Marketing Week
26 October 2006
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888.com hires Unilever man as chief marketer
Thu, 26 Oct 2006
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A Day in the Life of Nick Dean
Fri, 27 Oct 2006
Name: Nick Dean Company: Ad Lib - specialist marketing communications recruitment consultancy Job title: Senior Consultant What keeps you busy all day?: It really could be anything from taking job specifications, writing creative job adve...
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Administrator moves into BenQ UK
Wed, 1 Nov 2006
BenQ Mobile UK has gone into administration just weeks after the company pulled the plug on its German operation.
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Affinity Cards makes marketer chief
Thu, 26 Oct 2006
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AOL Europe chief leaves as restructure looms
Wed, 1 Nov 2006
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ASA bans ad for shower gel after nude complaints
Thu, 26 Oct 2006
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Assessing the Strada Brand
Fri, 27 Oct 2006
Each week in association with retail and marketing consultancy Pragma, MarketingWeek.co.uk looks at a high-profile UK brand, assessing its performance against a range of criteria and offering suggestions to improve its overall score. Marks for each section are given out of five stars, while the overall rating is given at the end of the review.
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Bad omens for 'church' opening
Thu, 26 Oct 2006
The Diary's award for media planning and buying coup of the week goes to whoever orchestrated a half-page ad for the 30th anniversary box-set DVD of horror flick The Omen in Monday's edition of The Independent. The ad, on page nine of the paper, fell next to a large piece about the opening of the Church of Scientology's new premises in London. Next to a picture of Scientology convert and Hollywood actress Anne Archer was a close-up of young Damien. Charming.
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Barnardo's store to sell celebrities' old clothes
Thu, 26 Oct 2006
Barnardo's, the children's charity, is to open a new flagship store in London's Marylebone as it looks to develop a more upmarket approach to selling second-hand clothing and goods.
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Beware the virtual hawkers tapping at your windows
Thu, 26 Oct 2006
A British anti-spam group is locked in a US court battle defending the people's right to virtual privacy. Let's hope the spammers fry
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BSkyB puts 75m account up for grabs as WPP battles to hold on
Thu, 26 Oct 2006
BSkyB is understood to have started a review of its 75m ad account and is in talks with WCRS as well as the WPP Group, which is battling to keep hold of the business.
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Budget retailers drive clothing sales
Fri, 27 Oct 2006
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Cadbury admits 5% sales dip after health scare
Thu, 26 Oct 2006
Cadbury has admitted that sales are performing worse than expected, as the chocolate giant continues to struggle to recover from the salmonella debacle this summer.
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Cadbury to launch Trident gum in the UK
Mon, 30 Oct 2006
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Campaign of the month: diesel
Thu, 26 Oct 2006
Bringing together fallen angels, fluttering feathers and fashion, the latest campaign for Diesel jeans has won this month's IAB Creative Showcase award.
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Channel 4 rapped for Pepsi ad-funded programme
Mon, 30 Oct 2006
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Charities call on Ofcom to close food ads 'loophole'
Thu, 26 Oct 2006
Health charities, Sustain and The National Heart Forum, have attacked a "loophole" in Ofcom proposals on food advertising to children that they say will allow brands to continue advertising.
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Choosing the right path
Thu, 26 Oct 2006
As the advertising world adapts to the digital age, confusion still reigns over how best to handle the dilemmas it throws up
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City AM appoints Aloha to push 'personality' position
Thu, 26 Oct 2006
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Coke to axe Lemon and Lime variant to pave way for Orange
Thu, 26 Oct 2006
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Douwe Egberts launches interactive push
Mon, 30 Oct 2006
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EA signs as sponsor of Bafta kids awards
Thu, 26 Oct 2006
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FCBi faces statutory review of 3m Open University business
Thu, 26 Oct 2006
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Five replaces programme chief
Tue, 31 Oct 2006
Dan Chambers, director of programmes at Five, is leaving the company by mutual agreement. He will be replaced by Flextech managing director Lisa Opie.
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FSA to launch personal finance programmes
Mon, 30 Oct 2006
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Future is still bright for mobile downloads
Thu, 26 Oct 2006
Media owner view
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Google has to grow up after YouTube deal
Thu, 26 Oct 2006
On the surface, the Google decision to buy YouTube looks just like NewsCorp's purchase of MySpace and Yahoo!'s mooted interest in buying Facebook - a big company spending heavily to buy it's way into the latest online craze, and worrying about the profits and costs for another day.
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Heart regains top spot from Magic
Thu, 26 Oct 2006
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Heineken prepares for UK relaunch
Wed, 1 Nov 2006
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Honda plans digital review to 'up its game'
Thu, 26 Oct 2006
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Hoover restructures marketing division
Fri, 27 Oct 2006
Hoover has promoted its chief marketer for small domestical appliances, Joe Grech, to the the role of division commercial director for Europe, following a restructure.
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How Hugh Robertson Got Ahead
Fri, 27 Oct 2006
Name: Hugh Robertson Company: RPM Job title: Managing Partner What made you want to get into marketing?: Mostly the people and the associated challenges of bringing a brand to life through experiential marketing. How did you get into the i...
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HSBC hunts global chief after Stringham resigns
Thu, 26 Oct 2006
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ISBA and IPA reveal Tupe plan
Tue, 31 Oct 2006
The ISBA and the IPA launch plan to avoid problems caused by new employment laws.
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ITV relaunches sales operation
Tue, 31 Oct 2006
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JCDecaux launches first Bluetooth campaign at airports
Tue, 31 Oct 2006
JCDecaux launches first Bluetooth campaign around its airport network. It will run a campaign on digital screens at Heathrow for health club Rejuve.
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JCDecaux targets car companies in 'under-used' Tesco supermarket drive
Thu, 26 Oct 2006
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JWT battles BBH over Vodafone 50m UK account
Thu, 26 Oct 2006
JWT's grip on Vodafone's 50m UK advertising account has weakened with the news that the telecoms giant is talking to lead global agency Bartle Bogle Hegarty about UK briefs...
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Magic for the small screem
Wed, 1 Nov 2006
Mobile TV had not been the success some had predicted, but putting more thought into the content could help it take off, says Tom Weiss.
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Marketing Week - Breaking News RSS Feed
Fri, 27 Oct 2006
What is RSS? RSS stands for Really Simple Syndication and provides a FREE feed of the latest Breaking News from www.marketingweek.co.uk on your desktop. How do I start using RSS feeds? 1. Get Software To view our RSS feeds you need software…
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Mercedes picks UK marketing director
Wed, 1 Nov 2006
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Microsoft moves Bishop to business and marketing role
Mon, 30 Oct 2006
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Microsoft switches online focus to ads in bid to challenge Google
Thu, 26 Oct 2006
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Ministry of Sound trials pre-paid debit card
Tue, 31 Oct 2006
Ministry of Sound, the lifestyle and music brand, is launching a pre-paid debit card that gives users MP3 downloads and VIP access to its venues.
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My TV Week
Thu, 26 Oct 2006
in association with Rebekah Billingsley Digital business director, EMAP (Heat and Closer) What's your TV tip for the week?Wife Swap (Mondays, 9pm, Channel 4) It's a guilty pleasures and I can't believe I'm admitting to it but it give me permissi...
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Nestlé picks head of marketing
Thu, 26 Oct 2006
Nestlé has appointed Tom Wilcock as its new marketing chief following the departure of Aoife Burnell, who left during the summer for personal reasons.
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Network threat for Orange Broadband
Thu, 26 Oct 2006
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New online travel brand launches
Fri, 27 Oct 2006
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No coming down for sky
Thu, 26 Oct 2006
WPP is striving to keep the Sky account, and no wonder - since its UK arrival in 1989 it has been a force to reckon with, and it looks like it will remain so, says Catherine Turner
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No turning back, but the money's the thing
Thu, 26 Oct 2006
Last week, The Guardian's publishing company changed its name - Guardian Newspapers became Guardian News & Media. The change recognises a fact long implicit in the huge investment put into guardian unlimited. Wholehearted commitment to the internet is integral to survival in publishing. We know. We've done it ourselves: Centaur, né "Publishing" and, briefly after our flotation, "Holdings", recently became "Media."
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Nokia plans global New Year's Eve concerts
Thu, 26 Oct 2006
Mobile phone operator Nokia is understood to be planning to launch a series of global music events as part of a major sponsorship deal aimed at linking the brand to New Year's Eve.
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Now the customer really is the king
Thu, 26 Oct 2006
Agency view
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Ogilvy boosts creative presence on board
Mon, 30 Oct 2006
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Online retail jingles bells this Christmas
Thu, 26 Oct 2006
As retailers look towards another Christmas online, they have plenty of reasons for optimism with continued growth in Web sales.
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Orange signs 50m deal to retain cinema's 'Gold Spot'
Thu, 26 Oct 2006
Orange has signed a 50m deal with Carlton Screen Advertising to retain its exclusive rights to the most coveted advertising slot in cinema - the prestigious Gold Spot that airs immediately before a feature film.
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Parcelforce Worldwide appoints Promodus to direct marketing roster
Thu, 26 Oct 2006
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Pigsback to launch TV ad campaign
Thu, 26 Oct 2006
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Pilgrims Choice picks WFCA for 2m account
Thu, 26 Oct 2006
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Pizza Hut 'first' brand to launch YouTube channel
Thu, 26 Oct 2006
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Poison enters the system
Fri, 27 Oct 2006
Has the salmonella crisis earlier this year done permanent damage to Cadbury's standing in the all-important UK confectionery market?
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Premierline Direct plans 8m UK expansion
Thu, 26 Oct 2006
Allianz Cornhill-owned insurance brand Premierline Direct is quadrupling its marketing spend to £8m ahead of "aggressive" expansion plans in the UK.
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Regulating games that can end in tears
Thu, 26 Oct 2006
Regulating games that can end in tears
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Relationship management
Thu, 26 Oct 2006
By collecting data about customers, marketing departments can help frontline staff and improve a brand's image among consumers - but they must pass on the right information. By David Reed
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Samsung launches pink mobile
Wed, 1 Nov 2006
Samsung is launching a new pink mobile phone called Blush, aimed at young women, supported by an integrated campaign from Arc.
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Santander sponsors McLaren Mercedes F1
Tue, 31 Oct 2006
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Searching for a partner
Thu, 26 Oct 2006
Finding the perfect sponsorship vehicle for a brand is a marketer's dream. Add in some creative thinking, and it can be much more cost-effective than any conventional campaign. By Sue Norris
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Sony Ericsson appoints top marketer in reshuffle
Wed, 1 Nov 2006
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Sony profits plunge
Fri, 27 Oct 2006
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Stand up and be counted
Thu, 26 Oct 2006
While creative brilliance is sought after, clients also want advertising agencies to demonstrate robust management and financial processes. It is a requirement many are struggling to fulfil
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Stirred, not shaken, is best for film tests
Thu, 26 Oct 2006
Blogs can create a viral 'buzz' about a new movie better than any marketing push, and Hollywood should wake up to their potential.
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Synthravel unveils guided tours for the 'virtual' novice
Thu, 26 Oct 2006
Advertisers are to be targeted by a new company offering "virtual travel" to online communities such as Second Life and City of Villains.
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The Glazers tighten their grip on Manchester United
Thu, 26 Oct 2006
The Glazers tighten their grip on Manchester United
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The irrelevant speck that changed the way we think
Thu, 26 Oct 2006
The search revolution means advertisers must mentally adjust to create an information solution to satisfy customer demand
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Timberland searches for Euro marketing director
Thu, 26 Oct 2006
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Tiscali starts major management team reshuffle in wake of Homechoice buy
Thu, 26 Oct 2006
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United Biscuits appoints P&G marketer
Mon, 30 Oct 2006
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Virgin Mobile launches Q Jump mobile ticketing
Wed, 1 Nov 2006
Virgin Mobile is launching a year-long mobile marketing campaign to link its brand to music.
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Vodafone Christmas ad supports new Family tariff
Tue, 31 Oct 2006
Vodafone's Christmas advertising campaign breaks tomorrow to support the launch its new Family tariff.
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Warburtons seeks marketing head
Thu, 26 Oct 2006
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What an absolutely fabulous invitation to the Promax 2006
Thu, 26 Oct 2006
Life is a cabaret old chum, as they say in showbiz circles, and there's certainly a Vaudeville feel to the Promax UK 2006 Conference next month.
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Where now for the Standard?
Thu, 26 Oct 2006
Where now for the Standard?
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WPP and IPG back campaign platform Spot Runner
Wed, 1 Nov 2006
WPP and Interpublic Group have both invested in Spot Runner, the online platform for television ad campaigns.
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WPP companies unveil new Middle East agency
Tue, 31 Oct 2006
WPP-owned Buchanan Communications and JWT PR launch specialist creative advertising and design agency in Middle East.
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WPP revenue up 4.6%
Fri, 27 Oct 2006
