Marketing Week
26 May 2005
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2.4 million subscribe to Vodafone 3G
Thu, 26 May 2005
Vodafone has announced that it has signed up 2.4 million subscribers to its 3G service and reported a three per cent rise in pre-tax profits to &£10.9bn in the year to March 31.
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Advertisers hunt for commercial potential in online communities
Thu, 26 May 2005
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Advertisers hunt for commercial potential in online communities
Thu, 26 May 2005
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Aggregators accelerate online car insurance
Thu, 26 May 2005
Your recent article "Online car insurance boom slowed by website glitches" (MW May 12) has caused much scratching of heads within the car insurance industry.
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AMV to fold specialist shop Minerva
Wed, 1 Jun 2005
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Aping the 'national awareness week' idea
Thu, 26 May 2005
As a regular reader I was delighted to read about Iain Murray's National Disgruntled Columnist Week (MWMay 19). I have discovered a pointless national week - Sea-Monkey Awareness Week. Looking forward to the next column.Henry MayesRawlinson & HunterLondon SW1
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Atari marketer joins Midway Games
Thu, 26 May 2005
Atari senior vice-president of marketing Martin Spiess has joined rival Midway Games as European managing director.
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barcardi global marketing director moves to Jamie Mussons
Thu, 26 May 2005
Bacardi global marketing director for rums John Burke is tipped to take over from global brand director Jamie Mussons. Burke was promoted to his current role last year.
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barcardi global marketing director moves to Jamie Mussons
Thu, 26 May 2005
Bacardi global marketing director for rums John Burke is tipped to take over from global brand director Jamie Mussons. Burke was promoted to his current role last year.
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BBC chairman lambasts 'top slicing' fee proposal
Thu, 26 May 2005
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BBH creates poster campaign for Barnado's
Thu, 26 May 2005
Bartle Bogle Hegarty has created a series of print and poster ads for children's charity Barnardo's as part of a new campaign about helping abused children restart their lives. Media planning for the campaign is by John Ayling & Associates.
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Butter traffic ban just has to be in place: my film career's at steak!
Thu, 26 May 2005
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Butter traffic ban just has to be in place: my film career's at steak!
Thu, 26 May 2005
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Camelot doubt over 'good causes' plan
Thu, 26 May 2005
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Camelot doubt over 'good causes' plan
Thu, 26 May 2005
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Camelot names new MD
Thu, 26 May 2005
Jo Kenrick has been given the title marketing director at Camelot and takes on responsibility for product development and profit and loss for scratchcards.
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CHI creates ads for Friends of the Earth
Thu, 26 May 2005
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Codemasters appoints senior vice-president
Thu, 26 May 2005
Codemasters has appointed Barry Jafrato as senior vice-president of brand. Jafrato moves from Acclaim, where he was managing director of international publishing.
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Costa hunts for marketing head to front UK team
Thu, 26 May 2005
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Costa hunts for marketing head to front UK team
Thu, 26 May 2005
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Coty scents growth potential in Unilever Cosmetics
Thu, 26 May 2005
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Coty scents growth potential in Unilever Cosmetics
Thu, 26 May 2005
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Courier crisis means that online retailers are still failing to deliver
Thu, 26 May 2005
When it comes to the last mile, even the most impressive online retailers - hampered by couriers seemingly immune to accountability - are struggling to deliver their goods reliably to customers.
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Deadline for entries
Thu, 26 May 2005
The Marketing Week Effectiveness Awards' entries deadline is being extended to June 3. The judging panel includes Sir Martin Sorrell, chief executive of WPP; Simon Kelner, editor-in-chief of the Independent; and David Magliano, director of marketing for the London 2012 bid. To enter, please log on to marketingweek.co.uk/ awards05 or telephone 020 7970 4772.
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Deadline for entries
Thu, 26 May 2005
The Marketing Week Effectiveness Awards' entries deadline is being extended to June 3. The judging panel includes Sir Martin Sorrell, chief executive of WPP; Simon Kelner, editor-in-chief of the Independent; and David Magliano, director of marketing for the London 2012 bid. To enter, please log on to marketingweek.co.uk/ awards05 or telephone 020 7970 4772.
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Dolls brand Bratz to launch range of electronic devices
Thu, 26 May 2005
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EMAP reports rise in operating profits
Thu, 26 May 2005
EMAP has reported a seven per cent rise in operating profits to £229m on turnover, up two per cent to £1.68bn for the year to March 31.
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Ensuring the Star Wars cards aren't a menace
Thu, 26 May 2005
I write in response to Sean Roberts' letter, "Scratchcard menace anything but phantom" (MW May 19).
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Eurostar to double advertising spend
Thu, 26 May 2005
Eurostar is set to double its advertising budget as it prepares for its move from Waterloo to a new terminal at St Pancras in 2007.
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Eurostar to double advertising spend
Thu, 26 May 2005
Eurostar is set to double its advertising budget as it prepares for its move from Waterloo to a new terminal at St Pancras in 2007.
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Football sponsors' brands stick best in young minds
Thu, 26 May 2005
Young people are more aware than adults of brands that sponsor leading football clubs, according to research published by TNS Sport.
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Football sponsors' brands stick best in young minds
Thu, 26 May 2005
Young people are more aware than adults of brands that sponsor leading football clubs, according to research published by TNS Sport.
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Forcing the soul out of ads?
Thu, 26 May 2005
Marketers are shocked at the outrage that KFC's Singing Soul ad has caused among viewers. But in the light of Tony Blair's 'respect' campaign, advertisers could be witnessing a 'zero tolerance' zeitgeist in society, and they may have to heed i
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FSA may extend labelling
Thu, 26 May 2005
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Getminted.com advertising moves out of Boost to Spirit
Thu, 26 May 2005
Online gambling operation Getminted.com is on the verge of switching its advertising and planning accounts, worth £1m, away from Boost.
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Getminted.com advertising moves out of Boost to Spirit
Thu, 26 May 2005
Online gambling operation Getminted.com is on the verge of switching its advertising and planning accounts, worth £1m, away from Boost.
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Gizmondo picks O&M for £10m advertising account
Thu, 26 May 2005
Hand-held gaming device company Gizmondo has appointed Ogilvy & Mather (O&M) to handle its £10m advertising business in the UK following the resignation of Mother earlier this month.
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Gizmondo picks O&M for £10m advertising account
Thu, 26 May 2005
Hand-held gaming device company Gizmondo has appointed Ogilvy & Mather (O&M) to handle its £10m advertising business in the UK following the resignation of Mother earlier this month.
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Group linked to Dyke makes it to BBC Broadcast shortlist
Thu, 26 May 2005
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Group linked to Dyke makes it to BBC Broadcast shortlist
Thu, 26 May 2005
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Has Andy Duncan managed to future-proof Channel 4?
Thu, 26 May 2005
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HomeChoice becomes Capital FM promotional partner
Thu, 26 May 2005
Capital FM has signed HomeChoice, the TV-on-demand service, as the first promotional partner for the Go Home Show with Richard Bacon. Radio content company Sound negotiated the deal.
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HomeChoice becomes Capital FM promotional partner
Thu, 26 May 2005
Capital FM has signed HomeChoice, the TV-on-demand service, as the first promotional partner for the Go Home Show with Richard Bacon. Radio content company Sound negotiated the deal.
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Is Tamara Ingram the right choice for Grey London?
Thu, 26 May 2005
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Is Tamara Ingram the right choice for Grey London?
Thu, 26 May 2005
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Is up the only way left for Marks & Spencer?
Thu, 26 May 2005
Marks & Spencer's sales and profits are plummeting, as revealed this week by chief executive Stuart Rose, but the changes he is putting in place could be just what the retailer needs to get back on track, according to analysts.
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Is up the only way left for Marks & Spencer?
Thu, 26 May 2005
Marks & Spencer's sales and profits are plummeting, as revealed this week by chief executive Stuart Rose, but the changes he is putting in place could be just what the retailer needs to get back on track, according to analysts.
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Isobel beats two to Denby ad brief
Thu, 26 May 2005
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Land Rover promotes UK sales chief to global role
Thu, 26 May 2005
Land Rover UK sales director Julian Whitehead has been promoted to global brand communications director following a restructure at the Ford-owned marque.
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Leith Agency launches investment trust marketing campaign
Thu, 26 May 2005
The Leith Agency has been appointed by Baillie Gifford to handle a new investment trust marketing campaign that will include print, online advertising and direct mail.
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Leith Agency launches investment trust marketing campaign
Thu, 26 May 2005
The Leith Agency has been appointed by Baillie Gifford to handle a new investment trust marketing campaign that will include print, online advertising and direct mail.
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Leo Burnett loses out as WCRS scoops £10m Heinz soup brief
Thu, 26 May 2005
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Littlewoods targets male home shoppers
Thu, 26 May 2005
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Looking forward to a lifetime of brand loyalty
Thu, 26 May 2005
Steve Barton's comment (MW May 19) that loyal customers are not necessarily profitable is correct, of course, but our new return on customer (ROC) metric doesn't value loyalty in a customer, unless it generates a higher lifetime value (LTV).
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Losing out
Thu, 26 May 2005
USA: Stars who go to jail can find it difficult to rebound - and the brands they endorse can suffer, too.
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Losing out
Thu, 26 May 2005
USA: Stars who go to jail can find it difficult to rebound - and the brands they endorse can suffer, too.
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Maiden Outdoor snatches South West Trains and Virgin
Thu, 26 May 2005
Maiden Outdoor has won the pitches to sell advertising on trains and railway stations operated by Virgin and South West Trains.
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Maiden Outdoor supports Coldplay
Thu, 26 May 2005
Maiden Outdoor is launching a campaign to support Coldplay's new album, X&Y, using Transvision screens and Bluetooth technology at six London mainline stations. People with compatible mobile phones can access Coldplay content.
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Manchester agency LOVE unveils Alton Towers campaign
Thu, 26 May 2005
LOVE, the Manchester-based agency, has created a campaign and identity for Alton Towers. It aims to promote the theme park as a venue to celebrate special occasions.
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Manchester agency LOVE unveils Alton Towers campaign
Thu, 26 May 2005
LOVE, the Manchester-based agency, has created a campaign and identity for Alton Towers. It aims to promote the theme park as a venue to celebrate special occasions.
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Marketing Week correction
Thu, 26 May 2005
EMAP has asked Marketing Week to point out that it owns a 27 per cent stake in radio group Scottish Radio Holding, whereas GCap Media does not hold any stake in the company, as suggested in last week's issue.
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Marketing Week correction
Thu, 26 May 2005
EMAP has asked Marketing Week to point out that it owns a 27 per cent stake in radio group Scottish Radio Holding, whereas GCap Media does not hold any stake in the company, as suggested in last week's issue.
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Marketing Week has turned over a new leaf
Thu, 26 May 2005
Love the new magazine: great sign posting, the usual sharp content but with a layout that's really easy on the eye. Altogether I rate your flickability as a top ten out of ten.Mike O'ConnellSenior manager, commercial marketingAlliance & LeicesterLeicester
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Mason's Mrs wanted pie in the sky
Thu, 26 May 2005
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Mears Group names marketing director
Thu, 26 May 2005
Mears Group, the social housing repair company, has named Alan Long as marketing director.
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Missing out on power of product placement
Thu, 26 May 2005
Suki Thompson, in her article "How content has become the key to advertisers' happiness" (MW May 19), complains about all types of agencies bombarding her with ideas on "branded content". Advertising, media and PR agencies, film and record companies are mentioned, as well as content publishers and digital specialists.
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Nestlé Rowntree to launch Smarties Flavas
Thu, 26 May 2005
Nestlé Rowntree is launching Smarties Flavas, giant Smarties with fruit flavours.
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New Campaigns - Volkswagen Golf Plus
Thu, 26 May 2005
DDB London has created a £6.5m campaign to support the launch of the Volkswagen Golf Plus, which shows bemused drivers unable to come to terms with the extra space they have.
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Ofcom promotes new London code
Thu, 26 May 2005
Ofcom has launched a campaign to raise awareness of the new London telephone code 020 3. The campaign includes ads in the Evening Standard, Metro and 72 local newspapers, as well as 4,000 ads in London Underground carriages.
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Orange beats Vodafone for customer service
Thu, 26 May 2005
Orange has taken over from Vodafone as the mobile phone company offering the best customer service, according a survey by JD Power. T-Mobile was the lowest-ranked operator.
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Prizes, promotions and pitfalls
Thu, 26 May 2005
When running a promotional campaign, big prizes can create excitement and publicity - but there are other ways to generate the maximum interest from consumers, says Helen Donald
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Puma signs Arsenal player
Thu, 26 May 2005
Puma has signed Arsenal international player Freddie Ljungberg to promote the brand. The four-year deal is worth £1.25m a year and involves him wearing its Cellerator Zero 5 boots.
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Puma signs Arsenal player
Thu, 26 May 2005
Puma has signed Arsenal international player Freddie Ljungberg to promote the brand. The four-year deal is worth £1.25m a year and involves him wearing its Cellerator Zero 5 boots.
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Real fight for virtual victory
Thu, 26 May 2005
Sony, Microsoft and Nintendo continue their battle to win over the world's gamers. Will the PS3 keep Sony on top, or has Xbox 360 got the edge?
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Retailers snub Cadbury low-calorie bar launch
Wed, 1 Jun 2005
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Retailers snub Cadbury low-calorie bar launch
Wed, 1 Jun 2005
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Silentnight in agency hunt
Thu, 26 May 2005
Mortimer Whittaker O'Sullivan has parted company with bed brand Silentnight.
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Stella won't be shaken
Thu, 26 May 2005
Price promotions and aggressive marketing by competitors will not knock Stella Artois off its 'reassuringly expensive' perch
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Telefonica UK head of marketing quits
Thu, 26 May 2005
Telefonica UK head of marketing William Mackay has left the company after the British arm of the Spanish telecoms giant was bought by Manchester internet firm NetServices.
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Telefonica UK head of marketing quits
Thu, 26 May 2005
Telefonica UK head of marketing William Mackay has left the company after the British arm of the Spanish telecoms giant was bought by Manchester internet firm NetServices.
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Telegraph group names media director
Thu, 26 May 2005
News International deputy advertisement sales director Annelies van den Belt has resigned to join the Telegraph Group as media director.
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The benefits of calling in the PR specialists
Thu, 26 May 2005
I'm rather surprised at some of the views expressed in the article "The specialist subject" on public relations (MW April 21), concerning the value of specialist agencies.
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The Diary is...
Thu, 26 May 2005
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The Diary is...
Thu, 26 May 2005
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The Number appoints chief executive
Thu, 26 May 2005
The Number, owner of the 118 118 directory service, has appointed Mark Horgan as chief executive. Previously he was retail sales operations director at MFI. He replaces Chris Moss, who will become European chairman.
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The over-60s take shine to Levi's 501 ad
Thu, 26 May 2005
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The pleasure without the flesh
Thu, 26 May 2005
The UK's 6 million vegetarians have long known that meat-free food can be delicious and nutritious, but if the market is to grow, manufacturers must reach out to the health-conscious and the allergic
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The reality of a TV entertainment brand
Thu, 26 May 2005
The ears of Nigel Pickard, ITV director of programmes, will be burning after Luke Johnson, Channel 4 chairman - and never a man to mince his words - laid into him at a recent television summit. Or at least, it was him Johnson had in his sights when he lambasted ITV as a 'profoundly timid organisation who are playing it safe... a very dangerous game in the long run'.
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The reality of a TV entertainment brand
Thu, 26 May 2005
The ears of Nigel Pickard, ITV director of programmes, will be burning after Luke Johnson, Channel 4 chairman - and never a man to mince his words - laid into him at a recent television summit. Or at least, it was him Johnson had in his sights when he lambasted ITV as a 'profoundly timid organisation who are playing it safe... a very dangerous game in the long run'.
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There's nothing of the revolution in talking
Thu, 26 May 2005
Don Peppers' comments on "return on customer" metrics (Alan Mitchell, MW May 12) weren't complicated, they made good reading and sense. On the other hand, Steve Barton's letter (MW May 19) is naive in the extreme and strangely smug. We had to read it three times just to ensure that we hadn't missed something sensible. We hadn't.
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Timberland hunts head of European marketing
Wed, 1 Jun 2005
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Tories think they've collared public support
Thu, 26 May 2005
Modelling themselves on the Dove 'real women' concept, Conservative MPs are ditching the strait-laced persona and are letting their true selves hang out
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Tories think they've collared public support
Thu, 26 May 2005
Modelling themselves on the Dove 'real women' concept, Conservative MPs are ditching the strait-laced persona and are letting their true selves hang out
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Why Essentials is shrinking in a search for growth
Thu, 26 May 2005
