Marketing Week
28 February 2008

  • House of Fraser

    Thu, 28 Feb 2008

    House of Fraser has been one of the best known names on the UK high street for more than 100 years. From the latest cutting edge fashions and stylish home furnishings to the ultimate in luxury beauty products, House of Fraser is the acknowledged home to many of the world’s most ...

  • A lot more to play for

    Thu, 28 Feb 2008

    The major social networking sites are suffering a slowdown in user numbers, with niche sites taking up the slack. But MySpace's strong link to music may be enough to keep it on top, says Rufus Jay

  • ABTA vents frustration at Ryanairs website pricing

    Thu, 28 Feb 2008

    Ryanair and the Association of British Travel Agents (ABTA) are locked in a bitter row over airline ticket pricing. The travel trade organisation has accused the airline of “fobbing off” the Office of Fair Trading (OFT) with its 1p flight promotions.

  • Acorne Ltd

    Thu, 28 Feb 2008

    Acorne offer a selection of vouchers including The Virgin Voucher and Leisure Vouchers. Under the Acorne umbrella theres also Virgin Experience Days which offers a portfolio of fantastic experiences including rally driving, pamper days and luxury weekend breaks. Our products provide the perfect solution for sales incentives, loyalty schemes and long service awards.

  • Aegis agencies continue their boycott of ads on Five

    Thu, 28 Feb 2008

    Aegis media agencies Carat and Vizeum are continuing to boycott broadcaster Five over audience values, despite reports the situation has been resolved.

  • Agencies gear up for NHS 'ads to patients'

    Thu, 28 Feb 2008

    Advertising agencies are gearing up to pitch for National Health Service (NHS) providers, as the Government gets ready to allow hospitals to compete for patients in April.

  • Airtrack Corporate

    Thu, 28 Feb 2008

    Airtrack is a major player in the area of Corporate Hospitality and Travel Incentive programmes. We have a track record built up over two decades for supplying high quality event support to leading companies. We are also able to offer uniquen hospitality venues at major sports events.

  • Albion lands 1m OpenX community advertising account

    Thu, 28 Feb 2008

    Albion has been appointed to handle the 1m advertising business for OpenX, claimed to be the world's largest online advertising community formerly known as Openads.

  • Anyone for snake oil?

    Fri, 29 Feb 2008

    The Labour Governments obsession with demonstrating its free market credentials reaches new levels this week. As the National Health Service introduces Patient Choice - where patients can choose between four hospitals for treatment - the Department of Health is about to publish its marketing code that will permit hospital advertising.

  • ASA slams Nutella ad's misleading health claims

    Thu, 28 Feb 2008

    The Advertising Standards Authority (ASA) has slammed an ad for Ferrero-owned chocolate spread brand Nutella for making "misleading" health claims.

  • ASDA Business Rewards

    Thu, 28 Feb 2008

    Whatever the size of your business you will occasionally need to reward or motivate your colleagues and customers, or simply say thank you.

  • Axa appoints Publicis for review of brand strategy

    Thu, 28 Feb 2008

    French insurance giant Axa has appointed Publicis Consultants, the Publicis Groupe's brand strategy arm, to undertake a review of its global brand strategy and values.

  • Batchelors Soupfulls TV ad condones 'dangerous behaviour'

    Thu, 28 Feb 2008

    A television campaign for Batchelors Soupfulls, featuring two grown men pretending to fight using their cutlery, has attracted five complaints to the Advertising Standards Authority (ASA), because of claims it could encourage children to emulate "dangerous behaviour".

  • BI

    Thu, 28 Feb 2008

    Almost everything that happens in the world is because of the actions of people. Positively influence these actions and you can enjoy great results.

  • Bill Gates signs up to LinkedIn

    Mon, 3 Mar 2008

    Microsoft chief Bill Gates has set up a profile on business-focused social network LinkedIn, in a bid to encourage young people to pursue careers in science and technology.

  • BMB wins 10m ING Direct ad account

    Mon, 3 Mar 2008

    Vallance Carruthers Coleman Priest has lost the 10m ING Direct advertising business to Beattie McGuiness Bungay following a final two-way pitch. Lowe and Miles Calcraft Briginshaw Duffy were knocked out at an earlier stage.

  • Brand influencers snatch marketing power from early influencers

    Wed, 5 Mar 2008

    Everyone knows that if youre marketing a funky new pair of trainers, the best thing to do is get a small group of trendsetters wearing them. You dont need expensive celebrities, just the right people who have enough influential connections to other people to spread the word.

  • Buscombe launches probe into Which? complaints power

    Wed, 5 Mar 2008

    The Advertising Association (AA) is to question the validity of the legal powers of lobby group Which?, in an attempt to probe into any possible link between its commercial and public policy activities.

  • Camelot calls 20m ad review for Lotto game

    Mon, 3 Mar 2008

    Camelot Group is reviewing the 20m advertising business for its Lotto game, which is currently handled by Abbott Mead Vickers.BBDO. The agency is expected to repitch for the account, which it has handled since 2003, and will continue to work on its five other games.

  • Can iTunes work its magic with TV programmes?

    Thu, 28 Feb 2008

    Apple's iTunes store continues to dominate the music download market, despite a steady stream of challengers, but it may find it hard to replicate that winning formula with its TV and film download service.

  • Children's Society blasts 'exploitative' advertising

    Thu, 28 Feb 2008

    The Children's Society has published a scathing attack on brands and commercialisation, calling for a ban on "ruthless and exploitative" advertising directed at youngsters.

  • Chime's 2012 Olympic win leaves competitors bemused

    Thu, 28 Feb 2008

    More than a few eyebrows were raised when the London Organising Committee for the Olympic Games (Locog) announced the appointment of Chime Communications to handle the marketing communications for London 2012 (MW last week).

  • City AM supports website relaunch with print campaign

    Mon, 3 Mar 2008

    City AM is supporting the relaunch of its website with a promotional campaign in its newspaper today (March 3). The site, which has been redeveloped over the past two months, also includes partnerships with job and travel sites.

  • Corporate Rewards Ltd

    Thu, 28 Feb 2008

    Corporate Rewards Ltdis a results driven business that constantly strives to be the market leading incentive, reward and performance improvement solutions provider for employee, channel partner and customer programmes on a global basis. We are commited to providing bespoke end to end programmes to meet our clients needs and exceed their expectations. We see solutions, not problems, and overcome every challenge through positive, creative and innovative thinking, meticulous preparation and ...

  • Cowell brands 1m Viagra offer "an insult"

    Mon, 3 Mar 2008

    Simon Cowell has turned down a 1m deal to become the face of impotence drug Viagra. The X Factor judge, known for his cutting comments, described the offer as an insult.

  • Creative Showcase Award - Nike

    Thu, 28 Feb 2008

    Nike 'Supersonic' takes the lead

  • Deckchairs on the Titanic for Bernard Matthews?

    Thu, 28 Feb 2008

    Bernard Matthews, the poultry brand that has been beset by crises over the past two years, is seeking an ad agency to handle its £3m account. Once considered one of the great British brands, it has struggled to bounce back from a string of problems, including ...

  • Department stores see surge in luxury goods sales

    Fri, 29 Feb 2008

    Premium operators are driving growth in the £14.7bn UK department store sector. The latest findings from the Datamonitor group's Verdict Research revealed that sales for luxury operators grew by 11.3% last year.

  • Doctors who spout absolute testes when it comes to economic theory

    Thu, 28 Feb 2008

    No marketer would prescribe a cure for a sore throat, so why does the BMA think its flawed fiscal policy will solve Britain's binge drinking problem?

  • EU directive to ban BOGOF promotions

    Mon, 3 Mar 2008

    Marketers may be banned from using buy one get one free (BOGOF) tactics, when a European Union directive that restricts the use of the word "free" kicks in later this year. The EU Unfair Commercial Practices Directive is laid before the Parliament today (March 3).

  • Eurostar and P&O in ticket tie-up with VisitBritain

    Thu, 28 Feb 2008

    VisitBritain has signed partnership deals with Eurostar and P&O that will allow them to sell tickets for tourist attractions, Oyster cards and book meals out through their websites.

  • Facebook launches music pages to rival MySpace

    Fri, 29 Feb 2008

    Facebook has launched pages for upcoming musicians and film makers. The social network's move parallels that of rival MySpace.

  • Friends of the Earth head slams Porsche for fighting congestion charge increase

    Fri, 29 Feb 2008

    Friends of the Earth director executive Tony Juniper has slated Porsche for fighting against the increase in the congestion charge saying the luxury car marque "has a vested interest in keeping polluting vehicles on the road".

  • FSA launches 2m mortgage repayment campaign

    Tue, 4 Mar 2008

    The Financial Services Authority (FSA) is launching a 2m advertising campaign in a bid to help homeowners worried about meeting their mortgage repayments. It comes as the FSA publishes figures showing that one in five mortgage holders are concerned with meeting their repayments in the next year.

  • GCap turns down Global Radios offer

    Fri, 29 Feb 2008

    GCap Media, the commercial radio group, has turned down a 333m bid from Global Radio. The group says the offer does not take into account new chief and former Virgin Radio boss Fru Hazlitts new strategy, outlined earlier this month.

  • Golley Slater wins pitch for Welsh Assembly ad work

    Thu, 28 Feb 2008

    Golley Slater has been appointed to handle an advertising brief for the Welsh Assembly Government's climate change activity.

  • Google UK marketing head predicts rise of 'personalisation'

    Thu, 28 Feb 2008

    Google's UK marketing director Dan Cobley has tipped "personalisation" as the big development in the internet this year. He told the Incorporated Society of British Advertisers (ISBA) conference today (February 28) that users will increasingly be able to add and change information themselves.

  • Government rejects industry bid for Tote

    Wed, 5 Mar 2008

    The Tote is to be auctioned on the open market, the Government has announced. Gala Coral are being tipped as favourites to buy the business. Sports minister Gerry Sutcliffe has today (Wednesday) formally rejected a bid of £320m from a racing industry consortium.

  • Grade says ITV "on track" despite profits slump

    Wed, 5 Mar 2008

    ITV has seen its annual profits for 2007 plummet by 35% to £188m, but insists its turnaround plan is "on track". Unveiling the results today (Wednesday) executive chairman Michael Grade says now is "the beginning of a revival" in the broadcaster's fortunes.

  • Grass Roots

    Thu, 28 Feb 2008

    Grass Roots is a performance improvement company. We help our clients to improve the performance of their organisation by providing services that tackle issues relating to:

  • Has digital killed off direct mail?

    Wed, 5 Mar 2008

    It is unlikely that many in the direct marketing industry will look back fondly on 2007. As the growth of digital continued to grab the headlines, direct mail volumes fell and new business pitches dried up. And on top of that, one of DM’s most celebrated and popular agencies had a year to ...

  • How Mark Begley Got Ahead

    Mon, 3 Mar 2008

    My team at MajorPlayers - I feel I have a great team of consultants working within me on digital creative. Couldnt ask for a better team of people and its still growing.

  • HSBC loses 8.7bn in credit crunch

    Mon, 3 Mar 2008

    HSBC, the UK's largest bank, says it has made a $17.2bn (8.7bn) loss on investments linked to the credit crisis. The higher than expected loss comes despite a 10% increase in profit to $24.2bn (12.2bn) for 2007, driven by strong growth in Asia.

  • Innocent marketing head quits to set up consultancy

    Tue, 4 Mar 2008

    Innocent marketing director, Gareth Helm, is leaving the smoothie company after just over one year in the role. He is leaving to set up his own marketing consultancy.

  • Interpublic Groups 2007 income moves it back into the black

    Fri, 29 Feb 2008

    Interpublic Group, the third biggest marketing services holding company, has reported a net income of $131m (66m) for 2007, moving into the black after posting a net loss of $79m (40m) a year earlier.

  • IPlayer boosts BBC - but only for now

    Thu, 28 Feb 2008

    As we move rapidly into the age of simulcast and catch-up TV, there is every indication that the BBC is going to do unto the commercial television sector what it has already done unto commercial radio. And for much the same reasons.

  • Is there more to Cheil than Samsung?

    Thu, 28 Feb 2008

    Korean agency Cheil has appointed former Leo Burnett London chief Bruce Haines to realise its international ambitions. The industry is split over whether he can pull it off.

  • Isle of Wight Festival signs BT as top sponsor

    Mon, 3 Mar 2008

    The Isle of Wight Festival has signed up BT as its headline sponsor. The telecoms giant will use the deal to promote its range of voice, broadband and TV-on-demand product, BT Vision.

  • ISPs eye bigger slice of ad pie

    Thu, 28 Feb 2008

    Despite its Orwellian undertones, the latest behavioural targeting development is generating excitement, for Phorm takes a holistic view, says Jason Carter

  • ITV ad revenue set to 'break even' for first time since CRR introduced

    Wed, 5 Mar 2008

    ITV is set to "break even" on advertising revenue for the first time since Contracts Rights Renewal (CRR) was introduced, according to calculations by rival sales houses and media agencies.

  • ITV promotes Howell to the board

    Thu, 28 Feb 2008

    ITV has appointed Rupert Howell, the managing director of brand and commercial, to its main board just four months after he joined the broadcaster. The news comes as executive chairman Michael Grade agreed to stay on until 2010.

  • Jazz FM to return as digital station

    Thu, 28 Feb 2008

    GMG Radio is planning to revive Jazz FM in London and the North West as a digital-only station. The relaunch comes just weeks after GCap Media announced plans to close down its digital-only jazz station, theJazz.

  • Jersey pulls tourism ads over care home inquiry

    Wed, 5 Mar 2008

    Jersey Tourism, the island's official tourist organisation, has suspended its advertising during the investigation into abuse at a former children's home.

  • KLM launches CO2ZERO carbon-offsetting programme

    Tue, 4 Mar 2008

    KLM, the Dutch airline, has launched a carbon-offsetting programme for customers called CO2ZERO. It is endorsed by the World Wide Fund for Nature in the Netherlands.

  • Ladbrokes commits 4m to TV ad push

    Wed, 5 Mar 2008

    Ladbrokes is launching two television campaigns in March and April. The company says the move follows the success of its inaugural television drive last year.

  • Lloyds TSB courts WPP ire over 10m Adam & Eve task

    Wed, 5 Mar 2008

    Lloyds TSB has appointed RKCR/Y&R breakaway Adam & Eve to handle a 10m sports sponsorship brief. The agency will work on projects around the banks 80m tie-up with the London 2012 Olympics.

  • Lord Bell hits out at ’enemy state’ Government

    Fri, 29 Feb 2008

    Lord Bell has branded the Government the ’enemy state’ and urged the industry to stop caving into its demands. The Chime Communications chairman made the comments in a spirited attack on the Government at the annual Incorporated Society British Advertisers conference.

  • LoveFilm's usable site sets the right example

    Thu, 28 Feb 2008

    LoveFilm combines usable design with clever recommendations - a near perfect online service. Its DVD rental website contains lots of examples of usable design which other sites could learn from. When introducing a totally new concept, as LoveFilm...

  • Management team in Fila buyout

    Wed, 5 Mar 2008

    Sports and lifestyle brand Fila has agreed a management buy-out of its Europe, Middle East, Africa and Indian sub continent division for an undisclosed sum.

  • Manchester transport body trials smartcard

    Thu, 28 Feb 2008

    Greater Manchester Passenger Transport Executive is trialling a pre-pay smartcard that can be used on buses and in shops. It is piloting the scheme in Bolton.

  • Maritz

    Thu, 28 Feb 2008

    At Maritz, were about improving business performance through people; thats your employees, channel partners and customers. Our philosophy is based on the principle that people not companies make profits. Our products and services, combined with our creative flair, are designed to maximise the potential of your employees and channel partners to deliver measurable business results.

  • Mark Frith Leaves Heat

    Thu, 28 Feb 2008

    Mark Frith, the high profile editor-in-chief of Heat, is leaving the magazine after ten years to write a book. He will leave in mid-March.

  • Marriott Individual Incentives

    Thu, 28 Feb 2008

    For rewards, incentives, gifts and promotions, Marriott Individual Incentives offers a range of vouchers and experiences that will motivate every kind of audience.

  • Men Behaving Badly star to launch own brand of beer

    Wed, 5 Mar 2008

    Actor Neil Morrissey is launching his own brand of beer as part of a new Channel 4 series. The show will see him set up a microbrewery as he searches for the perfect pint.

  • Michael Grade and ITV in the firing line over annual results

    Wed, 5 Mar 2008

    ITV executive chairman Michael Grade is likely to face some tough questions when he unveils his second set of annual results today.

  • Ministry of Sound seeks event sponsors

    Thu, 28 Feb 2008

    Ministry of Sound (MoS), the club and music brand, is hunting sponsors to back its inaugural dance and music awards event to be held in Ibiza this summer. The news comes as the brand increases the ranges of commercial tie-ups it offers.

  • Morrisons continues to gain customers

    Tue, 4 Mar 2008

    Morrisons, the supermarket chain, is continuing to gain ground on its rivals, growing its market share for the second sucessive quarter while Tesco's share dips, according to figures published by TNS Worldpanel.

  • Mountain Leap Events

    Thu, 28 Feb 2008

    Mountain Leap is an Alpine Corporate Events company with a difference. With offices in London and Chamonix, Mountain Leap specialises in corporate hospitality, ski weekends, team building and inspirational events across the Alps.

  • MTV Two and MySpace launch download chart

    Mon, 3 Mar 2008

    MTV Two and download service MySpace Music are launching a new weekly chart show that will be driven by audience votes. Viewers will be able to vote for their favourite tracks through the MTV website or a dedicated MySpace page from March 10.

  • Nails inc

    Thu, 28 Feb 2008

    Nails inc are the largest and most successful nail bar chain in the UK with over 55 nationwide locations offering genuinely quick, easy and affordable high quality branded nail services and products.

  • New campaign - TfL

    Thu, 28 Feb 2008

    TfL pushes smart driving

  • Next Vouchers

    Thu, 28 Feb 2008

    Next is renowned for style, quality and value and as one of the most successful high-street brands, Next Vouchers make the right statement for any type of business – Inspirational, fashionable and a real sense of style. So whatever the programme Next offers the perfect fit.

  • Orange updates "animal" tariffs

    Fri, 29 Feb 2008

    Orange, the mobile phone operator, is updating its animal monthly tariffs to reflect new trends such as social networking. The France Telecom-owned company will introduce the changes tomorrow (March 1).

  • Oxygen Learning Ltd

    Thu, 28 Feb 2008

    Spice up your next event with Oxygen Learning What are you looking for in your next event?

  • Pearl Drops supports new launch on Bebo

    Tue, 4 Mar 2008

    Bebo, the social network, has signed a deal with Church & Dwight to launch its new tooth whitening product in the forthcoming interactive drama, Sofia's Diary. The product placement deal will see Pearl Drops Instant White integrated into the story for three months.

  • Pearson reports profits rise

    Mon, 3 Mar 2008

    Pearson, the owner of the Financial Times, has reported positive results for 2007 driven by growth in its digital and subscription revenue at the FT. It has exceeded analysts’ expectations by announcing a 9% increase in pre-tax profits to £549 for the year.

  • Playboy and Coty team up to launch men’s fragrance

    Fri, 29 Feb 2008

    Lifestyle brand Playboy is launching a global men’s fragrance with perfume company Coty. Distribution will begin in Autumn this year under the Playboy brand name.

  • Poundland seeks first ad agency after sales boost

    Thu, 28 Feb 2008

    Poundland, the discount retailer, is seeking its first advertising agency as it looks to expand following soaring sales last year.

  • Premier cuts promotional spend to focus on integration

    Tue, 4 Mar 2008

    Premier Foods, owner of Branston Pickle, Hovis and Mr Kipling, will scale back promotional activity over the first half of 2008 as it introduces new IT and software systems across its three new divisions and continues integrate its businesses.

  • Rank Group blames Government restrictions for decline

    Fri, 29 Feb 2008

    Rank Group, the bingo and casino operator, blames the smoking ban, taxation and regulation for a 3% decline in revenue for the year ending December 31, 2007. The company's revenue fell to £534.4m, while operating profits were down 7% to £68.3m.

  • Regional newspapers shed more readers

    Thu, 28 Feb 2008

    Manchester Evening News and Belfast Telegraph were the hardest hit by ongoing circulation drops endemic of the regional newspaper market. The latest results from the Audit Bureau of Circulations saw the ten biggest papers all return sales losses.

  • Royal Navy deal gives Airfix exclusive access to designs

    Thu, 28 Feb 2008

    Airfix, the model kit brand, has signed a licensing deal with the Royal Navy, which will give it access to exclusive content and non-sensitive plans and designs.

  • S&N targets women with launch of low-calorie cider

    Thu, 28 Feb 2008

    Scottish & Newcastle is aiming to bring women into the cider category with the launch of a low-calorie variant of Bulmers Original.

  • Sainsbury's Business Direct

    Thu, 28 Feb 2008

    Try Something New Today with Sainsbury's Business Direct. With gift vouchers, hampers and wine, Sainsbury’s Business Direct offers a whole world of delicious incentives to motivate, to reward or to thank.

  • Samsung loses top marketer to Nokia

    Thu, 28 Feb 2008

    Samsung Mobile head of marketing Susan Land has left the company and is thought to be joining Nokia UK in a senior marketing role.

  • SayShopping from Sodexho Pass

    Thu, 28 Feb 2008

    SayShopping from Sodexho Pass The Gift of Choice

  • Sony Ericsson takes on sponsorship chief

    Thu, 28 Feb 2008

    Sony Ericsson has appointed Calum Macdougall as its global sponsorship chief. He replaces Julian Mack, who is thought to have left to set up his own sponsorship agency.

  • Sport newspapers start agency trawl ahead of major revamp

    Thu, 28 Feb 2008

    Sport Media Group is seeking an agency to handle its media planning and buying ahead of a relaunch of the Daily Sport and Sunday Sport newspapers in April.

  • Sportingbet reports profits

    Tue, 4 Mar 2008

    Sportingbet, the online betting group, has swung back into profit for the six months to the end of January after making a loss for the same period last year. The group has reported that pre-tax profits nearly quadrupled over the first quarter of the year to £7.5m

  • Talk to Frank launches pocket-sized magazine

    Thu, 28 Feb 2008

    Talk to Frank, the Government drugs campaign, is launching a pocket-sized magazine in partnership with 20th Century Fox, MySpace and CD WOW! The fold-out magazine, which will launch on February 29, will be called The Score and will target 11 to 16 y...

  • The Government repeats calls for alcohol danger ads

    Tue, 4 Mar 2008

    The Government has repeated its calls to the drinks industry to advertise the dangers of alcohol or face further restrictions. The warning comes in the Department of Culture, Media and Sport's report on the impact of the Licensing Act 2003 published today (March 4).

  • Trinity Mirror prepares for digital boost

    Thu, 28 Feb 2008

    Trinity Mirror says it will dramatically boost its digital business through launches and acquisitions this year. The announcement comes as the company predicted a 3% fall in advertising revenue for the first two months of this year.

  • TUI to axe Eclipse and Sunstart after review

    Thu, 28 Feb 2008

    TUI, the travel company, is axing former First Choice brands Sunstart and Eclipse following a review of the two businesses.

  • TV ads help Ladbrokes to strong performance

    Thu, 28 Feb 2008

    Ladbrokes, the bookmakers, has attributed a "strong" full year performance to its TV advertising (pictured) and the growth of its e-gaming division. The company reported a 60% increase in revenue to £420m for the full year to December 31, 2007.

  • 'TV soaps should educate consumers on debt issues'

    Wed, 5 Mar 2008

    The Government should use popular soap operas such as Coronation Street and EastEnders to educate consumers about financial services, according to a new Treasury-backed report.

  • UK businesses slow to take up social media

    Fri, 29 Feb 2008

    UK businesses must embrace social media or they will fall behind their global competition, warns a new study by TNS Media Intelligence/Cymfony. The research canvassed the opinions of senior marketers on the importance of social media.

  • Unilever initiates top-level shakeup to promote market growth

    Fri, 29 Feb 2008

    Unilever has merged its food and home, and personal care arms into a single category, and put its directors in a race for the top job. It has also made a series of changes to the Unilever board and among its senior team.

  • Unmissable

    Thu, 28 Feb 2008

    We really BELIEVE: Nothing is impossible. Because we know the industry constantly moves on and forward, our ideas do too. Thats why were the industrys top prize provider and why agencies with brands such as Coca Cola, RBS, Unilever, Sky, United Biscuits, Sony Ericsson come back to us again and again.

  • Viacom signs up Government for 'Force for Good' ad scheme

    Thu, 28 Feb 2008

    Viacom Brand Solutions (VBS), the sales house for MTV, VH1, Nickelodeon and Paramount Comedy, has teamed up with the Government to launch its "Force for Good" advertising initiative.

  • Virgin Media reviews TV division

    Mon, 3 Mar 2008

    Virgin Media is understood to be carrying out out a review of its TV channels that could lead to a sale of some or all of the division. It has been reported that the cable company has appointed Goldman Sachs to review the portfolio of channels including Trouble, Bravo and Living ...

  • Virgin Trains to review marketing roster

    Wed, 5 Mar 2008

    Virgin Trains is reviewing its advertising, digital and direct marketing accounts following a restructure of its marketing department. RKCR/Y&R has held the advertising account for more than a decade, while Craik Jones and Glue London are incumbent on the direct and digital business.

  • Waking up to the integration age

    Thu, 28 Feb 2008

    A study reveals that marketers are beginning to realise the need for a variety of media channels, and that this requires better communication, teamwork and an awareness of the bigger picture

  • Westfield awards Adam & Eve 5m ad account

    Wed, 5 Mar 2008

    Westfield, the Australian shopping centre company behind the 1.6bn White City complex opening this year, has appointed Adam & Eve to its 5m advertising account. A consumer launch campaign, including press, outdoor and TV spots, will break later this year.

  • WFCA secures 5m BMI relaunch task

    Thu, 28 Feb 2008

    WFCA, the Tunbridge Wells-based integrated agency, has won the 5m BMI Healthcare relaunch advertising business.

  • William Hill plans first foray into TV with bingo ad

    Thu, 28 Feb 2008

    Bookmaker William Hill is launching a TV campaign to promote its bingo arm, marking its first foray into television advertising.

  • With trust dashed against the rock, banking ads just whip up a storm

    Thu, 28 Feb 2008

    The self-interested tone of banks' advertising is undermining an industry that should be working together to quell consumer fears of an economic crisis

  • WPP Group defies forecasts with bullish growth

    Fri, 29 Feb 2008

    WPP Group, the worlds second biggest marketing services company, has unveiled strong full-year results for 2007, slightly ahead of analyst expectations. The group, headed by Sir Martin Sorrell, remains bullish, despite fears of economic slowdown.

  • Yasmin Le bon becomes face of House of Fraser

    Tue, 4 Mar 2008

    Model Yasmin Le Bon has been made the face of House of Fraser, marking the first time that the department store chain has used a celebrity in its advertising.

  • YouTube reclaims UK social media crown

    Wed, 5 Mar 2008

    YouTube has again become the UK's most popular social media site, overtaking rival Wikipedia. MySpace has dropped from third to fifth place, recording a 9% dip in users, according to Nielsen Online.

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