Marketing Week
27 April 2006

  • 7UP rebrands as '100% natural' in the US to boost health image

    Thu, 27 Apr 2006

    Soft drink brand 7UP is going "100% natural" in the US in a bid to boost its appeal to increasingly nutrition-conscious consumers.

  • A case of doh! for the brains behind the kingsmill creative

    Thu, 27 Apr 2006

    It's a back-handed compliment to advertising that when an expensively mounted campaign achieves the exact reverse of what is intended it makes headline news. The latest agency to receive this rare distinction is that gilded veteran J Walter Th

  • A fully automated...

    Thu, 27 Apr 2006

    A fully automated world may not be as far off as the Diary had previously thought (MW March 30). It seems that online ticket outlet Thetrainline.com does have an e-mail address - and a phoneline - as a first point of call for customer service queries after all. Fortunately they still also "welcome customer comments by mail", so the Diary wasn't so far off track.

  • A New World perspective of globalisation

    Thu, 27 Apr 2006

    In this modern age, marketers need to take a global perspective to understand the potential of their brands⦠or at least the Diary once read something that said something along those lines.

  • Abbey hunts for credit card launch agency

    Thu, 27 Apr 2006

    Abbey is looking for a direct marketing agency to lead the launch of its credit card, to be rolled out next year. It is working with the AAR to draw up a shortlist of agencies, and is planning to have completed the pitch by the end of May.

  • Agnecies to pitch for Enjoy England

    Thu, 27 Apr 2006

    Enjoy England has invited Farm, Delaney Lund Knox Warren & Partners, Miles Calcraft Briginshaw Duffy and St Luke's to pitch for its advertising brief.

  • Andrew Harrison drafted in as Boots category marketing chief

    Thu, 27 Apr 2006

  • Aquascutum seeks agency

    Thu, 27 Apr 2006

    Aquascutum, the luxury clothing brand, is seeking an agency to run a Christmas campaign. The company has appointed Kim Winser, the woman credited with helping overhaul Pringle's image, to revitalise the 155-year-old brand.

  • ASA fails to take any action against four most criticised ads

    Thu, 27 Apr 2006

    The four top-most complained about ads last year were all spared the wrath of the advertising regulator.

  • ASA takes Indesit to task over cooker ad

    Thu, 27 Apr 2006

    Indesit has been slammed by the Advertising Standards Authority (ASA) over a TV ad for Hotpoint, showing a man putting his face on, and stroking, a cooker hob.

  • Asda consolidates in-store marketing business

    Thu, 27 Apr 2006

    Asda has consolidated its in-store marketing business, worth £10m, in Inferno, following a pitch against roster agencies The Marketing Store and Gratterpalm.

  • Barclays Premier Banking chief makes the switch to insurance

    Thu, 27 Apr 2006

    Barclays has promoted the marketing director of its Premier Banking service to the same role at its Insurance brand, which relaunched 12 months ago.

  • Bartle Bogle Hegarty launches "brand invention" company

    Thu, 27 Apr 2006

    Bartle Bogle Hegarty has launched a "brand invention" company called ZAG, to develop and sell brands to businesses. It will be headed by former Lynx/Axe brand director Neil Munn, who joined the agency from Unilever in January.

  • BBC fears 'loss of a generation' as it outlines plans for the future

    Thu, 27 Apr 2006

    The BBC lacks relevancy for teenagers and could even "lose a generation forever" unless the corporation works harder to reach young audiences, admits its director general, Mark Thompson.

  • Beechwood wins £7.5m marketing task for Luminar

    Thu, 27 Apr 2006

    Beechwood has won the £7.

  • Beleaguered agency United London loses managing director McGrath

    Thu, 27 Apr 2006

    United London managing director Sid McGrath has left the agency after eight years. It is unclear if he has a job to go to.

  • Boost for ISPs as use of broadband grows

    Thu, 27 Apr 2006

    The huge increase in the number of UK households signing up for broadband has proved a major boost for Internet Services Providers (ISPs) in terms of customer retention.

  • 'Bootiful' to go in Bernard Matthews ad strategy rejig

    Thu, 27 Apr 2006

    Food company Bernard Matthews is launching a major integrated campaign as part of a strategy to position it as a family-oriented brand.

  • C4 plans new programmes for video-on-demand service

    Thu, 27 Apr 2006

    Channel 4 will commission original programmes to run across its multi-channel video-on-demand (VOD) service, which is scheduled to launch later this year.

  • Call it a fair eggchange?

    Thu, 27 Apr 2006

    People are prepared to part with their nest eggs to win a free Easter egg, according to a security firm, which spent a few days hanging around a London train station.

  • Channel 4: Act now or be locked out of multimedia

    Thu, 27 Apr 2006

    Channel 4, which this week unveiled record profits, is set to introduce its long-awaited video-on-demand service this year as it looks to new media and multi-channel offerings to sustain growth.

  • Classic FM signs £1m sponsorship deal with AirMiles

    Thu, 27 Apr 2006

    GCap-owned Classic FM, the biggest national commercial radio station, has signed a &£1m sponsorship deal with loyalty scheme AirMiles. The six-month tie-up, which starts on May 1, will include the station's first podcast.

  • Colgate plans 'receding gums' toothpaste launch

    Thu, 27 Apr 2006

    Colgate-Palmolive is gearing up for the multi-million pound launch of a toothpaste that it claims tackles the problem of receding gums.

  • Companies support centre to tackle child abuse online

    Thu, 27 Apr 2006

    AOL and MSN are among a raft of companies supporting a centre launched this week which aims to tackle child abuse online. The UK's Child Exploitation and Online Protection (CEOP) Centre will tackle illegal behaviour online.

  • David Brent, the boss, and office politics

    Thu, 27 Apr 2006

    Following the startling revelation last week that managers don't like "bullshit" from their staff, the Diary's attention has been drawn to yet another piece of research, which says that 98% of workers in the UK compare their boss to David Brent from The Office.

  • DCMS in talks with Gambling Commission

    Thu, 27 Apr 2006

    The Department for Culture, Media and Sport is in talks with the Gambling Commission over a new code of practice governing television advertising for gaming companies. Broadcast ads promoting gambling and casinos are currently banned but operators will be allowed to use all media from September 2007.

  • DfT entente may cut COI role to 'centralised negotiator'

    Thu, 27 Apr 2006

    The entente-cordiale between the COI and the Department for Transport, announced last week, threatens to reduce the Whitehall advertising body's role to centralised advertising negotiations, according to informed sources.

  • Digital arena could take shine off ASA's successes

    Thu, 27 Apr 2006

    As the Advertising Standards Authority (ASA) readies itself for a review of the two-year probationary period of its co-regulatory contract with Ofcom, it is already signposting its achievements.

  • Easyjet reduces long list of agencies

    Thu, 27 Apr 2006

    Easyjet has reduced a long list of agencies pitching for its £50m advertising account to just two, thought to be Ogilvy & Mather and Delaney Lund Knox Warren & Partners.

  • Electric to run Ritz centenary campaign

    Thu, 27 Apr 2006

    The Ritz has appointed Electric to handle a promotional drive to celebrate the hotel's centenary. The agency will also create a direct marketing campaign as part of the push.

  • E-mail marketing a worthy channel to explore

    Thu, 27 Apr 2006

    When I saw your article "IPA survey use of e-mail marketing", I was rather concerned when I read that 44% of marketers have not used e-mail marketing in the past six months (MW last week).

  • Emap appoints Nadine Callan

    Thu, 27 Apr 2006

    Emap has appointed Nadine Callan as marketing director of Key 103 and Magic 1152. She was previously marketing manager for the two stations, having joined Emap from Sky Media Manchester last year.

  • Esure chief executive exit triggers reshuffle

    Thu, 27 Apr 2006

    Entrepreneur Peter Wood, the founder of Esure, has reshuffled the company's entire management team following the departure of chief executive Peter Graham. It is not known whether Graham has a job to go to.

  • Evening Standard battles for readers with revamp No2

    Thu, 27 Apr 2006

    The Evening Standard is being forced to revamp for the second time in six months to stem declining circulations. The move will also step up its battle against a new, free evening rival to be distributed on the Underground by the end of the yea

  • 'Fairer' lottery takes a gamble on the high street

    Thu, 27 Apr 2006

    It has been a while since anyone took a chance on challenging the dominance of the National Lottery. But next month sees the launch of a new draw pitched as a "fairer" alternative to the Camelot-run game, with more money going to charity and better odds promised for players. But, as observers point out, new entrant Monday ...

  • Far from child's play

    Thu, 27 Apr 2006

    Iconic toy brand Lego has poached Levi European head of digital marketing Helene Venge as it seeks to build a reputation online - an arena it considers to be of growing importance in brand building.

  • Figure this one out, Sudoku fans

    Thu, 27 Apr 2006

    The Diary loves nothing better than a brain teaser - and most mornings polishes off The Times crossword on the tube before devouring a sudoku grid - which can result in a few funny looks from other passengers.

  • Flat sales spur cosmetic brands to try on new routes to market

    Thu, 27 Apr 2006

    Brands in the cosmetics industry are using a number of approaches to deal with this mature market, though many marketers continue their love affair with celebrity as a means of increasing brand visibility and loyalty. On visiting the Revlon we

  • Flybe to sponsor Southampton

    Thu, 27 Apr 2006

    Flybe has announced a three-year deal to sponsor Coca-Cola championship side Southampton FC. The multi-million pound deal involves the budget airline becoming Southampton's main club and official shirt sponsor.

  • Former SABMiller director takes bakeries role at RHM

    Thu, 27 Apr 2006

    RHM, the food giant, has appointed former SABMiller international marketing director Tim Dewey as the top marketer for its bread bakeries division. He takes over the role next week.

  • Getting in with the in-crowd

    Thu, 27 Apr 2006

    The revival of Britain's heritage fashion labels received a boost last week as Aquascutum became the latest twee, middle-aged clothes marque to join the rush to become a trendy, global luxury brand.

  • Good for Creston. Good for Tullo Marshall Warren?

    Thu, 27 Apr 2006

    Creston, the marketing services holding company that introduced itself to the wider advertising world last year when it bought Delaney Lund Knox Warren & Partners (DLKW), has added another high-profile string to its bow by purchasing the UK's biggest independent direct marketing agency, Tullo Marshall Warren ...

  • Hasbro launches FIFA World Cup game online

    Thu, 27 Apr 2006

    US-based toy giant Hasbro is rolling out an online version of its FIFA World Cup 2006 Monopoly board game.

  • Haygarth appointed to handle KFC's direct marketing

    Thu, 27 Apr 2006

    Haygarth has been appointed to handle KFC's £4m direct marketing business following a pitch against Tullo Marshall Warren and Meteorite.

  • Headline fares give GNER a safe berth

    Thu, 27 Apr 2006

    I am writing in response to your article entitled "The new age of the train is a fare deal" (MW April 6).

  • Hertz seeks agency for online push

    Thu, 27 Apr 2006

    Hertz Rent-A-Car, the global car rental company, is on the hunt for a creative digital agency as it seeks to ramp its online marketing presence.

  • IPT appointed by online fashion and beauty retailer ASOS.com

    Thu, 27 Apr 2006

    E-mail marketing specialist IPT has been appointed by online fashion and beauty retailer ASOS.com to handle all its e-mail marketing in a deal worth &£500,000 over two years. IPT is to build up the company's e-mail prospect database to 1.8m 18 to 34-year-olds over the next two years, using its MyOffers.co.uk and WebBrands.co.uk data capture sites.

  • It must surely be a cocktail for disaster when Tuesday becomes the new Friday

    Thu, 27 Apr 2006

    The Diary was delighted by the appearance of a bottle of Southern Comfort and a carnival mask on its desk recently - and, after mixing up a couple of much needed prairie oysters, the afternoon fairly flew by.

  • Jane Miller stepping down at Heinz

    Thu, 27 Apr 2006

    Heinz UK & Ireland president Jane Miller is stepping down next month after just a year in the role.

  • Kinetic wins global outdoor media account for The Economist

    Thu, 27 Apr 2006

    Kinetic, the outdoor media company, has won the global outdoor media account for The Economist. The business was previously handled by Aegis-owned Posterscope and was moved without a competitive pitch.

  • King of Shaves signs up England star Terry

    Thu, 27 Apr 2006

    King of Shaves (KoS) has signed Chelsea and England star John Terry to be the face of the brand as part of a major marketing push.

  • M2M wins Pringle business

    Thu, 27 Apr 2006

    M2M has won the £2m media planning and buying account for luxury clothing brand Pringle of Scotland from incumbent Starcom.

  • MEN to close Lite edition

    Thu, 27 Apr 2006

    The Manchester Evening News is to close its Lite edition from next week, and replace it with 50,000 copies of the newspaper available free of charge in the city centre.

  • Miles Calcraft lands £3m uSwitch.com business

    Thu, 27 Apr 2006

    Online price comparison website uSwitch.com is understood to have appointed Miles Calcraft Briginshaw Duffy to handle its &£3m advertising business.

  • Money isn't everything...

    Thu, 27 Apr 2006

    In Glengarry Glen Ross, the 1992 movie about selling real estate, actor Alec Baldwin steals the show with a six-minute appearance as a sales motivator brought in to help the struggling sales team.

  • Music bid for ethnic votes

    Thu, 27 Apr 2006

    Raghav, B.D.B, Ava, Soul Deep, Teish O'Day, Raymond & Co., Roachie, Don E and Chanelle.

  • Net transparency not quite a straight deal

    Thu, 27 Apr 2006

    Disintermediation is, in the opinion of many traditionalists, a rather ugly word for an ugly phenomenon. Put simply, it means getting rid of the middleman between customer and brand owner or content supplier; and its avatar has been the internet.

  • New Campaign - John West Tuna

    Thu, 27 Apr 2006

    A marathon-running tuna is the star of the latest campaign for canned fish brand, John West.

  • New campaign - Vimto

    Thu, 27 Apr 2006

    Vimto Soft Drinks is launching a £4m national TV campaign, continuing its Shlurple the Purple theme, which last year replaced long-standing brand icon Purple Ronnie.

  • New packaging - Buxton

    Thu, 27 Apr 2006

    Nestlé is to unveil a new look for Buxton bottled water brand, with redesigned packaging and logo. in an attempt to modernise the product.

  • Nivea hires consumers for Sunkissed marketing plan

    Thu, 27 Apr 2006

    Nivea is hiring consumers to generate word-of-mouth marketing and PR to help launch its latest beauty product - a moisturiser that claims to firm the skin as well as gradually develop a tan.

  • Nokia to release next-generation gaming platform

    Thu, 27 Apr 2006

    Nokia is launching a next-generation gaming platform to replace its phone and games console hybrid, the N-Gage.

  • Npower to give orbs a major push

    Thu, 27 Apr 2006

    Energy supplier npower is rolling out its orb character icons across multiple platforms as it ramps up marketing activity both off-and online.

  • Orange to continue running 'animal' advertising

    Thu, 27 Apr 2006

    Orange has said it will continue running its 'animal' advertising despite reports it is to ditch it. Brand marketing director Pippa Dunn told Marketing Week the icons, which represent different tariffs, will be used for the rest of this year as planned, and possibly into 2007.

  • Own goal plays into the enemy's hands

    Thu, 27 Apr 2006

    I have generally regarded Marketing Week as an intelligent, well informed publication until I read your Leader (MW April 13).

  • Pioneer to sponsor BAFTAs after move to ITV

    Thu, 27 Apr 2006

    Pioneer, the consumer electronics brand, has signed up as broadcast sponsor of the televising of the BAFTAs following its switch from the BBC to ITV.

  • Prudential shortlist

    Thu, 27 Apr 2006

    Prudential is understood to have shortlisted Zed Media, Starcom, Carat and incumbents PHD and MediaCom for its &£20m planning and buying.

  • Robert Ditcham to be Ofcom's new independent adjudicator

    Thu, 27 Apr 2006

    Robert Ditcham, a former Initiative Media commercial director, has been named as media regulator Ofcom's new independent adjudicator. He replaces David Connolly and will oversee the handling of the Contract Rights Renewal system that governs ITV's advertising negotiations.

  • Sales guru Twittey plans agency launch with Arc boss

    Thu, 27 Apr 2006

    Sales promotion guru and founder of Triangle Kevin Twittey is understood to be launching a start-up with Arc Europe group account director Jamie Matthews.

  • Saturday Telegraph tempts women with a Sunday read

    Thu, 27 Apr 2006

    The Saturday edition of the Telegraph is likely to carry regular copies of Sunday Telegraph women's magazine Stella to drive circulation of the Sunday title.

  • Sennheiser to launch its first UK online activity

    Thu, 27 Apr 2006

    Sennheiser is to launch its first online activity in the UK, linking up with Dixons Group to promote a range of headphones aimed at MP3 owners. The online campaign is due to launch in May and will push a range of 17 headphones. The campaign has been developed by Agency Republic.

  • Sir Cristopher Gent to become adviser at Ferrari

    Thu, 27 Apr 2006

    Former Vodafone chief executive Sir Christopher Gent is to become an advisor at Italian car maker Ferrari. Gent, who is chairman of GlaxoSmithKline, joins the board, along with Iveco chief executive Paolo Monferino.

  • Slimlined groups are sexier, but can they thrive on a global diet?

    Thu, 27 Apr 2006

    With WPP Group announcing a 33% leap in profits, Omnicom continuing its consis-tent growth rate and Publicis also enjoying rude health, the role of global networks in the marketing services industry seems securely established. But is that so?

  • Starcom wins Del Monte business

    Thu, 27 Apr 2006

    Starcom has won the £13m pan-European media account for fruit and juice brand Del Monte.

  • Successful brands talk with the people

    Thu, 27 Apr 2006

    I read with interest Ian McCawley's excellent review of Millward Brown's Top 100 UK brands, as rated by "voltage" (MW last week).

  • Superdrug to restructure marketing department

    Thu, 27 Apr 2006

    Superdrug is restructuring its marketing department under marketing director Gerry Murphy. New positions head of brand and head of external communications have been created as part of the process. Internal and external candidates are being sought.

  • Switching the power base

    Thu, 27 Apr 2006

    With regular price hikes, looming supply problems and the prospect of foreign takeover bids, sparks are flying in the energy industry. In this hostile environment, suppliers are seeking to engage with consumers like never before in a bid to ma

  • Tesco posts £2.25bn profit

    Thu, 27 Apr 2006

    Tesco has posted an underlying profit of £2.

  • The 2006 Marketing Week Effectiveness Awards

    Thu, 27 Apr 2006

    The 2006 Marketing Week Effectiveness Awards, in association with Taylor Nelson Sofres and supported by the Chartered Institute of Marketing, remain open for nominations until May 18. For further details, visit marketingweek.awards@centaur.co.uk, or contact Lauren Stevens on 020 7970 4772.

  • T-Mobile plans World Cup loyalty drive

    Thu, 27 Apr 2006

    T-Mobile will use its association with this year's football World Cup to reward its customers for their loyalty, according to head of sponsorship Toby Hester.

  • Toyota to sponsor Prison Break

    Thu, 27 Apr 2006

    Toyota is to sponsor and feature in a spin-off of hit drama Prison Break made specifically for mobile phones. Each two-minute episode will start with a ten-second ad by Saatchi & Saatchi.

  • Tying down inconstant woman

    Thu, 27 Apr 2006

    After reviewing its advertising and appointing Starcom to handle its £3m UK media business (MW last week), Revlon is also reviewing its approach to advertising in the UK. Recently it has turned its back on celebrity endorsement, its traditiona

  • UK agencies must adapt 'or lose out to foreign firms'

    Thu, 27 Apr 2006

    UK advertising agencies need to stop assuming that clients will mindlessly buy in to the "cult of the creative director", according to a new report looking at the UK's creative industries.

  • Unilever planning to extend Captain Birds Eye range

    Thu, 27 Apr 2006

    Unilever is understood to be planning to extend its Captain Birds Eye range of frozen food for children to include snacks and fruit drinks. It is also launching a &£21m advertising campaign through Bartle Bogle Hegarty with the strapline 'Five Star Food, Frozen'.

  • VCCP scoops £10m global Qatar finance zone account

    Thu, 27 Apr 2006

    Vallance Carruthers Coleman Priest (VCCP) has been appointed to handle the global advertising business for the Qatar Financial Centre, estimated to be worth more than &£10m.

  • Whitbread reshuffles its key management

    Thu, 27 Apr 2006

    Leisure group Whitbread has made a number of senior management changes across its Costa Coffee, Pizza Hut and Pub Restaurant divisions.

  • Wrigley Company partners with Yahoo!

    Thu, 27 Apr 2006

    The Wrigley Company, the international chewing gum and confectionery group, has partnered Yahoo! UK & Ireland to create a new music service, The Extra Venue, featuring exclusive original on-demand video content and related offers.

  • X Factor extends branded products to kids

    Thu, 27 Apr 2006

    Hit TV show The X Factor is launching a raft of branded consumer products including toiletries and cosmetics, clothing, food and drink, and toys aimed at children.

Job of the Week

Latest Jobs

Top Jobs

social+media Facebook Twitter LinkedIn
knowledge+bank