Marketing Week
27 January 2005
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A solution for the over-stressed - have all your problems televised
Thu, 27 Jan 2005
Are you prematurely grey? Have you forgotten the names of your children? Do you have cigarettes for lunch because you've no time for food? Well the Diary has just what you need. No, it's not a new job, or a grip (as in "get a..."): it's the chance to appear on a new television reality show, because as everybody knows, the best therapy for people with no spare time is to be made to do everything three times over while a cameraman gets the light right.
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A victory for sweet reason as psychology scores love
Thu, 27 Jan 2005
A US psychologist has cut the ground from under his own field with his facile conclusions. Iain Murray fêtes the achievements of a fabulous fifth-columnist
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A welcome to the drug-addled world of adland
Thu, 27 Jan 2005
The Diary is writing this particular story from underneath the desk with a large Bacardi, as gunfire shatters the peace of London W1. The reason is not some drug feud, or the beginning of a civil war, but the opening of an advertising school. To celebrate the inauguration of Miami Ad School London, Saatchi & Saatchi held a Scarface-themed party.
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Aegis merges De-construct into Isobar after purchase
Thu, 27 Jan 2005
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Allders ad department faces axe
Thu, 27 Jan 2005
The 12-strong marketing team at department store chain Allders, headed by Adrian Teague, could find themselves without a job if, as expected, the troubled retailer is put into administration.
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Allders ad department faces axe
Thu, 27 Jan 2005
The 12-strong marketing team at department store chain Allders, headed by Adrian Teague, could find themselves without a job if, as expected, the troubled retailer is put into administration.
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AMS Media plans Red Bull push
Thu, 27 Jan 2005
AMS Media has planned a £3m campaign for Red Bull to highlight its latest Art Of Can event. The campaign will use press, radio and outdoor ads created by Kastner & Partners.
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AMS Media plans Red Bull push
Thu, 27 Jan 2005
AMS Media has planned a £3m campaign for Red Bull to highlight its latest Art Of Can event. The campaign will use press, radio and outdoor ads created by Kastner & Partners.
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An Aurora of bad PR around P&O
Thu, 27 Jan 2005
The PR disaster surrounding the cruise ship Aurora left P&O looking unprofessional, uncaring and unimaginative. Trips and hopes of a lifetime have been ruined.
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Blockbuster lays off commercial supremo
Thu, 27 Jan 2005
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Brewers roll in with the booze from Brazil
Thu, 27 Jan 2005
Interest in all things South American has combined with issues of supply-chain management to bring about a spate of alcoholic drinks launches from the continent. Branwell Johnson explains
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Brewers roll in with the booze from Brazil
Thu, 27 Jan 2005
Interest in all things South American has combined with issues of supply-chain management to bring about a spate of alcoholic drinks launches from the continent. Branwell Johnson explains
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BT hands £7.5m brief to Starcom
Thu, 27 Jan 2005
British Telecom is to move its £7.5m radio planning and buying account out of Zenith Optimedia to Starcom MediaVest, which already handles press buying for the telecoms giant.
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Can Colgate brush off the competition?
Thu, 27 Jan 2005
With its position as the nation's favourite toothpaste under threat from rivals' new launches, Colgate must ensure that its portfolio is diverse enough to stay ahead of its rivals, says Daniel Thomas
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Canada: home to...
Thu, 27 Jan 2005
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Cherry Blossom gets image revamp
Thu, 27 Jan 2005
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Coming clean about reality ads
Thu, 27 Jan 2005
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Coupons and samples 'key' to e-marketing
Thu, 27 Jan 2005
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Cyprus Tourist Organisation reviews Scholz & Friends account
Thu, 27 Jan 2005
Cyprus Tourist Organisation is reviewing its £3m advertising account held by Scholz & Friends London.
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DDB London creates Golf GTi campaign
Thu, 27 Jan 2005
DDB London has created a television campaign for the launch of the new Volkswagen Golf GTi. The ad is an updated version of the title sequence from the film Singing in the Rain and features Gene Kelly break-dancing and body-popping to a contemporary version of the theme tune. The ad ends with a policeman giving Kelly a stern look, as in the film - the only difference being the appearance of the Golf with the strapline 'The New Golf GTi. The original, updated.' The ad breaks tomorrow ...
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Death of independent newsagents?
Thu, 27 Jan 2005
The end of the 'vertical agreements', which are used to distribute newspapers and magazines, would benefit supermarkets - but no one else, says David Stam
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Derby ad agency gives the French some lessons in love
Thu, 27 Jan 2005
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Derby ad agency gives the French some lessons in love
Thu, 27 Jan 2005
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Diesel gets futuristic for spring/summer drive
Thu, 27 Jan 2005
Diesel, the youth fashion brand, is basing its campaign for its spring/summer collection around a futuristic musical. The campaign has been developed by the Diesel Creative team and agency KesselKramer in collaboration with EHS Brann and Airlock.
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Digital Animation Group launches Fantasy Babe
Thu, 27 Jan 2005
Digital Animation Group, the Scottish company that created virtual newsreader Ananova, is launching Fantasy Babe, an erotic entertainment service for mobile phone users, where virtual women perform saucy routines while reading uncensored text aloud.
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Digital Animation Group launches Fantasy Babe
Thu, 27 Jan 2005
Digital Animation Group, the Scottish company that created virtual newsreader Ananova, is launching Fantasy Babe, an erotic entertainment service for mobile phone users, where virtual women perform saucy routines while reading uncensored text aloud.
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Direct Line marketing director set to retire
Thu, 27 Jan 2005
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Doubters get in early blows over digital TV switchover
Thu, 27 Jan 2005
The fur has started to fly over the analogue switch-off in 2012, with questions being asked about how the Government's figures add up.
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Doubts cast over David's Bacardi role
Wed, 2 Feb 2005
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Doubts cast over David's Bacardi role
Wed, 2 Feb 2005
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Esselte appoints Edge Ideas
Thu, 27 Jan 2005
Esselte, the office products manufacturer, has appointed Edge Ideas to handle its global marketing campaign. The agency has developed the strapline 'From to do... to done' and imagery of office workers as superheroes.
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Esselte appoints Edge Ideas
Thu, 27 Jan 2005
Esselte, the office products manufacturer, has appointed Edge Ideas to handle its global marketing campaign. The agency has developed the strapline 'From to do... to done' and imagery of office workers as superheroes.
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E-tailers' 2005 must begin with a last-mile resolution
Thu, 27 Jan 2005
Christmas may have proved lucrative for online retailers, but the delivery service of goods purchased still leaves a lot to be desired, says Robert Dwek
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E-tailers' 2005 must begin with a last-mile resolution
Thu, 27 Jan 2005
Christmas may have proved lucrative for online retailers, but the delivery service of goods purchased still leaves a lot to be desired, says Robert Dwek
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European commission approves WWP acquisition of Grey Global
Thu, 27 Jan 2005
The WPP Group's acquisition of US advertising group Grey Global has been approved by the European commission. This clears the way for shareholders of Grey to vote on the £800m cash and share acquisition.
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European commission approves WWP acquisition of Grey Global
Thu, 27 Jan 2005
The WPP Group's acquisition of US advertising group Grey Global has been approved by the European commission. This clears the way for shareholders of Grey to vote on the £800m cash and share acquisition.
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European Commission serves food industry one year warning
Thu, 27 Jan 2005
The European Commission has given the food industry a year to curb its marketing of high fat and sugar products to children or face an advertising ban and changes to labelling laws. The statement was made by European health commissioner Markos Kyprianou.
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Future Publishing acquires A&S publishing company
Thu, 27 Jan 2005
Future Publishing has acquired A&S Publishing Company for £5.95m
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Future Publishing acquires A&S publishing company
Thu, 27 Jan 2005
Future Publishing has acquired A&S Publishing Company for £5.95m
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General Motors splashes out on Chevrolet campaign
Thu, 27 Jan 2005
General Motors is to spend almost £6m on an advertising campaign to promote the UK launch of the Chevrolet marque, which is replacing its Daewoo brand.
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Ginsters signs £2m Five sponsorship deal
Thu, 27 Jan 2005
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Ginsters signs £2m Five sponsorship deal
Thu, 27 Jan 2005
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Givenchy to sponsor Sky's Academy Award programming
Thu, 27 Jan 2005
Givenchy is to sponsor Sky's Academy Award programming on February 27 in a deal negotiated by Team UK Media. The perfume company will promote its Very Irresistible Givenchy brand. Sky's live Oscar show will be anchored by Sharon Osbourne.
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Global ambitions aren't small beer
Thu, 27 Jan 2005
Increasingly we are hearing of the global beer brand. Only recently, SABMiller announced 'a global brand strategy' for Italian lager Nastro Azzurro, with the UK serving as a launchpad. Similarly Inbev, the brewing giant formed by merging Interbrew and AmBev last year, is planning a worldwide launch for its Brazilian lager, Brahma.
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Golley Slater creates campaign for Basic Skills Agency
Thu, 27 Jan 2005
Golley Slater has created an integrated advertising campaign for the Basic Skills Agency, which aims to remind parents that it is never too early to start talking to their babies and young children. The TV campaign launches this week.
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Golley Slater creates campaign for Basic Skills Agency
Thu, 27 Jan 2005
Golley Slater has created an integrated advertising campaign for the Basic Skills Agency, which aims to remind parents that it is never too early to start talking to their babies and young children. The TV campaign launches this week.
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Google US launches television archive service
Thu, 27 Jan 2005
Google US is launching a service that lets users search through television programmes, based on the words spoken on air. Searches result in short excerpts of show transcripts and a still image. Yahoo! has had a similar service for some time.
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Government-backed Connexions loyalty card for teens facing axe
Wed, 2 Feb 2005
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Government-backed Connexions loyalty card for teens facing axe
Wed, 2 Feb 2005
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GWR predicts loss in january ad revenues
Thu, 27 Jan 2005
GWR Group has predicted its advertising revenue for January will be down by four per cent, year on year. This comes on top of a three per cent decline for the last three months of 2004.
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Hachette seeks agency for magazine launch
Thu, 27 Jan 2005
Hachette Filipacchi is understood to be seeking an advertising agency for the launch of a new women's magazine. The company is known to have registered Inside TV and Being as potential titles over the past year.
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Harrison Troughton Wunderman creates radio campaign for Macmillan Cancer Research
Thu, 27 Jan 2005
Harrison Troughton Wunderman has created a radio campaign for Macmillan Cancer Research to help cancer patients whose illness can result in extra expenses during the winter months.
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Hornby group chief quits for Sega US
Thu, 27 Jan 2005
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Hornby group chief quits for Sega US
Thu, 27 Jan 2005
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Information with a health warning
Thu, 27 Jan 2005
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In-store radio provider picks sales house
Tue, 1 Feb 2005
Immedia, the in-store radio station provider, has appointed Unique Media Sales to handle its advertising as part of the company's expansion.
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Interactive investor appoints marketing director
Thu, 27 Jan 2005
Interactive Investor, the online financial services provider, has appointed Jason Atkinson as marketing director. Atkinson was previously UK head of advertising for Australian Mutual Provident, which owned Interactive Investor - then known as Ample - until March 2004, when it was sold to an investment group headed by Ample chief Tomas Carruthers.
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Interbrew creates brand development team
Thu, 27 Jan 2005
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IPG chief flies in to hold key client talks
Wed, 2 Feb 2005
Interpublic Group's (IPG) newly appointed chief executive David Roth is reported to be flying to the UK today (Wednesday) to try to stem any further client losses. Insiders suggest that Roth will be meeting key Lowe clients including Tesco and Interbrew.
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Ipsos-RSL unveils radio audience measurement meter
Thu, 27 Jan 2005
Ipsos-RSL is to unveil a meter to measure radio audiences.
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Irn Bru 'streakers' ad rapped over scheduling
Thu, 27 Jan 2005
Scottish soft drinks company AG Barr has been rapped by the Advertising Standards Authority (ASA) for showing a group of streakers in a television ad for Irn Bru during a Saturday morning children's programme.
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Irn Bru 'streakers' ad rapped over scheduling
Thu, 27 Jan 2005
Scottish soft drinks company AG Barr has been rapped by the Advertising Standards Authority (ASA) for showing a group of streakers in a television ad for Irn Bru during a Saturday morning children's programme.
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Is on-demand a video nasty for advertisers?
Thu, 27 Jan 2005
Fragmentation and PVRs have already strained commercial TV's advertising-funded business model. Now, video-on-demand could cause further upheaval for the medium, says Amanda Wilkinson
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Is on-demand a video nasty for advertisers?
Thu, 27 Jan 2005
Fragmentation and PVRs have already strained commercial TV's advertising-funded business model. Now, video-on-demand could cause further upheaval for the medium, says Amanda Wilkinson
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JWT snatches £9m First Direct brief from WCRS
Thu, 27 Jan 2005
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JWT snatches £9m First Direct brief from WCRS
Thu, 27 Jan 2005
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Lee and Dan in more trouble over viral ads
Thu, 27 Jan 2005
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Leith Advertising Agency rolls out Coors campaign
Thu, 27 Jan 2005
The Leith Advertising Agency has created a TV campaign for Coors Fine Light beer. The ad depicts an overheating New York and the effect the beer has in spreading ice throughout the city.
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Leith Advertising Agency rolls out Coors campaign
Thu, 27 Jan 2005
The Leith Advertising Agency has created a TV campaign for Coors Fine Light beer. The ad depicts an overheating New York and the effect the beer has in spreading ice throughout the city.
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Lloyds TSB sponsors Telegraph Box office
Thu, 27 Jan 2005
Lloyds TSB is to sponsor Telegraph Box office, the Telegraph newspapers' online ticket service, in a one-year deal running from February 5.
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Lloyds TSB sponsors Telegraph Box office
Thu, 27 Jan 2005
Lloyds TSB is to sponsor Telegraph Box office, the Telegraph newspapers' online ticket service, in a one-year deal running from February 5.
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Lowe md reviews his position
Thu, 27 Jan 2005
Lowe managing director Mark Cadman confirms he is reviewing his position at the agency. However, he confirms that he has not left the agency yet.
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MCCA unveils shortlist for Best Awards
Thu, 27 Jan 2005
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Mobile allies launch site to push services
Thu, 27 Jan 2005
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New Mercier Gray shop in £7.5m win
Thu, 27 Jan 2005
Rob Gray and Anton Mercier, the men behind the defunct media neutral agency Mercier Gray, have launched a new agency and have won the business for Teletext's &£7.5m advertising account.
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O2 promotes latest XDA model
Thu, 27 Jan 2005
Vallance Carruthers Coleman Priest has created a £2m campaign to promote O2's latest XDA model.
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Observer carries another Travel magazine
Thu, 27 Jan 2005
The Observer will carry another edition of The Observer Travel magazine on January 30 that includes an exclusive flight offer. The magazine will be promoted through television, radio and print advertising created by Mother.
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Open University starts hunt for marketing chief
Thu, 27 Jan 2005
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Open University starts hunt for marketing chief
Thu, 27 Jan 2005
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Planning spontaneity
Thu, 27 Jan 2005
Are marketers being stifled by uninspiring surroundings and work practices? An increasing number of employers are trying to inject some fun into their companies in an attempt to get creative juices flowing, says Alicia Clegg
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Planning spontaneity
Thu, 27 Jan 2005
Are marketers being stifled by uninspiring surroundings and work practices? An increasing number of employers are trying to inject some fun into their companies in an attempt to get creative juices flowing, says Alicia Clegg
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Procter & Gamble and Five resolve advertising dispute...
Thu, 27 Jan 2005
Procter & Gamble ads will return to broadcaster Five this week after the consumer goods giant resolved a dispute with the channel over its annual airtime deal.
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Promises must be kept
Thu, 27 Jan 2005
Too often, product claims are not borne out by consumers' experience. Is a lack of communication between designers and marketers to blame? asks Ian Whiteling
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Promises must be kept
Thu, 27 Jan 2005
Too often, product claims are not borne out by consumers' experience. Is a lack of communication between designers and marketers to blame? asks Ian Whiteling
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RAC increases marketing spend
Thu, 27 Jan 2005
The RAC is to increase its marketing spend by 20 per cent to promote the core areas of its business. Planned activity includes a direct-response TV campaign for the RAC's legal services.
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Ramada Jarvice launches new website
Thu, 27 Jan 2005
Ramada Jarvis is launching a new website as part of an online marketing strategy. Digital communications agency guava has worked on the site.
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Reaching the feminine side of men
Thu, 27 Jan 2005
While men are more open to adopting the 'female' traits of using toiletries and being style-conscious, their motivations for doing so vary, making this a complex target group
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Reaching the feminine side of men
Thu, 27 Jan 2005
While men are more open to adopting the 'female' traits of using toiletries and being style-conscious, their motivations for doing so vary, making this a complex target group
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Reckitt Benckiser launches Cillit Bang sub-brands
Thu, 27 Jan 2005
Reckitt Benckiser is launching its first new sub-brands under the Cillit Bang brand - multi-purpose cleaner Power Crystals and surface cleaner Universal Degreaser.
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Single EU policy will put a brake on any 'price fixing'
Thu, 27 Jan 2005
The UK car industry denies any cartel exists, but the SMMT's logic behind its decision not to publish sales volumes poses many questions.
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Sonys PlayStation Portable to feature download service
Thu, 27 Jan 2005
Sony's PlayStation Portable will feature a music download service when it launches in March. The download capability will initially offer users new levels and upgrades for games but it is understood that Sony plans to develop a paid-for music service.
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Standard and EDF Energy in sport scheme
Thu, 27 Jan 2005
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Standard and EDF Energy in sport scheme
Thu, 27 Jan 2005
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Staying neutral takes discipline
Thu, 27 Jan 2005
I was interested in the views of Heather Westgate (MW last week) on the "new improved" integrated full-service approach to marketing. However, there is another manifestation of the approach, eliminating the "internal power struggle" that so concerns her.
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Supermarkets give retailers food for thought
Thu, 27 Jan 2005
Tesco is making a bold move in announcing the opening of stores that will sell non-food products only (MW last week), and if the venture is successful, the potential impact on UK retail is huge.
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Tetley appoints RPM to market Indian tea
Thu, 27 Jan 2005
RPM is the agency appointed by Tetley to develop a direct marketing campaign for its new Indian-inspired latte tea range, Chaya, and not RPM3, as reported last week.
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The wheels are im motion
Thu, 27 Jan 2005
Once thought of as the plucky underdog that took on Sainsbury's, Tesco is a UK retailing powerhouse with aggressive expansion plans. But its hunger for ever-greater market share could prove its downfall. Consumers are beginning to resent its b
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Times and WH Smith team up for video promo
Thu, 27 Jan 2005
The Times and WH Smith have joined forces for an eight-week promotion with video distributor 2 Entertain, allowing WH Smith customers to buy selected BBC DVDs for &£2.99. The promotion began with a giveaway of an edited version of Blue Planet in The Times on Monday.
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Times looks to Kitcatt Nohr Alexander Shaw for promotion of revision features
Thu, 27 Jan 2005
Kitcatt Nohr Alexander Shaw has created a campaign for The Times Educational Supplement to promote a new programme of revision features for secondary school teachers ahead of this year's GSCE exams.
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Times looks to Kitcatt Nohr Alexander Shaw for promotion of revision features
Thu, 27 Jan 2005
Kitcatt Nohr Alexander Shaw has created a campaign for The Times Educational Supplement to promote a new programme of revision features for secondary school teachers ahead of this year's GSCE exams.
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T-Mobile appoints business chief
Thu, 27 Jan 2005
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Transport for London launches interactive service
Thu, 27 Jan 2005
Transport for London has launched an interactive service on the BSkyB platform, which is designed to provide details of public transport and taxi services.
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Transport for London launches interactive service
Thu, 27 Jan 2005
Transport for London has launched an interactive service on the BSkyB platform, which is designed to provide details of public transport and taxi services.
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Unilever UK axes Domestos Ox
Thu, 27 Jan 2005
Unilever UK Home & Personal Care has axed Domestos Ox, launched in 2002 with a £3m marketing campaign.
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Virgin Radio teams up with Vodafone UK
Thu, 27 Jan 2005
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Virign Atlantic tipped to merge with bmi
Thu, 27 Jan 2005
A Virgin Atlantic and bmi merger could be back on the cards after bmi shareholder Lufthansa, which owns a near 30 per cent stake, has indicated that it wants to sell.
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Walkers to launch crisp and nut brand
Wed, 2 Feb 2005
Nobbys range will carry no Walkers branding and aims to rival McCoy's and KP pub snacks
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Walkers to launch crisp and nut brand
Wed, 2 Feb 2005
Nobbys range will carry no Walkers branding and aims to rival McCoy's and KP pub snacks
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We love Hate
Thu, 27 Jan 2005
It had been a tough, battle selecting the print winner for this year's Epica, the European creative awards that - uniquely - are judged by journalists rather than creatives.
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We love Hate
Thu, 27 Jan 2005
It had been a tough, battle selecting the print winner for this year's Epica, the European creative awards that - uniquely - are judged by journalists rather than creatives.
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Weetabix to expand team in brand push
Thu, 27 Jan 2005
Cereal brand Weetabix is seeking two senior marketers.
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Wm Hill appoints retail marketing chief
Tue, 1 Feb 2005
William Hill group director for trading David Lowrey has been given additional responsibility as head of retail marketing, ending the gambling giant's hunt for a new marketing chief for that side of the business.
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Wm Hill appoints retail marketing chief
Tue, 1 Feb 2005
William Hill group director for trading David Lowrey has been given additional responsibility as head of retail marketing, ending the gambling giant's hunt for a new marketing chief for that side of the business.
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Woburn Enterprises appoints Emberton Dale
Thu, 27 Jan 2005
Woburn Enterprises, holding company for Woburn Safari Park, Woburn Abbey and Woburn Golf & Country Club, has handed its advertising to Emberton Dale. A TV and radio campaign is being readied for Easter.
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Woburn Enterprises appoints Emberton Dale
Thu, 27 Jan 2005
Woburn Enterprises, holding company for Woburn Safari Park, Woburn Abbey and Woburn Golf & Country Club, has handed its advertising to Emberton Dale. A TV and radio campaign is being readied for Easter.
