Marketing Week
24 June 2010
-
Airline's ad strategy does hit the target
24 June 2010
To understand the Turkish Airlines sponsorships and their associated adverts you need to look deeper into the geographical, political and economic context (Mark Ritson, MW 17 June).
-
An early exit from the World Cup would leave a fair few marketers with shattered brand plans
24 June 2010
As I write this, the French football team are sulking and England are on the verge of another year of World Cup hurt. Very predictable brand behaviour, some might say.
-
Brand comms do not a DNA molecule make
24 June 2010
Can we please have an immediate ban of the phrase “_____ is in our brand’s DNA,” in the pages of Marketing Week? It’s rapidly become one of marketing’s clichés, and more than that it’s completely meaningless.
-
Brands and retailers take a collaborative approach
24 June 2010
A groundbreaking deal between Tesco and Pringles owner Procter & Gamble reflects the shifting balance between FMCG suppliers and the retail trade that promises to benefit both parties.
-
Build on trust laid down by change to FSA
24 June 2010
The changes to the FSA can only be a good thing for marketers of financial services. (“Osborne abolishes FSA”, MarketingWeek.co.uk 17 June) Over recent years, people’s trust in financial products has been eroded, but a sweeping change such as this should restore confidence.
-
Challenger brand aims to make shaving a sexy act
24 June 2010
King of Shaves, the men’s shaving brand, is looking to make the “functional” sector sexier.
-
Doritos uses co-creation to engage with core audience
24 June 2010
Doritos has made a commitment to crowdsourcing as a source for advertising following interest in its King of Ads competition.
-
Expert opinions on marketing to Muslims
24 June 2010
Experts offer their branding and communication advice on how to reach the Muslim audience.
-
First Cheapflights campaign aims to increase awareness
24 June 2010
Cheapflights, the online travel company, is unveiling its first brand advertising campaign as it seeks to “reinvigorate” its offering.
-
Health benefit of olive oil is focus of £14m Euro campaign
24 June 2010
The European Commission has unveiled a €16.5m (£14m) campaign promoting the use of olive oil as part of its mission to encourage healthier lifestyles across the continent.
-
Honda looks within for head of UK marketing
24 June 2010
Honda has promoted Martin Moll, currently head of marketing for its power division, to the newly created role of head of UK marketing for all its products.
-
Is the future orange?
24 June 2010
I suspect the infamous words “Do I not like orange” spoken former England manager, Graham Taylor, following the team’s defeat to Holland in 1993, are being repeated in the corridors of power at FIFA and Anheuser-Busch InBev following the blatant ambush stunt by Bavaria at last week’s Holland vs Denmark World Cup game (FIFA hits back at Bavaria after ambush marketing stunt, MarketingWeek. co.uk, 17 June).
-
Local activity at heart of Metro Bank's brand launch
24 June 2010
Metro Bank will mark the launch of its first branch in London by running a series of experiential events in a bid to create a local “community” bank.
-
Look no further for expertise on digital
24 June 2010
-
Mobile marketers stand at start of long journey
24 June 2010
Marketing Week’s roundtable in association with 2ergo asks whether brands are ready to take advantage of the many advances in mobile marketing.
-
Muslim consumers: The Facts
24 June 2010
Muslim consumers are a growing, influential and extremely loyal group, making them a desirable market for mainstream brands. But reaching them requires more than launching Sharia-compliant products. Making inroads to this sector takes deep understanding of the values of this community and building the brand from there.
-
Nike beating official sponsor Adidas in World Cup stakes
24 June 2010
Surveys find that American firm has a stronger association with tournament.
-
Only trust can overcome data privacy fears
24 June 2010
Consumers are more likely to offer their personal details to a brand that is seen to be transparent, rather than in return for a cash reward, according to fast.MAP/DMA research
-
Smart marketing
24 June 2010
What brands have impressed Amanda Mackenzie, CMO, Aviva?
-
Traditional ads will lose the battle of the 'last click wins'
24 June 2010
Behavioural targeting is reducing the scope of the creative by delivering relevant ads online, with other media set to follow.
-
Viewpoint - Oscar Jenkins
24 June 2010
Two of the big trends we’re starting to see in mobile are the rise of forms of mobile marketing that take advantage of the unique properties of mobile, and brands starting to realise that this is where their customers are. By Oscar Jenkins CEO, Dynmark
-
Viewpoint - Stephan Noller
24 June 2010
Behavioural targeting is a big part of the industry already. The share of campaigns using targeting almost tripled last year - a big jump in the number of people using the technology.
-
Viewpoint: Rebranding to differentiate a brand - Young, connected and Muslim
24 June 2010
Muslim consumers are a growing, influential and extremely loyal group, making them a desirable market for mainstream brands. But reaching them requires more than launching Sharia-compliant products. Making inroads to this sector takes deep understanding of the values of this community and building the brand from there. Below is an expert viewpoint on marketing to Muslims.
-
When being British means joining the B-list
24 June 2010
It’s hard to be a British marketer at the moment. Everywhere we turn there seems to be trouble and decay.
-
Young, connected and Muslim
24 June 2010
Muslim consumers are a growing, influential and extremely loyal group, making them a desirable market for mainstream brands. But reaching them requires more than launching Sharia-compliant products. Making inroads to this sector takes deep understanding of the values of this community and building the brand from there.
-
Young, connected and Muslim - Chicken Cottage case study
24 June 2010
Muslim consumers are a growing, influential and extremely loyal group, making them a desirable market for mainstream brands. But reaching them requires more than launching Sharia-compliant products. Making inroads to this sector takes deep understanding of the values of this community and building the brand from there. Below is a case study on the mainstream halal brand, Chicken Cottage.
