Marketing Week
24 April 2008

  • While taking on Norwich City FC sponsorship

    Tue, 29 Apr 2008

    Aviva has been unveiled as the new shirt sponsor of Norwich City Football Club, on the same day the insurance giant announced it is scrapping its Norwich Union brand. It replaces travel brand Flybe, which earlier this week revealed it would not be renewing its deal.

  • Marketing Week and Reckitt unveil Brand Innovators Award

    Thu, 24 Apr 2008

    Marketing Weekhas teamed up with Reckitt Benckiser, the household, personal care and over-the-counter pharmaceutical company, to create the Brand Innovators Award.

  • 50M Digitas alert as Lloyds TSB reviews

    Thu, 24 Apr 2008

    Lloyds TSB is putting its digital account up for pitch as the high street bank readies a £50m overhaul of its online communications.

  • A Day in the Life of Chris Cullen

    Fri, 25 Apr 2008

    Everyday is different which keeps things exciting. Daily challenges range from trouble-shooting, turning around a quick brief, or developing a new product service that is startlingly different.

  • Ad industry eyes phone advances

    Tue, 29 Apr 2008

    Thanks to advances in mobile technology, marketers are looking to the mobile Web for new audiences. But it is consumers who will dictate the pace and scale of innovation. By Catherine Turner

  • Added Value loses global chief exec to Thomas Cook

    Fri, 25 Apr 2008

    Added Value global chief executive Angus Porter is leaving to join travel company Thomas Cook as group strategy director. He will be replaced at the WPP-owned brand consultancy by Janine Hawkins, global chief executive of people and organisations.

  • Agency growing pains

    Fri, 25 Apr 2008

    Sir Martin Sorrell and Chris Ingram, both multi-millionaire marketing services entrepreneurs, may not always see eye to eye, but on one thing they are in perfect accord. Both are emphatic in their belief that the agency model must change: it’s a matter of survival.

  • Airey ousts Lighting as Five chief

    Tue, 29 Apr 2008

    ITV managing director of global content Dawn Airey has resigned from the broadcaster after less than a year to return to Five. She joins as chairman and chief executive, ousting Jane Lighting at the RTL-owned station.

  • Alcohol producers and retailers join for Euro-wide campaign

    Thu, 24 Apr 2008

    Alcohol producers and retailers across Europe are planning to launch a marketing campaign to encourage responsible consumption of alcohol. It will be the first time a Europe-wide campaign has run highlighting the dangers of alcohol.

  • AMV.BBDO retains 20m Camelot ad business

    Mon, 28 Apr 2008

    Abbott Mead Vickers.BBDO has retained the 20m Lotto business after a four way pitch against McCann Erickson, Beattie McGuinness Bungay and Fallon. The decision comes just days after the agencies pitched for the account.

  • Archbishop hits out against doorstep credit companies

    Fri, 25 Apr 2008

    Archbishop of Canterbury Dr Rowan Williams has slammed "doorstep credit" advertisers and called on the Government to impose tighter regulations. Speaking at the House of Lords today (April 25), the Archbishop blamed door-to-door salesmen for the "poverty trap" of spiralling debt.

  • ASA appoints marketer to promote Copy Advice

    Tue, 29 Apr 2008

    The Advertising Standards Authority (ASA) has appointed its marketing chief for its CAP Copy Advice service in a bid to promote the free service to advertisers. It coincides with the launch of its 2007 Annual Report, which is out tomorrow (April 30).

  • Asda launches grass roots sport initiative

    Wed, 30 Apr 2008

    Asda is launching a 2m initiative to promote grass roots sport to young people. The Sporting Chance scheme will give 500,000 young people access to free sports sessions during school holidays.

  • Aviva to scrap Norwich Union...

    Tue, 29 Apr 2008

    Aviva has confirmed that it will axe the historic Norwich Union insurance brand 10 months after incoming group chief executive Andrew Moss first mooted the plan. The move marks the final phase of its strategy to use the Aviva name as its global consumer brand.

  • BARB figures show commercial TV impacts up as ad spend falls

    Thu, 24 Apr 2008

    Total commercial TV impacts for the first quarter of 2008 have increased 7% on the same period last year, according to the latest figures from the Broadcaster's Audience Research Board.

  • BBC set to launch mobile TV service

    Thu, 24 Apr 2008

    The BBC is developing its interactive services with an initiative that will allow viewers to access TV content via their mobile phones.

  • BBH resigns 30m Bertolli account

    Fri, 25 Apr 2008

    Bartle Bogle Hegarty has resigned the European advertising account for Unilever-owned Italian food brand, Bertolli. The business was understood to be worth £30m when the agency won the account seven years ago.

  • Blowfish Digital overhauls VSO online strategy

    Fri, 25 Apr 2008

    The Voluntary Service Organisation has appointed Blowfish Digital to overhaul its website and online strategy, as the charitable organisation looks to bolster donations, boost awareness and increase volunteer numbers.

  • Bollor矰lays waiting game

    Thu, 24 Apr 2008

    As economic storm clouds gather, Vincent Bollor? group looks as if it has no choice but to dig in for the long term in its siege of Aegis, says Bob Willott

  • Bookmakers forced to cover funding shortfall

    Fri, 25 Apr 2008

    The major high street bookmakers have stepped in to cover a shortfall in funding for the Responsibility in Gambling Trust (RIGT). The move comes after smaller gambling operators failed to make voluntary contributions.

  • Boots chief to lead 75m DoH anti-obesity campaign

    Thu, 24 Apr 2008

    Former Boots marketer Andrew Brent has been drafted in by the Department of Health (DoH) to run its £75m anti-obesity advertising pitch. His appointment as director of obesity campaigns marks the first time the DoH has sought help from a high-profile marketer.

  • Brandhouse to work on Ethiopian coffee identities

    Thu, 24 Apr 2008

    The Ethiopian Government has appointed design consultancy Brandhouse to create branding for the country's speciality coffees.

  • Brands must get real if they are to crack marketing to women

    Thu, 24 Apr 2008

    Can Sex And The City or the US marines remove advertising to women from hackneyed appeals to vanity and cynical exploitation of insecurity?

  • Building on the buzz of blogging

    Tue, 29 Apr 2008

    Brand owners are now recognising the influence of blogs, but apprehension and a lack of understanding mean they are failing to harness the power effectively. By Rufus Jay

  • Can children's TV channel KidsCo make an impact in an already saturated market?

    Thu, 24 Apr 2008

    The launch of children’s television channel KidsCo later this year will see the arrival of a new player in an already heavily-serviced sector. And, with the incumbent brandsin a strong position thanks totheir devoted young audiences, observers believe KidsCo may have its work cut out if it is to make any kind of impact in the UK market.

  • Canon lauches digital screen camera campaign

    Tue, 29 Apr 2008

    Canon is launching a digital screen campaign that will show a freerunner jumping from screen to screen. The ads will support the launch of the Canon EOS 450d camera.

  • Capital 95.8 uses TV ads to promote 500,000 competition

    Thu, 24 Apr 2008

    Capital 95.8, the GCap Media-owned London station, is launching a TV campaign to promote a major new competition aimed at attracting more listeners to the station.

  • Chris Smith on life at the helm of the ASA

    Wed, 30 Apr 2008

    The Advertising Standards Authority (ASA) exists to make sure ads meet the high standards laid down in the advertising codes. So why, some wonder, was Chris Smith, Lord Smith of Finsbury, almost apologetic about referring the errant advertiser Ryanair to the Office of Fair Trading (OFT), whose ...

  • Christian Aid launches campaign based on retro toys

    Tue, 29 Apr 2008

    Christian Aid, the international relief and development charity, is launching an integrated TV, print and online campaign featuring the cult "Weeble" toy. The campaign will launch on May 5 to promote Christian Aid Week.

  • COI media agencies put on alert following independent review

    Mon, 28 Apr 2008

    COI media buying agencies have been put on alert following a review of the government department's buying system. The six buying contracts will be reviewed and agencies will find out later this year whether this will happen in 2009 or 2010. The news...

  • Consumer confidence plummets to lowest level since 1992

    Wed, 30 Apr 2008

    Consumer confidence is at its lowest level for more than 15 years, according to a new report from GfK NOP. The research also reveals that most consumers think the economic situation will get worse before it gets better.

  • Consumer interaction is key to brands cracking the social media conundrum

    Tue, 29 Apr 2008

    In marketing terms, search is still relatively new, but is being upstaged by the new kid on the block – social media. Marketers looking to build a set of new-media tools have more to play with than ever before, but they have far more than ever to learn. It can be daunting. Brands must realise ...

  • Co-op signs rugby league players as brand ambassadors

    Thu, 24 Apr 2008

    The Co-operative has signed rugby league stars Jon Wilkin and Robbie Paul as brand ambassadors. The two will appear in marketing activity focusing on the Co-op's sponsorship of rugby league.

  • Dennis picks Naked to find new positioning for The Week

    Thu, 24 Apr 2008

    Dennis Publishing has appointed Naked Communications to develop a new global brand positioning and communications strategy for news magazine The Week.

  • Different retains One NorthEast marketing work after review

    Mon, 28 Apr 2008

    Different, the Newcastle-based agency, has been reappointed by One NorthEast to handle its marketing programmes for the next three years. It retained the business following a statutory review.

  • Energywatch coalition slams Ofgem summits 'failure to commit'

    Thu, 24 Apr 2008

    Consumer watchdog Energywatch and a coalition of charities and trade unions have slammed Ofgem's fuel poverty summit for "ducking big issues". The campaigners say yesterday's (April 23) summit lacked focus on achieving the Government's fuel poverty targets.

  • Estee Lauder splits media account

    Wed, 30 Apr 2008

    Estee Lauder has split its $400m (202.4m) global media planning and buying business between Omnicom's M2M and WPP's MindShare following an eight-month review.

  • Expert advice is the new terror - has scaremongering gone too far?

    Thu, 24 Apr 2008

    Scientific 'truths' change daily, and when the worst danger of all is said to be over-population, we begin to wonder, 'Do they want us to live or die?'

  • Ferrari opens first UK store

    Fri, 25 Apr 2008

    Ferrari is opening its first store in the UK. The two-storey, 550sq metre venue will be located on London's Regent Street and opens in the autumn. Ferrari already has 20 outlets around the world, in countries from the US to China, as well as several in its home market of Italy.

  • Food industry set environmental challenge

    Fri, 25 Apr 2008

    The Food and Drink Federation (FDF) is urging the adoption of an industry wide best practice green initiative. FDF says companies need to adopt the voluntary code in partnership with Government best practice bodies.

  • Gov't seeks ad agency for child internet safety drive

    Thu, 24 Apr 2008

    The Government is seeking a communications and advertising agency to create a high-profile campaign to drive awareness of child internet safety.

  • Heineken appoints S&N chief to lead UK business

    Tue, 29 Apr 2008

    Heineken NV has appointed Scottish & Newcastle UK managing director Jeremy Blood to lead its UK business, following the acquisition of the British brewer by a joint venture between Heineken and Carlsberg A/S.

  • Howard's way forward is to play the trust card

    Thu, 24 Apr 2008

    What happens when the celebratory added-value theme permeating your brand positioning suddenly turns sour? Answer: you kick your ad agency in the teeth by calling a review after eight successful years.

  • I-Level close to private equity deal

    Thu, 24 Apr 2008

    I-Level is thought to be close to selling a stake in the agency to private equity group ECI. The independent digital media specialist has been in talks with potential suitors since launching a strategic review of the business in October last year.

  • In search of an identity

    Thu, 24 Apr 2008

    Amid concerns about asset stripping following a multi-million pound takeover last year

  • Is DLKW the creator of its own misfortune or a victim of circumstance?

    Thu, 24 Apr 2008

    Still reeling from the blow of losing its multi-million pound AA advertising account, Delaney Lund Knox Warren & Partners must now fight to retain its hold on the £18m Halifax business.

  • ITV unveils online store

    Wed, 30 Apr 2008

    ITV is extending its online retail presence by launching a store on its website. ITV Shop goes live today (April 30) and launches with a range of goods for pre-school children.

  • JC Decaux Airport to target fmcg sector

    Thu, 24 Apr 2008

    Outdoor company JC Decaux Airport is more than doubling its six-sheet poster sites at airports in a bid to attract more packaged-goods brands.

  • Jonathan Durden: Why marketing needs a hero

    Wed, 30 Apr 2008

    Those of us involved in marketing and communications often speak of regaining our place at the head table of brand management, of re-establishing ourselves at the top of the big-business food chain. We’ve heared the tales from the Eighties, when advertising agencies enjoyed access to and ...

  • Junk food ads give parents a headache

    Fri, 25 Apr 2008

    Pester power junk food ads are the cause of showdowns between parents and children in supermarket aisles, according to a survey by the British Heart Foundation (BHF) ahead of parliamentary debate on a junk food marketing bill.

  • Junk food companies in last chance saloon

    Fri, 25 Apr 2008

    The British Heart Foundation has warned food companies to "lift their game" in the fight against childhood obesity following a debate in Parliament today (April 25). The charity is supporting a bill from Labour MP Nigel Griffiths, calling for a 9pm watershed on TV advertising and substantially curtail other marketing ...

  • JWT sweats as Kraft reviews 7m Kenco brief

    Wed, 30 Apr 2008

    JWT has been put on alert after Kraft Foods invited Euro RSCG and Beattie McGuinness Bungay to pitch against the incumbent for its estimated £7m Kenco coffee brand.

  • KFC revives 'Finger Lickin' Good' strapline in press ads

    Thu, 24 Apr 2008

    KFC, the fast food chain, is bring back its "Finger Lickin' Good" strapline more than nine years after it was scrapped. The chain has most recently used family-focused ads to promote its meal deals.

  • March retail sales fail to meet projections

    Thu, 24 Apr 2008

    Retail sales showed a bigger fall than expected in March, according to the Office of National Statistics. Figures show that sales dipped by 0.4% over the month as concerns about the economy continued to grow.

  • Marketing to the over-50s

    Wed, 30 Apr 2008

    Growing older is getting cooler, according to the ad industry. As those who (mis)spent their youths in the late Seventies hit the “big five-oh”, marketers are wondering how brands can target this new wave of oldies.

  • Microsoft and Sony prepare for Grand Theft Auto IV sales battle

    Mon, 28 Apr 2008

    Microsoft and Sony will go head to head tomorrow over the release of Grand Theft Auto IV tomorrow (April 29). It is billed as the biggest game lanch of the year to date.

  • Mobile brand 3 puts 1m retail project up for grabs

    Thu, 24 Apr 2008

    Mobile phone operator 3 is looking for an agency to handle a 1m retail-based project for the brand.

  • Modera to revamp Mama Group music websites

    Tue, 29 Apr 2008

    Modera, the content management company, has been appointed by music and media company, Mama Group, to overhaul its stable of 16 websites. It will introduce Web 2.0 elements across the sites, which includes music portal The Fly (pictured).

  • Morrison to head Britain Marketing

    Thu, 24 Apr 2008

    VisitBritain has appointed Iain Morrison, the former head of digital at WPP Group's Team HSBC, as manager of Britain Marketing.

  • New campaign - Crime & Investigation Network

    Thu, 24 Apr 2008

    'Killers' ads set to cause a storm

  • New campaign - The Financial Times

    Thu, 24 Apr 2008

    The Financial Times is running a 1m campaign to support the relaunch of its FT Weekend newspaper this Saturday.

  • New launch mobile brand seeks agency for 2m brief

    Thu, 24 Apr 2008

    Lebara Mobile, a new SIM-only mobile phone service targeting the country's immigrant population, is looking for an agency to handle its £2m UK advertising account.

  • Newspaper websites continue to gain users

    Thu, 24 Apr 2008

    The Mail Online is continuing to make ground on market leader Guardian.co.uk, according to the latest ABCe figures. Telegraph.co.uk also recorded its biggest monthly increase, while the Mirror Group attracted 4.4 million unique users to its recently relaunched website – its first recorded monthly ...

  • NI to launch Sun and Page 3-branded beers

    Wed, 30 Apr 2008

    The Sun is plotting a foray into the alcoholic drinks business with the launch of two branded beers. It is understood that the newspaper is in discussions with a brewer whose identity is unknown.

  • Nintendo Wii seals 1m deal to sponsor Gladiators on Sky

    Thu, 24 Apr 2008

    BSkyB sales house Sky Media has signed games console Nintendo Wii as the exclusive sponsor of its flagship summer show Gladiators. The deal is understood to be worth more than £1m.

  • Northcliffe promotes rebranded Motors.co.uk

    Tue, 29 Apr 2008

    Northcliffe Media is launching a campaign for its rebranded classified advertising section, Motors.co.uk. The move is part of a wider strategy to take the company's online classifieds brands into its newspapers in a bid to grow revenue.

  • OFT extends supermarket price fixing probe

    Mon, 28 Apr 2008

    The Office of Fair Trading (OFT) has extended its supermarket price-fixing probe to include health, beauty and grocery products. Major suppliers, including Procter & Gamble (P&G) and Unilever have been contacted as part of the investigation.

  • OFT makes cigarette price allegation

    Fri, 25 Apr 2008

    The Office of Fair Trading has accused tobacco companies and supermarkets of "co-ordinating prices". The OFT names 11 retailers, including Asda, Sainsbury's, Tesco, and tobacco companies Imperial Tobacco and Gallaher.

  • Online media owners fail to satisfy agencies

    Thu, 24 Apr 2008

    Online media owners are failing to satisfy media planning and buying agencies, according to the Institute of Practitioners in Advertising (IPA).

  • 'Orange has bungled mobile broadband'

    Thu, 24 Apr 2008

    Orange is "missing a major opportunity" by focusing on fixed-line broadband at the expense of mobile broadband, according to a leading telecoms expert.

  • Oxfam to launch legacy giving campaign

    Mon, 28 Apr 2008

    Oxfam is developing a marketing approach to target "legacy giving" from the baby boomer generation. The charity has commissioned direct marketing agency DMS to create a campaign, which will break in the autumn.

  • P&G plots major boost for Daz in bid to beat back Surf

    Wed, 30 Apr 2008

    Procter & Gamble is understood to be plotting a major overhaul of its Daz detergent brand, believed to include the introduction of fragranced variants, in an effort to fight off Unilever-owned Surf, whose market share surged last year.

  • Paddy Power and InterCasino fall foul of Gambling Act rules says ASA

    Thu, 24 Apr 2008

    The advertising regulator has upheld complaints against Paddy Power and InterCasino ad campaigns under the new Gambling Act rules. It marks the first time that gambling operators have fallen foul of the regulations, introduced last September.

  • Partners Andrews Aldridge gains Vodafone consumer account

    Fri, 25 Apr 2008

    Vodafone has handed Partners Andrews Aldridge its 8m consolidated UK direct marketing account. The move follows the mobile giant's decision to terminate its relationship with Lida, which previously handled the consumer direct marketing business.

  • PepsiCo buys vitamin water brand

    Wed, 30 Apr 2008

    PepsiCo has acquired V Water, an independent UK vitamin water brand. The move will expand the drinks giant's portfolio in the growing functional drinks category.

  • Price rises boost profits at BP and Shell

    Tue, 29 Apr 2008

    Europe's two largest oil companies, BP and Royal Dutch Shell, have reported a surge in profits for the first quarter of this year. Shell's profits rose by 25% to $9bn, while rival BP's nearly doubled from $4.6bn to $7bn compared to the same period last year.

  • Public sector's taste for carrots

    Thu, 24 Apr 2008

    Public sector bodies that use gift vouchers as incentives for employees and service users say the tactic creates a stronger link between the reward and activity than cash payments. By David Benady

  • Putting a CAP on abuse of the Web

    Thu, 24 Apr 2008

    There is growing concern over the number of brands that are using the freedom of the internet to circumvent the Code of Advertising Practice as traditional media becomes more tightly regulated. CAP has no say over editorial content and related freedom of speech issues.

  • Radio attracts growing number of "Digital Natives"

    Tue, 29 Apr 2008

    Radio listening is increasing among 15 to 24 year olds despite suggestions that they are too busy to tune in, according to new research from RadioCentre. The Digital Natives report looks at the listening behaviour of young people that have grown up in a digital world.

  • Rajar goes online as it scraps electronic meter trial

    Mon, 28 Apr 2008

    Rajar, the radio audience measurement body, is abandoning its trial of an electronic audience measurement device to replace the traditional paper diary system in favour of an online scheme.

  • RBS Insurance hands reins to ex-Norwich Union boss

    Wed, 30 Apr 2008

    RBS Insurance has drafted in former Norwich Union marketer Crawford Davidson to replace marketing chief Roger Ramsden, who has left to join Saga.

  • Recommendation generation

    Thu, 24 Apr 2008

    Online word of mouth has become a much more widely used source of information, but marketers should pay attention to what is being said about their brands offline as well as on the internet

  • Red Letter Days appoints Button as marketing head

    Thu, 24 Apr 2008

    Red Letter Days, the experience company, has appointed former GCap Media marketer Nick Button as its marketing chief.

  • Rich media pickings

    Tue, 29 Apr 2008

    Just when advertisers start to get their heads around search marketing, enter blended search to shake everything up. By Steve Hemsley

  • Scalextric to launch Silverstone edition

    Thu, 24 Apr 2008

    Toy racing brand Scalextric is launching a Silverstone-branded Formula 1 set featuring Lewis Hamilton and Kimi Raikkonen to coincide with the British Grand Prix in July.

  • Search and social living in harmony

    Tue, 29 Apr 2008

    Reports that search is dead and social media has taken its mantle appear premature. Marketers must use both tools to drive online sales. By Martin Croft

  • Social Media & Search 2008

    Tue, 29 Apr 2008

    In marketing terms, search is still relatively new, but is being upstaged by the new kid on the block – social media. Marketers looking to build a set of new-media tools have more to play with than ever before, but they have far more than ever to learn. It can be daunting. ...

  • Soft drinks growth downgraded by industry report

    Tue, 29 Apr 2008

    The British Soft Drinks Association has downgraded its growth forecast of the soft drinks market for 2008 from 2.4% to 1.6% in preparation of a potentially wet summer. The report had also found that health and convenience will continue to be the focus for the ...

  • SsangYong to attempt foray into passenger car market

    Thu, 24 Apr 2008

    Korean sports utility vehicle specialist SsangYong has announced plans to move into the passenger car market for the first time as part of its relaunch strategy.

  • The Daily Mail repositions Middle England

    Mon, 28 Apr 2008

    The Daily Mail is hoping to shake off the stigma of its "Middle England" positioning, by renaming its readers "MidBritons". It hopes the changes will create a more contemporary and aspirational image of its core readership.

  • The Economist launches new brand campaign

    Mon, 28 Apr 2008

    The Economist is launching a new brand campaign that focuses on what its readers most value about the weekly magazine. The new ads will continue the animated style first introduced in September last year.

  • Thomson extends Nectar partnership online

    Wed, 30 Apr 2008

    Thomson Local is extending its partnership with Nectar to include its online directory and has signed two sponsorship deals with UKTV to promote the tie-up.

  • TradeDoubler and Linkshare to manage BA affiliate marketing programme

    Tue, 29 Apr 2008

    British Airways has appointed TradeDoubler and Linkshare to manage its worldwide affiliate marketing programme.

  • UK holds back WPP growth

    Fri, 25 Apr 2008

    The UK remained the slowest growing region for WPP in the first quarter of this year. Overall, reported revenues for the marketing services group rose 14% to £1.558bn buoyed by acquisitions, but in the face of continued economic uncertainty.

  • Unlock the value in social networks

    Tue, 29 Apr 2008

    With social networks opening their platforms to developers, brands have a new opportunity to engage with cynical users. But debate rages about how best to make money from such sites. By Richard West

  • USwitch expands its product range to weather the storm

    Thu, 24 Apr 2008

    Price comparison site uSwitch is expanding its product range (MW last week) as it faces up to increasing competition from rivals such as Moneysupermarket.com.

  • Viagogo backs Gov't decision not to outlaw ticket resales

    Thu, 24 Apr 2008

    Ticketing website Viagogo has welcomed a Government decision not to outlaw the resale of tickets, and says that the secondary market is "here to stay".

  • Virgin Atlantic moots T5 advertising compensation claim

    Wed, 30 Apr 2008

    Virgin Atlantic is considering asking for compensation following the botched opening of British Airways’ Terminal 5 (T5).

  • Virgin Media TV appoints MG OMD and Goodstuff

    Mon, 28 Apr 2008

    Virgin Media TV has appointed Manning Gottlieb OMD and Goodstuff to handle its 5m media planning and buying business. It was previously handled by PHD Rocket, which pulled out of the pitch.

  • Visa looks beyond sports tie-ups

    Thu, 24 Apr 2008

    Visa Europe is overhauling its sponsorship strategy to focus on music, movies and entertainment because sports deals alone are "not enough".

  • Vodafone chief exits in ongoing reshuffle

    Thu, 24 Apr 2008

    Vodafone UK brand chief Matt Coombe is leaving the company as part of the ongoing restructure of the business.

  • Vodafone pledges to halve CO2 emissions by 2020

    Thu, 24 Apr 2008

    Vodafone has pledged to cut its carbon dioxide (CO2) emissions by 50% by 2020. The mobile giant will introduce solar-powered phone charges and overhaul its network technologies as part of the move.

  • Westin hotels to offer "Sudoku Sanctuaries"

    Wed, 30 Apr 2008

    Hotel chain Westin has launched a Sudoku-themed experiential campaign and has signed deals with two food companies to promote the concept of personal renewal at its hotels.

  • Windows software sales slump hits Microsoft

    Fri, 25 Apr 2008

    Microsoft has posted disappointing first quarter results, with slumping sales of its Windows software and a below-target profit forecast, despite a boost in sales of its XBox entertainment console. The results published this week (April 24) come on the eve of its deadline for rival Yahoo! to accept a takeover offer.

  • Working together to create a buzz online

    Tue, 29 Apr 2008

    We all know the adage: Theres only one thing in life worse than being talked about and that is not being talked about. Not so much for brands, though. Scandals and consumer discontent have been known to cause serious damage to brand equity, sometimes forcing companies out of business. With the rise of blogs, forums and social networks online, the chances are that people are talking about your brand in ways and places you would never have imagined. The really good news is that there are ...

  • Youth and anti-crime charities set for merger

    Thu, 24 Apr 2008

    Youth charity Rainer and crime-prevention charity Crime Concern are merging and undergoing a major rebrand. The changes will also see a restructure of its top-level staff.

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