Marketing Week
25 March 2010
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A strong ITV is essential to advertisers, but CRR must remain
25 March 2010
ITV is still most major advertisers’ biggest and most important single channel to market. Its simultaneous delivery of massive audiences which, despite audience fragmentation, are still far larger than those delivered by any other channel, sets it apart and makes it unsubstitutable for many.
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After several minutes of the computer saying no, I eventually teased out a possible solution
25 March 2010
My PA took a well earned holiday last week leaving the marketing team and I in the hands of a temp. I usually find that temps can be a frustrating experience. This is not typically their fault, but more the fact that today’s admin support is as much about knowing one’s way round the internal bureaucracy and systems as it is about covering the phones and typing.
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Consistency is still crucial
25 March 2010
Your article on keeping the message consistent (MW 11 March) raised some pertinent points. The overwhelming feeling at last month’s Marketing Week Brand Summit conference was that organisations are still not placing enough importance on understanding how the modern consumer now lives their day-to-day life. Yahoo! pointed out that 12% of 16- to 34-year-olds now use their mobile phones as their main media channel (ahead of TV and the internet) and that this figure will only grow.
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Face-off looms for charity ads
25 March 2010
You can picture the scene now in boardrooms up and down the country. Marketers from non-governmental organisations wrestling with the newly approved Committee of Advertising Practice guidance liberating the opportunity to strike out and fight for donor pounds without any degree of apology when citing why their cause is more worthy than that of their competitor.
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Gibb to head commercial team at Wembley City
25 March 2010
Wembley City, the retail and leisure park being developed around Wembley Arena, has appointed Andy Gibb as head of its commercial team.
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Google's AdWords victory 'is major blow for brands'
25 March 2010
EU ruling over trademarked keywords has left ’door open to imitators and grey goods marketers’ fear brand owners.
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How a united front wins over hearts and minds
25 March 2010
Marketing Week’s roundtable in association with Vertex explores how marketing and customer services can work better together to make brand strategies more effective.In association with
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Hyundai uses VoD service for campaign to launch ix35
25 March 2010
Hyundai is launching an integrated multimedia campaign to push its new ix35 model and to help change perceptions of the marque.
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Jury out on Waitrose's plans to compete in FMCG market
25 March 2010
FMCG Opinion split on grocery giant’s ambitions to grow itself into FMCG-style brand.
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Online market research real-time emotions a true source of insight
25 March 2010
Real-time online responses and neuroscience techniques are allowing marketers to generate meaningful insight at the point where consumers interact with a brand.
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Pepsi takes healthy alternative position
25 March 2010
FMCG giant to promote no-sugar carbonated drinks and low-fat savoury snacks.
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Polman reshuffles Unilever's cabinet
25 March 2010
High-profile exits often follow the arrival of an outsider at the top - and Unilever is proving no exception to the trend
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Pulling consumers’ heart strings
25 March 2010
Moulding brand values into a memorable character is proving an effective way to captivate consumers and set yourself apart from the competition.
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Race to No 10 will pit media platforms against one another
25 March 2010
Media platforms that prove most useful to politicians in the election campaign can expect a long-term boost in their fortunes
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Rooms with a review verify brand claims
25 March 2010
Travellers aged 55 and over are most likely to post online reviews of their experiences, and marketers are tapping into this trend by incorporating usergenerated content into their communications.
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Start of a recovery born of innovation
25 March 2010
As we climb inch by inch out of the recession, shards of light and positivity continue to filter through. But only for those brands that have placed innovation and consistent brand management at the heart of their recession strategies.
