Marketing Week
27 June 2002
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A crackpot family from a broken home
Thu, 27 Jun 2002
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A crackpot family from a broken home
Thu, 27 Jun 2002
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A short step from fireman to firebug
Thu, 27 Jun 2002
Fresh eyes and fresh thinking are just what a company needs when its marketing has gone stale, or so the received wisdom goes - hence the rise of 'interims', the marketing trouble-shooters who drop in, turn things round and check out. But do t
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A short step from fireman to firebug
Thu, 27 Jun 2002
Fresh eyes and fresh thinking are just what a company needs when its marketing has gone stale, or so the received wisdom goes - hence the rise of 'interims', the marketing trouble-shooters who drop in, turn things round and check out. But do t
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Abbey starts hunt for head of rebranded business operation
Thu, 27 Jun 2002
Abbey National is searching for a marketing director to oversee its new Abbey National business brand.
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Abbey starts hunt for head of rebranded business operation
Thu, 27 Jun 2002
Abbey National is searching for a marketing director to oversee its new Abbey National business brand.
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Adria names head to lead marketing drive
Thu, 27 Jun 2002
Hosiery brand Adria has appointed David Hutchinson as director of marketing following its recent acquisition by Irish private equity firm Amicus Partners.
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Adria names head to lead marketing drive
Thu, 27 Jun 2002
Hosiery brand Adria has appointed David Hutchinson as director of marketing following its recent acquisition by Irish private equity firm Amicus Partners.
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AMERICA: Tonight's main feature - a two-hour cigarette ad
Thu, 27 Jun 2002
As consumers - with the help of technology - skip the ads, more brands are infiltrating the programmes to get their message across, says Polly Devaney
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AMERICA: Tonight's main feature - a two-hour cigarette ad
Thu, 27 Jun 2002
As consumers - with the help of technology - skip the ads, more brands are infiltrating the programmes to get their message across, says Polly Devaney
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ASA rejects complaint by Alcohol Concern against Dooley's drink ad
Thu, 27 Jun 2002
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Barbie to take star role in Nickelodeon TV show
Thu, 27 Jun 2002
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Barbie to take star role in Nickelodeon TV show
Thu, 27 Jun 2002
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'Biased' FSA plans anger advertisers
Thu, 27 Jun 2002
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'Biased' FSA plans anger advertisers
Thu, 27 Jun 2002
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Buyers put a price on pitch chemistry
Thu, 27 Jun 2002
As buying departments become more involved in judging pitches, is cost-cutting undermining client/agency relationships?
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Chivas Brothers rejigs marketing
Thu, 27 Jun 2002
Chivas Brothers (CB), the global Scotch whisky business formed after last year's purchase of Seagram's wine and spirits business by Pernod Ricard, has completed its new marketing structure.
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Chivas Brothers rejigs marketing
Thu, 27 Jun 2002
Chivas Brothers (CB), the global Scotch whisky business formed after last year's purchase of Seagram's wine and spirits business by Pernod Ricard, has completed its new marketing structure.
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Di3 enables cross-platform iTV ads
Thu, 27 Jun 2002
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Digest
Thu, 27 Jun 2002
Capitalize, the sponsorship and PR consultancy, has been appointed by the Royal Air Force in an effort to attract more recruits.
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Digest
Thu, 27 Jun 2002
Esso is taking legal action against Greenpeace over a doctored version of the oil company's logo, which allegedly links the company with the Nazi SS.
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Digest
Thu, 27 Jun 2002
Whitewater has be en appointed to handle direct marketing for charity Habitat for Humanity.
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Digest
Thu, 27 Jun 2002
DirectCast Network is trialling an audio advertising system that targets drivers in petrol stations. The system, Fueling Talker, plays a two-minute audio programme when drivers insert the fuel nozzle into their cars.
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Digest
Thu, 27 Jun 2002
PepsiCo has promoted Dave Burwick to chief marketing officer for its North American soft drinks business. He moves up from his position as senior vice-president of marketing.
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Digest
Thu, 27 Jun 2002
TBWA/London has created a campaign for Thomas Cook Foreign Exchange to run on the sides of 5,000 buses nationwide until the end of August.
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Digest
Thu, 27 Jun 2002
ITV has axed Peak Practice and has commissioned a replacement, called Sweet Medicine, from Carlton Television.
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Digest
Thu, 27 Jun 2002
Team Saatchi has created a pan-European campaign for Johnson & Johnson's Pepcidtwo indigestion remedy.
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Digest
Thu, 27 Jun 2002
Connexus, the sponsorship company, has brokered a £200,000 sponsorship deal with Sky Sales to promote the launch of Tropicana Ice Creams.
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Digest
Thu, 27 Jun 2002
Camelot has launched a digital TV site for National Lottery players on NTL's cable platform.
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Digest
Thu, 27 Jun 2002
Creator has been appointed to develop a direct mail and e-mail marketing campaign for Warner Holidays.
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Digest
Thu, 27 Jun 2002
HIT, the UK TV programme maker which owns the rights to children's characters Barney the Dinosaur and Pingu the Penguin, has cut its offer for rival Gullane - which owns the rights to Thomas the Tank Engine - to 430p a share, valuing it at &£139m. HIT originally bid 500p a share.
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Digest
Thu, 27 Jun 2002
NTL and TiVo have signed a deal which will see the personal video recorder marketed to the cable company's subscriber base.
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Digest
Thu, 27 Jun 2002
Norwich Union is making use of its position as the biggest sponsor of UK athletics with a bus-side poster ad campaign featuring high-profile athletes such as Jonathan Edwards and Paula Radcliffe.
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Digest
Thu, 27 Jun 2002
The Department of Trade and Industry is setting up a taskforce to examine the marketing of so-called 'debt management' services. The taskforce will look in particular at TV advertising, and whether companies use misleading imagery to entice consumers.
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Digest
Thu, 27 Jun 2002
GWR has moved Fiona Muir, trade marketing director of Internet division Ecast Ventures, to the newly created position of customer service manager for sales arm GWR Opus, following a restructure of its sales operation.
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Digest
Thu, 27 Jun 2002
J Walter Thompson and marketing consultancy Yellow Submarine are launching a new campaign to reposition Soothers as an impulse-buy rather than a distress purchase.
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Digest
Thu, 27 Jun 2002
Burberry chief executive Rose Marie Bravo will become the highest paid woman in a UK quoted company if the luxury goods business floats next month.
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Digest
Thu, 27 Jun 2002
The BBC is the first advertiser to sign up for one of the four panels on Manche ster's 18-metre high billboard site.
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Digest
Thu, 27 Jun 2002
The East of England Development Agency is looking for media and creative agencies to implement its broadband awareness campaign, which will be aimed at consumers and businesses.
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Digest
Thu, 27 Jun 2002
Mercedes-Benz has tied up with Columbia TriStar to promote its new E-class alongside Men in Black, which arrives in the UK in July.
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Digest
Thu, 27 Jun 2002
Dialogue Marketing Group has designed packaging for McVities' new Penguin variant Top Banana.
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Digest
Thu, 27 Jun 2002
Lotto sales for the main draw on Saturday June 23 were £45.6m, up on the previous week's record low of £41.
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Digest
Thu, 27 Jun 2002
The Mirror Group has appointed Daily Mail display advertising manager Mike Allen to the new post of sales controller, overseeing the newspaper and magazine display teams. Mirror Group head of magazine advertising Jane Candlish has left the company.
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Digest
Thu, 27 Jun 2002
Bmi british midland has shortlisted Delaney Lund Knox Warren, BMP DDB, Partners BDDH and Walsh Trott Chick Smith to pitch for its &£3.2m advertising business. The review is being handled by the AAR.
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Digest
Thu, 27 Jun 2002
The-field has been appointed to handle advertising, brand identity work and direct mail for PageOneCommunications' Web-based messaging platform Oventus.
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Digest
Thu, 27 Jun 2002
First Corporate, the events company, has appointed Tim Mickelborough as a director. He will be responsible for new business development and marketing. He joins from financial TV network CNBC Europe.
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Digest
Thu, 27 Jun 2002
Granada chief executive Steve Morrison has urged the Government to impose tighter programming regulations on Channel 4 and Channel 5 to prevent an influx of cheap programme imports when the UK TV industry is eventually opened up to non-EU media companies. His comments were made at the Institute of Economic Affairs conference.
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Digest
Thu, 27 Jun 2002
Abbey National is holding partnership talks with European banks, which could lead to a merger. Chief executive Ian Harley has admitted the bank is a likely target for a takeover.
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Digest
Thu, 27 Jun 2002
Dairy Crest's milkshake brand Frijj is to sponsor ITV's new reality dating show, Elimidate. TV idents have been created by Grey Worldwide London, with media buying and planning through John Ayling Associates.
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Digest
Thu, 27 Jun 2002
Mansfield Lang has been appointed to handle promotional campaigns for sandwich chain Benjys.
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Digest
Thu, 27 Jun 2002
Norwich Union is making use of its position as the biggest sponsor of UK athletics with a bus-side poster ad campaign featuring high-profile athletes such as Jonathan Edwards and Paula Radcliffe.
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Digest
Thu, 27 Jun 2002
Lowe has been appointed to handle a global advertising campaign for office equipment company Ricoh.
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Digest
Thu, 27 Jun 2002
Tesco is to launch Scent Idol, a range of men's deodorants and body sprays for women, in July. Each product will be priced at £1.99.
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Digest
Thu, 27 Jun 2002
J Walter Thompson and marketing consultancy Yellow Submarine are launching a new campaign to reposition Soothers as an impulse-buy rather than a distress purchase.
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Digest
Thu, 27 Jun 2002
Lowe has been appointed to handle a global advertising campaign for office equipment company Ricoh.
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Digest
Thu, 27 Jun 2002
Burberry chief executive Rose Marie Bravo will become the highest paid woman in a UK quoted company if the luxury goods business floats next month.
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Digest
Thu, 27 Jun 2002
The BBC is the first advertiser to sign up for one of the four panels on Manche ster's 18-metre high billboard site.
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Digest
Thu, 27 Jun 2002
Tesco is to launch Scent Idol, a range of men's deodorants and body sprays for women, in July. Each product will be priced at £1.99.
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Digest
Thu, 27 Jun 2002
Dairy Crest's milkshake brand Frijj is to sponsor ITV's new reality dating show, Elimidate. TV idents have been created by Grey Worldwide London, with media buying and planning through John Ayling Associates.
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Digest
Thu, 27 Jun 2002
Mansfield Lang has been appointed to handle promotional campaigns for sandwich chain Benjys.
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Digest
Thu, 27 Jun 2002
The East of England Development Agency is looking for media and creative agencies to implement its broadband awareness campaign, which will be aimed at consumers and businesses.
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Digest
Thu, 27 Jun 2002
Mercedes-Benz has tied up with Columbia TriStar to promote its new E-class alongside Men in Black, which arrives in the UK in July.
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Digest
Thu, 27 Jun 2002
The Department of Trade and Industry is setting up a taskforce to examine the marketing of so-called 'debt management' services. The taskforce will look in particular at TV advertising, and whether companies use misleading imagery to entice consumers.
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Digest
Thu, 27 Jun 2002
GWR has moved Fiona Muir, trade marketing director of Internet division Ecast Ventures, to the newly created position of customer service manager for sales arm GWR Opus, following a restructure of its sales operation.
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Directory action
Thu, 27 Jun 2002
Directories have bucked the global slump in advertising revenues, yet advertising agencies rarely view them as a valuable resource. David Benady reports on how the sector is thriving and increasing their market reach
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Donors aid Samaritans
Thu, 27 Jun 2002
Following your article on The Samaritans' creative agency review (MW June 13) I felt it was important to provide some clarification regarding the campaign budget for the account. The creative agency account is worth about &£300,000 a year, not &£1.6m as stated.
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Edenwest to revamp Insignia men's range
Thu, 27 Jun 2002
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European Court blocks sale of 'fake' Parmesan
Thu, 27 Jun 2002
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Fisher departure leaves COI reeling
Thu, 27 Jun 2002
Last week Carol Fisher made the shock announcement that she is to quit the COI. Fisher says career considerations are her motivation, but others believe a Government U-turn has led to her exit.
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Fisher departure leaves COI reeling
Thu, 27 Jun 2002
Last week Carol Fisher made the shock announcement that she is to quit the COI. Fisher says career considerations are her motivation, but others believe a Government U-turn has led to her exit.
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Former Centrica marketer wins Securicor promotion
Thu, 27 Jun 2002
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Former Centrica marketer wins Securicor promotion
Thu, 27 Jun 2002
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George Pitcher: Bad practices in industry need action not reports
Thu, 27 Jun 2002
Just as the Spanish have decried FIFA, so investors knock UK industry. But they are all party to it, so stop pontificating and do something about it, says George Pitcher
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George Pitcher: Bad practices in industry need action not reports
Thu, 27 Jun 2002
Just as the Spanish have decried FIFA, so investors knock UK industry. But they are all party to it, so stop pontificating and do something about it, says George Pitcher
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Government health body to make TV
Thu, 27 Jun 2002
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HDMAgency picks up brief to promote Jersey Tourism
Thu, 27 Jun 2002
Jersey Tourism has appointed HDMAgency to handle its £2m through-the-line advertising account, its third agency appointment in as many years.
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HHCL & Partners behind new ad campaign for Captain Birds Eye frozen fish
Thu, 27 Jun 2002
HHCL & Partners has created a television campaign for the Captain Birds Eye frozen fish range as part of a £7.7m marketing drive for the Birds Eye Walls brand.
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Hyundai seeks to replace marketing chief
Thu, 27 Jun 2002
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Iain Murray: Give us wholesome TV and we'll digest the ads
Thu, 27 Jun 2002
Apparently, sex and violence on TV impair our ability to remember ads. If the big advertisers pull out, at least we can rely on the BBC for depravity, says Iain Murray
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Is jaw-jaw better than Allan's war?
Thu, 27 Jun 2002
It's a bit of an understatement to say recessions don't bring out the best in companies. They blight hope, blunt career aspirations and stifle creativity. But there is at least one exception to this pageant of gloom: what might be called the Churchill moment. Sometimes, things get so bad that conventional means of coping with the situation break down and an inspirational leader, prepared to act unconventionally, is drafted in.
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Joshua wins £2m charity account
Thu, 27 Jun 2002
Charity Sight Savers International has appointed Joshua to handle its £2m through-the-line account in a bid to increase the number of donors and frequency of their contributions, following a four-way pitch.
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Kellogg marketing director leaves by 'mutual consent'
Thu, 27 Jun 2002
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Kyndal signs up for Indian whisky launch
Thu, 27 Jun 2002
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Licensed Tube buskers may seek sponsorship
Thu, 27 Jun 2002
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Local papers' brand appeal
Thu, 27 Jun 2002
Local newspapers are fast becoming the most effective medium for raising brand awareness, yet advertisers and agencies continue to question this fact
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Nestlé/L'Oréal in beauty food deal
Thu, 27 Jun 2002
Cosmetics giant to provide staff and marketing for appearance-boosting 'functional foods'
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Nestlé's new milk run reignites old debate
Thu, 27 Jun 2002
Nestlé's announcement that it is to launch Nan HA baby milk in the UK has brought renewed criticism of its marketing policies.
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New Balance appoints UK head of marketing
Thu, 27 Jun 2002
New Balance has appointed Chris Cotcher as head of marketing for the UK. Cotcher joins from brand consultancy Haines McGregor and has also held various positions with Converse.
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New Balance appoints UK head of marketing
Thu, 27 Jun 2002
New Balance has appointed Chris Cotcher as head of marketing for the UK. Cotcher joins from brand consultancy Haines McGregor and has also held various positions with Converse.
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P&G plans £5m nappy relaunch
Thu, 27 Jun 2002
Procter & Gamble is to put pressure on rival Kimberly-Clark's (K-C) Huggies Freedoms nappy range with the relaunch of its Pampers Baby Dry range, backed by a £5m advertising and marketing push next month.
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Reaping what the sows sow
Thu, 27 Jun 2002
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Ryanair picks marketing chief following defection
Thu, 27 Jun 2002
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SC Johnson prepares to launch Mr Muscle orange extract variant
Thu, 27 Jun 2002
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SC Johnson prepares to launch Mr Muscle orange extract variant
Thu, 27 Jun 2002
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Scottish Widows signs up HSBC marketer
Thu, 27 Jun 2002
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Scottish Widows signs up HSBC marketer
Thu, 27 Jun 2002
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STA Travel launches package holidays for student clubbers
Thu, 27 Jun 2002
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Sunday Times to relaunch Style
Thu, 27 Jun 2002
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The loveable rogues who devalue sporting events
Thu, 27 Jun 2002
Brands that do not want to fork out on expensive sports sponsorship often turn to ambush marketing. This is bad for everyone, according to Patrick Elliot
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There's nobody here but us Ewoks
Thu, 27 Jun 2002
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There's nobody here but us Ewoks
Thu, 27 Jun 2002
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Tobacco firms fight 'lights' Euro directive
Thu, 27 Jun 2002
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Torin Douglas: The BBC offers credibility to a tarnished platform
Thu, 27 Jun 2002
The BBC-BSkyB bid for the DTT licences may be flawed, but it represents the best chance of success, both in itself and for the Government. By Torin Douglas
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Travelbag poaches BA head to run marketing
Thu, 27 Jun 2002
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Trust me and I'll nick your crisps
Thu, 27 Jun 2002
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Tryton fills commercial director role
Thu, 27 Jun 2002
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What a Lotto whingeing by Camelot
Thu, 27 Jun 2002
I am positively sick of reading, week in, week out, of Camelot moaning and groaning about its falling takings on the Lotto - the company blames the World Cup, the weather, Auf Wiedersehen Pet, the air traffic controllers strikes, leaves on the lottery terminal, etc etc.
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What a picture you paint...
Thu, 27 Jun 2002
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What a picture you paint...
Thu, 27 Jun 2002
