Marketing Week
26 January 2006

  • £2m SsangYong win for Electric

    Thu, 26 Jan 2006

    Korean car manufacturer SsangYong has appointed Electric to handle its £2m UK advertising account, ahead of the launch of the company's new sports utility vehicle.

  • 888.com gambling on snooker sponsorship

    Thu, 26 Jan 2006

    Having read your recent feature "Gaming giant's gamble" (MW January 12), I must ask if anyone else is puzzled by 888.com's decision to sponsor snooker?

  • A rough guide to the Ocean of Purpose and City of Cash

    Thu, 26 Jan 2006

    The Diary often reminisces about the happy, giddy days of the 1970s, when we all ran around in soft focus wearing home-made paisley flares from Clothkits.

  • AG Barr ties up two-year rugby deal

    Thu, 26 Jan 2006

    The Rugby Football League (RFL) has signed up soft drinks manufacturer AG Barr as its official partner. The two-year deal will see the company's D'N'B drink used as the headline brand.

  • Alan Gilmour steps down at Lloyds TSB

    Thu, 26 Jan 2006

    Lloyds TSB's head of marketing Alan Gilmour has stepped down following a restructure of the bank's marketing department. It follows the interim appointment of former Barclays marketer Andrew Gillespie. Gillespie's role has yet to be finalised.

  • Alfa Romeo appoints Nicholas Bernard

    Thu, 26 Jan 2006

    Alfa Romeo has appointed Nicholas Bernard as its UK marketing director just seven months after the role was scrapped. Predecessor Jeff Culkin left the company last year when his job was axed (MW May 26, 2005).

  • Arc London promotes Matthew Tabb

    Thu, 26 Jan 2006

    Arc London has promoted Matthew Tabb to marketing director.

  • Arla targets the health-conscious with £3m lactose-free 'milk' ads

    Thu, 26 Jan 2006

    Arla Foods, the dairy product manufacturer, is launching what it claims is the UK's first lactose-free "milk". The new brand, called LactoFree, will be supported by a &£3m advertising campaign.

  • ASA approves health claims in food ads

    Thu, 26 Jan 2006

    The Advertising Standards Authority (ASA) has cleared two ads that attracted complaints about their nutritional claims.

  • Asda pumps £102m into price-cutting programme

    Thu, 26 Jan 2006

    Asda is pumping £102m into a price-cutting programme in the first quarter of the year, sparking expectations of a supermarket price war.

  • ASICS launches trainers with karaoke competition

    Thu, 26 Jan 2006

    ASICS, the cult Japanese trainer maker, is to run what it claims is the world's first internet karaoke competition, as part of a pan-European online football World Cup campaign for its premium range, Onitsuka Tiger. The campaign - "Lovely Football" - marks the launch of a new street shoe, the Injector DX.

  • Bic adds Advance variant to Comfort 3 triple blade range

    Thu, 26 Jan 2006

    Bic is aiming to outstrip Gillette in the three-blade, one-piece razor category, with the launch of the latest product in its Comfort 3 range.

  • Brewed for the taste

    Thu, 26 Jan 2006

    Irn-Bru's decision to launch into the energy drink sector risks devaluing an established brand and is not the most obvious fit. By Catherine Turner

  • Broadband is winning the battle over dial-up as internet usage grows

    Thu, 26 Jan 2006

    Three quarters of all home internet users in the UK - 18 million people - now have a broadband connection, while another 4 million have used a wireless connection at home, according to the latest research from BMRB.

  • Cadbury Trebor Bassett 'surprised and disappointed'

    Thu, 26 Jan 2006

    Cadbury Trebor Bassett says it is 'surprised and disappointed' after a trio of Tory MPs signed a House of Commons motion urging consumers to boycott the confectioner's products. The motion followed claims the confectioner was importing French sugar, rather than solely using UK suppliers.

  • Cameron Saunders appointed by Channel 4

    Thu, 26 Jan 2006

    WCRS planning director Cameron Saunders has been appointed by Channel 4 as head of marketing for digital channels, which include More4 and E4. He replaces Rufus Radcliffe, who was promoted to C4's head of marketing in October.

  • Can anything rescue Sunny D?

    Thu, 26 Jan 2006

    With sales of Sunny D continuing to slide under the stewardship of the Sunny Delight Beverages Company (SDBC), which bought the brand from Procter & Gamble in 2004, experts may feel they are witnessing the slow death of a drink that had only the briefest of heydays.

  • Carat on cusp of scooping £40m sunglasses account

    Thu, 26 Jan 2006

    Luxottica, the Italian eyewear manufacturer that owns Ray-Ban, is believed to be in final negotiations with Carat International over handing the media agency its &£40m pan-European account.

  • Centaur to acquire Period Living & Traditional Home

    Thu, 26 Jan 2006

    Centaur is to acquire the Period Living & Traditional Home magazine and website from EMAP Consumer Media.

  • Channel 4 expansion plans would boost commercial digital radio

    Thu, 26 Jan 2006

    Commercial radio could be about to get a much-needed shot in the arm in its battle for audience share against the BBC, with the news that Channel 4 is planning to make a serious expansion into the market.

  • Clearing up confusion over Clearasil launch

    Thu, 26 Jan 2006

    After reading your article "Crookes spends £5m on Clearasil 'Daily' relaunch" (MW last week), I would like to confirm that we will still be building on Clearasil's position as the best-known medicated skincare brand. We will not be repositioni

  • DaimlerChrysler to cut jobs

    Thu, 26 Jan 2006

    DaimlerChrysler is cutting 6,000 accounting, personnel and strategic planning jobs globally in an effort to save &£1bn a year.

  • DMA embraces Bluetooth technology after U-turn

    Thu, 26 Jan 2006

    The Direct Marketing Association (DMA) is set to perform a U-turn by actively looking to promote the use of Bluetooth mobile technology for marketing purposes.

  • Do Bluetooth posters send privacy down the tube?

    Thu, 26 Jan 2006

    Viacom Outdoor launched a network of Bluetooth-enabled poster sites across the London Underground network last week. However, the sites may breach the Privacy and Electronic Communications Regulations (2003) because anyone with a Bluetooth phone walking within eight metres of one may be sent marketing messages, ...

  • EasyJet applies airbrakes to £50m pitch

    Thu, 26 Jan 2006

    EasyJet's decision to scrap its protracted hunt for a pan-European advertising agency, in favour of appointing separate creative houses in different markets, comes amid a marketing overhaul at the airline.

  • EasyJet orders repitch of £50m European advertising account

    Thu, 26 Jan 2006

    EasyJet, the low-cost airline, halted its pan-European advertising review last night as part of a wider re-evaluation of its strategy and restructure of its marketing operations.

  • Ed Morris reportedly declines to join Sir Frank Lowe

    Thu, 26 Jan 2006

    Ed Morris, the executive creative director of Lowe London, has reportedly declined to join Sir Frank Lowe's start-up agency, due to launch in London in March, and is to stay with Lowe London.

  • EMAP Advertising adds stations to Big City Network

    Thu, 26 Jan 2006

    EMAP Advertising has expanded its Big City Network to include 12 of the stations it acquired from Scottish Radio Holdings (SRH) last year, in an effort to make it easier to sell the independent local radio (IRL) stations to advertisers.

  • EMAP magazines to roll out branded pre-paid debit cards

    Thu, 26 Jan 2006

    Teenagers are being urged to spend with plastic rather than cash, with the launch of branded pre-paid debit cards. Bliss, Smash Hits! and Match magazines are among five EMAP brands launching Europe's first "reloadable" pre-paid debit cards.

  • EMI signs deal with MCPS-PRS Alliance and GEMA

    Thu, 26 Jan 2006

    EMI has signed a deal with the UK's MCPS-PRS Alliance and Germany's GEMA, two of Europe's largest collecting societies, to create a one-stop shop for the licensing of the company's songs in Europe for online and mobile usage.

  • Flybe in £1m ad campaign to push business class offer

    Thu, 26 Jan 2006

    Flybe, the budget airline, is backing the relaunch of its Economy Plus business service with a &£1m ad push, as the low-cost carriers' battle for business passengers intensifies.

  • Fresh & Wild owner hunts agency to launch new chain

    Thu, 26 Jan 2006

    Whole Foods Market, a leading US organic food retailer that is set to unveil a flagship store in London next year, is talking to agencies about its advertising.

  • Gunning for new experiences

    Thu, 26 Jan 2006

    Event organisers are always looking for the next big thing to offer clients, but creative planning and packaging, and an awareness of popular concerns, can be just as important. By Martin Croft

  • HomeChoice picks head of sales and marketing

    Thu, 26 Jan 2006

    HomeChoice, the broadband television provider, has appointed former Abbey and BT marketer Michael Johnson as sales and marketing director.

  • Hugh Edwards leaves P&O Ferries

    Thu, 26 Jan 2006

    Hugh Edwards, ex-commercial and marketing director of P&O Ferries, has left the company after over-seeing a restructure of its marketing section.

  • JWT creates campaign for Kingsmill

    Thu, 26 Jan 2006

    JWT has created a campaign for Kingsmill, the Allied Bakeries-owned bread brand. Set in a bakery, it will focus on quality and innovation. It replaces the Elvis-inspired campaign that used the strapline 'The King's Mill'.

  • Kellogg and Nickelodeon the subject of a $2bn lawsuit

    Thu, 26 Jan 2006

    Kellogg, the cereal manufacturer, and Nickelodeon, the Viacom-owned TV network, are the subject of a $2bn (&£1.1bn) lawsuit by US parents' groups and health lobbyists. The groups claim the defendants target children using ads for high-calorie foods with low nutritional value.

  • King of Shaves readies skincare range for Gillette's Fusion razor

    Thu, 26 Jan 2006

    King of Shaves (KoS) is set to launch a new premium shaving line that will be promoted as the "ideal partner" for Gillette's forthcoming five-blade Fusion razor system.

  • Lap dancing excuse-me

    Thu, 26 Jan 2006

    Lunch, as someone once wrote, is a many-splendoured thing. They even made a film about it.

  • Life beyond petrol

    Thu, 26 Jan 2006

    In the latest of a series of collaborations between food retailers and oil companies, Marks & Spencer is teaming up with BP to introduce its Simply Food outlets at petrol stations throughout the UK. But what's really in this venture for the parties involved? asks Jonathan Harwood

  • Love's way of telling you it's OK to fart

    Thu, 26 Jan 2006

    The Diary can only imagine how hard advertising types have to work. Clients have to be satisfied, consumers engaged and marketing solutions provided⦠and for agency Love, farting and burping noises must be made.

  • M&S could still lose out in forecourt war

    Thu, 26 Jan 2006

    When Marks & Spencer chief executive Stuart Rose proclaimed at a recent trading update that 2005 was the retailer's "year of the chocolate pudding", it was more than a glib remark about improved food sales.

  • Martini re-enters Formula One

    Thu, 26 Jan 2006

    Martini has re-entered Formula One for the first time in more than 25 years, signing an estimated &£50m sponsorship deal with Ferrari. The spirits brand will appear on the team's cars from March, the start of the F1 season.

  • Match.com picks Travelocity chief as UK managing director

    Thu, 26 Jan 2006

    Former Travelocity.co.uk marketer Charlotte Harper has been appointed as UK managing director for international dating website Match.com.

  • MCA founder resurfaces with a disability advisory agency

    Thu, 26 Jan 2006

    Kevin Thomson, the adman who sold his internal communications consultancy MCA to WPP Group for &£15m in 2000, has returned to the industry to launch an agency that will advise brands on disability legislation.

  • Megabrands meet cosmoceutical barrier

    Thu, 26 Jan 2006

    The concept of the megabrand has been common currency in the fast-moving consumer goods world for some time. Global players such as Procter & Gamble and Unilever have been slimming down their product portfolios to focus on a handful of core brands for a number of years. But with the trend sweeping ...

  • Metro aims team at multinational advertisers

    Thu, 26 Jan 2006

    Metro International is expanding its London-based sales team with the launch of a division that aims to serve multinational advertisers such as Unilever, Procter & Gamble and Ikea.

  • Metro to launch editions in Liverpool and Cardiff

    Thu, 26 Jan 2006

    Metro, the urban daily freesheet, has joined forces with Trinity Mirror's regional ad sales teams to launch editions in Liverpool and Cardiff.

  • Microsoft to counter its 'US giant' image

    Thu, 26 Jan 2006

    Global computer software company Microsoft has said it will plough $120m (£67m) a year into advertising campaigns designed to counter any negative image of it being a huge US corporate giant.

  • Mobile marketers need self-service platform

    Thu, 26 Jan 2006

    Mobile marketing is gaining increasing interest from organisations (MW January 5), but dependence upon expensive third-party services is significantly constraining both innovation and the development of the mobile marketing platform.

  • MRM Worldwide (UK) appointed by Novartis

    Thu, 26 Jan 2006

    MRM Worldwide (UK) has been appointed by Novartis to undertake European patient communications for its Aclasta customer relationship management programme. The agency won the business after a three-way pitch.

  • Mustoes wins Laphroaig account

    Thu, 26 Jan 2006

    Mustoes has won the advertising account for Laphroaig whisky following a three-way pitch. A new campaign for the brand, which has not advertised for four years, will break in the summer.

  • Nintendo teams with Science Museum to widen appeal

    Thu, 26 Jan 2006

    Nintendo has signed a £1m sponsorship deal with the Science Museum in an effort to challenge consumers' preconceptions about video games.

  • NSPCC bags online creative award

    Thu, 26 Jan 2006

    The "Help us stop it" campaign created by Agency.com for the National Society for the Prevention of Cruelty to Children has been voted the most creative online campaign of 2005 by a panel of creative heads from leading digital agencies.

  • O2 to partner with Network Live

    Thu, 26 Jan 2006

    O2 is partnering with Network Live, a joint venture between AOL, XM Satellite Radio and AEG, to provide the mobile operator's customers with exclusive Network Live video and audio content.

  • Ofcom extends Lord David Currie appointment until July 2009

    Thu, 26 Jan 2006

    Ofcom has extended the appointment of chairman Lord David Currie until July 2009.

  • Prism chief casts doubt on brand tie-ups

    Thu, 26 Jan 2006

    The future of sponsorship lies in creating events tailored to brands' needs rather than looking for existing tie-ups, according to a leading sponsorship consultant.

  • Promotional Marketing Survey - We're all in this together

    Thu, 26 Jan 2006

    Although some might question the need for more than one trade body, senior industry figures value highly the benefits that membership of an association can bring. By Richenda Wilson

  • Proof positive of sales boost

    Thu, 26 Jan 2006

    Shoppers may be returning to the high street, but consumer confidence levels continue to fluctuate and price promotions remain a key driver of sales, according to the latest findings

  • Redroute appointed by Swyx

    Thu, 26 Jan 2006

    Redroute has been appointed to handle the pan-European advertising business for German Voice over Internet Protocol (VoIP) provider Swyx. The company is looking to expand into the UK.

  • Retailers sign up for BHF's Valentine push

    Thu, 26 Jan 2006

    The British Heart Foundation (BHF) has signed a series of deals with high street and online retailers to promote its 2006 Valentine Appeal.

  • RMG lands 2m KitKash business

    Thu, 26 Jan 2006

    RMG:Connect has been added to Nestlé Rowntree's below-the-line roster to handle the KitKash promotional activity.

  • Saatchi unveils point-of-purchase division

    Thu, 26 Jan 2006

    Saatchi & Saatchi has expanded its shopper marketing division with the launch of a point-of-purchase (PoP) division.

  • ScreenSelect in Vue ticket booking deal

    Thu, 26 Jan 2006

    ScreenSelect.co.uk, the UK online DVD rental business, consumer brand of Video Island, has extended its partnership with Vue Cinemas to allow ScreenSelect members to book Vue cinema tickets online.

  • Sir Victor Blank to quit as chairman of Trinity Mirror

    Thu, 26 Jan 2006

    Sir Victor Blank will quit as chairman of Trinity Mirror in May and is tipped to take the same role at Lloyds TSB. Blank has opposed the sale of Trinity Mirror's national newspapers, and his announcement has led to speculation that a deal could be close.

  • Stevie Spring leaves Clear Channel

    Thu, 26 Jan 2006

    Clear Channel UK chief executive Stevie Spring is leaving after six years following a company restructure. Barry Sayer, head of Clear Channel Outdoor Africa and South Africa, will take over as interim chief executive.

  • Sunny D plans a third relaunch in bid to regain consumer trust

    Thu, 26 Jan 2006

    Sunny D will be relaunched for the third time in eight years this spring in a bid to stem a long-term decline in sales.

  • TBWA/London creates European branding campaign for Whiskas

    Thu, 26 Jan 2006

    TBWA/London has created a £15m European branding campaign for Masterfoods-owned cat food brand Whiskas.

  • Telefonica changes to be 'minimal', states O2 boss

    Thu, 26 Jan 2006

    O2 has vowed to learn lessons from France Telecom's takeover of Orange in the week that Telefonica assumes control of the company.

  • Telegraph media was not up for review

    Thu, 26 Jan 2006

    Last week I received a call from a reporter about a story indended for publication in that week's edition of Marketing Week.

  • Tetley rebrands T Of Life iced tea to end confusion

    Thu, 26 Jan 2006

    Tetley is to relaunch its T Of Life iced tea brand under the new name Tetley Iced Tea.

  • The branding battle to boost a minority event's audience

    Thu, 26 Jan 2006

    Promoters of the Paralympics who want to attract more coverage and boost sponsorship should create a strong brand identity, as well as emphasising the team's spirit and determination to succeed, says Iain Ellwood

  • The frontline casualties

    Thu, 26 Jan 2006

    Overseas takeovers of UK companies may bring welcome financial and strategic clout to brands, but as management changes at Best Foods, Abbey and most recently Inbev - with the departure of Phil Rumbol - show, it can spell the end for the UK marketing chief. David Benady reports

  • The IPA, ISBA, MCCA and PRCA join forces

    Thu, 26 Jan 2006

    The IPA, ISBA, MCCA and PRCA have joined forces to issue a ten-point best-practice checklist on remuneration to improve client/agency relationships. The guide examines existing methods of remuneration with a view to helping all parties strike better deals.

  • The public may just have the last word on mobile marketing

    Thu, 26 Jan 2006

    Look on the bright side of the revolution hitting marketers: it can't be worse than the TV ads we're subjected to, and it may bring about the demise of the cellphone

  • The ultimate question twitching on loyalty guru reichheld's lips

    Thu, 26 Jan 2006

    Turning his back on his erstwhile efforts, Reichheld has discovered a simple, practical, easy-to-collect, foolproof test for loyalty: 'Would you recommend X?'

  • TV's Lost hunts rights buyer for featured chocolate brand

    Thu, 26 Jan 2006

    Confectionery companies are being courted by the makers of cult US drama Lost to buy the rights to a chocolate bar brand that is featured in the second series.

  • Twinings picks ex-UB marketer

    Thu, 26 Jan 2006

    Twinings UK has appointed former United Biscuits (UB) marketer Claire Hodge as marketing director. She replaces Chris Rigby, who left the company in October last year after just eight months.

  • UBS to sponsor The South Bank Show

    Thu, 26 Jan 2006

    UBS, the banking and financial services group, is to sponsor ITV1's The South Bank Show from the end of January, with credits by Publicis. The deal includes sponsorship of the show's annual awards event.

  • Unilever to spend £25m on extension of its Dove range

    Thu, 26 Jan 2006

    Unilever is gearing up for the launch of new range of Dove products as part of a &£25m marketing investment in the brand this year.

  • Using the potential of CSR to full effect

    Thu, 26 Jan 2006

    It was interesting to read that David Cameron is putting corporate social responsibility (CSR) back on the Conservative Party's agenda (MW January 12). He might have come to it a little late, but he couldn't be more timely. But in talking about CSR, we should acknowledge the range of activities it covers and the benefits it can bring.

  • VCCP takes on £2m national launch of The Sportsman paper

    Thu, 26 Jan 2006

    Vallance Carruthers Coleman Priest has been appointed to handle the £2m launch of The Sportsman, the national daily newspaper that will focus on betting news.

  • Vote for the 2006 MCCA Best Awards

    Thu, 26 Jan 2006

    The MCCA has announced the shortlist for the Best Awards 2006 - backed by Marketing Week - which recognise outstanding marketing achievement.

  • We're all in this together

    Thu, 26 Jan 2006

    Although some might question the need for more than one trade body, senior industry figures value highly the benefits that membership of an association can bring. By Richenda Wilson

  • WHSmith announces fall in like-for-like high street retail sales

    Thu, 26 Jan 2006

    WHSmith has announced a five per cent fall in like-for-like high street retail sales for the seven-week and 21-week periods to January 21.

  • Why television advertising is set to lead the new media revolution

    Thu, 26 Jan 2006

    Advertising and media experts frequently tell us that the internet will become the dominant communication platform - but not without the advice and knowledge of 'traditional' television

  • William Perez leaves Nike

    Thu, 26 Jan 2006

    Nike chief executive William Perez is leaving the company after just a year.

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