Marketing Week
26 August 2010
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Agencies must be specialists
26 August 2010
While I agree with the theory of a full-service agency, my experience and instinct tells me this will not actually be the future.
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Building a community is key to brand development
26 August 2010
As more brands use social media to engage their audience and build communities of influencers, they need to make sure their choice of online activity is in line with a specific aim.
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Bundles of joy fail to connect with emotions
26 August 2010
Bundled communications package providers could grab a larger slice of the £8bn-ayear market by making their services more engaging rather than basing their offer on price alone, according to new research.
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Comparative adverts face legal restriction
26 August 2010
Restrictions could be placed on the use of straplines and marketing slogans referring to competitor’s products following a Court of Appeal ruling.
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Creative crowdsourcing community: Peperami turns to freelance community Idea Bounty for creative spark
26 August 2010
Click here to read the cover story relating to this ’Building a community is key to brand development’Click ...
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Cultivating closed communities for deeper engagement: Promise Communities’ closed groups offer brands valuable insight
26 August 2010
Closed communities are being used to provide valuable insight for brands.
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Dial 'm' for murder of the mobile brands
26 August 2010
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Engagement not eyeballs will be the name of the online ad game
26 August 2010
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Entertainment throws its hat back into the marketing mix
26 August 2010
Corporate hospitality is adapting to the post-recession climate, with brands demanding more added value.
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Indie must find a bigger budget to keep Loaded alive
26 August 2010
Industry experts voice doubts over whether Vitality Publishing publisher has financial muscle and resources needed to revive the fortunes of IPC’s original lads’ mag. By Rosie Baker
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Keeping it close to home: Giffgaff hands over customer service issues to its own community
26 August 2010
Click here to read the cover story relating to this ’Building a community is key to brand development’ Click ...
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Market share drives RSA as it prepares fresh Aviva bid
26 August 2010
Insurance giant considering next move after £5bn offer gets thumbs down.
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Marketing director of Npower talks brands
26 August 2010
On 29 September 2010, The Annual from Marketing Week will lay out smart thinking, smart working and smart engagement strategies for businesses. We ask Kevin Peake, marketing director of Npower, which brands impress him:
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Mobile can reap rewards for travel firms
26 August 2010
The shift towards online booking and online check-in has enabled the airline and hotel sectors to drive down costs. However, travel companies must now look beyond the internet to achieve further benefits in streamlined operations and improved customer service.
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Online gadget store names first head of marketing
Wed, 25 Aug 2010
Firebox.com, the online gadget and gift retailer, has appointed its first head of marketing to lead the company’s growth.
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Results-based fees could raise revenue
26 August 2010
I’m pleased you’ve raised the thorny issue of changes in agency remuneration (MW 5 August). Strategy in a full-service agency is the gunpowder in our munitions. Any agency with genuine confidence in its ability to plan and execute a campaign across multiple channels should welcome a move to results-based fees because it can be a route to increasing revenue.
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Social media threatens TV ad revenue
26 August 2010
Research shows that social media activity about TV shows is dominated by the 16- to 24-year-old age group. By Russell Parsons
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Strictly business: Philips enters the world of the health professionals
26 August 2010
Click here to read the cover story relating to this ’Building a community is key to brand development’ Click ...
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Tesco puts click and collect model to the test
26 August 2010
Tesco’s launch of the nation’s first drive-thru supermarket service will give the retailer the edge in the online grocery business, according to a leading retail analyst.
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The customer is key
26 August 2010
Focus must remain on forming relationships that place the brand and customer on an equal level, ensuring communication is welcomed. Only then will the information exchange be reciprocal. It is naive to presume that by relying solely on static data we can gain an accurate representation of customer needs and their lifestyle. Behavioural habits change and we need to predict this not just in real time but at the right time.
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The Secret Marketer on the pitfalls of employment law
26 August 2010
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Trust and relationships at heart of advert re-invention
26 August 2010
Andrew Harrison is right when he says that TV’s core product needs re-inventing (MW 12 August). Traditional advertising, particularly in its most grotesque form - the 30-second ad - tries to convert a customer at every touchpoint, taking them from brand awareness to customer in one fell swoop.
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Virtual world revolves around your followers
26 August 2010
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web comment - what you said
26 August 2010
Walk this way, chiefs
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West Ham to extend reach of club brand
26 August 2010
West Ham United Football Club has signed a raft of new licences as the east London club looks to increase the number of branded goods available outside official club channels.
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When engaging the masses is key: Social media transforms Coca-Cola campaign into an instant big-hitter
26 August 2010
Click here to read the cover story relating to this ’Building a community is key to brand development’ Click here to read ...
