Marketing Week
27 May 2010
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Bribe accusation could end England's World Cup hope
27 May 2010
Opinion is split over whether the bribery claims said to have been made by the former chairman of England’s World Cup 2018 bid will damage the country’s chances of hosting the tournament, according to the latest Marketing Week online poll.
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Charities must raise their game when it comes to social issues
27 May 2010
Using an iPhone app to raise public awareness of homelessness may be fun, but beware of appearing to just be playing the game.
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EC scrutinises Unilever's acquisition of Sara Lee
27 May 2010
The number and breadth of brands involved in Unilever’s acquisition of Sara Lee’s Personal Care and European Laundry business has sparked a market by market analysis by the European Commission (EC).
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Has leopard really changed its spots?
27 May 2010
Although I am a vegetarian, I began to ask whether McDonald’s has seen the light? The brand knows there is an ever-growing spotlight on production methods and that it can’t suddenly shed its “junk fast food” image with a fancy ad and some clever PR.
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Marketers turning data streams into business strategy
27 May 2010
Data has the power to add incredible value to a brand’s offerings, but only if marketing departments meet the challenge of making maximum use of it.
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McDonald's farm tie-up will improve brand perception
27 May 2010
Prophet’s own annual study on corporate brand reputation, which surveyed 4,600 consumers in 2009, showed that in the fast food industry, being perceived as a company that actively contributes to its local communities, gives money to good causes, and is socially and environmentally responsible is a key driver to purchase and recommendation.
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Meet the teachers
27 May 2010
The mark of a great teacher is one who gets pupils to find physics fascinating, speak great German and fall in love with maths, without them even realising they are learning.
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New name says it all
27 May 2010
We could have chosen any of the conventional naming styles for our Orange and T-Mobile joint venture - a nonsense Latin-esque name, a nondescript legalistic name or even a stolid acronym. And just imagine the criticism if we had.
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On course to develop social media skills
27 May 2010
Marketing Week research reveals both brands and agencies are failing to keep up with marketers’ desire to update their knowledge, especially in the digital sector.
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Relaxed purse strings herald a bounceback
27 May 2010
There are early signs that consumer confidence is on the rise, with people less inclined to slash their spending on non-essentials such as holidays, entertainment and eating out.
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Sponsorship is fast route to engagement
27 May 2010
As sponsors at the FIFA World Cup will prove, the medium’s success is based on its ability to engage with consumers through their passions; in this case, football.
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Striking out at BA can only backfire
27 May 2010
A friend of mine who came over for dinner last weekend told me that he had just emailed a message of support to British Airways chief executive Willie Walsh. The email, which read “Keep on fighting and don’t give an inch”, will have landed in Walsh’s inbox the day before the first of these five-day cabin crew strikes started on Monday.
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Stuart Smith on the BBC and video on demand
27 May 2010
If, like me, you are wondering why the Office of Fair Trading has given Project Canvas a clean bill of health after coming down so hard on Project Kangaroo, delving into the ruling may clear up the confusion.
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Sunny weather plays havoc with the best-laid marketing plans
27 May 2010
What a difference the sunshine makes. I guess that might depend on what you are selling, but in my experience the weather affects just about everything in some way.
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Tradition is alive in the digital age
27 May 2010
The decision by pram manufacturer Silver Cross to embrace social media and diversify its product range shows that heritage brands do not have to abandon their traditional values to survive.
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Two tribes live together in perfect harmony
27 May 2010
Marketing Week’s roundtable in association with Sony Music asks if brands are making the most of their music marketing partnerships. By Morag Cuddeford-Jones
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We must treat advertisers as the funders
27 May 2010
Online journals will thrive if they take on board and embrace the inevitable surge of the advertiser being the funder.
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Why does the London 2012 Olympic mascot look like a penis?
27 May 2010
They’ve done it again! Three years after the 2012 logo united the country in disappointment, Locog – the organisers of the London Olympics – delivered another body blow for British design last Wednesday.
