Marketing Week
27 February 2003

Adshel wins £6.5m Liverpool city centre shelter contract

Thu, 27 Feb 2003

ARG reviews home shopping brands

Thu, 27 Feb 2003

ARG Equation's new managing director, Alan Taylor, is reviewing the company's home shopping brands.

Barclays fills business banking marketing post

Thu, 27 Feb 2003

BBDO New York launches BBDO Health Work

Thu, 27 Feb 2003

BBDO New York has launched BBDO Health Work, a division within BBDO dedicated to direct-to-consumer advertising for healthcare brands.

Capital One shortlists for global ad account

Thu, 27 Feb 2003

Capital One has shortlisted Kaplan Thaler (New York), Publicis UK, Element 79 (Chicago), Abbott Mead Vickers.BBDO, McCann-Erickson New York, McCann-Erickson Advertising UK, and Faulds Advertising for its &£150m global advertising account.

Carlton Screen Advertising to embrace new technology

Thu, 27 Feb 2003

Carlton Screen Advertising is to roll out £2m worth of digital technology to 150 UCI and Odeon cinemas that allows digital transmission and projection of still advertising images.

Carlton signs up Network Q

Thu, 27 Feb 2003

Carlton has signed up Network Q to sponsor Who Wants to Be A Millionaire? for all shows shown on ITV1 and the repeats on ITV2 from March until the end of 2003.

Caveat high street: we're all shopping online now

Thu, 27 Feb 2003

The IMRG e-tail figures have been one of the few bright spots in online journalism's ever more desperate quest for feelgood data. Month after month, IMRG has come up with the kind of statistics, from highly credible sources, that make you want to pinch yourself: can things really be so rosy? Wasn't this sort of optimism supposed to have gone out with the year 2000?

Consumers are the key to survival - be nice to them

Thu, 27 Feb 2003

Co-op to reduce price of fair trade products

Thu, 27 Feb 2003

The Co-op is reducing the price of its own-label fair trade and branded Fairtrade products by 20 per cent from March 3 to 16 to celebrate Fairtrade Fortnight.

Daily Telegraph to launch £8m television branding campaign

Thu, 27 Feb 2003

The Daily Telegraph is launching an £8m television branding campaign this weekend to accompany editorial changes, including a new masthead, a 32-page Saturday Arts Plus supplement, and changes to Saturday's Telegraph Magazine.

Dell centralises Euro marketing

Thu, 27 Feb 2003

Dog's breakfast

Thu, 27 Feb 2003

Former AA marketer to pilot NCR UK strategy

Thu, 27 Feb 2003

G Costa's Tabasco sauce brand

Thu, 27 Feb 2003

Toucan, the marketing communications agency, has been appointed the lead creative agency for G Costa's Tabasco sauce brand.

Gillette media director given top European post at Braun

Thu, 27 Feb 2003

Gillette has promoted European media director Michael Winkler to be its top European marketer for the Braun product range as part of an internal restructure.

Government to publicise 'green' firms

Thu, 27 Feb 2003

The Government is launching an advertising campaign to publicise the performance of retailers and financial institutions that are energy efficient.

Granada Enterprises signs up Buitoni

Thu, 27 Feb 2003

Granada Enterprises has signed up Buitoni, the dried pasta brand, to sponsor LWT's restaurant review programme Dinner Dates, fronted by Italian chef Aldo Zilli. It has also signed a deal with Topps Tiles, which will sponsor a new interior design programme called Home on ITV1.

Guardian and Observer to test branded displays

Thu, 27 Feb 2003

The Guardian and The Observer are to test branded displays in 20 independent newsagents across the UK for six months starting in March.

Halls Mentholyptus to back Superbikes championship

Thu, 27 Feb 2003

HBOS reports profit increase

Thu, 27 Feb 2003

HBOS reported an increase of 22 per cent in pre-tax profits to £3.1bn in its preliminary results for 2002. It is also launching a no-fee current account with add-on benefits.

Ice cream makers to act on impulse

Thu, 27 Feb 2003

Is 'right on' stance wrong for brands?

Thu, 27 Feb 2003

J Walter Thompson develops new Smirnoff ad

Thu, 27 Feb 2003

J Walter Thompson has developed a new execution for the 'If Smirnoff Made' TV campaign. Smirnoff vodka is owned by Diageo GB, and the ad breaks next week.

Jaquar F1 appoints John Hogan

Thu, 27 Feb 2003

John Hogan, former vice-president of marketing at Philip Morris Europe, has been appointed as sporting and commercial director for the Jaguar Formula One team.

Jazz FM to launch a new logo

Thu, 27 Feb 2003

Jazz FM is launching a new logo in April to replace its long running chameleon. The new logo, developed by its creative agency Kitcatt Nohr Alexander Shaw, features the strapline 'Get it on' which will be used across all Jazz FM's future marketing activities for both its stations. The new logo is part of an overhaul of the Jazz FM brand following extensive research into listeners' views by Jazz FM's parent company, Guardian Media Group (GMG). Kitcatt Nohr was appointed in January (MW ...

Launch of Metroid Prime

Thu, 27 Feb 2003

Leo Burnett has created a TV and print campaign for the launch of Metroid Prime on the Nintendo GameCube console. The &£5m marketing campaign also includes sponsorship of MTV Winterjam 2003 in March.

Lighthouse Communications appoints Matthew Wheeler

Thu, 27 Feb 2003

Lighthouse Communications, the sponsorship agency, has appointed former worldwide managing director of Octagon, Matthew Wheeler, as its chairman.

Lingerie brand launches fist TV campaign

Thu, 27 Feb 2003

London Lifeboat Week

Thu, 27 Feb 2003

Proximity London has created a £1m integrated campaign for the Royal National Lifeboat Institution ahead of London Lifeboat Week next month. The campaign covers press, radio, SMS and internet activity.

Lotto games to launch on the internet

Thu, 27 Feb 2003

MacKenzie ignores industry's signals

Thu, 27 Feb 2003

McCann do - and some dont's

Thu, 27 Feb 2003

So, McCann-Erickson has got to the top of the greasy pole at last: number one in the 14th Marketing Week Agency Reputations Survey.

Merged Co-op travel business in quest to find marketing supremo

Thu, 27 Feb 2003

The Co-op Group is looking for a marketing chief to head its newly created £1.1bn travel business buying and marketing group.

MVC looking for a new marketing chief

Thu, 27 Feb 2003

MVC, the music retailer owned by Woolworths, is looking for a new marketing chief following the departure of Louise English, its customer relationship marketing director.

National Geographic Channel appoints Deborah Armstrong

Thu, 27 Feb 2003

The National Geographic Channel has appointed Deborah Armstrong as senior vice-president of sales and partnership marketing for its international arm. Ateka Reddy is also joining as sales and marketing director for the UK and Europe.

New media agencies still burning cash

Thu, 27 Feb 2003

The UK's top 25 new media agencies lost an average of £21,569 per employee last year, according to the latest annual research by industry newsletter New Media Agencies Financial Intelligence (NMAFI).

New vodka-based drink from First Quench

Thu, 27 Feb 2003

Thresher Group, formerly First Quench, has launched an own-brand, vodka-based, premium packaged spirit called Imperial Ice.

Omnicom Group reports increased revenue

Thu, 27 Feb 2003

Omnicom Group has reported a 7.5 per cent increase in revenues for the fourth quarter of last year. Pre-tax profits for the year ending December 31, 2002 increased ten per cent to &£408m. Revenues for the same period increased 9.4 per cent to &£4.8bn. In contrast, WPP has reported a 19 per cent decline in pre-tax profits to &£4.6m (before goodwill) for the year ending December 31. Revenues were down three per cent to &£3.9bn.

Pepsi X

Thu, 27 Feb 2003

PepsiCo has chosen the Netherlands as the first territory to market Pepsi X, a cola variant with extra caffeine.

Plain mailing?

Thu, 27 Feb 2003

Prudential appoints Nicky Lynch

Thu, 27 Feb 2003

Prudential has appointed its former head of direct to consumer marketing, Nicky Lynch, to head of brand development. The post has been vacant since John Hopkins left last May.

Recruitment-speak: the art of the bleedin' obvious

Thu, 27 Feb 2003

RH Advertising

Thu, 27 Feb 2003

RH Advertising has been appointed to the £1m advertising account for South West Regional Development Agency.

Soletrader launches Sole

Thu, 27 Feb 2003

Soletrader, the footwear retailer, is to launch a new upmarket fascia called Sole.

The Guardian to introduce daily Media Guardian page

Thu, 27 Feb 2003

The Guardian is introducing a daily Media Guardian page to its Business section as part of an editorial content shake-up from March 4. The changes also involve the world news round-up section, called the Editor, becoming a daily page.

The London Film Festival

Thu, 27 Feb 2003

The London Film Festival is seeking a title sponsor following the end of its three-year relationship with Regus. The festival takes place in November.

Top AXA Insurance marketer to depart after restructure

Thu, 27 Feb 2003

Top cricket sites to unite online

Thu, 27 Feb 2003

Top cricket sites to unite online Wisden Online and CricInfo are joining forces to create 'the world's largest' dedicated cricket website and online business.

Trebor launch in C4 show link-up

Thu, 27 Feb 2003

Unilever Cosmetics director quits

Thu, 27 Feb 2003

Unilever Cosmetics International (UCI) European marketing director Janey Pumphrey has left after two years in the job to join cosmetics distribution company Aspects Beauty. UCI is looking for a replacement.

Voice of reason speaks plainly

Thu, 27 Feb 2003

I was pleased to read in your cover story (MW February 6) the voice of reason at the end of the piece, bringing our attention back to what really matters - the costs and efficiencies of marketing.