Marketing Week
25 August 2005

  • £5M bmibaby account to stay at Euro RSCG

    Thu, 25 Aug 2005

    Bmibaby has retained incumbent agency Euro RSCG to its advertising business, estimated to be worth &£5m, without a pitch.

  • 3 moots retail boost with Phones4U bid

    Thu, 25 Aug 2005

    Third-generation mobile phone operator 3 is being linked with a bid for Phones4U after the retail chain's billionaire founder John Caudwell called in advisers to sound out potential buyers for his business empire.

  • A bit of manipulation will boost your career

    Thu, 25 Aug 2005

    Working in such close proximity to Soho, the Diary is quite used to being offered a relaxing massage during the working day. Sometimes the kindly masseuses even stand on corners in Berwick Street offering their services during the lunch hour.

  • A break from the past

    Thu, 25 Aug 2005

    The Butlins brand may be well known and trusted, but it is also entrenched in the past. A new hotel is set to put an end to that. By Jonathan Harwood

  • Amanda MacKenzie steps down

    Thu, 25 Aug 2005

    Hewlett-Packard vice-president of marketing for Europe, the Middle East and Africa Amanda MacKenzie has stepped down after a year in the role. It is understood she has a senior marketing role lined up, but it is not known where.

  • ASA to probe Douwe Egberts cup above ad

    Thu, 25 Aug 2005

    The Advertising Standards Authority has received complaints about an ad for Douwe Egberts coffee featuring a woman talking about her breast implants with the tagline "A cup above".

  • Bartle Bogle Hegarty appoints American Stephen Harty

    Thu, 25 Aug 2005

    Bartle Bogle Hegarty has appointed American Stephen Harty to replace Cindy Gallop as chairman of its New York office.

  • BBC Worldwide licenses Red Dwarf and Dr Who

    Thu, 25 Aug 2005

    BBC Worldwide has licensed cult science-fiction shows Red Dwarf and Dr Who for use on mobile phones. The broadcaster has signed a deal with mobile technology company ROK Player to distribute full-length shows on its Digital Video Chips, for &£17 each.

  • Beechwood scoops £4m Freeport task

    Thu, 25 Aug 2005

    Beechwood has won a £4m creative brief for the relaunch of two Freeport outlet shopping centres.

  • Belhaven agrees to an offer from Greene King

    Thu, 25 Aug 2005

    Belhaven, the Scottish pub and brewing group, has agreed to an offer, worth £254m, from Greene King, the acquisitive pub owner and brewer.

  • BMRB: women abandoning mobile phone Net services

    Thu, 25 Aug 2005

    Women are deserting mobile internet services in droves. New research shows that in the first quarter of this year, the percentage of women who accessed the Net on their mobile phones crashed from 18 per cent to 11 per cent.

  • Bottled water endorsed by stars fails FSA standards

    Thu, 25 Aug 2005

    Penta, the "ultra-premium purified drinking water" drunk by A-list celebrities including Sting and Cameron Diaz, has been forced to withdraw from the UK market by trading standards authorities.

  • Burger King unveils viral ad push for '£1.99 meal'

    Thu, 25 Aug 2005

    Burger King in the UK has launched a viral ad, Busking Mad, to support its £1.99 meal promotion, created by Delaney Lund Knox Warren & Partners (DLKW).

  • Carrying the portable battle to Nintendo

    Thu, 25 Aug 2005

    It's round two in the longest battle in the games market - Sony versus Nintendo. But this time, Sony is taking the fight up to another level. Game over was called in the main console market some time ago with Sony PlayStation, now on its second version, beating Nintendo's GameCube outright. Despite a new player in

  • Channel 4 seeks new sponsor for Simpsons as Pizza Hut pulls out

    Thu, 25 Aug 2005

    Channel 4 is seeking a new sponsor for the high-profile sponsorship of The Simpsons, after Pizza Hut decided against renewing its 12-month deal. The existing sponsorship will expire in November.

  • Charlton set to drop Allsports as shirt sponsor

    Thu, 25 Aug 2005

    The future of Charlton Athletic Football Club's relationship with shirt sponsor Allsports has been thrown into doubt following the sporting-goods retailer's financial difficulties.

  • Chrysalis Radio to launch FM 'super region' in Midlands

    Thu, 25 Aug 2005

    Chrysalis Radio is preparing to launch the first radio "super region", when it rebrands East Midlands station Century 106 as Heart 106. The new station, which launches on August 26, will sit beside the existing Heart 100.7 in the West Midlands.

  • CIM picks marketing chief

    Thu, 25 Aug 2005

    The Chartered Institute of Marketing (CIM) is understood to have appointed former News International marketer Geoff Hurst as its marketing director.

  • Cosmos Holidays appoints HDM

    Thu, 25 Aug 2005

    Cosmos Holidays has appointed HDM to handle its £6m ad account following a pitch against undisclosed agencies and incumbent Marketing Team Direct.

  • Crunchie variant signals launch of third Cadbury masterbrand

    Thu, 25 Aug 2005

    Cadbury is extending its 76-year-old Crunchie brand with the launch of a popping candy variant. Crunchie Blast, to be launched in the autumn, will be its first major brand extension.

  • Disney unveils relaunch of the Muppets

    Thu, 25 Aug 2005

    Disney kicks off the relaunch of the Muppets next week, with a range of t-shirts designed by celebrities including Robert De Niro and Quentin Tarantino andmark Kermit the Frog’s 50th birthday.

  • Ex-Rover man lands Seat marketing role

    Thu, 25 Aug 2005

    Former MG Rover marketing director Steve Robertson has joined the marketing team at Seat.

  • Ex-Sky sales boss to steer Yahoo!'s European strategy

    Thu, 25 Aug 2005

    Mark Chippendale, former Sky sales director, has been named as regional vice-president of media sales for Yahoo! Europe, a newly created European role for the online media giant.

  • Ex-Speedo boss to run New Balance European push

    Thu, 25 Aug 2005

    New Balance has appointed former Speedo marketer Eve Davies to its top European marketing role. Formerly global product vice-president at Speedo International, she replaces Tobi Richter as European marketing director.

  • From teabags to e-shopping, time-savers will make money

    Thu, 25 Aug 2005

    Helping consumers improve their personal productivity can be very difficult, but for marketers, cutting queues can be the first step on a lucrative path.

  • FSA seeks ad agency for £5m money management campaign

    Thu, 25 Aug 2005

    The Government is looking for an advertising agency to handle a campaign, estimated to be worth &£5m, encouraging consumers to manage their finances better. The brief will be to focus on people looking for help in managing their money.

  • GCap Media appoints Neil Wyatt

    Thu, 25 Aug 2005

    GCap Media, the radio group, has appointed Neil Wyatt as marketing controller for its South-coast stations. He joins from concert promoter Metropolis Music and replaces Sophie Fenning, who has been promoted to regional marketing director.

  • Google and Yahoo! interested in buying Trader Classified Media

    Thu, 25 Aug 2005

    Google and Yahoo!

  • Gov't probe into Net sale of powdered alcohol drink

    Thu, 25 Aug 2005

    The Government is to start an investigation into the sale of a powdered alcohol product, amid fears that its easy availability over the internet could encourage under-age drinking.

  • Heineken appoints Strawberryfrog

    Thu, 25 Aug 2005

    Heineken has appointed Strawberryfrog to handle its £70m global advertising account.

  • Heinz reports 15.8 per cent drop in operating profits

    Thu, 25 Aug 2005

    Heinz has reported a 15.

  • How Claydon Heeley broke the boredom this summer

    Thu, 25 Aug 2005

    August is upon us, and for those of us that used all of our holiday entitlements by the end of February, this means long balmy afternoons with nothing to do, stuck in the office, desperately thinking of new ways to skive while workmates are lying on a beach somewhere exotic.

  • Inchcape picks BLM for media business

    Thu, 25 Aug 2005

    Car dealership giant Inchcape UK has appointed BLM Media to handle its planning and buying. It is not clear whether the appointment followed a full-blown pitch.

  • Invesco Perpetual in £15m media review

    Thu, 25 Aug 2005

    Investment management company Invesco Perpetual has launched a review of its media planning and buying account, estimated to be worth &£15m.

  • IPA claims Olympic Bill is 'restrictive'

    Thu, 25 Aug 2005

    The Institute of Practitioners in Advertising (IPA) has issued a damning report on the London Olympics Bill, which it finds is severely "restricting".

  • Ipoints signs up five new partners

    Thu, 25 Aug 2005

    Ipoints, the UK internet rewards scheme, has signed up five new partners: CD retailer 101cd.com, online florist bunches.co.uk, gift site Prezzybox.com, books e-tailer countrybookstore.co.uk and jewellery.tv. Each company will offer customers ipoints as rewards.

  • It's a woman's world, but only a Buerk would dare point this out

    Thu, 25 Aug 2005

    Michael Buerk's comments regarding the feminisation of society have caused a stir among the politically correct, but this doesn't mean they are not accurate

  • J&J to relaunch Neutrogena range

    Thu, 25 Aug 2005

    Johnson & Johnson is relaunching its Neutrogena range of Norwegian Formula moisturisers in a bid to appeal to a younger market.

  • Jersey Tourism launches press campaign

    Thu, 25 Aug 2005

    Jersey Tourism is launching a press campaign this week, aimed at boosting autumn bookings and attracting a new generation of visitors to the island.

  • Jeyes Group appoints WARL Change Behaviour

    Thu, 25 Aug 2005

    Jeyes Group has appointed WARL Change Behaviour to handle the £5m advertising task for its Parazone and Bloo toilet cleaning brands.

  • Ladbrokes appoints head marketer for UK retail arm

    Thu, 25 Aug 2005

    Ladbrokes has appointed Michael Simpkin as head of marketing for its UK retail division following the departure of Chris Edgington.

  • Lego picks Fiona Wright

    Thu, 25 Aug 2005

    Lego has picked Fiona Wright as UK marketing director.

  • Lovefilm launches online game rental

    Thu, 25 Aug 2005

    Lovefilm.com is launching an online games rental service tomorrow (Thursday), offering subscribers the latest PlayStation 2 chart titles alongside the nearly 30,000 DVD titles in its catalogue.

  • Maiden warns the City

    Thu, 25 Aug 2005

    Maiden has warned the City that there has been a downturn in sales for the first six months of 2005 and it is predicting an operating loss for that period. The company says the drop is due to a slowdown in the advertising market and a delay in sealing the Network Rail roadside billboard deal until May.

  • Mark Howe leaves IDS

    Thu, 25 Aug 2005

    IDS sales director Mark Howe has left the company after 13 years, without a job to go to. It is understood he will not be replaced and that executive sales director James Wildman will take over his responsibilities. IDS handles sales for Flextech channels and its joint venture with the BBC, which includes UK Gold and Bravo.

  • Masterfoods UK chooses Fiona Dawson

    Thu, 25 Aug 2005

    Masterfoods UK has chosen Fiona Dawson, vice-president of snack food for Europe, as managing director of the UK snack-food business. She replaces David Teasdale, who has been promoted to general manager of Masterfoods Japan (MW July 28).

  • Melanie Danks takes year-long secondment

    Thu, 25 Aug 2005

    Express Newspapers group advertising controller Melanie Danks is taking a year-long secondment as publisher of the US version of OK! magazine. A senior member of staff will cover her position at the newspaper group in the interim.

  • MindShare wins European media work for Motorola

    Thu, 25 Aug 2005

    MindShare is understood to have scooped the European business for Motorola's $150m (&£83m) global media planning and buying. The agency handles media for rival Samsung, but it is thought that the conflict issue has been successfully addressed.

  • MIVA to launch its pay-per-call service in the UK

    Thu, 25 Aug 2005

    MIVA, the search marketing group, plans to launch its pay-per-call service in the UK after introducing it to the US market earlier this month.

  • MonsterMob to buy ATOP Century

    Thu, 25 Aug 2005

    MonsterMob, the British mobile phone provider of ringtones and games, has agreed to buy Chinese rival ATOP Century for &£55m. MonsterMob is expected to gain access to 1.25 million new subscribers through the deal.

  • Naked Communications wins FSA brief

    Thu, 25 Aug 2005

    Naked Communications has won the strategic media planning brief for the Financial Services Authority following a four-way pitch against Rocket, Mediaedge/CIA and Zenith Optimedia. COI Communications handled the pitch.

  • New BSkyB offerings

    Thu, 25 Aug 2005

    BSkyB will offer a Sky Sports channel, Sky One, Artsworld, a Sky Box Office channel and two Sky Movies screens on its high-definition television service, to launch early next year.

  • New Campaigns - 102.2 Smooth FM

    Thu, 25 Aug 2005

    Guardian Media Group-owned radio station 102.2 Smooth FM is launching a television and poster campaign in September. It will be the first campaign promoting the rebranding of 102.2 Jazz FM as Smooth FM.

  • New Campaigns - Vimto

    Thu, 25 Aug 2005

    Vimto has launched a newly designed version of its 250ml sports-cap bottle, which will be in shops in time for the start of the new school year.

  • New Campaigns - VisitLondon

    Thu, 25 Aug 2005

    London's tourist board, VisitLondon, launches its latest campaign tomorrow (Thursday), promoting the cultural, sporting and entertainment events taking place in the capital next month.

  • New titles steal the headlines

    Thu, 25 Aug 2005

    Circulation figures for the first six months of the year prove that the appetite for new magazines has not been satiated yet, but some well-established titles are showing the strain. By Sonoo Singh

  • Not all sweetness and lite

    Thu, 25 Aug 2005

    Growth in sugar confectionery is at a snail's pace and new product development is fraught with difficulties. The anti-sugar movement, strict rules on the use of artificial sweeteners and a sector already bursting with brands makes this a hard

  • Old people...

    Thu, 25 Aug 2005

    Old people: they like free carriage clocks and baths with doors in. But Reg Starkey, creative director of Millennium, an agency that specialises in marketing to older consumers, begs to differ. He features in an edition of the BBC series Why Should I Worry About?, talking about how ageing isn't so bad. For the show, the agency created a fictitious campaign for a jeans brand targeting baby-boomers (matching his 'n' hers versions available, in true embarrassing auntie and uncle style), ...

  • Orange refits London store for Chelsea FC promotion

    Thu, 25 Aug 2005

    Orange is rebranding its King's Road store in London as the official mobile phone shop of Chelsea Football Club as part of its partnership deal with the Premiership champions.

  • Pat's charity fundraiser is in the jeans

    Thu, 25 Aug 2005

    Postman Pat, Postman Pat, Postman Pat and his campaign to raise funds for genetic research and family support services. OK, so maybe it doesn't have the same ring to it as the real theme tune, but such a lyrical alteration is necessary to highlight Pat's role in fronting the Jeans for Genes Day 2005 on October 7.

  • PC World chain launches free in-store magazine

    Thu, 25 Aug 2005

    PC World is launching an in-store consumer magazine, covering computers, gadgets and digital entertainment.

  • PokerStars picks Chris Welch

    Thu, 25 Aug 2005

    PokerStars, the internet gaming site, has picked former Coral Eurobet marketing chief Chris Welch as group marketing director. Welch, who has been working with the company as a consultant, will report to PokerStars' president Isai Scheinberg.

  • Rich Hamilton thought to have left his position

    Thu, 25 Aug 2005

    Zenith Optimedia America's chief executive Rich Hamilton is thought to have left his position for 'personal reasons'.

  • Scottish Courage brief set to stay within Publicis Groupe

    Thu, 25 Aug 2005

    Scottish Courage's cider brands are thought to be staying within the Publicis Groupe, after its roster agency Leo Burnett took on the UK advertising brief for rival InBev's Beck's lager brand.

  • Severn Trent picks CRM chief for marketing task

    Thu, 25 Aug 2005

    Beleaguered water company Severn Trent Water has handed all marketing responsibilities for the group to director of customer relations Jonathan Bailey, following the departure of Nic Budden.

  • Shortlist for More Than's £25m creative account

    Thu, 25 Aug 2005

    Fallon, McCann Erickson, St Luke's, Vallance Carruthers Coleman Priest and incumbent cchm/ping are on the shortlist for More Than's &£25m creative account.

  • Spirit Advertising creates campaign to launch Limperts Academy

    Thu, 25 Aug 2005

    Spirit Advertising has created a TV campaign to launch the Limperts Academy brand in the UK. Limperts specialises in distance learning with a focus on design and home decoration. The ads break this week.

  • The future in your hands

    Thu, 25 Aug 2005

    Nintendo has been the dominant force in portable gaming for years, bit Sony is now extending its powerful PlayStation brand into the handheld market. With strong sales in the US already, the multi-functional PSP is set to prove this is no long

  • The Guardian to relaunch in Berliner format

    Thu, 25 Aug 2005

    The Guardian will relaunch in Berliner format on September 13, according to industry sources. The newspaper has booked television ad space for the week starting September 12.

  • The industry questions FCB chief's appointment

    Thu, 25 Aug 2005

    Rarely has an appointment been met with such incredulity as that of Nigel Jones as FCB London's chief executive. While some in the industry suggest Jones may not be the man for the job, many others argue that the position is below him and that the current chief executive of direct agency Claydon Heeley Jones ...

  • The smartest marketers are getting with the programme

    Thu, 25 Aug 2005

    Advertising-funded TV programming offers marketers a unique way to convey brand values through content that the target market will actively seek out, says Mark White

  • The zooming rise of digital

    Thu, 25 Aug 2005

    Each year increasing numbers of consumers are ditching their 35mms for digital models, but thanks to support from a surprising corner - the disposable camera - the old technology looks here to say.

  • Tote asks AAR to help with TV racing deal

    Thu, 25 Aug 2005

    Bookmaker Totesport is looking for an agency through the AAR to help it develop sponsorship idents for a Channel 4 racing deal.

  • Unilever UK warms up to frozen food disposal

    Thu, 25 Aug 2005

    News that Unilever UK Foods is reviewing its underperforming frozen food arm with a view to selling it off comes as no surprise, as rumours of a possible sale have surfaced several times over the past two years.

  • Universal picks marketing chief

    Thu, 25 Aug 2005

    Universal Pictures International has appointed former Capital Radio commercial marketing chief Gavin Miller as marketing director for its home entertainment division. He will take over the role this week.

  • Volvo to axe 1,500 jobs

    Thu, 25 Aug 2005

    Volvo, the Swedish car manufacturer owned by Ford, is planning to axe 1,500 jobs in a bid to cut &£72m of costs. It is understood that a majority of the cuts will be in Gothenburg, Sweden. The company attributes the job cuts to tougher competition and high steel costs.

  • Waterstone's Christmas 2005 ad campaign

    Thu, 25 Aug 2005

    Conran Design Group has devised the creative idea for Waterstone's Christmas 2005 ad campaign. Beechwood will work alongside the agency to develop the campaign for television. The agencies worked on Waterstone's Christmas 2004 campaign.

  • We need to judge the fitness of these panels

    Thu, 25 Aug 2005

    Your report on online market research (MW last week) gave a generally balanced view of the issues. It did not, however, identify one major concern - one that is widely overlooked when the merits and shortcomings of online surveys are debated.

  • We're all just doing what we do best

    Thu, 25 Aug 2005

    Congratulations to Grant Duncan (MW August 11). He tells us ad agencies have to change their 1950s ways, adapt to multi-channel strategies and, what is more, that his agency has succeeded in this. With an open plan office to boot.

  • When do neutral broadcasters become political mouthpieces?

    Thu, 25 Aug 2005

    The big topic at the Edinburgh TV festival is 'policy placement'. If broadcasters are supposed to be unbiased, how far can they go in airing campaigning shows such as Jamie's School Dinners?

  • Whirlpool buys Maytag

    Thu, 25 Aug 2005

    Whirlpool, the white goods company, has bought rival company Maytag for $1.7bn (&£943m) following a bidding war against private equity company Ripplewood. Maytag had agreed a deal with Ripplewood and has been forced to pay $40m (&£22m) to terminate the deal.

  • Who can train the trainers?

    Thu, 25 Aug 2005

    Many marketers view training courses as outdated, irrelevant and time-consuming. Though this perception is understandable, training courses shouldn't be instantly dismissed, says Matt Drought

  • Will a change of agency help put Argos back on track?

    Thu, 25 Aug 2005

    Richard E Grant's rock star character Zac may find that his supply of Argos goods, sourced by his enterprising assistant Pam, is about to dry up as the retailer is on the verge of appointing a new advertising agency.

  • Will ITV's new channel prove to be a troublesome child?

    Thu, 25 Aug 2005

    ITV's decision last week to press ahead with plans for a digital free-to-air commercial children's channel is part of a strategy to offset a decline in ITV1's share of advertising spend and viewing.

  • Your Destiny relaunched as Psychic Interactive

    Thu, 25 Aug 2005

    Sky channel Your Destiny is being relaunched as an interactive mobile TV service under the name Psychic Interactive.

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