Marketing Week
27 August 2009
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Attitudinal data analysis builds strong relationships
27 August 2009
Your article “Classification maps draw on group culture” (MW 13 August) reported on the importance of personality when analysing consumer purchasing data. Although this study concentrated on business-toconsumer research, it can also be applied in a business-to-business context.
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Brands have big screen ambitions
27 August 2009
Psst! Wanna be in the movies? A growing number of consumer businesses are getting involved in a new wave of documentary-style films to communicate their values and engage customers.
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Commonwealth Games team starts dash for cash
27 August 2009
Heritage and branding may hinder Team Englad’s quest for sponsorship, but a ‘golden age’ of sport should see it win through.
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Criminal minds join a marketing masterclass
27 August 2009
Using prisoners to develop campaigns for your brand may create some cracking publicity, but can it really work in practice?
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Customer acquisition beats ROI as business objective
27 August 2009
Marketers accused of losing sight of financial implications of campaigns.
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Loaded and Nuts team up with fashion retail website
27 August 2009
IPC-owned lads’ mags Loaded and Nuts are pairing up with online retailer Mainline Menswear to launch branded fashion sections in both titles.
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London Lite to maintain distribution strategy
27 August 2009
Free afternoon newspaper London Lite is unlikely to increase the number of copies it distributes in the capital despite the planned closure of rival thelondonpaper.
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National Trust seeks partners as visitors increase 20%
27 August 2009
The National Trust is looking to significantly boost its number of brand partnerships and has appointed marketing communications agency Initials to lead the initiative.
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Opinion split over BA's third-party advertising
27 August 2009
British Airways’ decision to place third-party advertising on its website and boarding passes could undermine the brand, according to Marketingweek.co.uk’s latest online poll.
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Put diversification down to experience
27 August 2009
Far from disappearing during the recession, corporate hospitality is evolving. One-size-fits-all packages are being shunned as clients demand innovative, personalised events that won’t break the budget.
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Research delivers
27 August 2009
Your article on marketers looking to shave 9.5% from market research spend (MW 13 August) would suggest that clients are prioritising survey and sales data over qualitative approaches, specifically focus groups. If this is the case, then it is not surprising that fewer clients consider research companies as true partners that can deliver excellent results for their business.
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Social change adds colour to grey market
27 August 2009
Reaching 50 no longer means slipping on furry slippers and curling up on the sofa with a cup of cocoa. Now financial marketers must get to grips with this age group’s many and varied sub-sectors if they are to gain from its growth.
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Strong content needs a flexible best friend
27 August 2009
“Why are you so crazy about this Twittering thing? I don’t get it,” claims Simon Clift, global chief marketer for Unilever, in the extended online version of his regular column (page 11) on Marketingweek.co.uk. While I suspect he knows more than he is letting on, he poses this question to set up a debate about the value of the microblogging service to marketers.
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The Secret Marketer
27 August 2009
Our ‘man on the inside’ provides a view from the top of the marketing tree
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To tweet or not to tweet?
27 August 2009
Last week Brits crashed Twitter in their effort to defend the NHS from US critics, but is that power really of any use to brands?
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Yellow Pages uses redesign to emphasise local content
27 August 2009
Walking fingers logo is restyled to become main feature on directory’s cover.
