Bacardi, which brands impress him:
-
Why should I attend The Annual?
Mon, 27 Sep 2010
Read on to learn more about the event
-
Why the pen should still be mightier than the edit suite
23 September 2010
As the consumer is fed more and more visual trickery, we must not forget the selling power of the written word
-
Wise words from the Marketing Academy mentors
23 September 2010
Four mentors give their top tips for young marketers, and their own mentor memories
