Marketing Week
25 June 2009
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Britain's line-up of flagship brands
25 June 2009
A new list of the most valued British brands is a showcase of the best home-grown talent - and a beacon of hope for marketers. For despite the financial crisis that sparked this recession, a bank is top of the league.
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Consumers are slowly learning how to cope
25 June 2009
As attitudes to the recession shift from fear to acceptance, marketers would be wise to follow the spending patterns set by consumers as they establish coping strategies.
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Energy Trust seeks wider reach with web refresh
25 June 2009
The Energy Saving Trust is to revamp its online strategy in a bid to persuade more consumers that energy saving measures can be implemented cheaply.
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ESPN to build brand presence in UK after football rights buy
25 June 2009
Purchase of Setanta’s UK TV rights will help broadcaster raise its profile
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Help us help you get your emails across
25 June 2009
Symantec recently published a report highlighting the fact that 90% of emails are spam.
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If the industry can't regulate itself, then the government will step in
25 June 2009
The Digital Britain report shows that the industry is still on the road to self-regulation, despite some worrying developments
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Marketers downgrade TV packages to save costs
25 June 2009
Half of marketers have amended their satellite television subscription packages this year.
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Online impersonators could seriously hurt your business
25 June 2009
It is a sad fact that social networking seems to have spawned its own version of identity theft - people pretending to be celebrities.
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Personal touch sends out the right message
25 June 2009
Brands that use email to engage with consumers who have given your marketing team permission to communicate with them will gain more than companies that send out unsolicited spam.
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Senior executives tip Britain as world leader of brands
25 June 2009
Chiefs at Brand Finance and Vodafone underline UK brands’ global influence.
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Simon says... how to best use affiliates
25 June 2009
After reading about the launch of SimonSeeks.com (MW 18 June), I was impressed with how Simon Nixon has used the basic affiliate marketing concept in an inventive way to benefit every party - the consumer, merchant and himself (the affiliate).
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The Secret Marketer
25 June 2009
Thanks to modern technology I’m able to get a little more work done at home these days. There’s no doubting that the avoidance of the M25 rush hour is a joy, though, to be honest, I’m finding the rest of the experience surprisingly stressful.
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Upward trend in consumer confidence buoys market
25 June 2009
Consumer confidence is on the rise for the second quarter in a row, according to News International Commercial’s consumer survey.
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Watch this space to keep track of changes
25 June 2009
I met Philip Kotler this week. We had breakfast while he was in London for a couple of days. A remarkable man. Dr Kotler did not appear jaded by a tour schedule that would make Glastonbury headliner Bruce Springsteen weep.
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Web comment
25 June 2009
In response to Unilever CMO Simon Clift’s column last week on how digital media has necessitated brands adopting a new approach to communication, you said:
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Web comment
25 June 2009
Our news story that retailer Habitat got caught out when spamming on Twitter drew the following response:
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Web comment
25 June 2009
The best comments from the web this week
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Why marketers must build better relationships with PR
25 June 2009
The recession has sparked a trend towards consumer distrust of brands, enabling PR to step up to the plate and prove its true worth.
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Women's tennis seeks advantage from glamour spin
25 June 2009
The WTA aims to make women’s tennis more appealing to the young through marketing that pushes the lifestyle elements of the sport as well as on-court performances.
