Friday, 19 March 2010

Marketing Week
25 May 2000

  • Ad growth to reach 6 per cent next year, says AA

    Thu, 25 May 2000

    UK advertising expenditure has crashed through the £15bn barrier for the first time, after rising by more than six per cent in the last year.

  • Adidas promotes UK and Ireland boss from within in major shake-up

    Thu, 25 May 2000

    Adidas has promoted its head of football and rugby, former SmithKline Beechcam marketer Nick Craggs, to be its most senior marketer in the UK and Ireland, amid a shake-up at its marketing operation.

  • AMV.BBDO scoops £10m launch of 'clicks and mortar' beauty venture

    Thu, 25 May 2000

    Abbott Mead Vickers.BBDO has won an advertising account, worth up to £10m, for Beautyspy, a new Internet, retail and mail-order cosmetics and toiletries company run by, among others, former Coty marketer Amy Gordinier.

  • Anheuser appoints UK managing director

    Thu, 25 May 2000

  • Bass plots retail attack on Wetherspoon chain

    Thu, 25 May 2000

  • Bisto appoints marketing chief

    Thu, 25 May 2000

  • Bisto appoints marketing chief

    Thu, 25 May 2000

  • BMP, OMD hit by Boo collapse

    Thu, 25 May 2000

  • BMP, OMD hit by Boo collapse

    Thu, 25 May 2000

  • BMW Williams F1 signs sponsorship deal with Allianz

    Thu, 25 May 2000

  • Boo Who?

    Thu, 25 May 2000

  • Boo Who?

    Thu, 25 May 2000

  • Bronze Award Winner

    Thu, 25 May 2000

    Client: SightSavers International Agency: N/A Campaign: Direct Supporter Recruitment In 1997 Sight Savers International set out to expand its individual supporter base using direct marketing.

  • Capital Radio promotes its Party in the Park

    Thu, 25 May 2000

  • Content is king and Boo was guilty of high treason

    Thu, 25 May 2000

    The demise of Boo.com not only reflects badly on its co-founders and backers - it reveals a very British disease: we're bad at online retail content.

  • Coty targets girls with new 'sporty' range

    Thu, 25 May 2000

  • Digest

    Thu, 25 May 2000

  • Digest

    Thu, 25 May 2000

    Rightmove.co.uk, a UK property website with details of more than 130,000 properties, has launched an online ad campaign that will run on 11 of the UK's biggest search engine sites. Rightmove.co.uk is a joint venture between four of the UK's leading estate agency chains - Halifax, Royal & SunAlliance, Countrywide Assured and Connell.

  • Digest

    Thu, 25 May 2000

    IBM has launched a $150m (£100m) global advertising campaign for its e-business range of software. The ads, which feature actor Avery Brooks, were created by Ogilvy & Mather.

  • Digest

    Thu, 25 May 2000

    Channel 5 is making a multi-million pound investment in developing its website, channel5.co.uk, and has appointed Wax New Media to handle the project.

  • Digest

    Thu, 25 May 2000

    Sandals Resorts, the Caribbean's all-inclusive hotel group, is to sponsor the West Indies Cricket Tour of the UK this summer.

  • Digest

    Thu, 25 May 2000

    News of the World editor Phil Hall resigned yesterday and will be replaced immediately by Rebekah Wade, deputy editor of The Sun.

  • Digest

    Thu, 25 May 2000

    Ford is hoping to capitalise on two growing trends - Web use and computer games. It has launched a game called Nano-Racing on its www.fordracing.net website, to communicate "the thrills and spills of the World Rally Championship".

  • Digest

    Thu, 25 May 2000

    Engage, which is involved in the controversial area of using "cookies" to track online consumers, says it has signed up 15 new UK and European clients for its ad management solution, AdManager. These include dotmusic, 08004homes, Net-Communities, Supanet and Venturedome.

  • Digest

    Thu, 25 May 2000

    Holsten UK has put its agency review pitches out to research and a result is not expected until early June. Incumbent TBWA GGT Simons Palmer is pitching against Leagas Delaney and WCRS.

  • Digest

    Thu, 25 May 2000

    Barclays Bank is to spend £325m on e-commerce initiatives to improve customer service - including a new integrated financial portal and new online products.

  • Digest

    Thu, 25 May 2000

    Omega, the watch brand owned by Swatch, is looking for an advertising agency for its &£1m creative ad account.

  • Digest

    Thu, 25 May 2000

    Claydon Heeley Jones Mason has created a £1m outdoor, press and radio advertising campaign for Elida Fabergé brand Impulse.

  • Digest

    Thu, 25 May 2000

    Sportal, the sports website, has signed a sponsorship deal with recruitment service StepStone, which will see StepStone's brand being promoted across Sportal's network.

  • Digest

    Thu, 25 May 2000

    Reuters, newly keen to build its brand awareness on the Internet, has begun an innovative form of advertising on the Electronic Telegraph website. The Reuters name is subtly visible as a background to ET news stories.

  • Digest

    Thu, 25 May 2000

    Our Price, the 230-store music retail chain, has appointed Circus to develop a brand strategy for its relaunch as v.shop later this year. The agency, which was selected without a pitch, will oversee the advertising, corporate communications and PR for the launch.

  • Digest

    Thu, 25 May 2000

    Exxon Mobil is reviewing its $100m (£67m) global fuel marketing business. The business is split between DDB Worldwide and McCann-Erickson Worldwide.

  • Digest

    Thu, 25 May 2000

    CDP has published a survey through RSL Research which claims most dot-com ad spending is being 'completely wasted' after surveying 1,000 people about their awareness and attitudes to advertising.

  • Digest

    Thu, 25 May 2000

    Media21, an online planning and buying agency, is being acquired by US-based interactive marketing agency Beyond Interactive. The newly formed company, based in the UK, will also be called Beyond Interactive.

  • Digest

    Thu, 25 May 2000

    EMI reported pre-tax profits for the year up eight per cent to £245m on turnover almost unchanged at £2.39bn.

  • Digest

    Thu, 25 May 2000

    Lowe Lintas New York has pulled out of the $90m (£60m) global review of accountancy firm KPMG.

  • Digest

    Thu, 25 May 2000

    Care4free, which claims to be the only UK ISPdedicated to supporting charities and the fundraising community, has launched a "no-frills", easy-to-understand pricing policy, to counter the impending flood of unmetered ISPs. Care4free (www.care4free.net) is hoping that consumers will be as attracted to clarity and pricing transparency as they may be to unmetered access.

  • Digest

    Thu, 25 May 2000

    iWeb, which offers a potentially important new kind of Web advertising to ISPs, has forged close links with the advertising old-guard. It has appointed Young & Rubicam chairman Edward Vick to its board of directors. Y&R is being bought by Martin Sorrell's WPP. Vick believes iWeb's technology "will define the next generation in the Internet advertising and messaging delivery systems".

  • Digest

    Thu, 25 May 2000

    Equinox Communications has been appointed to handle the media planning and buying in the UK for MTV, VH1 and four MTV Networks UK digital channels - MTV Extra, MTV Base, MTV2 and VHI Classic.

  • Digest

    Thu, 25 May 2000

    Liberty's new owner, property group Marylebone Warwick Balfour, is to review the retailer's &£1m account with ad agency TBWA following its &£72m takeover last week. TBWA is the creative source of the department store's current poster and press campaign, Feel at Liberty.

  • Digest

    Thu, 25 May 2000

    Yates Brothers' Wine Lodges has parted company with its group managing director George Macall.

  • Digest

    Thu, 25 May 2000

    Vodafone AirTouch chairman Sam Ginn has resigned. He is replaced by Lord MacLaurin, who was deputy chairman of the group.

  • Digest

    Thu, 25 May 2000

    The Halifax is scrapping charges levied on non-customers using its cash machines and on its own customers using rivals' machines.

  • Digest

    Thu, 25 May 2000

    TDI, the transport advertising contractor, has promoted head of client sales Laura Doughty to the position of director.

  • Digest

    Thu, 25 May 2000

    CNN has moved senior vice president for marketing Paul Maglioni to head its interactive division.

  • Digest

    Thu, 25 May 2000

    ITV 2 has appointed former Loaded marketing and promotions manager Chris Arrowsmith as brand manager.

  • Digest

    Thu, 25 May 2000

    BSkyB has appointed director of sales and distribution Jon Florsheim to the new role of sales and marketing director.

  • Digest

    Thu, 25 May 2000

    Whitbread is expected to announce the sale of its brewing assets to Interbrew this week. The Belgian brewing giant is also believed to be bidding for Bass's brewing arm.

  • Digest

    Thu, 25 May 2000

    IPC tx, the magazine division of IPC magazines, has launched TVTimes Star Secrets, an innovative gossip-focused one-off magazine which hits the newsstands on May 25.

  • Digest

    Thu, 25 May 2000

    Prudential is reviewing the flotation of its Internet bank Egg, following the recent collapse of Web companies Boo.com and Net Imperative.

  • Digest

    Thu, 25 May 2000

    Care4free, which claims to be the only UK ISPdedicated to supporting charities and the fundraising community, has launched a "no-frills", easy-to-understand pricing policy, to counter the impending flood of unmetered ISPs. Care4free (www.care4free.net) is hoping that consumers will be as attracted to clarity and pricing transparency as they may be to unmetered access.

  • Digest

    Thu, 25 May 2000

    News International has moved its print and online versions of its newspapers into the same divisions of News Media Group and Times Media Group.

  • Digest

    Thu, 25 May 2000

    Lexus, the luxury Toyota car brand, has switched its £1m retail marketing business from Interfocus to Blueprint. The decision was made by Lexus general manager of marketing David Brimsom.

  • Digest

    Thu, 25 May 2000

    Scottish Friendly Assurance has appointed Michelle Pollock as campaign manager, responsible for all direct advertising and marketing.

  • Digest

    Thu, 25 May 2000

    Media21, an online planning and buying agency, is being acquired by US-based interactive marketing agency Beyond Interactive. The newly formed company, based in the UK, will also be called Beyond Interactive.

  • Digest

    Thu, 25 May 2000

    EMI reported pre-tax profits for the year up eight per cent to £245m on turnover almost unchanged at £2.39bn.

  • Digest

    Thu, 25 May 2000

    Lowe Lintas New York has pulled out of the $90m (£60m) global review of accountancy firm KPMG.

  • Digest

    Thu, 25 May 2000

    James Brown's new publishing company IFG is launching its first magazine, Hotdog, on May 25 priced at £1.50 for the first issue, and £2.75 thereafter.

  • Digest

    Thu, 25 May 2000

    Fallon is launching a press and poster campaign for Starbucks' Frappuccino this week . The three executions, which use the strapline 'Summer's Back' show customers enjoying a Frappuccino outside. But in each 'summer' ad it is pouring with rain.

  • Digest

    Thu, 25 May 2000

    RealNames, which offers Internet keywords in place of full domain names, has scored a publicity coup. The Prime Minister's Office has subscribed to a number of Internet keywords to make it easy for users to go directly to its website. The list includes "Number 10", "Tony Blair", "Downing Street" and "UK Government".

  • Digest

    Thu, 25 May 2000

    Maiden Group, the outdoor advertising company, has bought outdoor contractor HG Vasey Poster Advertising for £3.7m. Maiden now owns 31,690 panels in the UK.

  • Digest

    Thu, 25 May 2000

    A new website is offering companies free information about sponsorship deals available in the UK. The site, www.uksponsorship.com, lists free contact details of organisations which offer major sponsorship opportunities, including sports, arts and media.

  • Digest

    Thu, 25 May 2000

    News International has moved its print and online versions of its newspapers into the same divisions of News Media Group and Times Media Group.

  • Digest

    Thu, 25 May 2000

    Lexus, the luxury Toyota car brand, has switched its £1m retail marketing business from Interfocus to Blueprint. The decision was made by Lexus general manager of marketing David Brimsom.

  • Digest

    Thu, 25 May 2000

    Scottish Friendly Assurance has appointed Michelle Pollock as campaign manager, responsible for all direct advertising and marketing.

  • Digest

    Thu, 25 May 2000

    Maiden Group, the outdoor advertising company, has bought outdoor contractor HG Vasey Poster Advertising for £3.7m. Maiden now owns 31,690 panels in the UK.

  • Digest

    Thu, 25 May 2000

    A new website is offering companies free information about sponsorship deals available in the UK. The site, www.uksponsorship.com, lists free contact details of organisations which offer major sponsorship opportunities, including sports, arts and media.

  • Digest

    Thu, 25 May 2000

    James Brown's new publishing company IFG is launching its first magazine, Hotdog, on May 25 priced at £1.50 for the first issue, and £2.75 thereafter.

  • Digest

    Thu, 25 May 2000

    Fallon is launching a press and poster campaign for Starbucks' Frappuccino this week . The three executions, which use the strapline 'Summer's Back' show customers enjoying a Frappuccino outside. But in each 'summer' ad it is pouring with rain.

  • Digest

    Thu, 25 May 2000

    RealNames, which offers Internet keywords in place of full domain names, has scored a publicity coup. The Prime Minister's Office has subscribed to a number of Internet keywords to make it easy for users to go directly to its website. The list includes "Number 10", "Tony Blair", "Downing Street" and "UK Government".

  • English Woes

    Thu, 25 May 2000

  • ETC develops 'England' brand in bid to create top tourist attraction

    Thu, 25 May 2000

  • Finalists

    Thu, 25 May 2000

    Client: Envision Licensing Agency: OgilvyOne Campaign: TV Licensing Evading payment of the TV licence fee is a criminal offence, but one which is committed by one in 20 households in the UK.

  • Gold Award Winner

    Thu, 25 May 2000

    Client: NSPCC Agency: WWAV Rapp Collins Campaign: Direct Donor Marketing During 1994, the NSPCC commissioned an independent National Commission of Inquiry into the possibility of ide

  • Griffin Bacal rules out Court Burkitt merger

    Thu, 25 May 2000

  • Griffin Bacal rules out Court Burkitt merger

    Thu, 25 May 2000

  • Guardian lures ONdigital chief

    Thu, 25 May 2000

    Guardian Newspapers poaches ONdigital supremo to oversee £20m combined marketing budget

  • Guardian lures ONdigital chief

    Thu, 25 May 2000

    Guardian Newspapers poaches ONdigital supremo to oversee £20m combined marketing budget

  • Highly Commended

    Thu, 25 May 2000

    Client: Prime Health Agency: Communication Solutions Campaign: Private Medical Insurance Prime Health is the private medical insurance (PMI) subsidiary of Standard Life.

  • Horseracing Board picks ex-Reebok chief as md

    Thu, 25 May 2000

  • ITN launch targets 24-hour news gap

    Thu, 25 May 2000

    ITN plans to exploit the fact that although Sky has the only commercial news channel, cable companies are not always obliged to screen it.

  • Mars reviews £12m outdoor

    Thu, 25 May 2000

    Mars has called a review of its combined £12.3m UK outdoor buying media business, handled by outdoor specialist Concord.

  • More outdoor in Scotland

    Thu, 25 May 2000

    Outdoor advertising company More Group is to take over the marketing of former rival Primesight's 390 large-format panels in Scotland, so it can offer a more comprehensive nationwide sales package.

  • Net spin-offs must steer a complementary course

    Thu, 25 May 2000

    The days of differentiating Net brands from their parents are numbered. Unless you are taking a new tack, the expense is unlikely to merit it.

  • Netimperative in liquidation

    Thu, 25 May 2000

    Confusion surrounds the fate of the latest dot-com failure, Netimperative.com.

  • New TV audiences keep Champions' League afloat

    Thu, 25 May 2000

    As the tackles slide in from clubs, fans and sponsors, Tom O'Sullivan wonders how long UEFA can continue to satisfy every interest in European club football

  • Personal touch

    Thu, 25 May 2000

    Unusual in its size, level of personalisation and precise targeting, the BT direct marketing campaign uses the most sophisticated technology to compete with low-cost rivals.

  • Piat D'Or in 'upmarket' comeback

    Thu, 25 May 2000

    United Distiller's & Vintner's (UDV) former market leader Piat D'Or could be in for a make-over as the drinks giant prepares to cash in on the UK wine boom.

  • Rapid Response

    Thu, 25 May 2000

    Interactive digital television is new territory for the suppliers helping service providers fulfill demand. The problem is, no one knows the volume of traffic interactive TV will engender.

  • Rapid Response

    Thu, 25 May 2000

    Interactive digital television is new territory for the suppliers helping service providers fulfill demand. The problem is, no one knows the volume of traffic interactive TV will engender.

  • Report predicts huge surge in m-banking

    Thu, 25 May 2000

    Gloomy global stockmarkets might suggest otherwise, but a new report predicts a massive boom in online share dealing through mobile phones over the next few years.

  • Report predicts huge surge in m-banking

    Thu, 25 May 2000

    Gloomy global stockmarkets might suggest otherwise, but a new report predicts a massive boom in online share dealing through mobile phones over the next few years.

  • RFU reduced to a single sponsor as Jewson pulls out of club rugby

    Thu, 25 May 2000

  • Royal Mail lures adman to new DM advice unit

    Thu, 25 May 2000

  • ScottishPower boosts marketing team for services drive

    Thu, 25 May 2000

    ScottishPower is expanding its marketing department by a third and creating separate teams to focus on new services within the energy division.

  • Silver Award Winner

    Thu, 25 May 2000

    Client: Thomson Travel Group Agency: Evans Hunt Scott Campaign: Thomson Founders Club At its flotation in 1998, the Thomson Travel Group made 15 per cent of its shares available to private investors.

  • Spar recruits internally as marketing chief quits

    Thu, 25 May 2000

  • Storm brewing in UK beer business

    Thu, 25 May 2000

    As foreign brewing giants line up Bass and Whitbread as takeover targets, WCRS and Lowe will soon be forced to choose between big-spending brands. Rival ad agencies are licking their lips at the prospect.

  • TalkSport pulls out of Rainey/Y&R

    Thu, 25 May 2000

  • TalkSport pulls out of Rainey/Y&R

    Thu, 25 May 2000

  • Turner to run Virtual Music Store at GWR

    Thu, 25 May 2000

  • Turner to run Virtual Music Store at GWR

    Thu, 25 May 2000

  • UEFA engages Nike in guerilla warfare

    Thu, 25 May 2000

    Euro 2000's marketing agency has drawn up 'exclusion zones' around stadiums to protect official sponsors' interests.

  • UK primed for e-tail growth

    Thu, 25 May 2000

    New research marks the British out as Europe's most willing online shoppers. How is the grocery industry responding to our positive attitude?

  • Ultimate in Performance

    Thu, 25 May 2000

    The IDM/Experian Business Performance Awards are fast becoming the ultimate accolade of a campaign's excellence. They focus not on the attractiveness or individuality of a promotion, but on its effectiveness in improving the client's bottom li

  • Ultimate in Performance

    Thu, 25 May 2000

    The IDM/Experian Business Performance Awards are fast becoming the ultimate accolade of a campaign's excellence. They focus not on the attractiveness or individuality of a promotion, but on its effectiveness in improving the client's bottom li

  • Umbro hires Fallon to push England football sponsorship

    Thu, 25 May 2000

  • Walker Media wins £15m Guardian online launch

    Thu, 25 May 2000

  • Whitbread breaks up Brewers Fayre chain in £10m rebranding initiative

    Thu, 25 May 2000

  • Why old retail model won't work on the Net

    Thu, 25 May 2000

    So long as e-tailers fail to find a profitable and reliable way of fulfilling customers' orders, they are destined to follow in Boo.com's footsteps, says Alan Mitchell

  • Why old retail model won't work on the Net

    Thu, 25 May 2000

    So long as e-tailers fail to find a profitable and reliable way of fulfilling customers' orders, they are destined to follow in Boo.com's footsteps, says Alan Mitchell

  • Word watching

    Thu, 25 May 2000

    Advances in technology and the increasing slickness of visual aids conspire to distract those making presentations from the content itself. It is the text that really matters.

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