Marketing Week
27 February 2003
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£2m ad campaign from laser eye specialists Ultralase
Thu, 27 Feb 2003
Principles Communications Group has created a £2m ad campaign for laser eye specialists Ultralase, featuring Olympic triple-jump champion, Jonathan Edwards.
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Adshel wins £6.5m Liverpool city centre shelter contract
Thu, 27 Feb 2003
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Adshel wins £6.5m Liverpool city centre shelter contract
Thu, 27 Feb 2003
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Allders cull claims head of marketing
Thu, 27 Feb 2003
Allders group marketing director Larry Thomson is understood to have been made redundant after Terry Green's Scarlett Retail took control of the retail chain this week.
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ARG reviews home shopping brands
Thu, 27 Feb 2003
ARG Equation's new managing director, Alan Taylor, is reviewing the company's home shopping brands.
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Arkwright lands £2.5m Domino's
Thu, 27 Feb 2003
Domino's Pizza has appointed Arkwright Advertising to handle its £2.5m television advertising business after a three-way pitch.
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Barclays fills business banking marketing post
Thu, 27 Feb 2003
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BBDO New York launches BBDO Health Work
Thu, 27 Feb 2003
BBDO New York has launched BBDO Health Work, a division within BBDO dedicated to direct-to-consumer advertising for healthcare brands.
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BBDO New York launches BBDO Health Work
Thu, 27 Feb 2003
BBDO New York has launched BBDO Health Work, a division within BBDO dedicated to direct-to-consumer advertising for healthcare brands.
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BT shortlists for third ideas agency
Thu, 27 Feb 2003
Clemmow Hornby Inge, DFGW and Fallon are on the shortlist for BT's third 'ideas' agency. The successful agency will work alongside incumbents St Luke's and Abbott Mead Vickers.BBDO.
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Capital One shortlists for global ad account
Thu, 27 Feb 2003
Capital One has shortlisted Kaplan Thaler (New York), Publicis UK, Element 79 (Chicago), Abbott Mead Vickers.BBDO, McCann-Erickson New York, McCann-Erickson Advertising UK, and Faulds Advertising for its &£150m global advertising account.
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Carlson Marketing wins M6 toll road business
Thu, 27 Feb 2003
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Carlton Screen Advertising to embrace new technology
Thu, 27 Feb 2003
Carlton Screen Advertising is to roll out £2m worth of digital technology to 150 UCI and Odeon cinemas that allows digital transmission and projection of still advertising images.
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Carlton Screen Advertising to embrace new technology
Thu, 27 Feb 2003
Carlton Screen Advertising is to roll out £2m worth of digital technology to 150 UCI and Odeon cinemas that allows digital transmission and projection of still advertising images.
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Carlton signs up Network Q
Thu, 27 Feb 2003
Carlton has signed up Network Q to sponsor Who Wants to Be A Millionaire? for all shows shown on ITV1 and the repeats on ITV2 from March until the end of 2003.
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Caveat high street: we're all shopping online now
Thu, 27 Feb 2003
The IMRG e-tail figures have been one of the few bright spots in online journalism's ever more desperate quest for feelgood data. Month after month, IMRG has come up with the kind of statistics, from highly credible sources, that make you want to pinch yourself: can things really be so rosy? Wasn't this sort of optimism supposed to have gone out with the year 2000?
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Caveat high street: we're all shopping online now
Thu, 27 Feb 2003
The IMRG e-tail figures have been one of the few bright spots in online journalism's ever more desperate quest for feelgood data. Month after month, IMRG has come up with the kind of statistics, from highly credible sources, that make you want to pinch yourself: can things really be so rosy? Wasn't this sort of optimism supposed to have gone out with the year 2000?
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Coca-Cola improves its share of US market
Thu, 27 Feb 2003
Coca-Cola's share of the US market has moved up 0.6 per cent to 44.3 per cent year on year. Unit case volumes were up 2.1 per cent. PepsiCo's share declined by 0.2 per cent to 31.4 per cent, but its unit case volumes were up 0.2 per cent.
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Consumers are the key to survival - be nice to them
Thu, 27 Feb 2003
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Consumers aren't immune to the war on terrorism
Thu, 27 Feb 2003
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Co-op to reduce price of fair trade products
Thu, 27 Feb 2003
The Co-op is reducing the price of its own-label fair trade and branded Fairtrade products by 20 per cent from March 3 to 16 to celebrate Fairtrade Fortnight.
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Corporate Edge develops brand positioning and identity for Gartmore
Thu, 27 Feb 2003
Corporate Edge has developed a new brand positioning and identity for global asset management company Gartmore that uses the concept of the hunter. The identity focuses on a hunter about to pounce on its quarry.
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Daily Telegraph to launch £8m television branding campaign
Thu, 27 Feb 2003
The Daily Telegraph is launching an £8m television branding campaign this weekend to accompany editorial changes, including a new masthead, a 32-page Saturday Arts Plus supplement, and changes to Saturday's Telegraph Magazine.
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Dell centralises Euro marketing
Thu, 27 Feb 2003
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Dell centralises Euro marketing
Thu, 27 Feb 2003
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Dental body set to drop Ribena
Thu, 27 Feb 2003
British Dental Association admits food and drink products could lose accreditation in policy review
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Dog's breakfast
Thu, 27 Feb 2003
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Egg doing well
Thu, 27 Feb 2003
Egg reported a profit before tax of £34.8m and increased its number of customers to 2.6 million in 2002. The online bank also announced that it would be conducting consumer research in preparation for entering the US market.
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Former AA marketer to pilot NCR UK strategy
Thu, 27 Feb 2003
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French have no prick of conscience over thornication
Thu, 27 Feb 2003
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G Costa's Tabasco sauce brand
Thu, 27 Feb 2003
Toucan, the marketing communications agency, has been appointed the lead creative agency for G Costa's Tabasco sauce brand.
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Gillette media director given top European post at Braun
Thu, 27 Feb 2003
Gillette has promoted European media director Michael Winkler to be its top European marketer for the Braun product range as part of an internal restructure.
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Gillette media director given top European post at Braun
Thu, 27 Feb 2003
Gillette has promoted European media director Michael Winkler to be its top European marketer for the Braun product range as part of an internal restructure.
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Goldfish seeks DM agency for personal loans strategy
Thu, 27 Feb 2003
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Government to publicise 'green' firms
Thu, 27 Feb 2003
The Government is launching an advertising campaign to publicise the performance of retailers and financial institutions that are energy efficient.
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Granada Enterprises signs up Buitoni
Thu, 27 Feb 2003
Granada Enterprises has signed up Buitoni, the dried pasta brand, to sponsor LWT's restaurant review programme Dinner Dates, fronted by Italian chef Aldo Zilli. It has also signed a deal with Topps Tiles, which will sponsor a new interior design programme called Home on ITV1.
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Granada Enterprises signs up Buitoni
Thu, 27 Feb 2003
Granada Enterprises has signed up Buitoni, the dried pasta brand, to sponsor LWT's restaurant review programme Dinner Dates, fronted by Italian chef Aldo Zilli. It has also signed a deal with Topps Tiles, which will sponsor a new interior design programme called Home on ITV1.
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Guardian and Observer to test branded displays
Thu, 27 Feb 2003
The Guardian and The Observer are to test branded displays in 20 independent newsagents across the UK for six months starting in March.
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Guardian and Observer to test branded displays
Thu, 27 Feb 2003
The Guardian and The Observer are to test branded displays in 20 independent newsagents across the UK for six months starting in March.
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Halls Mentholyptus to back Superbikes championship
Thu, 27 Feb 2003
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Halls Mentholyptus to back Superbikes championship
Thu, 27 Feb 2003
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HBOS reports profit increase
Thu, 27 Feb 2003
HBOS reported an increase of 22 per cent in pre-tax profits to £3.1bn in its preliminary results for 2002. It is also launching a no-fee current account with add-on benefits.
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HBOS reports profit increase
Thu, 27 Feb 2003
HBOS reported an increase of 22 per cent in pre-tax profits to £3.1bn in its preliminary results for 2002. It is also launching a no-fee current account with add-on benefits.
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Healthcare firms target women
Thu, 27 Feb 2003
Healthcare firms target women Women are becoming the most attractive target market for healthcare companies, according to Datamonitor.
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Ice cream makers to act on impulse
Thu, 27 Feb 2003
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Ice cream makers to act on impulse
Thu, 27 Feb 2003
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Is 'right on' stance wrong for brands?
Thu, 27 Feb 2003
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J Walter Thompson creates campaign for Kit Kat
Thu, 27 Feb 2003
J Walter Thompson has created an above-the-line campaign for Nestlé Rowntree's Kit Kat, which forms part of a £6m marketing push aimed at encouraging consumers to take more breaks.
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J Walter Thompson develops new Smirnoff ad
Thu, 27 Feb 2003
J Walter Thompson has developed a new execution for the 'If Smirnoff Made' TV campaign. Smirnoff vodka is owned by Diageo GB, and the ad breaks next week.
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January sales net online retailers £1bn
Thu, 27 Feb 2003
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Jaquar F1 appoints John Hogan
Thu, 27 Feb 2003
John Hogan, former vice-president of marketing at Philip Morris Europe, has been appointed as sporting and commercial director for the Jaguar Formula One team.
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Jaquar F1 appoints John Hogan
Thu, 27 Feb 2003
John Hogan, former vice-president of marketing at Philip Morris Europe, has been appointed as sporting and commercial director for the Jaguar Formula One team.
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Jazz FM to launch a new logo
Thu, 27 Feb 2003
Jazz FM is launching a new logo in April to replace its long running chameleon. The new logo, developed by its creative agency Kitcatt Nohr Alexander Shaw, features the strapline 'Get it on' which will be used across all Jazz FM's future marketing activities for both its stations. The new logo is part of an overhaul of the Jazz FM brand following extensive research into listeners' views by Jazz FM's parent company, Guardian Media Group (GMG). Kitcatt Nohr was appointed in January (MW ...
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Jazz FM to launch a new logo
Thu, 27 Feb 2003
Jazz FM is launching a new logo in April to replace its long running chameleon. The new logo, developed by its creative agency Kitcatt Nohr Alexander Shaw, features the strapline 'Get it on' which will be used across all Jazz FM's future marketing activities for both its stations. The new logo is part of an overhaul of the Jazz FM brand following extensive research into listeners' views by Jazz FM's parent company, Guardian Media Group (GMG). Kitcatt Nohr was appointed in January (MW ...
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Launch of Metroid Prime
Thu, 27 Feb 2003
Leo Burnett has created a TV and print campaign for the launch of Metroid Prime on the Nintendo GameCube console. The &£5m marketing campaign also includes sponsorship of MTV Winterjam 2003 in March.
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Lighthouse Communications appoints Matthew Wheeler
Thu, 27 Feb 2003
Lighthouse Communications, the sponsorship agency, has appointed former worldwide managing director of Octagon, Matthew Wheeler, as its chairman.
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Lighthouse Communications appoints Matthew Wheeler
Thu, 27 Feb 2003
Lighthouse Communications, the sponsorship agency, has appointed former worldwide managing director of Octagon, Matthew Wheeler, as its chairman.
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Lingerie brand launches fist TV campaign
Thu, 27 Feb 2003
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Lingerie brand launches fist TV campaign
Thu, 27 Feb 2003
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London Lifeboat Week
Thu, 27 Feb 2003
Proximity London has created a £1m integrated campaign for the Royal National Lifeboat Institution ahead of London Lifeboat Week next month. The campaign covers press, radio, SMS and internet activity.
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London Lifeboat Week
Thu, 27 Feb 2003
Proximity London has created a £1m integrated campaign for the Royal National Lifeboat Institution ahead of London Lifeboat Week next month. The campaign covers press, radio, SMS and internet activity.
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L'Oréal teen skincare range to rival Clearasil
Thu, 27 Feb 2003
L'Oréal Paris is launching a rival to Clearasil. Dermo-Expertise Pure Zone is aimed at teenagers with problem skin.
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Lotto games to launch on the internet
Thu, 27 Feb 2003
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Lotto games to launch on the internet
Thu, 27 Feb 2003
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MacKenzie ignores industry's signals
Thu, 27 Feb 2003
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Masterfoods appoints chocolate brand chief
Thu, 27 Feb 2003
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McCann do - and some dont's
Thu, 27 Feb 2003
So, McCann-Erickson has got to the top of the greasy pole at last: number one in the 14th Marketing Week Agency Reputations Survey.
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MediaCom to handle Nokia campaign
Thu, 27 Feb 2003
MediaCom is handling a sponsorship campaign on Classic FM for Nokia to promote its business mobile phone, the Nokia 6610. Slots will be broadcast during rush-hour drivetimes and in the evening between 9pm and 9.30pm.
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Merged Co-op travel business in quest to find marketing supremo
Thu, 27 Feb 2003
The Co-op Group is looking for a marketing chief to head its newly created £1.1bn travel business buying and marketing group.
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MindShare to handle media for Handbag
Thu, 27 Feb 2003
MindShare is handling the media buying and planning for a 'Glamour Month' press and online marketing campaign for Handbag.com. The campaign has been created in house.
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MVC looking for a new marketing chief
Thu, 27 Feb 2003
MVC, the music retailer owned by Woolworths, is looking for a new marketing chief following the departure of Louise English, its customer relationship marketing director.
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MyOffers signs up over 30m
Thu, 27 Feb 2003
MyOffers signs up over 30m Online incentive specialist IPT, owner of MyOffers.co.uk, says more than 30 million Net users have responded to its permission-based lifestyle and product preference surveys in three years - confounding sceptics wh
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National Geographic Channel appoints Deborah Armstrong
Thu, 27 Feb 2003
The National Geographic Channel has appointed Deborah Armstrong as senior vice-president of sales and partnership marketing for its international arm. Ateka Reddy is also joining as sales and marketing director for the UK and Europe.
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Nestlé scraps sponsorship plans
Thu, 27 Feb 2003
Nestlé has been forced to scrap plans to sponsor a new teenage book prize after protests from authors.
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New media agencies still burning cash
Thu, 27 Feb 2003
The UK's top 25 new media agencies lost an average of £21,569 per employee last year, according to the latest annual research by industry newsletter New Media Agencies Financial Intelligence (NMAFI).
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New media agencies still burning cash
Thu, 27 Feb 2003
The UK's top 25 new media agencies lost an average of £21,569 per employee last year, according to the latest annual research by industry newsletter New Media Agencies Financial Intelligence (NMAFI).
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New vodka-based drink from First Quench
Thu, 27 Feb 2003
Thresher Group, formerly First Quench, has launched an own-brand, vodka-based, premium packaged spirit called Imperial Ice.
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Now Gap has something to sing and dance about
Thu, 27 Feb 2003
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Omnicom Group reports increased revenue
Thu, 27 Feb 2003
Omnicom Group has reported a 7.5 per cent increase in revenues for the fourth quarter of last year. Pre-tax profits for the year ending December 31, 2002 increased ten per cent to &£408m. Revenues for the same period increased 9.4 per cent to &£4.8bn. In contrast, WPP has reported a 19 per cent decline in pre-tax profits to &£4.6m (before goodwill) for the year ending December 31. Revenues were down three per cent to &£3.9bn.
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Pearl & Dean sets up charity appeal fund
Thu, 27 Feb 2003
Pearl & Dean is setting up a charity appeal fund to mark its 50th anniversary and has created two cinema ads starring Ewan McGregor to encourage donations.
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Pepsi X
Thu, 27 Feb 2003
PepsiCo has chosen the Netherlands as the first territory to market Pepsi X, a cola variant with extra caffeine.
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PHD loses Charles Schwab brief as Barclays takes over the reins
Thu, 27 Feb 2003
PHD has lost the £1m media buying and planning business of Charles Schwab Europe following Barclays' acquisition of the discount stockbroker at the beginning of this month.
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Plain mailing?
Thu, 27 Feb 2003
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Prudential appoints Nicky Lynch
Thu, 27 Feb 2003
Prudential has appointed its former head of direct to consumer marketing, Nicky Lynch, to head of brand development. The post has been vacant since John Hopkins left last May.
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Prudential appoints Nicky Lynch
Thu, 27 Feb 2003
Prudential has appointed its former head of direct to consumer marketing, Nicky Lynch, to head of brand development. The post has been vacant since John Hopkins left last May.
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Pulling a fast one to avoid the C-charge
Thu, 27 Feb 2003
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Recruitment-speak: the art of the bleedin' obvious
Thu, 27 Feb 2003
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Recruitment-speak: the art of the bleedin' obvious
Thu, 27 Feb 2003
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RH Advertising
Thu, 27 Feb 2003
RH Advertising has been appointed to the £1m advertising account for South West Regional Development Agency.
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ScottishPower challenges British Gas on cost savings
Thu, 27 Feb 2003
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Soletrader launches Sole
Thu, 27 Feb 2003
Soletrader, the footwear retailer, is to launch a new upmarket fascia called Sole.
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Spurning volumes
Thu, 27 Feb 2003
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The Guardian to introduce daily Media Guardian page
Thu, 27 Feb 2003
The Guardian is introducing a daily Media Guardian page to its Business section as part of an editorial content shake-up from March 4. The changes also involve the world news round-up section, called the Editor, becoming a daily page.
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The High Street Gift Voucher
Thu, 27 Feb 2003
High Street Vouchers, the UK's largest motivational voucher provider, has been renamed "The High Street Gift Voucher" in an effort to target the corporate market more effectively.
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The London Film Festival
Thu, 27 Feb 2003
The London Film Festival is seeking a title sponsor following the end of its three-year relationship with Regus. The festival takes place in November.
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The One Account
Thu, 27 Feb 2003
Tequila/London has created a below-the-line campaign for The One Account, formerly Virgin One. It features 'Hector's House', and will target 500,000 potential customers.
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Top AXA Insurance marketer to depart after restructure
Thu, 27 Feb 2003
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Top cricket sites to unite online
Thu, 27 Feb 2003
Top cricket sites to unite online Wisden Online and CricInfo are joining forces to create 'the world's largest' dedicated cricket website and online business.
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Top cricket sites to unite online
Thu, 27 Feb 2003
Top cricket sites to unite online Wisden Online and CricInfo are joining forces to create 'the world's largest' dedicated cricket website and online business.
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Total Media to handle French Motorail account
Thu, 27 Feb 2003
Total Media has been appointed to handle the £250,000 French Motorail account. The motor-rail service runs from Calais to the south of France.
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Trebor launch in C4 show link-up
Thu, 27 Feb 2003
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UK pushes the e-envelope
Thu, 27 Feb 2003
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Unilever Cosmetics director quits
Thu, 27 Feb 2003
Unilever Cosmetics International (UCI) European marketing director Janey Pumphrey has left after two years in the job to join cosmetics distribution company Aspects Beauty. UCI is looking for a replacement.
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Unilever Cosmetics director quits
Thu, 27 Feb 2003
Unilever Cosmetics International (UCI) European marketing director Janey Pumphrey has left after two years in the job to join cosmetics distribution company Aspects Beauty. UCI is looking for a replacement.
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Voice of reason speaks plainly
Thu, 27 Feb 2003
I was pleased to read in your cover story (MW February 6) the voice of reason at the end of the piece, bringing our attention back to what really matters - the costs and efficiencies of marketing.
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WWAV Rapp Collins wins £7m BT DM account
Thu, 27 Feb 2003







