Marketing Week
27 September 2007
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A two-piece to suit all
Thu, 27 Sep 2007
The potential for sales and profile uplifts through brand tie-ups is well-documented, but agreements should be entered into with care, and brand licensing terms carefully scrutinised, says Ian Whiteling
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AA states case for food and drink ads
Thu, 27 Sep 2007
Food advertisers had been making significant attempts to modify the content and volume of food and drink advertising long before the regulators decided to intervene, according to the Advertising Association.
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ASA bans MFI ad showing wife hitting hubby in toilet-seat row
Thu, 27 Sep 2007
Retailer MFI has been rapped by the advertising regulator for depicting violent arguments in its advertising campaign as a normal part of domestic life.
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BBC launches Robin Hood magazine
Mon, 1 Oct 2007
BBC Magazines is launching a fortnightly Robin Hood magazine aimed six to 11 year olds. Robin Hood Adventures will be available from October 10.
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BBC World launching global campaign
Thu, 27 Sep 2007
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BBC Worldwide buys Lonely Planet
Mon, 1 Oct 2007
BBC Worldwide, the corporation's commercial arm. It has acquired the iconic travel guides group Lonely Planet. It is hoped that the deal will help to extend the brand around the world and across new media platforms.
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Blyk takes on ex-Telegraph director as first UK chief
Tue, 2 Oct 2007
Blyk, Europes first advertiser-funded mobile phone network, has appointed the Telegraph Media Groups director of new media Shaun Gregory as its first UK chief executive.
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BMW rules out acquisitions - for now
Fri, 28 Sep 2007
BMW Group has ruled out buying a rival or creating a fourth brand in the short term but says it may still look to make acquisitions in the future. The German manufacturer has been linked with Ford-owned marques Jaguar, Land Rover and Volvo in recent months.
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Brand cameron in the cold
Wed, 3 Oct 2007
As a General Election looms, the Conservatives are in such dire straits that even advertising agencies are snubbing leader David Cameron. Sonoo Singh discovers the Tory brand is regarded as a lost cause because the party remains unclear about exactly what it stands for
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BrightHouse sponsors Trisha chat show
Thu, 27 Sep 2007
BrightHouse, the hire-purchase household goods retailer, has signed a 12-month sponsorship deal with Five chat show The Trisha Goddard Show. BrightHouse will use the deal to introduce its new strapline "Your Weekly Payment Store".
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Campaign of the month: Meet the DJs
Thu, 27 Sep 2007
August's winner of the IAB Creative Showcase Award, in association with Microsoft Digital Advertising Solutions, is Agency Republic with its latest campaign for Radio 1 - "Meet the DJs".
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Cathedral City launches sampling campaign
Wed, 3 Oct 2007
Dairy Crest is launching a 7m integrated campaign to promote its Cathedral City cheese brand and support its position as the "best brand for cheese on toast".
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CBS Outdoor tests HD digital ads
Wed, 3 Oct 2007
CBS Outdoor is piloting a new form of digital advertising that will see high-definition images projected on the walls opposite train platforms. It will launch on Friday (October 5).
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Chris Ingram: Dont let media trendiness get in the way of customer satisfaction
Wed, 3 Oct 2007
This weeks Sunday Times has a whole page article entitled Can Facebook Be Worth $10bn? If its true that Microsoft has offered $500m (247m) for a 5% stake, then it must be worth $10bn (5bn) because someone is prepared to pay it.
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Cybersquatters move in on iPhone Net domain names
Thu, 27 Sep 2007
The UK launch of the iPhone may be undermined by a lax online policy that has already led to cybersquatting on key sites, according to industry experts. It follows last week's announcement of the launch date and O2 as launch operator.
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Danone loses UK head of marketing
Wed, 3 Oct 2007
Danone UK marketing director Martin Theiss has left the company, and has been replaced by Danone France head of health, Francois Rillet.
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DDB parts company with Hovis account
Thu, 27 Sep 2007
DDB London is parting company with bakery brand Hovis after six years as the parent company Premier Foods gears up for a consolidation of its £26m advertising account.
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Diet Coke, Sky and Boots are Heat Radio 'VIPs'
Thu, 27 Sep 2007
EMAP Advertising has signed up Diet Coke, Sky and Boots to complete its line-up of "VIP advertisers" for the relaunched Heat Radio. The digital-only station relaunched yesterday.
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Driving force behind Dove brand set to exit Unilever
Thu, 27 Sep 2007
Top Unilever marketer Jacqui Hill is understood to be leaving the company after high-level talks failed to result in a suitable post in the company.
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Dye Holloway Murray wins Sk:n ad work
Thu, 27 Sep 2007
Dye Holloway Murray, the start-up agency, has been appointed to handle the advertising for Sk:n, a network of clinics specialising in skin and body treatments. The appointment was made by marketing director Gemma Reilly without a pitch.
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Eon starts review of its advertising and media
Thu, 27 Sep 2007
Eon, the parent company behind the soon-to-be-axed Powergen brand, is shaking up its media operations as it reviews its advertising and media strategy.
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Fiat raises Luca De Meo to group chief
Thu, 27 Sep 2007
Fiat has promoted Luca De Meo to the new role of chief marketing officer for the Fiat Group, in the biggest marketing shake-up at the Italian carmaker in recent years.
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Finally upwardly mobile?
Thu, 27 Sep 2007
Although still in its infancy, the mobile advertising sector is growing rapidly and could take over from online. But marketers must understand the medium if they are to exploit it, says Catherine Turner
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Five marketing director Scott announces departure
Tue, 2 Oct 2007
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Forget santa's elves, it's the pr girls who are starting the christmas rush
Thu, 27 Sep 2007
It's barely autumn but the press releases are already flooding in, pushing those products you never knew you needed during the Yuletide festivities
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Former Bulldog marketing chief quits RBS Insurance
Thu, 27 Sep 2007
Peter Corfield, RBS Insurance director of brand and proposition, has left the company. He has been replaced by director of strategy Lisa Mackay-Smith. Corfield joined the Royal Bank of Scotland-owned company as marketing director for its Churchill b...
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Freeview is the stumbling block for HDTV
Thu, 27 Sep 2007
Eighteen months after BSkyB launched the UK's first high definition television (HDTV) service, the first terrestrial broadcaster will begin offering HD content.
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Future remains uncertain for Virgin Radio as SMG profits drop
Fri, 28 Sep 2007
The future of Virgin Radio remains uncertain as owner SMG claims to have received "significant interest" in the station but also refuses to rule out a flotation.
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Government targets young people with flu vaccine ads
Fri, 28 Sep 2007
The Government is launching its seasonal flu campaign this Monday (October 1), urging those most "at risk" to get their free flu jab. This year’s campaign will focus on young people, who may be vulnerable to the side effects of the virus.
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Gunners broaden their range
Wed, 3 Oct 2007
With its spectacular new stadium, soaring turnover, match-winning prowess and army of fans, Arsenal is now the biggest football club in the UK. But as Matthew Gorman reports, developing its brand at home and abroad is now as big a priority as the players' performance on the pitch
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Handset brand BenQ plans swift return to UK with BT Fusion tie-up
Thu, 27 Sep 2007
The BenQ brand is thought to be returning to the UK less than a year after its mobile handset business went into administration. It is understood that BenQ is in talks with BT to manufacture phones for its fixed-mobile convergence (FMC) service BT Fusion.
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Icon celebrates its success
Thu, 27 Sep 2007
Innovative marketing techniques have helped make JCB one of the strongest brands in the UK. The challenge now is to replicate that success in overseas markets. Matthew Gorman reports
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Ingram shuts shop after four years
Thu, 27 Sep 2007
Ingram London, the strategic brand consultancy, is closing down after four years. The move comes weeks after it emerged that founder and chairman Chris Ingram was planning to scale back the business and seeking a possible sale.
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ITV chief Rupert Howell takes on "unjust" critics
Wed, 3 Oct 2007
Rupert Howell, the incoming managing director of brand and commercial at ITV, has hit back at critics who have branded him a commercial chief with no TV sales experience.
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Learndirect dumps Jeremy Kyle sponsorship
Fri, 28 Sep 2007
Learndirect has axed its sponsorship of The Jeremy Kyle Show just days after he was condemned as a "human form of bear baiting" by a judge. He made the comments after a guest on the programme became the first person convicted of assault on a British talk show.
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Marketing chief admits PO only has one last chance
Wed, 3 Oct 2007
The Post Offices marketing director Gary Hockey-Morley has admitted the company has one last chance to fix its problems as he prepares to launch the brands biggest advertising drive for several years.
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Marketing spend jumps to 50m as HoF rebrands
Thu, 27 Sep 2007
House of Fraser is doubling its marketing spend to 50m over the next three years as part of a major investment in the business.
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Mattel hands Carat 250m media business
Wed, 3 Oct 2007
Mattel has appointed Carat to manage its 250m global media planning and buying business following a two-way pitch against incumbent Mindshare. ZenthOptimedia was knocked out at an earlier stage.
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Mattel has exposed the cracks in China
Thu, 27 Sep 2007
At first sight, there may not seem much to connect Northern Rock, a minor bank rooted in the North-east of England, with Mattel, the world's largest toy manufacturer, based in California.
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Mini UK invites London workers out to lunch
Tue, 2 Oct 2007
Mini UK is running a series of events to encourage people to learn a new skill during their lunch hours. The Other Lunch Break campaign, which has been created by experiential agency Momentum and starts tomorrow, runs twice a week for five weeks in London.
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Moneysupermarket hunts agency for major launch of online brand
Wed, 3 Oct 2007
Moneysupermarket Financial Group is in talks with a number of undisclosed agencies over advertising for a “major” product launch. It is understood the launch is scheduled for January.
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Mortgage director takes top Pru marketing post
Fri, 28 Sep 2007
Prudential has promoted Ali Crossley, lifetime mortgages director, to its top marketing position following the departure of Angus MacIver to Morrisons. She will be the brand's third marketing director in less than a year.
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Naked snatches brief for fashion forecaster
Thu, 27 Sep 2007
Naked Communications has won a global brand planning and communications brief for WGSN.com, the fashion and design trend forecaster owned by EMAP. It gained the business without a pitch.
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New campaign: British Gas freezes out rivals
Thu, 27 Sep 2007
British Gas is kicking off a new through-the-line campaign this week to promote its range of HomeCare products that aims to show the BG service is more reliable and cheaper than rival offerings.
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New campaign: Virgin Media Television promotes 'proper telly'
Thu, 27 Sep 2007
Virgin Media Television is launching a heavyweight cross-platform marketing campaign promising "proper telly" to support the arrival of its flagship entertainment channel Virgin 1.
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Not so green: eBay's excess PR packaging
Thu, 27 Sep 2007
Okay we get the point, eBay customers can now buy their goods safe in the knowledge that by using PayPal Buyer Protection, they get up to £500 worth of cover for undelivered and unwanted goods bought on eBay.
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NUJ calls on Trinity Mirror to curb cuts
Tue, 2 Oct 2007
The National Union of Journalists (NUJ) has called on Trinity Mirror to "stop asset-stripping" and start investing in its brands. It comes after the newspaper group failed to sell a number of its regional titles.
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OgilvyOne nets below-the-line BA brief
Thu, 27 Sep 2007
British Airways has appointed OgilvyOne to handle its digital and direct communications in the Asia-Pacific region, following a six-way pitch against agencies including roster agency Tullo Marshall Warren.
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Online ads that damage brands
Thu, 27 Sep 2007
Internet ads, especially pop-ups, are driving Web users away. To avoid negative results, marketers must engage with consumers and produce highly targeted campaigns that maintain brand integrity
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Online advertising overtakes direct mail
Tue, 2 Oct 2007
Online advertising now has a 15% share of the market, with spend topping £1.3bn in the first six months of 2007, according to figures out this week by industry body Internet Advertising Bureau (IAB). The share means that online has overtaken the direct mail sector, which has a market share of 11.8%.
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Outdoors' digital awakening
Thu, 27 Sep 2007
Having revolutionised other media, digital technology has reached outdoor advertising with an accompanying wave of opportunities to market brands and measure impact. By Richard West
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Pierre White to be the face of Knorr stock cubes
Fri, 28 Sep 2007
Unilever has signed up Marco Pierre White as the new face of Knorr stock cubes. It is understood that he will appear in ads over the next year.
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Pipex broadband head to leave after sale to Tiscali
Thu, 27 Sep 2007
Pipex broadband chief Dominic Crolla is tipped to leave the company following its acquisition by Tiscali. There is doubt about the future of the Pipex marketing team, headed by Peter Turner, after the completion of the £210m deal earlier this month.
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Pravda lands second medical brief with 3m Optimax win
Thu, 27 Sep 2007
Optimax, the chain of eye surgery clinics, has appointed Pravda to its 3m advertising account after a pitch against undisclosed agencies.
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Premier Foods axes Campbell's brand
Mon, 1 Oct 2007
The Campbell's Condensed Soup brand is being axed by owner Premier Foods in favour of Batchelors. The soup range, which was made famous by Andy Warhol's iconic pop art prints, will carry a "Soon to be Batchelors" label from next week and will be phased out by next March.
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Pretty Polly brand makes move into beauty sector
Thu, 27 Sep 2007
Pretty Polly is entering the health and beauty market with a range of leg-care products, marking a departure from its existing lines of hosiery.
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Raising more than awareness
Thu, 27 Sep 2007
Charity appeals that touch the public's selfish gene have the most impact, but faddism should not drive the UK fundraising market, says Dan Douglass
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Science of spreading the word
Thu, 27 Sep 2007
The importance of encouraging consumers to recommend a particular brand or service, voiced in terms that are likely to prompt purchase, is something that marketers should dismiss at their peril
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Scottish Hydro Electric to roll out first viral ad campaign
Thu, 27 Sep 2007
Scottish & Southern Energy (SSE) is rolling out its first online viral advertising campaign to encourage customers to sign up to its Scottish Hydro Electric brand and boost awareness.
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Search nears breakthrough
Thu, 27 Sep 2007
Mobile search has long been predicted to enter the mainstream, and now providers' increased focus on offering local results means those forecasts are set to come true. Martin Croft reports
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Simple set to launch more lines in bid to double its size
Thu, 27 Sep 2007
Accantia Health & Beauty is set to launch further extensions to its Simple brand.
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Sky launches standalone entertainment brand
Mon, 1 Oct 2007
BSkyB is launching a second entertainment brand called Picnic that will offer broadband, phone and television services. Picnic is aimed at the “value” end of the market and will allow consumers to sign up as many of the three services as they want and in any combination.
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Sky may be forced to sell ITV stake
Tue, 2 Oct 2007
BSkyB's 17.9% stake in ITV restricts competition, according to a provisional ruling by the Competition Commission. The regulator says the stake, bought for £940m late last year, allows Sky to influence ITV strategy and "operates against the public interest".
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TBWA scoops 20m Unibet account
Wed, 3 Oct 2007
Unibet has appointed TBWA\London its 20m pan-European advertising account after a two-way pitch against WAVV Rapp Collins. It is understood that Ogilvy Advertising and Euro RSCG London were knocked out at an earlier stage.
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Tesco set to take Direct hit with catalogue venture
Thu, 27 Sep 2007
As Tesco launches a new TV ad campaign featuring soap star Martine McCutcheon to promote its latest Tesco Direct catalogue, some wonder whether the chain has bitten off more than it can chew with its non-food home delivery venture.
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The Sun pledges to make Gordon Brown honour his EU referendum promise
Thu, 27 Sep 2007
Is a European state about to bring about all George Orwell's most gloomy predictions? Not if a campaign by The Sun has anything to do with it.
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The Virgin that rocked is now happy to settle in front of the telly
Fri, 28 Sep 2007
Is all well in Sir Richard Bransons garden? The billionaire invited 200 guests to his Oxfordshire home yesterday for the launch of new television channel Virgin 1.
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Thinkbox hunts first advertising agency
Thu, 27 Sep 2007
Thinkbox, the commercial television marketing body, is looking for its irst advertising agency ahead of an expansion of its remit.
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Thomas Cook appoints Post Office travel chief as brand marketing head
Thu, 27 Sep 2007
Thomas Cook has appointed Kevin McAdam to the newly-created role of head of brand marketing for its mainstream holiday brands in the UK and Ireland, completing its senior marketing team.
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Tighter toy safety controls follow recall crisis
Thu, 27 Sep 2007
The British Toy and Hobby Association has developed a six-point plan to tighten safety controls following the recent global recall of millions of Chinese-made toys.
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Travelodge broadens its appeal with travel insurance
Thu, 27 Sep 2007
Travelodge's decision to extend its brand into a new sector for the first time with the launch of a travel insurance product (MW last week) seems, on the face of it, to be a logical move.
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Trinity Mirror retains regional titles
Mon, 1 Oct 2007
Trinity Mirror has shelved plans to sell its Midlands-based titles and its remaining newspapers in the South East. The group has admitted that it made the decision because it failed to attract high enough bids.
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Triumph picks Louise to front campaign
Fri, 28 Sep 2007
Louise Redknapp has been unveiled as the new face of the Triumph lingerie brand in UK and Ireland. It marks the start of a major oush for the brand, which has also revamped its logo.
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Tv networks show new-found commitment to online video
Thu, 27 Sep 2007
Now the four major US TV networks have announced quality content via the Web, the arena looks a more promising one for advertisers
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Unilever set to unveil Sure deodorants for teenagers
Thu, 27 Sep 2007
Unilever is planning a major assault on teenagers with a new range of of antiperspirants under its Sure brand.
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Virgin 1 names PC World as peak time drama sponsor
Thu, 27 Sep 2007
Virgin 1 has signed PC World, the computer retailer, as the sponsor of its peak time drama. It will include shows such as The Riches - which stars Eddie Izzard and Minnie Driver - The Unit and Criminal Mind.
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Virgin Radio appoints ex-LBC managing director
Thu, 27 Sep 2007
Virgin Radio, the SMG-owned national station, has appointed former LBC managing director David Lloyd as programme director. The move comes just weeks after Lloyd left the London talk station following a management reshuffle by its new owner Global Radio.
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VisitLondon pushes US sports offering Stateside
Thu, 27 Sep 2007
VisitLondon is stepping up its activity in the US in a bid to lure sports-mad visitors to the city. The tourist authority will highlight a season of American sports in London in a campaign based on its "Do London like a local" positioning. The campaign will include radio and online advertising and print ...
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WOM-UK set to represent growing number of word-of-mouth agencies
Thu, 27 Sep 2007
A trade body representing worth-of-mouth agencies in the UK will launch next week. WOM-UK is being set up in response to the growing use of the medium.
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ZenithOptimedia to drive wage scheme
Thu, 27 Sep 2007
The Government has appointed Zenith Optimedia to handle the communications planning for its national minimum wage awareness campaign. The decision follows a two-way pitch against Naked and Mediaedge:cia (MW September 13). The Central Office of Infor...
