Marketing Week
26 March 2009

  • AKQA appoints Jim Rossman as president and COO

    Wed, 1 Apr 2009

    Digital marketing agency AKQA has appointed Jim Rossman as president and chief operating officer.

  • Andrew Harrison: Why broadcasters are pulling together

    Wed, 1 Apr 2009

    Last week saw the close of consultation responses from media companies large and small, analogue and digital to Lord Carters Digital Britain report. The final report is expected to be published in early summer but one key theme is already emerging: partnership.

  • ASA bans VW Golf fight ad until after 9pm watershed

    Wed, 1 Apr 2009

    The Advertising Standards Authority has placed a 9pm restriction on a shocking television campaign for Volkswagens Golf range after receiving 1,066 complaints, the fifth-highest number ever.

  • ASA orders Mller to pull misleading ad campaign

    Thu, 26 Mar 2009

    The Advertising Standards Authority has banned a campaign for Mller's Little Stars range because it misleadingly implies that all the ingredients used are naturally produced.

  • Asda agrees exclusive deal to stock mobility products

    Wed, 1 Apr 2009

    Asda customers will be able to pick up foldable walking sticks and collapsible wheelchairs as part of their weekly grocery shop from next month.

  • Asda scores second record market share

    Tue, 31 Mar 2009

    Asdas positioning as the nations everyday low price supermarket appears to be paying off as it scores its second consecutive record market share in the latest TNS World Panel Grocery rankings.

  • Barclaycard to sponsor Mercury Prize

    Mon, 30 Mar 2009

    Barclaycard has signed up to sponsor the Mercury Prize in a four-year deal, taking over from the music award’s previous backers Nationwide with immediate effect.

  • Battle for digital dominance

    Wed, 1 Apr 2009

    Next week sees the digital switchover begin in earnest, where the UKs analogue signal is prepared for the switch-off. But the real battle over the switch isnt about whether consumers are ready or not for the change, its about a fight between marketing techniques.

  • Britvic readies push for new look J2O

    Fri, 27 Mar 2009

    Britvic is to reluanch its J2O juice brand with a new pack design and a 4m marketing campaign.

  • CAP codes go to consultation

    Thu, 26 Mar 2009

    Games aimed at adults will be banned from being advertised pre-watershed and marketers will be banned on collecting data on under 12’s without parental consent if proposed changes to the advertising codes are passed.

  • Charities set sights on legacies

    Thu, 26 Mar 2009

    Remember A Charity is launching an integrated campaign to encourage the public to look favourably on legacy donations and regard such gifts in their wills as normal.

  • Cinema gives most talkability about ads

    Tue, 31 Mar 2009

    Cinema provides the greatest talkability about advertising, according to the latest TNS study for the Cinema Advertising Association.

  • Commons committee seeks end of 'greenwash'

    Thu, 26 Mar 2009

    The Government must act to stamp out “greenwash” by enforcing a tough new environmental labelling system, a Commons committee recommended this week.

  • Confused.com hires PHD Media

    Mon, 30 Mar 2009

    Insurance comparison site Confused.com has handed its 38m media account to PHD Media after a three-way pitch against Walker and incumbent McCutcheon Norveil Consultancy (MNC).

  • Consumer confidence grows in quarter one

    Thu, 26 Mar 2009

    Consumer confidence has seen a bounce during the first three months of this year, according to News International Commercial’s recently launched consumer survey.

  • Discount voucher firm in spat with Which?

    Fri, 27 Mar 2009

    Online discount voucher company MyVoucherCodes has accused consumer watchdog Which? of bias after it criticised the discount voucher codes sector.

  • Divine chocolate creates G-20 game

    Fri, 27 Mar 2009

    Fairtrade chocolate brand Divine has seized on the spotlight placed on global trade by next week’s G-20 summit in London with the launch of a viral online game to promote its Easter egg range.

  • Ecover hires Interbrand to help boost sales

    Mon, 30 Mar 2009

    Green household products brand Ecover has hired branding agency Interbrand to help it boost global sales.

  • FMCG worries add to mixed ad spend outlook for 2009

    Wed, 1 Apr 2009

    FMCG brands - the biggest spending global advertisers - remain the hardest to attract to digital, despite the IAB this week announcing online ad spend in 2008 rose 17.1% to £3.3bn.

  • Focus DIY splits media account

    Tue, 31 Mar 2009

    Homes and gardens group Focus DIY has split its 10m media business between Edwards Groom Saunders, which will handle planning, and the7stars, which will take over buying for the retail brand.

  • Freesat launches first TV campaign

    Tue, 31 Mar 2009

    Free-to-air satellite TV service Freesat launches its first TV advertising campaign this week.

  • Fulham FC appoints Table 19

    Thu, 26 Mar 2009

    Premier League club Fulham has appointed Table 19 to handle its digital and direct marketing accounts.

  • Futurebrand loses place on COIs 5m agency list

    Wed, 1 Apr 2009

    Central Office of Information has dropped Futurebrand, Dragon and Brandsmiths after a review of its £5m marketing, brand and strategy roster.

  • GM chief executive resigns

    Mon, 30 Mar 2009

    General Motors chief executive Rick Wagoner has resigned from the ailing car manufacturer. It comes on the same day as the US government prepares to announce a second bailout for the company. He will be replaced by chief operating officer Fritz Hend...

  • GMG Radio plans Real Radio rebrand ads

    Tue, 31 Mar 2009

    Guardian Media Group Radio is to launch a 2m marketing campaign to promote the rebrand of Century Radio to Real Radio.

  • Google axes 200 sales and marketing jobs

    Fri, 27 Mar 2009

    Google is to axe nearly 200 marketing and sales jobs globally in its second wave of job cuts this year.

  • Guardian loses pole position online to The Sun

    Thu, 26 Mar 2009

    The Guardian has lost its leading position as the most visited newspaper website to The Sun after a 15% fall in unique users month on month. The latter has powered forward with a near 25% jump in traffic for February on January.

  • Guinness celebration ad to air

    Wed, 1 Apr 2009

    Diageo is launching a new television advertisement tonight (April 1) as part of the celebrations to mark the 250th anniversary of the Guinness brewery.

  • History Channel UK appoints commercial director

    Mon, 30 Mar 2009

    The History Channel UK has appointed Christina Foley as commercial director, replacing Ian McDonough, who left the company in December last year.

  • How to drive sales from the front line

    Thu, 26 Mar 2009

    Recipe for promotional campaign success

  • Hutchison cuts losses by 39%

    Fri, 27 Mar 2009

    Hutchison Whampoa, parent company of mobile operator 3, has announced reduced losses for 2008 driven by a 305% increase in mobile broadband customers.

  • IHT relaunches website and redesigns newspaper

    Mon, 30 Mar 2009

    The International Herald Tribune, the global edition of the New York Times newspaper, has relaunched its website and unveiled a redesign of the paper’s print edition. From today (March 30) visitors to the paper’s website IHT.com will be redirected to a new site: global.nytimes.com.

  • In the shopper's mind

    Thu, 26 Mar 2009

    As consumers rein in spending, they are thinking more about where they shop and what they buy. To ensure brands make it onto shopping lists, they need to understand people’s purchasing motives

  • Interbrand names Graham Hales as MD

    Tue, 31 Mar 2009

    Interbrand has appointed Graham Hales as managing director in London to replace Rune Gustafson.

  • Iris wins Champions League Final fixture

    Thu, 26 Mar 2009

    Iris has been appointed by UEFA and its partners to create an integrated campaign in the run-up to the Champions League Final in May.

  • ITV signs as Special Olympics partner

    Thu, 26 Mar 2009

    ITV is to be an official partner of the Special Olympics GB National Summer Games and will broadcast the event nationally for the first time.

  • Kellogg seeks to boost breakfast with free cornflakes

    Tue, 31 Mar 2009

    Breakfast cereal giant Kellogg is launching a six month on-pack token promotion for free cereal to tie in with its annual Wake Up to Breakfast campaign.

  • King of Shaves reveals its first national ad campaign

    Wed, 1 Apr 2009

    King of Shaves is to launch its first national advertising campaign as it looks to make its Azor brand the best selling handle razor in the UK by the end of the year. 

  • Lloyds Banking Group reviews media accounts

    Tue, 31 Mar 2009

    Lloyds Banking Group has started a review of the media planning and buying accounts for the Lloyds TSB and HBOS brands held by ZenithOptimedia and Vizeum respectively.

  • LV= extends County Championship sponsorship

    Wed, 1 Apr 2009

    LV= has renewed its sponsorship agreement with the England and Wales Cricket Board (ECB) and will continue its title sponsorship of the County Championship until 2012.

  • M&C Saatchi bullish on expansion despite recession

    Thu, 26 Mar 2009

    Global advertising network M&C Saatchi says it will continue its global expansion plans this year despite the recession after posting a 19% rise in revenues to 104m in its 2008 results.

  • M&S beats analysts' expectations

    Tue, 31 Mar 2009

    Marks and Spencer's childrenswear market share is its highest by volume and value in seven years, according to the high street retailer.

  • Magners GB MD John Holberry to leave

    Mon, 30 Mar 2009

    Magners cider managing director John Holberry is to resign from the parent company C&C group.

  • Mandarin Oriental appoints LONDON

    Fri, 27 Mar 2009

    Mandarin Oriental Hotel Group has appointed LONDON to handle its global advertising business, moving the account from long-time agency M&C Saatchi International.

  • Marketers must resist pressure to cut ad spend

    Wed, 1 Apr 2009

    The customer is always right. That principle is taught in marketing kindergarten. But right now, the customer is angry about the recession, corporate mismanagement and financial crises and they’re looking for someone to blame.

  • Mastercard partners The Big Lunch project

    Mon, 30 Mar 2009

    Mastercard is launching its first-ever corporate social responsibility themed Priceless ad campaign in the UK.

  • Measuring 'effectiveness' depends on what it is you are looking for

    Thu, 26 Mar 2009

    If the Big Bang can be mistaken for pigeon droppings, imagine the insights to be found by poking around the results of marketing effectiveness surveys

  • Microsoft builds team to deliver revival of consumer operations

    Thu, 26 Mar 2009

    Microsoft announced last week that it was beefing up its new Consumer and Online division with the appointment of former XBox marketer Mike Fischer as the division's new chief marketing officer.

  • Microsoft gives up on Encarta

    Tue, 31 Mar 2009

    Microsoft is to close its digital encyclopedia service MSN Encarta in light of free services such as Wikipedia.

  • Mitsubishi Motors appoints marketing chief

    Wed, 1 Apr 2009

    Mitsubishi Motors UK has promoted Toby Marshall to the role of director of sales and marketing.

  • Monsters vs Aliens attracts family brands

    Fri, 27 Mar 2009

    Cinema sales house Digital Cinema Media (DCM) has signed up a raft of advertisers for the new Dreamworks family film Monsters vs Aliens, which opens on April 3.

  • More than two thirds or public aware of Change4Life

    Thu, 26 Mar 2009

    The Government anti-obesity advertising campaign Change4Life is more than three quarters of the way to hitting its end of year general awareness levels, according to Government figures revealed this morning (March 26).

  • MySpaces Kantrowitz takes global marketing title

    Wed, 1 Apr 2009

    MySpace marketer Jamie Kantrowitz has returned to the US to take the position of SVP of strategy and global marketing for MySpace Music.

  • Nationwide buys Dunfermline and keeps brand

    Mon, 30 Mar 2009

    Nationwide has confirmed that it is to buy the Dunfermline Building Societys branches, sound loans and deposits.

  • NatMag appoints new CEO

    Thu, 26 Mar 2009

    National Magazine Company, publisher of Cosmopolitan, Company and Mens Health, has appointed Arnaud de Puyfontaine as chief executive officer.

  • Next sees profits fall by 13.9% despite online growth

    Thu, 26 Mar 2009

  • Orange unveils first Fallon Gold Spot ad

    Thu, 26 Mar 2009

    Orange has unveiled the first Orange Gold Spot cinema advertising from Fallon, which stars Emilio Estevez.

  • P&G doubles its eco investment

    Fri, 27 Mar 2009

    FMCG giant Procter & Gamble is to more than double its investment in developing eco-friendly products.

  • Pernod Ricard readies Absolut protest campaign for G20

    Thu, 26 Mar 2009

    Pernod Ricard UK is to launch the first advertising campaign for Absolut since the drinks giant bought the vodka brand from Vin & Sprit last year.

  • Prospective Tiscali buyers may still be interested

    Tue, 31 Mar 2009

    Carphone Warehouse and BSkyB are still interested in buying Tiscalis UK business, according to reports, despite talks with BSkyB breaking down earlier this month due to the adverse economic conditions (nma.co.uk 9 March 2009).

  • Ralph Bernard to head up Royal Albert Hall

    Mon, 30 Mar 2009

    Ralph Bernard, former chief executive of GCap Media, has been appointed chief executive of the Royal Albert hall.

  • RKCR/Y&R unveils ads for 2m Only in London push

    Thu, 26 Mar 2009

    Rainey Kelly Campbell Roalfe/ Y&R has devised the advertising campaign for a 2m marketing push to promote London that was revealed by The Mayor of London Boris Johnson earlier this week.

  • Scandinavian Airlines appoints TradeDoubler

    Mon, 30 Mar 2009

    Scandinavian Airlines (SAS) has appointed its first affiliate marketing agency as it seeks to develop its online marketing strategy and boost internet sales.

  • Spotify signs with 7digital to offer music downloads

    Mon, 30 Mar 2009

    Music-streaming service Spotify has signed a deal with 7digital to offer MP3 downloads.

  • Stagecoach promotes its buses

    Thu, 26 Mar 2009

    Story is launching a direct marketing campaign for travel company Stagecoach to promote bus travel to new home owners in a Stagecoach region.

  • Supermarket own-brand products fail to shine in Trusted Brands poll

    Thu, 26 Mar 2009

    Despite the much-reported trading down by shoppers to supermarket own-brand offerings, the performance of such products in the annual Reader’s Digest Trusted Brands survey shows little impact.

  • Tesco to open bank branches in 30 stores

    Mon, 30 Mar 2009

    Tesco is to open bank branches in 30 of its stores by the end of the year following a “successful” trial at a store in Glasgow in 2006.

  • The Lady undergoes full-colour makeover

    Thu, 26 Mar 2009

    Weekly aspirational women's title The Lady is being re-launched next week following the appointment of Ben Budworth, the great-grandson of founder Thomas Gibson Bowles, as publisher and chief executive.

  • The Mail, Mirror and Future to keep online content free

    Fri, 27 Mar 2009

    Mail Online, Trinity Mirror and Future Publishing have said they will remain subscription-free, despite news that The Independent and Times Online may charge for content.

  • The Marketing Store recruits Design Councils Wendy Lanchin

    Thu, 26 Mar 2009

    Strategic marketing agency The Marketing Store has appointed former Design Council director and Channel 4 head of marketing Wendy Lanchin as director of planning and strategy. Lanchin will lead strategic thinking at The Marketing Store and further develop the agency’s intellectual ...

  • The Sun launches ad campaign to back Heroes charity

    Mon, 30 Mar 2009

    The Sun newspaper has launched a new advertising campaign based around its support for the charity Help for Heroes, which is dedicated to supporting wounded military personnel.

  • Tourism Australia appoints UK marketing manager

    Thu, 26 Mar 2009

    Tourism Australia has appointed Alasdair Farrimond as marketing manager for the UK, Ireland and Nordic.

  • Triumph at the tills?

    Thu, 26 Mar 2009

    Morrisons has made record profits this year and market share is up, a testament to its turnaround strategy and its marketing, which affirms that quality food doesn't have to cost more. By Ruth Mortimer

  • Twitter resurrects SMS update service with Vodafone

    Fri, 27 Mar 2009

    Twitter has resurrected its SMS service after striking a deal with Vodafone to enable its customers to send and receive text updates.

  • Twycross launches TV campaign

    Tue, 31 Mar 2009

    Twycross Zoo is to launch a new television campaign created by advertising agency Golley Slater. The agency recently won the business in a five-way pitch. The Zoo houses the most comprehensive collection of primate species and subspecies in the w...

  • Typhoo names Keith Packer as CEO

    Wed, 1 Apr 2009

    Typhoo Tea has promoted sales director Keith Packer to the position of CEO

  • UKRD bids for The Local Radio Company

    Fri, 27 Mar 2009

    The Local Radio Company (TLRC) has received a bid from rival radio group The UKRD Group that values the company at more than £1 million.

  • Underground launches Hopper adult soft drink

    Thu, 26 Mar 2009

    Brand development agency Underground has launched an adult soft drink that aims to tap into the responsible drinking trend.

  • Up close and personal

    Thu, 26 Mar 2009

    Content is central to the success of online advertising. But brands cannot afford to take a Big Brother approach, they must make their ads as personal as possible. Joe Fernandez reports

  • VisitEngland names first chief executive

    Wed, 1 Apr 2009

    VisitEngland, the new tourism body for England, has appointed its first chief executive, James Berresford (pictured), ahead of the launch of its first advertising campaign.

  • Volkswagen to sponsor Channel 4 shows

    Fri, 27 Mar 2009

    Volkswagens commercial vehicles division has signed a deal with Channel 4 to sponsor the broadcasters new Adventure on 4 programming strand.

  • Walker Media wins Evening Standard

    Tue, 31 Mar 2009

    UPDATE; Walker Media has scooped The Evening Standards 4.5 million media planning and buying business.

  • Walkers launches new site for premium brand Sensations

    Mon, 30 Mar 2009

    Walkers Crisps has launched a site in support of its relaunched premium crisp brand Sensations.

  • Why regulation is the modern day equivalent of a trip to the gallows

    Thu, 26 Mar 2009

    All the unscrupulous individuals and industries that put self-interest and profit before social responsibility await a fate worse than horsewhipping

  • Why virals can give brands more bang

    Thu, 26 Mar 2009

    For the past thousand years, Radio 4's Today programme has relied upon the best marketing there is. A single sentence that assumed the quality of a universal truth. The Today programme sets the day's news agenda.

  • Wolves inks sponsorship deal with Sportingbet.com

    Tue, 31 Mar 2009

    Wolverhampton Wanderers has signed the biggest sponsorship deal in the clubs history with Sportingbet.com.

  • Yahoo commits to mobile with huge marketing drive

    Wed, 1 Apr 2009

    Yahoo is preparing a pan-European mobile marketing push, with a spend believed to be £250,000, to drive traffic to its new mobile home page.

Job of the Week

Latest Jobs

Top Jobs

social+media Facebook Twitter LinkedIn
knowledge+bank