Marketing Week
26 February 2009

  • A bitter pill to swallow

    Wed, 4 Mar 2009

    Aggressive cold-calling, armies of sales representatives and product sampling campaigns are all standard marketing techniques in many industries. But a new report from PricewaterhouseCoopers looking at these practices in the pharmaceutical industry claims this business model is “obsolete” ...

  • A Day in the life of Joy Whitehead

    Tue, 3 Mar 2009

    What keeps you busy all day? Having two Managing Directors! What keeps you awake at night? Finances, the question of whether or not humans are too smart for their own good, and the dog.

  • A Day in the Life of Laurence Markham

    Fri, 27 Feb 2009

    What keeps you busy all day? Preparation for the opening of Park Plaza Westminster Bridge London. The hotel is scheduled to open early 2010 the biggest new-build hotel in the heart of London with 1,021 rooms.

  • Abbott Mead Vickers scoops 10m child maintenance task

    Thu, 26 Feb 2009

    Government body the Child Maintenance and Enforcement Commission has appointed Abbott Mead Vickers.BBDO to develop a campaign to promote a new information service for separated parents.

  • Adidas celebrates anniversary with sales bump

    Wed, 4 Mar 2009

    Adidas Group has reported sales increased 9% last year as its core brand enters its 60th year.

  • Alcohol industry slams sensationalist proposals

    Mon, 2 Mar 2009

    The alcohol industry has reacted angrily to the Scottish Governments plans to tackle the countrys alcohol abuse problem.

  • Arena magazine closes

    Tue, 3 Mar 2009

    Bauer Media is closing its 22-year-old mens monthly glossy magazine title Arena.

  • ASA probes Pfizer ad

    Wed, 4 Mar 2009

    The Advertising Standards Authority is to investigate a cinema advertisement for pharmaceutical company Pfizer after receiving 50 complaints that the scene showing a man pulling a dead rat from his mouth is distressing.

  • Asda launches money saving Youtube TV

    Mon, 2 Mar 2009

    Asda has launched a moneysaving tips Youtube channel to emphasise the retailers value credentials.

  • Asda records all-time record market share growth

    Tue, 3 Mar 2009

    Asdas low price marketing has helped the supermarket become the fastest grower in grocery market share, according to latest figures from TNS Worldpanel.

  • Aurora Fashions new owner of Karen Millen

    Mon, 2 Mar 2009

    International fashion brands Karen Millen, Coast, Warehouse and Oasis are now owned by newly created company Aurora Fashions.

  • Bauer unveils new Pop team

    Fri, 27 Feb 2009

    Bauer Media has appointed former Wallpaper ad manager Tom Bailey as associate publisher of fashion magazine Pop ahead of its relaunch in September.

  • BBC Trust launches consultation on Project Canvas

    Thu, 26 Feb 2009

    The BBC Trust has today launched its consultation on Project Canvas, the joint venture IPTV partnership between BBC, BT and ITV, with a decision expected by 24 July.

  • Britvic reviews 9m media business

    Thu, 26 Feb 2009

    Britvic is reviewing the 9m media planning and buying business for its own brands following the restructure of its marketing department earlier this year.

  • Brown-Forman appoints Iris for Fetzer work

    Tue, 3 Mar 2009

    American wines and spirit company Brown-Forman has appointed Iris to handle the integrated marketing account for sustainable wine brand Fetzer.

  • Bupa launches dementia awareness campaign

    Fri, 27 Feb 2009

    Private healthcare provider Bupa is launching an ad campaign in March to raise awareness about specialist help for families affected by dementia.

  • Cigarette brands relying on point-of-sale displays

    Thu, 26 Feb 2009

    A Government adviser on the proposals to ban the point-of-sale advertising of tobacco claims that such displays are an important marketing tool for cigarette brands.

  • Consumers rate DM for financial products

    Fri, 27 Feb 2009

    A third of consumers rate direct mail literature from their bank or building society to be an important source of financial information, according to a report from the Direct Marketing Association.

  • Cosmopolitan and partners set for retail promotion website launch

    Thu, 26 Feb 2009

    Cosmopolitan magazine has signed beauty brands Guerlain and Origins as launch partners in a new online retail project.

  • Coupon issuers offered VAT aid

    Thu, 26 Feb 2009

    Valassis, the coupon and voucher clearing business, has launched a service in partnership with Grant Thornton to help coupon issuers recover over £160m in VAT refunds following a change in tax regulation.

  • Daimler names new marketing chief for Smart car

    Mon, 2 Mar 2009

    Daimler Mercedes-Benz has recruited Mark Langenbrinck as the new head of sales and marketing for the smart marque.

  • Diet-Coke ties up Bounty parenting club

    Fri, 27 Feb 2009

    Bounty, the UKs largest parenting club, is partnering with Coca-Cola and its Diet Coke Caffeine Free brand for a promotion.

  • DMA stalwart Mike Barnes joins British Eventing

    Tue, 3 Mar 2009

    Director of marketing & business development for the Direct Marketing Association (DMA) Mike Barnes is stepping down to join the equestrian organisation British Eventing.

  • DSG claims new store formats deliver

    Tue, 3 Mar 2009

    Currys and PC World parent DSG International is claiming new store formats are helping the group recover from recent heavy financial losses.

  • DWP explores ways to publicise merger

    Wed, 4 Mar 2009

    The Department of Work and Pensions is considering creating a new public-facing brand that will reflect the operational merger of the Pensions Agency and the Disability and Carers Service that took place last year.

  • Economist underpins sales growth with ad campaign

    Thu, 26 Feb 2009

    Dye Holloway Murray (DHM) has created a trade campaign for business news magazine The Economist.

  • Even brands on brink can retain their value

    Thu, 26 Feb 2009

    The news is full of brands that refuse to just lie down and die. High street entertainment retailer Zavvi, formerly Virgin Megastore, looked for a while like it was going to be entirely picked off by its retail rivals. But we discovered this week that eight stores bought out of administration ...

  • Ex-Motorola VP Dale tipped for senior Euro Xbox role

    Wed, 4 Mar 2009

    Microsofts Xbox 360 is believed to have signed up former Motorola and Orange marketer Jeremy Dale for a senior European role.

  • Facebook to give users a say in policy

    Fri, 27 Feb 2009

    Facebook is to allow its users to drive future policies governing the site.

  • Financial Times profits defy advertising crunch

    Mon, 2 Mar 2009

    Financial Times owner Pearson has attributed the FT groups 13% rise to 195m in profits in 2008 to growth in its digital, subscriptions and strong demand for premium content.

  • Five signs NetPlay TV deal to show EuroTeleMillions draws

    Thu, 26 Feb 2009

    NetPlay TV, the interactive gaming company, has agreed a distribution deal with Five to air daily live draws for www.EuroTeleMillions.com.

  • Founder Thwaites leaves Latitude

    Fri, 27 Feb 2009

    Latitude founder and chairman Dylan Thwaites has left the company as part of the second major restructuring of its senior team in eight months.

  • GM sees revenues drop by more than a third

    Thu, 26 Feb 2009

    General Motors has revealed it has already spent $5.2bn (3.6bn) of bailout funds and has seen its revenue shrink by 34.2% in the first two months of the year.

  • Google snubs IAB/PWC mobile ad spend study by not submitting data

    Wed, 4 Mar 2009

    Google has refused to submit its revenue figures for the debut mobile ad spend study from the Internet Advertising Bureau and PricewaterhouseCoopers.

  • Google to serve ads in news results

    Fri, 27 Feb 2009

    Google is to start serving advertising against search results on Google News, the company has announced.

  • Google will not finance online regulation

    Wed, 4 Mar 2009

    ISBA Conference; Internet application brands such as Google should not pay to subsidise regulation, even though a few dominant brands are making most of the revenue from online advertising, the annual ISBA conference heard this morning (Wednesday 4th March)

  • Havas posts 4.7% revenue growth

    Mon, 2 Mar 2009

    Havas, owner of Euro RSCG, Media Planning Group and Archibald Ingall Stretton, has reported that revenues increased 4.7% last year and says it is in strong position to deal with global economic downturn.

  • How to stay one step ahead

    Thu, 26 Feb 2009

    Brands and agencies are united in their belief that the best way to encourage consumer spending is innovation. Joe Fernandez discovers the focus of development centres on the digital arena

  • HSBC boss: banking sector must do business in right way

    Mon, 2 Mar 2009

    HSBC group chairman Stephen Green has called on the banking industry to recover a sense of what is right and suitable as a key impulse for doing business.

  • Hulu strikes deal with Dailymotion

    Tue, 3 Mar 2009

    Online TV platform Hulu has signed a US distribution deal with Dailymotion, the French-owned video-sharing site, less than a month after pulling content from other third-party sites.

  • Iggy pop culture fails to appreciate commercial realities of punk rock

    Thu, 26 Feb 2009

    Why the fuss over Iggy Pop's TV ad? Who better to promote car insurance than a man who looks like he's just stepped out of a motorway pile-up?

  • Industry unites to defend trust in online advertising

    Wed, 4 Mar 2009

    The Internet Advertising Bureau (IAB) has joined forces with key industry players such as Google, AOL and Microsoft to issue good-practice guidelines and launch consumer education for behavioural targeting in a bid to settle the furore over the practice.

  • Interpublic posts 6.2% revenue growth

    Fri, 27 Feb 2009

    Interpublic Group, holding company for McCann Erickson, Universal McCann, Initiative and Lowe, says its organic revenue growth of 6.2% last year is “gratifying” but warns that it has begun to see the “negative effect” of the economic downturn.

  • ITV retrenches as profits drop 41%

    Wed, 4 Mar 2009

    ITV has posted an adjusted pre-tax profit fall of 41 per cent to 167 million and is retrenching to focus on its core business.

  • Lastminute.com unveils new TV campaign

    Thu, 26 Feb 2009

    Lastminute.com will launch its new brand positioning under the banner do more good stuff with a TV campaign this weekend.

  • Legoland Discovery marketing chief named

    Tue, 3 Mar 2009

    Merlin Entertainment has promoted Tussauds marketer Rob Smith to lead its marketing for the Legoland Discovery Centres.

  • Lloyds unveils 10.8bn HBOS loss

    Fri, 27 Feb 2009

    The newly formed Lloyds Banking Group says HBOS made a 10.8bn pre-tax loss last year while Lloyds TSB saw its own profit tumble 80% to 807m.

  • Lord Carter says Government will intervene to build broadband access

    Wed, 4 Mar 2009

    ISBA Conference: The Government will have to intervene to ensure the infrastructure to support majority access to high speed broadband becomes a reality, the minister for communications, Technology and Broadcasting Lord Stephen Carter told marketers at the ISBA annual conference this morning (March ...

  • Magners owner reviews marketing as sales slip

    Tue, 3 Mar 2009

    Magners owner C&C Group says it is looking to improve the effectiveness of its marketing as it reports an expected sales decline for the full financial year.

  • Major names sign up to whatsmybrand site

    Thu, 26 Feb 2009

    Waitrose, Cadbury and Domino's Pizza have joined the likes of Hovis, Quorn and Jordans on new personal shopper website whatsmybrand.com.

  • Marching on our stomachs

    Thu, 26 Feb 2009

    With a menu that focuses on cheap, healthier meals, KFC is not only riding out the recession, its sales figures have risen and it is planning to open about 200 new branches. By Joe Fernandez

  • Marketers can lead way out of recession

    Wed, 4 Mar 2009

    ISBA Conference: Marketers can help lead the UK out of recession, according to IPA president and M&C Saatchi Worldwide chief executive Moray MacLennan.

  • Marketers must engage or face strict digital regulation

    Wed, 4 Mar 2009

    ISBA Conference: Marketers must get engage with the consultation on digital advertising regulation to avoid real danger of statutory rules being imposed by the Government, delegates at the Incorporated Society of British Advertisers conference were told today (March 4).

  • Marketing jobs at risk at Carphone Warehouse

    Thu, 26 Feb 2009

    Marketing jobs at high street retailer and communications company Carphone Warehouse could be cut as part of a review of 450 ‘support’ roles at the company’s head office, announced this morning (Thurs Feb 26).

  • Mazda UK combines sales and marketing under new director

    Wed, 4 Mar 2009

    Car company Mazda has appointed its UK sales director Mark Cameron to the combined role of UK sales and marketing director, reflecting its recent move to combine its sales and marketing teams across Europe to reduce costs in the face of falling sales across the industry.

  • Money or user satisfaction? the big question facing facebook

    Thu, 26 Feb 2009

    Facebook's success stems from the fact it allows its users to control their information. But to make money, it appears to have to break this tradition

  • NatMag to axe 15 per cent of staff

    Thu, 26 Feb 2009

    The National Magazine Company, publisher of Cosmpolitan, Company and Mens Health, is to make up to 100 people redundant as its restructures in the face of worsening economic conditions.

  • Nestle unveils 7m Aero campaign

    Mon, 2 Mar 2009

    Nestles 7m ad campaign for its chocolate bar Aero brand featuring skateboarding champion Bob Burnquist will launch tonight on C4.

  • Netplay hires agency veteran as brand director

    Mon, 2 Mar 2009

    Agency veteran Jonathan Rigby, a former managing director of FCB London, has been appointed as brand director at interactive gaming company Netplay TV.

  • New ISBA president rallies marketers to save economy

    Wed, 4 Mar 2009

    Incorporated Society of British Advertisers president Mark Hunter will urge marketers to “keep the faith and hold their nerve” in his first speech at the body’s annual conference today (Wednesday).

  • Newspaper web traffic soars in January

    Thu, 26 Feb 2009

    Newspaper websites all saw a leap in unique users in January after the December holidays with guardian.co.uk seeing the biggest jump of 30.59 per cent.

  • No brand is an island

    Wed, 15 Apr 2009

    Why business and style magazine Monocle hopes a business model based on value, not price, can help the brand ward off the threat of recession

  • Online retail and travel sales to hit 56bn by 2014

    Mon, 2 Mar 2009

    Online UK retail and travel sales are expected to increase to 56bn by 2014, according to Forrester Research.

  • Paddy's people power

    Thu, 26 Feb 2009

    Paddy Power's first brand television campaign has been created by Karmarama and launches this weekend. The agency's first work for Paddy Power places sports personalities in unlikely and surprising situations.

  • Pizza Hut chief executive Murdoch stands down

    Wed, 4 Mar 2009

    Chief executive of Pizza Hut UK, Alasdair Murdoch, is stepping down from his role. It is believed he does not have a job to go.

  • Propaganda picks up Wensleydale

    Mon, 2 Mar 2009

    The Wensleydale Creamery has appointed Propaganda to develop its brand.

  • Quest for protected brand status

    Wed, 4 Mar 2009

    It is a marketers dream to work with a bubble-wrapped brand; one that consumers never want to give up whatever the economic climate. This status is difficult to achieve, not least because the recession is making consumers think more carefully about how they fill the kitchen cupboards.

  • RBS reveals biggest loss in UK history

    Thu, 26 Feb 2009

    The Royal Bank of Scotland revealed this morning (Thurs Feb 26) a loss of 24.1bn in 2008, the biggest in UK corporate history.

  • Refuge works with Danielle Lloyd for campaign

    Mon, 2 Mar 2009

    Domestic violence charity Refuge is to launch a campaign this week in collaboration with model Danielle Lloyd.

  • Richard Baker to chair Nectar company advisory board

    Thu, 26 Feb 2009

    Groupe Aeroplan, the company that owns and manages the Nectar rewards programme, has appointed Richard Baker, former chief executive of Alliance Boots, as chair of its European Advisory Board.

  • Scottish Government readies alcohol promo ban

    Mon, 2 Mar 2009

    The Scottish Government is set to introduce minimum pricing and a ban on two-for-one promotions in a range of measures designed to tackle the country’s alcohol abuse problem.

  • Singapore Tourism invests 42m in marketing

    Fri, 27 Feb 2009

    Singapore Tourism Board is to invest 42 million in a global marketing initiative to promote the country.

  • Spotify to start targeting ads by listeners location

    Fri, 27 Feb 2009

    Ad-funded music service Spotify is to start letting brands target its 250,000 UK listeners based on their location.

  • Steak picks consultant to fill new managing director role

    Thu, 26 Feb 2009

    Digital agency Steak has appointed Mary Keane-Dawson to the newly created position of managing director.

  • Subaru appoints integrated agency PHWT

    Mon, 2 Mar 2009

    Subaru has appointed integrated agency Palmer Hargreaves Wallis Tomlinson (PHWT) to handle its Subaru UK business.

  • Tata to launch Nano in UK

    Tue, 3 Mar 2009

    Tata Motors has announced it is to launch its Nano range in Europe, including the UK.

  • The beauty of own-label brands

    Thu, 26 Feb 2009

    Sales of retailer own-label products are likely to experience a sharp rise in the health and beauty market as cash-strapped consumers decide that premium brands are now an unaffordable luxury

  • The Hut Group seeks agency for brand awareness work

    Wed, 4 Mar 2009

    Online retailer The Hut Group is to start looking for agencies to work on a brand awareness campaign after buying Zavvi’s brand, rights and 1 million-strong customer database this week.

  • The Leith to work on mental health campaign

    Tue, 3 Mar 2009

    The Leith agency has won a pitch to handle a new chapter of the campaign against mental ill health discrimination in Scotland.

  • Trinity Mirror sees profits drop but digital growth

    Thu, 26 Feb 2009

    Trinity Mirror, owner of the Daily Mirror and more than 140 regional newspapers, has reported advertising revenues down 30 per cent for the first two months of the year.

  • Visa launches global Go campaign

    Tue, 3 Mar 2009

    Visa is to launch its new global marketing strategy devised to encourage people to appreciate life under the banner “Go”

  • Waitrose moves top marketers

    Wed, 4 Mar 2009

    Waitrose marketing director Suzanna Duke has been appointed to the new position of director of ambient buying.

  • Watchmen film attracts high-profile advertisers

    Thu, 26 Feb 2009

    Watchmen, the first mainstream action film to open this year, is attracting advertising from clients such as PlayStation and Nokia, which are keen to target its young male target demographic.

  • Why DM allows us to access all areas

    Thu, 26 Feb 2009

    The magic of DM is its enduring adaptability

  • Why too much google can seriously damage your wealth

    Thu, 26 Feb 2009

    Media owners struggling to monetise the exclusivity of their content face an uphill battle against Google's ever-increasing influence

  • Wonderbra planning new UK campaign

    Thu, 26 Feb 2009

    Lingerie brand Wonderbra is gearing up to launch a new campaign this year to launch its latest range.

  • Xbox signs content deal with NBC Universal

    Thu, 26 Feb 2009

    Xbox has signed a deal with NBC Universal to allow people to download a range of HD films including Carlito's Way, Scarface and How High to the console.

  • Yum! Brands names global chief

    Thu, 26 Feb 2009

    Yum! Brands, owner of KFC and Pizza Hut, has appointed former Reebok chief marketing officer Micky Pant to the newly created role of global branding president.

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