Marketing Week
25 May 2006

  • Abbott Mead Vickers. BBDO creates integrated campaign for MBNA

    Thu, 25 May 2006

    Abbott Mead Vickers.

  • Adidas promotes Eric Liedtke

    Thu, 25 May 2006

    Adidas has promoted Eric Liedtke to head of global brand marketing for the Adidas brand. Liedtke, who was previously head of brand marketing at Adidas America, replaces Uli Becker, who has been appointed head of global marketing for the Reebok brand.

  • Advertisers pitch for rosters over retained agencies

    Thu, 25 May 2006

    An increasing number of marketing directors are turning their backs on exclusive, long-term relationships with advertising agencies in favour of holding regular pitches between roster shops.

  • AG Barr purchases Strathmore

    Thu, 25 May 2006

    AG Barr, the Scottish drinks company that produces Irn-Bru, has purchased mineral water company Strathmore for &£15m from Constellation Brands.

  • Andrew Harrison offered role at RadioCentre

    Thu, 25 May 2006

    RadioCentre, the merged radio industry trade body, is understood to have offered Andrew Harrison, the interim marketing director at Boots, the role of chief executive. The trade body declined to comment but is expected to make an announcement later this week.

  • Andy Duncan to become chairman of the Media Trust

    Thu, 25 May 2006

    Channel 4 chief executive Andy Duncan is to become chairman of the Media Trust, the organisation that works with the voluntary sector, replacing Michael Green.

  • Barclaycard head slams TV for its poor value for money

    Thu, 25 May 2006

    Barclaycard head of brand strategy and advertising Paul Troy has admitted its £6m advertising campaign starring comic Jennifer Saunders failed to convince people that it offers "value for money". The campaign was created by Bartle Bogle Hegart

  • Brown goods boss to lead Comet marketing

    Thu, 25 May 2006

    Comet has appointed an internal candidate, Jon Herzberg, as head of marketing, following the promotion of Bob Darke to the board.

  • BSkyB chief to spearhead Engage 2006

    Thu, 25 May 2006

    The Murdoch family is to give another vote of confidence in the UK's internet sector, after the Internet Advertising Bureau (IAB) confirmed that James Murdoch, chief executive of BSkyB, is to be the keynote speaker for its Engage conference this year.

  • BT reports annual pre-tax profit of £2.1bn

    Thu, 25 May 2006

    BT has reported an annual pre-tax profit of £2.

  • CAP promotes advice service with vouchers

    Thu, 25 May 2006

    The Committee on Advertising Practice (CAP) is offering UK marketers the chance to win &£50 of vouchers redeemable at online retailer Amazon, in an attempt to increase usage of its copy advice team and reduce the number of consumer complaints about ads.

  • Capital Radio signs Smile for podcast series

    Thu, 25 May 2006

    UK online bank Smile is to sponsor a series of podcasts from Capital Radio - the first deal of this kind for both companies.

  • Category innovations - too many to swallow?

    Thu, 25 May 2006

    Brand owners, it seems, will do anything to revive interest in a flagging category. Gillette's five-bladed Fusion razor will be in the UK this autumn, promising a better shave than rival Wilkinson Sword's recently launched four-bladed Titanium, while it emerged last week that BT was developing a ...

  • Chrysalis Group announces pre-tax profits

    Thu, 25 May 2006

    Chrysalis Group, the radio and music company, has announced that pre-tax profits for the six months to February 26 have declined to &£2.1m from &£6.1m for the same period last year. Turnover was slightly up at &£68.6m, from &£67.7m.

  • Claydon Heeley Jones Mason tipped to win 3's direct marketing account

    Thu, 25 May 2006

    Claydon Heeley Jones Mason is tipped to win 3's direct marketing account following a four-way pitch. The third- generation mobile network has previously worked with agencies on a project basis.

  • Closer develops experiential marketing campaign

    Thu, 25 May 2006

    Closer, the live marketing agency, has developed an experiential marketing campaign to support the launch of Adez, a range of healthy drinks from Unilever UK Foods. The agency won the business following a competitive pitch.

  • Consumers will leave marketers way behind

    Thu, 25 May 2006

    I spend a lot of my time looking at what consumers are doing with media. First-mover advantage is massively over-rated, and often a recipe for losing your shirt while the smart players learn from your mistakes. So just like you, I'm looking for the point where consumers have got it in sufficient numbers, but not enough that ...

  • Coors rejigs sales and marketing

    Thu, 25 May 2006

    Coors Brewers, the owner of the UK's best-selling lager brand Carling, has rejigged its marketing and sales departments with two new appointments.

  • Dairy Farmers calls pitch for yoghurt drink launch

    Thu, 25 May 2006

    By Caroline Parry

  • Deadline for Marketing Week Effectiveness Awards

    Thu, 25 May 2006

    The deadline for Marketing Week Effectiveness Awards nominations will be June 14. For further information, contact Lauren Stevens on 020 7970 4772 or see marketingweek.awards@centaur.co.uk.

  • Defining brand Britain to discover our values

    Thu, 25 May 2006

    Plans by the Government to make "core British values" a compulsory part of the curriculum will be undermined unless there is recognition that there exists a "British" brand, which needs to be clearly defined and articulated.

  • Dunnhumby lures top Shell executive to drive expansion

    Thu, 25 May 2006

    Shell's top marketer for retail Andrew Blazye has left the company after 26 years to become a director at data specialist Dunnhumby.

  • EasyJet hands Ogilvy & Mather £50m European creative account

    Thu, 25 May 2006

    Ogilvy & Mather (O&M) has won the protracted and controversial pitch for easyJet's £50m pan-European advertising business, beating Delaney Lund Knox Warren & Partners. The decision will be followed by a potential media pitch.

  • EMAP reports increase in pre-tax profits

    Thu, 25 May 2006

    EMAP, the media group, has reported that pre-tax profits have increased to £223m for the year to the end of March.

  • Engine creates integrated campaign for BMW's X3 model

    Thu, 25 May 2006

    Engine has created an integrated campaign to encourage people to test-drive BMW's X3 model. WCRS has devised a press campaign, while Personal produced the direct marketing and Meme the online work.

  • Fallon creates its first work for Orange

    Thu, 25 May 2006

    Fallon has created its first work for Orange since winning France Telecom's advertising business earlier this year (MW March 9). A campaign breaks this week to promote the rebranding of Wanadoo to Orange.

  • Free and not so easy

    Thu, 25 May 2006

    Inside the boardrooms of Associated Newspapers and News International, executives are devising battle plans for the fierce newspaper war about to break out in London. For some, survival could be at stake, but one London newspaper that will not

  • Generating user cynicism about contented creatives

    Thu, 25 May 2006

    The learned professions, though given to relishing the aura of mystery that attaches to them, have earned their entitlement to a certain smugness through years of study; the classical musician rightly earns the respect of those whose ears are

  • Google and US giants still steal the show in UK visits

    Thu, 25 May 2006

    It is hardly surprising that Google tops website visits among UK internet users. It has been the dominant company for several years, and its strong lead over any other site (gaining over 7% of all website visits from the UK) highlights the challenge its rivals face.

  • Great creative needs the trust of procurement

    Thu, 25 May 2006

    Procurement should not be allowed to threaten creativity in the advertising industry, according to Motorola's European marketing chief Simon Thompson (MW March 30). Indeed Thompson was quoted as saying that procurement is the biggest challenge facing the industry today. Is the suggestion that procurement wants to buy creativity by ...

  • GSK in talks over £50m Euro account

    Thu, 25 May 2006

    Glaxo-SmithKline (GSK) is in talks with a number of creative "hotshops" about its estimated &£50m pan-European advertising business. It is not clear whether the company is holding a full-scale review or looking to add another agency to its roster.

  • Hall Moore CHI withdraws from pitch for Abbey's credit card launch

    Thu, 25 May 2006

    Hall Moore CHI has withdrawn from the pitch for Abbey's credit card launch, leaving Archibald Ingall Stretton, FCBi and Rapier to compete for the business.

  • HMV to expand roster for 'holistic' brand

    Thu, 25 May 2006

    High street retailer HMV is seeking to expand its advertising roster, with a view to making appointments to specific brand-building projects and various initiatives around the Christmas season.

  • Honda unveils interactive TV service

    Thu, 25 May 2006

    Car marque Honda is introducing an interactive television service with broadband TV provider Homechoice.

  • Ikea unveils local geo-targeted ads

    Thu, 25 May 2006

    Ikea, the Swedish furniture giant, is to launch a "geo-targeted" campaign on UpMyStreet.com to promote its stores to nearby residents.

  • In brand migration read brand erosion

    Thu, 25 May 2006

    What's the connection between Freeserve rebranding as Wanadoo, Coco Pops becoming Choco Krispies, Dixons turning into Currys.digital, Nestlé launching Chunky and Kube Kit Kats, and Heinz branching out into "ready-made" baked beans on toast?

  • Incentivated to design and build Greater London Authority's first mobile website

    Thu, 25 May 2006

    Incentivated, the mobile marketing specialist, is to design and build the Greater London Authority's first mobile website. The site will have details about Rise, a free music festival on July 8. The GLA wants Londoners to send photos and content from the festival to be uploaded onto the website.

  • Industry backs Rajar BARB electronic measurement link

    Thu, 25 May 2006

    Advertisers have supported Rajar's decision to link up with TV audience measurement body BARB to test electronic measurement. The radio body made the announcement earlier this week.

  • Irn-Bru under fire over use of violence in ad

    Thu, 25 May 2006

    Energy drink Irn-Bru is under fire from the Strathclyde Police over its latest advertising campaign featuring a man dressed as a cuckoo bursting into a library, abusing the librarian and telling students to stop reading books.

  • ITV chief blasts BBC demand for licence fee hike

    Thu, 25 May 2006

    ITV chief executive Charles Allen has added his voice to the detractors damning the BBC's licence fee demands, following the publication of a report today.

  • Jung Von Matt/Spree appointed by Jamster

    Thu, 25 May 2006

    Jung Von Matt/Spree, the German advertising agency, has been appointed by Jamster to create a branding campaign.

  • Keeping it in the family

    Thu, 25 May 2006

    Family life has long provided a rich source of imagery for the advertising industry. But the old certainties of ads where mum, dad and two kids sit around the dining table have been shattered by a new and diverse set of domestic relationships.

  • LoveFilm in agency hunt for TV push

    Thu, 25 May 2006

    LoveFilm International, the online DVD rental company, is looking for an advertising agency to handle its first TV campaign. It is planning to spend £15m on marketing and advertising next year.

  • Magic 105.4 appoints Alison Finch

    Thu, 25 May 2006

    Magic 105.

  • Marketing Week, Precision Marketing and Data Strategy to launch industry study

    Thu, 25 May 2006

    Marketing Week, Precision Marketing and Data Strategy are joining forces with Data Vantage Group to launch an industry study on how failures in marketing can damage customer confidence. Starting in June, the research will solicit the opinions of over 130,000 marketing decision-makers. A number of readers will receive a questionnaire with next week's issue. To find out more, log on to www.dvgresearch.com.

  • Marks & Spencer posts sharp rise in full-year profits

    Thu, 25 May 2006

    Marks & Spencer has posted a sharp rise in full-year profits, with pre-tax profits for the year to April 1 jumping 47% to £745.

  • McVitie's plans sub-brand to target 'healthier' market

    Thu, 25 May 2006

    United Biscuits is launching a major sub-brand called McVitie's Fruitsters as part of a strategy to stem declining sales of everyday biscuits with better-for-you products.

  • Metro International expands London-based global sales team

    Thu, 25 May 2006

    Metro International is expanding its London-based global sales team, appointing former IPC international group manager Alistair Ballantyne to head UK sales. Ballantyne will report to director of global sales Greg Miall.

  • Miva deflects click-fraud allegations

    Thu, 25 May 2006

    With budgets being invested in search engine marketing increasing so rapidly - total UK expenditure is heading for &£1bn a year - there came a timely reminder of the problems that can emerge earlier this month.

  • MSN challenges Google for UK online ad crown

    Thu, 25 May 2006

    The online advertising market is gearing up for battle as AOL, MSN and Yahoo! look to take on Google. But rather than just try to beat it in search marketing, where Google is strongest, they are turning to a one-stop-shop model, offering advertising across multiple platforms.

  • National Magazine Company appoints Niall Hogan

    Thu, 25 May 2006

    The National Magazine Company has appointed Niall Hogan as its first digital advertisement director, as its steps up its online activities around magazines such as Cosmopolitan and Good Housekeeping. He joins from EMAP Interactive, where he was sales director.

  • New campaign - Foster's Super Chilled

    Thu, 25 May 2006

    Scottish & Newcastle UK is launching a new poster execution for Foster's, its flagship lager brand, which builds on the theme of the current television advertising for Foster's Super Chilled.

  • New campaign - Rubicon

    Thu, 25 May 2006

    Rubicon, the fruit juice drink brand, is gearing up for a summer campaign on GMTV. The campaign marks the brand's biggest marketing push to date.

  • News Magazines tests Love It! voucher price promotion

    Thu, 25 May 2006

    News Magazines is launching a voucher subscription service for readers of women's real life weekly Love It! - providing a 20% discount on the cover price and exclusive special offers.

  • O2 marketing arm to develop services

    Thu, 25 May 2006

    O2 is moving 100 people from other parts of its business into a new "capability and innovation" division to look into new technologies, including broadband.

  • Ofcom may be taken to court by the National Heart Forum

    Thu, 25 May 2006

    Ofcom, the broadcast regulator, may be taken to court by the National Heart Forum, an alliance of health, medical and consumer organisations, over its decision not to consider changing the 9pm watershed for junk food advertising to children. It is understood that the forum is preparing an application for a judicial review against the watchdog.

  • Online ads are not the only alternative to TV

    Thu, 25 May 2006

    The much reported news that TV advertising spend has seen a dramatic slump during the "upfronts" week in the US comes as no surprise as advertisers continue to rethink their strategy in light of increasing media fragmentation.

  • Online brands at the mercy of advocates

    Thu, 25 May 2006

    Bebo is a company that might have passed you by until now, but it could soon rival the likes of MySpace and Friends Reunited in size. Less than a year old, it has raised &£8m in venture capital funding this week from Benchmark Capital - the company that has backed Betfair and eBay among others in the past.

  • PizzaExpress in 'Godfather' restaurant drama drive

    Thu, 25 May 2006

    PizzaExpress is bringing theatre to its restaurants to support the launch of its Sicil- ian-inspired summer menu. It will break on May 24 and will be rolled-out across six UK cities during June.

  • Prudential extends role of Alison Wright

    Thu, 25 May 2006

    Prudential, the financial services company, has extended the role of Alison Wright, chief marketing officer of online banking brand Egg, to include consumer marketing for the Prudential brand. It follows the departure of UK and Europe marketing director Roger Ramsden.

  • Rajar takes a measured approach to change

    Thu, 25 May 2006

    Radio audience measurement body Rajar has finally shown its hand over what research methods it plans to use in the future, and its steady approach to change has received a broadly positive response from advertisers and the industry.

  • Red Bull launches Thai drink in UK

    Thu, 25 May 2006

    Red Bull is launching an alcoholic drinks product, Sabai - a 5% ABV ready-to-drink wine spritzer. To support the launch, it is sponsoring the UK national tour of Thai female impersonators The Ladyboys of Bangkok.

  • Rip up the TV rule book for a fresh blend of partnership

    Thu, 25 May 2006

    Hardly a week goes by without some industry commentator taking a pot shot at television advertising. We all know traditional TV advertising is under pressure from all sides, but it is still the biggest and best game in town.

  • Royal Navy unveils new website

    Thu, 25 May 2006

    The Royal Navy has unveiled a new website designed by Saatchi & Saatchi Interactive, using a content management system from Box UK.

  • Rugby Football League starts internet trawl for Cup sponsor

    Thu, 25 May 2006

    The Rugby Football League (RFL) is taking its search for a new sponsor for its Challenge Cup tournament to the internet.

  • Save the Children launches major charity mobile drive

    Thu, 25 May 2006

    Save the Children, one of the country's biggest charities, is embarking on what it claims is the first mass-market charity campaign in the UK to use MMS and user-generated content from mobile phones.

  • Sony Ericsson unveils photo contest to push cam-phones

    Thu, 25 May 2006

    Sony Ericsson has teamed up with The Times to launch a photographic competition as a means of showcasing the cameras on its phones.

  • Sony signs deal with MSN for Walkman phone launch

    Thu, 25 May 2006

  • Souk signs up JAA in media arm joint venture

    Thu, 25 May 2006

    Souk - the integrated agency formed last year following the merger of HDM, WDPA and Mitchell Conner Searson - is launching a media division.

  • TalkSport takes on financial world with launch of pre-pay debit card

    Thu, 25 May 2006

    TalkSport, the national commercial speech station, is extending its brand into financial services, with the launch of a pre-pay debit card.

  • 'Tap-and-go' e-cash card to target Londoners for launch

    Thu, 25 May 2006

    A new e-money card will be available to Londoners next year, which can be used in shops across the city.

  • Teamtalk to launch a video blogging service

    Thu, 25 May 2006

    Teamtalk, the online sports network, is to launch a video blogging service in time for the World Cup. The company is hoping it will push up member numbers. The service will be free to users and will run for an initial six months. It is based on technology from Bristol-based Coull.

  • Tesco adds to its Personal Finance portfolio

    Thu, 25 May 2006

    Tesco has added to its Personal Finance portfolio with Tesco Value Car Insurance, which offers fully comprehensive cover at 12% less than its standard product.

  • Tesco strikes broadband TV deal with Homechoice

    Thu, 25 May 2006

    Tesco is launching a stand-alone TV channel in partnership with broadband television provider Homechoice. The on-demand channel will show content from Tesco Sport for School and Clubs scheme, which was launched last year.

  • The chips are down for Dell

    Thu, 25 May 2006

    Dell Computer is the world's biggest manufacturer of personal computers: but the company that was once the darling of the world's stock markets is having to face some harsh facts.

  • The customer is always right

    Thu, 25 May 2006

    The third FDS annual Comparisat report unveiled this month shows increasing customer dissatisfaction driven by poor complaint-handling and resolution, as well as a perceived lack of value for money.

  • The Online Marketing Show

    Thu, 25 May 2006

    The Online Marketing Show will take place in London on June 7-8.

  • The Sportsman bets on Net for the future

    Thu, 25 May 2006

    It became the first national daily to launch since the arrival of the web - but is the paper dependent on online success for its survival? Dominic Dudley

  • Time as important as exposure for outdoor

    Thu, 25 May 2006

    It is refreshing to see that the outdoor and ambient media industry continues to grow, driven largely by research and data providing accountability for the sector (MW May 18). However, while footfall and frequency figures have given outdoor me

  • TK Maxx hires BLM for regional media plans

    Thu, 25 May 2006

    Discount fashion chain TK Maxx has appointed BLM Clilverd, a Bristol-based media agency, to handle its multi-million pound regional planning and buying business.

  • TV 2006 shows a medium struggling to redefine itself

    Thu, 25 May 2006

    Television is in the middle of an identity crisis. It does not know how to define itself, is grappling with archaic measurement systems and risks alienating an entire generation of viewers by reacting too slowly to change in a fast-paced digital world.

  • United loses European chief Amanda Walsh

    Thu, 25 May 2006

    United European president Amanda Walsh is to leave the agency, according to informal sources. It is not known if she has a job to go to, but it is unlikely she will be replaced at the WPP agency.

  • User-generated - cheap, but is it safe to let go..?

    Thu, 25 May 2006

    Ceding control of the creative concept to web users is a dangerous move, as one major US advertiser has found to its cost, writes Dominic Dudley

  • Viacom Outdoor wins £1.5bn contract with London Underground and Victoria Coach Station

    Thu, 25 May 2006

    Viacom Outdoor has won the £1.

  • Vision Express picks Seeaytch for glasses range project

    Thu, 25 May 2006

    Vision Express, the UK optical chain, has appointed Swiss agency Seeaytch Advertising Network to handle advertising for its new Alutech range of glasses, following a three-way pitch.

  • Weetabix targets healthy sector with oat alternative

    Thu, 25 May 2006

    Weetabix is gearing up for a major assault on the healthy cereal market with the launch of Oatibix. It is understood that the oat biscuit product will be the company's most significant launch this year.

  • What's in a name?

    Thu, 25 May 2006

    Anew round of brand name changes is about to be unleashed on an unsuspecting - and probably indifferent - British public. Tens of millions of pounds are about to be poured into rechristening NTL/Telewest as Virgin and rebranding broadband prov

  • Why mainstream advertisers are launching into myspace

    Thu, 25 May 2006

    I feigned knowledge of the said sub-genre and within seconds she had fished out a CD for me to listen to and tell her what I thought. My ignorance of the industrial trance pop scene aside, I really got interested when, after offering me the CD

  • Wi-fi upsets the online advertising status quo

    Thu, 25 May 2006

    You might think that getting rid of the cables connecting your PC to the internet wouldn't make much difference to marketers. But in fact, wireless broadband radically changes how consumers interact with a brand.

  • World Cup sponsorship deals fail to register with consumers

    Thu, 25 May 2006

    Half of the UK's population cannot correctly identify a single 2006 FIFA World Cup official partner, despite a massive &£300m being spent by sponsors, according to new research.

  • Wrigley's Airwaves set for liquorice gum launch

    Thu, 25 May 2006

    Wrigley's is launching a liquorice-flavoured chewing gum under its Airwaves brand. Airwaves Black Mint is understood to be a key focus for the company this year.

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