Marketing Week
25 January 2007
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5M Yakult parts company with Wieden & Kennedy
Thu, 25 Jan 2007
Yakult, the probiotic drink brand, has parted company with Wieden & Kennedy after just 18 months. The move is part of a consolidation of the company's advertising roster across Europe.
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Aiming for life in the faster lane
Thu, 25 Jan 2007
Once behind the wheel, drivers are impressed with Hyundai cars, the problem is getting them in the door - hence a major campaign in presenting the marque's quality credentials. By Robert Lester.
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ASA clears PETA 'child abuse' ad
Thu, 25 Jan 2007
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Asda launches online electricals store
Mon, 29 Jan 2007
Asda has launched an online electrical store in a bid to capture a 5% slice of the UK’s £1.9bn online electrical market, by 2012.
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Assessing the Costa Coffee Brand
Fri, 26 Jan 2007
Each week in association with retail and marketing consultancy Pragma, MarketingWeek.co.uk looks at a high-profile UK brand, assessing its performance against a range of criteria and offering suggestions to improve its overall score. Marks for each section are given out of five stars, while the overall rating is given at the end of the review.
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BP takes global branding role away from marketing
Wed, 31 Jan 2007
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Brands come alive
Thu, 25 Jan 2007
Live experiential events are becoming a more focused and established part of the marketing mix in a world where brands want results and consumers want more than a message. By Jo-Anne Flack.
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Buy and fly! launches branded credit card
Fri, 26 Jan 2007
Irish reward scheme buy and fly! is launching a branded credit card, which will offer users extra points for using the card.
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Campaign of the month: Mercedes
Thu, 25 Jan 2007
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Correcting views on the role of the BBC
Thu, 25 Jan 2007
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DDB promotes Morris to European role
Thu, 25 Jan 2007
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Digital marketing is now vital to the mainstream mix
Thu, 25 Jan 2007
Marketing Week takes a look at the main themes that emerged at this year's Interactive Conference where the online discipline proved it has come of age.
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Draft FCB soothes merger tensions with second shop
Wed, 31 Jan 2007
Draft FCB, the agency created by Interpublic Groups merger of its Draft and FCB networks, is launching a second agency to avoid conflicts caused by the union.
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Feeding your conscience
Thu, 25 Jan 2007
After Tesco set out it ethical trading plans last week, counting the carbon cost of food could become as normal as totting up the carbs - and more shoppers have the money and mind to buy ethically.
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Friends of the Earth targets students in climate push
Thu, 25 Jan 2007
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Gap brings Banana Republic to UK
Fri, 26 Jan 2007
Fashion retailer Gap is launching US clothing brand Banana Republic in the UK. San Francisco-based retailer Gap, which also owns Army & Navy, has never launched the brand in the UK despite its success in the US and other parts of the world. Gap Europe president Stephen Sunnucks ...
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Godalming, gateway to a Dynamo day out
Thu, 25 Jan 2007
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Google set for leap into in-game ads
Thu, 25 Jan 2007
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Guess plans global push
Thu, 25 Jan 2007
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Handset browsers present a mobile world of opportunity
Thu, 25 Jan 2007
The phenomenon of user-generated content is making waves in the telecoms sector and marketers are keen to take advantage of it, says Robert Lester
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High street hits back at online rivals with equal searches share
Thu, 25 Jan 2007
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How Phil Bourne Got Ahead
Fri, 26 Jan 2007
"The advertising industry still suffers from a reputation for being self-indulgent and pretentious, which I do think is at least partly justified."
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Imagini unveils visual profiling tool
Thu, 25 Jan 2007
Recently launched Imagini Research is introducing a product, Imagini Friends, that helps users to search out like-minded individuals by gauging their reaction to images to determine their personal profiles.
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Ingram to head WPP's P&G business
Thu, 25 Jan 2007
Grey London chief executive Tamara Ingram is leaving the role to head up WPP's $1bn (510m) Procter & Gamble business...
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Is legal threat the right DMA message?
Thu, 25 Jan 2007
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It's not the ads that are BA'd
Fri, 26 Jan 2007
Despite much agency speculation to the contrary, advertising, for which read the relationship with Bartle Bogle Hegarty, is currently one of British Airways' few consistent strengths.
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ITV Consumer picks partnership head
Thu, 25 Jan 2007
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Jeyes household brand products sponsor The Bill
Thu, 25 Jan 2007
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Kia replaces UK chief
Fri, 26 Jan 2007
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Langdon's DMG snaps up Cheeze
Fri, 26 Jan 2007
Digital Marketing Group, the AIM-listed marketing services group headed by Ben Langdon, has spent at least £24m on buying fast-growing digital media planning and buying agency Cheeze and data analysis consultancy Alphanumeric Group, which trades under the name Jaywing.
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Manchester leads super casino race
Tue, 30 Jan 2007
Manchester looks set to win the battle to be the site of the UK's first "super casino" in a bitter blow to Blackpool and Greenwich...
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MBlox appoints chief marketer
Fri, 26 Jan 2007
MBlox, the mobile transaction network, has appointed Steve Livingston as chief marketing officer. He takes over the role immediately.
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Microsoft's 250m Vista ad push
Tue, 30 Jan 2007
Microsoft is backing the launch of its new Windows Vista operating system across 70 countries with a massive £250m ad campaign. It marks the company's biggest launch for over a decade.
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Mini mimics Minority Report in 'personalised' poster push
Wed, 31 Jan 2007
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Mobile specialist offers 'DIY' visual ad product
Thu, 25 Jan 2007
Mobile advertising specialist Commercial Messaging is launching a mobile marketing product that will enable marketers to easily create, send and monitor visual SMS-based ad campaigns.
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Nationwide plans free cashpoints in libraries trial to target the poor
Thu, 25 Jan 2007
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Never work in retail - the wags are no good
Thu, 25 Jan 2007
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New campaign - Guinness
Thu, 25 Jan 2007
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New campaign - Onitsuka Tiger
Thu, 25 Jan 2007
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Ofcom reveals new media public service plans
Thu, 25 Jan 2007
Ofcom has announced plans for the creation of a public service publisher that will focus on generating new media content...
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Old ad/ed ties will still apply, but roles will go into reverse
Thu, 25 Jan 2007
There is a mass market to be had in user-generated content for those brands brave enough to overturn the principal tenets of 'broadcasting'.
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Origin chooses marketing team for America's Cup bid
Thu, 25 Jan 2007
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P&G relaunches Pantene
Fri, 26 Jan 2007
Procter & Gamble (P&G) is relaunching its Pantene haircare brand. The range, which is the UK's best-selling brand, is being redesigned. It has been given a new look, product formulations have been improved and the range has been extended...
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People in glass houses...
Thu, 25 Jan 2007
The abuse of Shilpa Shetty may have caused an outcry, but it reflects tensions in our wider socierty. It's time we all did some navel-gazing, marketers included, says Tony Lit.
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Premierline Direct hands 5m task to WWAV North
Thu, 25 Jan 2007
WWAV Rapp Collins North has won the 5m advertising account for Allianz Cornhill brand Premierline Direct following a review.
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Pru stuns City with 575m sale of Egg to Citigroup
Mon, 29 Jan 2007
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Puma hunts senior marketer after management reshuffle
Wed, 31 Jan 2007
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Refresh Mobile marketer leaves after less than a year
Thu, 25 Jan 2007
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Rock 'n' roll music event in hunt for UK sponsors
Thu, 25 Jan 2007
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Royal Bank of Scotland to back cheaper text service
Thu, 25 Jan 2007
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SABMiller appoints global brand chief
Thu, 25 Jan 2007
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Scottish taxi TV advertising company goes into liquidation
Thu, 25 Jan 2007
Scottish taxi advertising company Cabtivate has called in a liquidator just two months after it announced ambitious plans to launch in London.
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Scottish Widows names marketer
Tue, 30 Jan 2007
Scottish Widows Bank has appointed former Sainsbury's Bank marketer Richard Clark to head its marketing.
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Sky misses subscriptions forecasts but profits are ahead
Wed, 31 Jan 2007
Satellite giant BSkyB has missed analysts' forecasts for subscribers to its TV package in the three months to December 31, but says profits are ahead of forecasts today.
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SNP launches online Scottish election push
Thu, 25 Jan 2007
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Sony Europe hands 1m HD brief to Gyro
Thu, 25 Jan 2007
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Starcom sharpens its digital focus
Thu, 25 Jan 2007
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Tiscali predicts the end of ad-free video on demand
Thu, 25 Jan 2007
The days of "free" video-on-demand (VOD) content are numbered and services will have to be paid for through advertising or subcriptions, according to Tiscali TV director Simon Hunt.
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Top figures leave whisky company Whyte & Mackay
Thu, 25 Jan 2007
Richard Hayes, international marketing director of whisky company Whyte & Mackay, and international brand director Michelle Audette are understood to have left the company. It is not known if either had another job to go to or if they will be replaced.
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TradeDoubler will bolster new-look AOL on its weakened Euro front
Thu, 25 Jan 2007
These have been eventful months for the Time Warner/AOL/Advertising.com stable.
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UGC and social networks are not just for the kids
Thu, 25 Jan 2007
When Rupert Murdoch and Google entered the world of social networks and user-generated content (UGC) with their acquisitions of MySpace and YouTube respectively, many wondered whether these bold and expensive moves would prove a folly. The answer is a resounding "No".
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UK agencies still at the top
Thu, 25 Jan 2007
It was another star-studded year for Great Britain at the latest Epica creative advertising awards, with UK-based agencies collecting 15 first prizes. However, it was Dutch and UK agencies Wieden & Kennedy that produced some of the most outstanding work. By Stuart Smith.
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United Biscuits denies 7m ad review after acquisition
Wed, 31 Jan 2007
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Vaughan secures future at Capital Radio
Mon, 29 Jan 2007
GCap Media has renewed Johnny Vaughan's Capital Radio breakfast show contract, ending months of speculation about his future.
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Visa appoints managing director for UK division
Thu, 25 Jan 2007
Visa Europe has appointed Jos?an-Juan as managing director of Visa UK. He replaces Colin Grannell, who took a Europe-wide marketing role two months ago.
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Vivid scores a first with robotic toy that can 'grow'
Thu, 25 Jan 2007
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VO5 unveils specialist Perfect Lengths range
Thu, 25 Jan 2007
VO5, the Alberto Culver-owned haircare brand, is extending its specialist offering with the launch of a new range of products specifically developed for longer hair.
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Which? puts watchdog's teeth on edge
Thu, 25 Jan 2007
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Why AOL should beware of invading the affiliate's objectivity
Thu, 25 Jan 2007
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Why the Royal Navy is all at sea
Thu, 25 Jan 2007
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Wolff Olins drives Sunglass Hut's new look
Tue, 30 Jan 2007
Sunglass Hut has appointed Wolff Olins to create a new corporate identity and design for its 61 stores in the UK and abroad.
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Woolworths launches online travel website
Thu, 25 Jan 2007
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WPP bolsters digital with JumpTap stake
Tue, 30 Jan 2007
WPP Group has taken a stake in US advertising and mobile search company JumpTap, as it looks to bolster its position in digital media. The purchase by WPP Digital, for an undisclosed sum, follows other recent investments in the digital field...
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Y&R Europe replaces United on 50m Alfa Romeo brief
Thu, 25 Jan 2007
Alfa Romeo has ended months of speculation by appointing the Young & Rubicam (Y&R) network to handle its 50m pan-European advertising account. The move finally ends the Italian car marque's 18-year relationship with fellow WPP network United.
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Yamaha announces Rossi clothing range
Thu, 25 Jan 2007
