Marketing Week
24 October 2002

Ads that don't pussyfoot around

Thu, 24 Oct 2002

AMV/Lowe split £18m Homebase

Thu, 24 Oct 2002

AOL promotes Lang as UK supremo

Thu, 24 Oct 2002

Are you a glamorous marketer?

Thu, 24 Oct 2002

Just a quick reminder, readers: the closing date for the Diary's competition in conjunction with The Daily Telegraph to find the most glamorous figure in marketing is October 30.So, if you missed last week's Diary, please e-mail your nominations, along with pictures of his/her glamorous behaviour both at work and outside work to nicki.sheperd@telegraph.co.uk.

ASH warns of tobacco companies' stealth tactics

Thu, 24 Oct 2002

Avoiding the bland trap during times of recession

Thu, 24 Oct 2002

The worst thing a brand can do is to scrimp on the quality of its products during a recession. Even cutting back on adspend is preferable, argues Sean Brierley

Carnaby Street

Thu, 24 Oct 2002

Chrysalis seeks agency for £1m-plus relaunch of LBC

Thu, 24 Oct 2002

Chrysalis Group is looking for an agency to handle a £1m-plus relaunch of its newly acquired radio station LBC. The radio group is using the AAR to find an agency and has chosen five, from a long-list of 11, to pitch for the business.

Digest

Thu, 24 Oct 2002

ITV1 will launch its new on-air look on Monday. The 100 new channel idents, which use stars from ITV1 programmes, including Martin Kemp and Davina McCall, enable all ITV regions to adopt a unified ITV1 brand, while allowing for on-air regional distinction around local news and regional programmes.

Digest

Thu, 24 Oct 2002

Sports Vision is managing a global sports sponsorship campaign for Davidoff Cool Water. The sponsorship, called Xpression Sessions, will see the brand sponsor surf, snowboard and free-skiing events and will be supported by a global marketing campaign.

Digest

Thu, 24 Oct 2002

Ronson International, the cigarette lighter manufacturer, has diversified into cigarette papers and hand-rolling accessories.

Digest

Thu, 24 Oct 2002

Aardman Animations has created an ad for Kenwood to launch its Smoothie Maker, which it claims is the first UK gadget dedicated to blending smoothies.

Digest

Thu, 24 Oct 2002

Interfocus has launched a sponsorship division. Its first client is road safety campaigning organisation SmartRisk.

Digest

Thu, 24 Oct 2002

RPM3 has been appointed to handle branding strategy for film and television studios Pinewood-Shepperton Studios.

Digest

Thu, 24 Oct 2002

Guerilla has created a £2m ad campaign for health food chain Holland & Barrett, which launches on Friday (October 24).

Digest

Thu, 24 Oct 2002

The Sunday Telegraph is repeating its promotion offering readers discounted Eurostar tickets, with extra destinations added. A TV ad, created by Clemmow Hornby Inge, will support the promotion, which runs for three weekends from October 27.

Digest

Thu, 24 Oct 2002

The UK's fourth largest supermarket has also revamped its Traditional ready meals range and introduced a new Additions range of food accompaniments.

Digest

Thu, 24 Oct 2002

Fast Track has been appointed to manage a new sailing event, Europrix, which starts in 2004.

Digest

Thu, 24 Oct 2002

Waitrose is stocking apples stencilled with Halloween designs in readiness for October 31. The Falstaff apples have plastic stencils of pumpkins and witches fixed to them before they ripen.

Digest

Thu, 24 Oct 2002

Express Group Newspapers is considering transferring up to 100 production staff to its Lancashire offices.

Digest

Thu, 24 Oct 2002

Banc has created a multimedia campaign to support LivingTV's exclusive first run of the third series of US comedy Will and Grace.

Digest

Thu, 24 Oct 2002

Harwood Lawrence Philippson has created a campaign for the Antigua and Barbuda Tourist Office using London Underground and regional press.

Digest

Thu, 24 Oct 2002

J Walter Thompson has created a TV campaign for Kraft Foods' latest brand extension, Dairylea Double Dunkers. It features two children who adopt a spoof gangster-cool style to express their enthusiasm for the product.

Digest

Thu, 24 Oct 2002

DLKW has created its first campaign for Burger King since winning the account from Lowe (MW July 25). The radio campaign features EasyJet founder Stelios Haji-Ioannou.

Digest

Thu, 24 Oct 2002

The Sandom Group has created a £2.5m radio and outdoor campaign for Travel Inn, which breaks on November 1, featuring the strapline 'Your Inn For A Good Night's Sleep'.

Digest

Thu, 24 Oct 2002

Abbey National has appointed former president of Swiss bank UBS, Luqman Arnold, as chief executive. He replaces Ian Harley, who was ousted in July.

Digest

Thu, 24 Oct 2002

Home Depot, the US DIY retailer, has appointed former Yahoo! global marketing chief John Costello to executive vice president and chief marketing officer.

Digest

Thu, 24 Oct 2002

Mark Warner Holidays is seeking a direct marketing agency to work on its December campaign, alongside advertising agency Soul.

Digest

Thu, 24 Oct 2002

The Times has teamed up with Twentieth Century Fox to give away a CD with footage from Danny Boyle's new film, 28 Days Later, about a virus attack on the UK. The CD will be attached to the October 26 issue, and a national radio campaign, from tomorrow, supports the give-away.

Digest

Thu, 24 Oct 2002

Ryanair, the Irish low-cost airline, has signed a deal to stock Magners Original Irish Cider on all its European flights. Magners is owned by C&C, which sells it under the Bulmers brand name in Ireland.

Don't mess with the God squad

Thu, 24 Oct 2002

E-tailers gang up to fight online credit card fraud

Thu, 24 Oct 2002

A service to be launched by IMRG will allow online retailers to share information about fraudsters quickly, safely and at very little cost

Funny ads but the product is the real joke

Thu, 24 Oct 2002

Georgia-Pacific axes senior marketing role

Wed, 30 Oct 2002

Tissue manufacturer Georgia-Pacific has axed the role of its UK marketing chief Steve Duncan, as part of what is understood to be a cost-saving exercise. He leaves the company at the end of the year.

Heinz forced to delay Soup Cups launch

Wed, 30 Oct 2002

Heinz has been forced to delay its debut in the convenience sector after its Heinz Microwaveable Soup Cups product experienced "unforeseen production" problems. It has also had to pull advertising and promotions scheduled to run from this month.

Heinz picks frozen and chilled foods marketer

Thu, 24 Oct 2002

Iceland poaches Sun marketer

Wed, 30 Oct 2002

The Sun and News of the World's marketing director Nick Canning is to take up the role of marketing director at troubled supermarket Iceland, in place of Sara Jamison.

Initiative set to win £6.5m Daewoo brief

Thu, 24 Oct 2002

ITV seeks broadcast sponsor for second series of surprise hit Footballers' Wives

Thu, 24 Oct 2002

Keeping your eye on the sponsorship ball

Thu, 24 Oct 2002

Sports sponsorship is an expensive way to raise brand awareness. Without proper planning it can also be a waste of money, says Gemma Charles

Leepeck needs patience of a Saint

Thu, 24 Oct 2002

LeepeckGreenfield, previously known on this page for its work with birds of prey (MW October 3), has landed a bit of sporty business. Anyone in the UK who follows football will be familiar with the stadium where England recently scored its 2-2 triumph against Macedonia. And many of you will be aware of the Premiership football team whose home ground it is - St Mary's and Southampton FC.

Loyalty is the nectar of the supermarket

Thu, 24 Oct 2002

When Sainsbury's ended its Air Miles loyalty programme, it sought to create a system to rival the Tesco Clubcard. These schemes are not just about rewarding the consumer, but are a powerful data gathering tool. By Jo-Anne Flack

MEDIA ANALYSIS: Can DM save Royal Mail's bottom line?

Wed, 30 Oct 2002

Royal Mail's aim of boosting revenue through direct marketing (DM) has set the postal delivery operator on a course that has often brought it into conflict with the rest of the industry.

MyTravel rebranding under threat after profit warnings

Thu, 24 Oct 2002

NTL's Stephen Carter linked to EMAP chief executive role

Wed, 30 Oct 2002

Stephen Carter, NTL's managing director and chief operating officer for UK and Ireland, has been linked with a number of high-profile jobs, including EMAP chief executive.

Pop goes the Diary's puffedup bravado

Thu, 24 Oct 2002

Positive Thinking nets Royal Caribbean task

Thu, 24 Oct 2002

Positive Thinking has scooped cruise line Royal Caribbean's £4m UK and European advertising business following a pitch that saw the company's marketing chief, Pete Williams, quit halfway through the process.

Royal Mail launches DIY direct mail tool

Thu, 24 Oct 2002

Royal Mail is stepping up its involvement in the direct marketing (DM) industry with the launch of a tool allowing client companies to create their own direct mail campaigns. However, some members of the DM community warn that the tool could adversely affect smaller agencies.

Seat to develop TV programmes

Thu, 24 Oct 2002

Sony, Levi's to promote Cyber-shot

Thu, 24 Oct 2002

Straying beyond the realms of own label

Thu, 24 Oct 2002

With Tesco Finest venturing into homeware and Safeway boosting its own brands marketing team, it seems supermarkets have big plans for their own labels. Is there any limit to these once-lowly brands' potential? asks Victoria Furness

There is no checking the juggernaut of invention

Thu, 24 Oct 2002

A design consultancy has developed the 'talking poster'. Will it herald a noisy future in which ads start shouting at people in the streets? asks Iain Murray

TUI plans facelift for Thomson Holidays

Thu, 24 Oct 2002

TXU Energi brand set for chop as Powergen takes the reins

Thu, 24 Oct 2002