Marketing Week
25 April 2002

A little polish, and the Daily Mirror should shine

Thu, 25 Apr 2002

With its new-old name and serious tone, the relaunched Daily Mirror is a welcome experiment in breaking the cycle of decline. But will it work?

Alton Towers group in Coke alliance deal

Thu, 25 Apr 2002

Coca-Cola is to be the official soft drink at Tussauds Group attractions, following the signing of a strategic alliance.

Beaulieu takes Marketing in Tourism Gold Award for exhibition of James Bond cars

Thu, 25 Apr 2002

Beaulieu National Motor Museum has won this year's Marketing in Tourism Gold Award, a scheme jointly devised by the English Tourism Council (ETC) and Marketing Week.

Buried treasure

Thu, 25 Apr 2002

The Vitalite sun is dusting down its shades and preparing to return to the marketing breach and a little orange man is sighted once more on the UK's screens. It seems that old brand icons never die, but are these exhumations sound marketing mo

Can Iceland juggle value and service?

Thu, 25 Apr 2002

In the past, Iceland has been seen as a discount food retailer, relying on low prices to attract customers. But with the appointment of Mike Coupe, the chain aims to rely on service and convenience.

Cosmos draws up pitch list for media account

Thu, 25 Apr 2002

Cutting queues hits top of retail agenda

Thu, 25 Apr 2002

In an effort to reduce the time customers have to wait to pay for goods, retailers are turning to hand-held technology.

Daytime line-ups need fresh ideas

Thu, 25 Apr 2002

The ITC's criticisms of daytime programmes is spurring a renewed onslaught by advertisers, wearied by declining standards on TV.

Digest

Thu, 25 Apr 2002

P&O is to buy out Stena Line's 40 per cent share in P&O Stena Line and is considering axing the Dover-Zeebrugge route. The company says it has no plans to cut marketers.

Digest

Thu, 25 Apr 2002

The BBC has shortlisted Lambie-Nairn, Attik and Wolff Olins for the TV channel branding category on its design agency roster. Lambie-Nairn, Landor, Wolff Olins, The Partners, Fitch and Imagination are shortlisted for the major strategic projects category...

Digest

Thu, 25 Apr 2002

Rubicon, the insurance services company, has appointed Wendy Frampton as head of corporate marketing. Frampton is a former director of Saatchi & Saatchi and Leo Burnett.

Digest

Thu, 25 Apr 2002

Sainsbury's is introducing Blockbuster vending machines to 15 stores from May, on a trial. The move follows an agreement between the retailers to put Blockbuster concessions in five Sainsbury's supermarkets.

Digest

Thu, 25 Apr 2002

BMP DDB has created a £25m advertising campaign for a British Tourist Authority-led consortium, which uses the slogan "Only in Britain.Only in 2002".

Digest

Thu, 25 Apr 2002

The Football League is reported to be considering a bid for ITV Digital, if it can find a third-party broadcaster as a partner.

Digest

Thu, 25 Apr 2002

...Blockbuster is planning 42 new stores this year, including eight superstores to take the place of smaller Express stores.

Digest

Thu, 25 Apr 2002

TUI UK marketing director Hugh Edwards has been appointed to the UK board, together with four other TUI senior personnel, bringing board numbers up to 12.

Digest

Thu, 25 Apr 2002

Perspectives Red Cell has appointed director of direct marketing David Moody and joint creative director Stuart Burnett as joint chief executive officers. Former chief executive John Williams becomes chief integration officer worldwide at Red Cell.

Digest

Thu, 25 Apr 2002

KP has revamped its nuts range as part of a £4m marketing campaign. Design Bridge handled the revamp.

Digest

Thu, 25 Apr 2002

Nintendo has responded to Microsoft's £100 price cut on the Xbox by cutting the price of its GameCube from £170 to £129.

Digest

Thu, 25 Apr 2002

The British Council, the body charged with promoting cultural and scientific links between the UK and other countries, is to appoint a marketing director.

Digest

Thu, 25 Apr 2002

CCHM has created its first ad campaign for Royal & SunAlliance's direct financial services business More Th> which breaks on April 29.

Digest

Thu, 25 Apr 2002

PepsiCo has reported first-quarter profits up 14 per cent to $681m (£470m) on revenues of $5.1bn (£3.

Digest

Thu, 25 Apr 2002

...The BBC has shut down its loss-making e-commerce subsidiary, Beeb Ventures. The operation was once seen as a potential rival to major online retailers such as Amazon.

Digest

Thu, 25 Apr 2002

Red Letter Day, the events company, is holding talks with aboveand below-the-line agencies.

Digest

Thu, 25 Apr 2002

P&O is to buy out Stena Line's 40 per cent share in P&O Stena Line and is considering axing the Dover-Zeebrugge route. The company says it has no plans to cut marketers.

Digest

Thu, 25 Apr 2002

The BBC has shortlisted Lambie-Nairn, Attik and Wolff Olins for the TV channel branding category on its design agency roster. Lambie-Nairn, Landor, Wolff Olins, The Partners, Fitch and Imagination are shortlisted for the major strategic projects category...

Digest

Thu, 25 Apr 2002

Air, the French agency, has created a £2m TV campaign to launch L'Oréal's new Cacharel fragrance, Gloria.

Digest

Thu, 25 Apr 2002

Cheethambell JWT has created a series of television and print ads for bingo operator Gala, which will run for three weeks to May 12.

Digest

Thu, 25 Apr 2002

United Airlines has reported first-quarter losses of $510m (£352m), compared to a loss of $313m (£216m) for the same period in 2001.

Digest

Thu, 25 Apr 2002

Heinz is introducing a new on-pack logo on more than 70 canned products, to tell customers about how many portions of fruit and vegetables each contains. The initiative has been developed with the British Dietetic Association.

Digest

Thu, 25 Apr 2002

Royal & SunAlliance and the Rugby Football Union have extended their grass-roots programme, SEE U @ RUG B. R&SA is to become the title sponsor of the first national under-15 ten-a-side festival in Manchester next month.

Fighting over the best airtime

Thu, 25 Apr 2002

The Diary loves watching Scousers shouting at each other. The start of the latest series of Airline was, therefore, cause for celebration.

Financial woes stop Underground ad project in its tracks

Thu, 25 Apr 2002

George Pitcher: Britain's blinkered Budget ignores the bigger picture

Thu, 25 Apr 2002

The Budget is a domestic affair that ignores the international context. At the time it was announced, Europe was breaking into a trade war with the US. By George Pitcher

Good content needs to be in the right tone

Thu, 25 Apr 2002

It's a shame that some of your contributors and writers adopt sarcastic clever-dick attitudes. It lets down both the magazine, which offers solid news and insight, and the business of professional marketing. I refer to two pieces published in the issue dated April 11. George Pitcher's page about TV and football, and the Diary piece about the performers at the Edinburgh Festival.

Hazlewood Grocery marketing supremo quits

Thu, 25 Apr 2002

Jarvis tipped to quit Nestlé

Thu, 25 Apr 2002

Nestlé Rowntree advertising and media manager David Jarvis is believed to be leaving the company in June. He is not thought to have secured a new role elsewhere.

Marketing team hit hard as ITV Digital cuts staff

Thu, 25 Apr 2002

McCann retains £62m PwC Consulting business

Thu, 25 Apr 2002

Npower picks Esberger as commercial director

Thu, 25 Apr 2002

P&G ditches UK Lenor rebranding

Thu, 25 Apr 2002

Plans to bring brand into line with US equivalent shelved in battle to win share from Comfort

Piers gets into some serious pawn

Thu, 25 Apr 2002

Professional help has its benefits

Thu, 25 Apr 2002

In-house research is not a threat to smart market research agencies - nor is it a perfect solution for client companies. Agencies that realise this, and are willing to adapt and work around clients, are the ones likely to prosper.

Retailers drop Daily Defense haircare line

Thu, 25 Apr 2002

Clairol Daily Defense haircare range, recently aquired by Procter & Gamble (P&G), has been de-listed by a number of UK retailers, putting the future of the brand in doubt.

Sexy Greene King Abbot ad faces ban

Thu, 25 Apr 2002

US: Time for ailing K-Mart to step into modern world

Thu, 25 Apr 2002

Will a radical departure from its traditional strategy be enough to save the beleaguered US discounter K-Mart from bankruptcy?

What the papers are unable to say

Thu, 25 Apr 2002

The Marketing Week Press Advertising Summit, which took place this week, was both poignant and revealing. Poignant, because it marked the first occasion for 17 years that the national newspaper houses have managed to bury their ingrained antipathy enough to attend an industry event like this. And revealing because, as chairman Torin Douglas quickly surmised, many of the issues had - like Miss Havisham's wedding apparel - remained eerily untouched in the intervening period.

Witch firm picks global marketer

Thu, 25 Apr 2002