Marketing Week
28 January 2010
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Absolute implements top-level restructure
28 January 2010
Absolute Radio has restructured its senior management team and created a marketing director role.
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Advertising is not to blame for binge drinking culture
28 January 2010
I have much sympathy for the House of Commons Health Committee’s concerns about “the consequences of binge drinking”, but the problems of cider swilling, teenage ne’er-do-wells congregating on street corners is a much deeper societal issue than can be solved by a bit of tinkering with advertising regulation.
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And now for a word on our political leaders
Wed, 27 Jan 2010
The Party Political Broadcast season is about to get under way, but given its inability to sway public votes, should we forego the masquerade?
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Best of the blogs
28 January 2010
Ruth Mortimer on brands to watch
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Bring all sales channels under one umbrella
28 January 2010
Retailers allow up to 60% of potential customers to slip through numerous gaps in their multichannel purchasing strategies, and must better integrate their online and high street operations.
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Car insurer Zurich in deal to sponsor hit show The Bill
28 January 2010
Direct car insurance brand Zurich Connect is to sponsor ITV1’s award-winning drama The Bill.
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Charity uses affiliate route for pre-paid card initiative
28 January 2010
Conservation charity The Aspinall Foundation is launching a three-month trial to promote its pre-paid cards across an affiliate marketing platform.
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Deal or no media deal? Call swap shop
28 January 2010
Noel Edmonds introduced children of the Seventies to bartering when he hosted Multi-Coloured Swap Shop. Mark Choueke discovers that when it comes to buying media space, the principle is alive and still evolving
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Engaging with the City
28 January 2010
The research note from Deutsche Bank underlining how important it is for marketers and the City to engage in dialogue prompted great interest. The original story can be found here and below is one of the comments:
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Ex-Barclays boss takes UK helm at Standard Life
28 January 2010
Standard Life has appointed former Experian and Barclays marketer Bruce Kelsall as marketing director for its UK business.
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Google execs launch online marketing consultancy
28 January 2010
A group of Google marketers have left the search giant to form their own online marketing consultancy, called QuBit Digital.
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High street bankers must fear Virgin
28 January 2010
If Virgin’s airline approach - which focused on its first and business class offering - lands on the high street then the big boys of banking should be worried. Targeting premium paying and high-value customers, who will self-fund exceptional banking service, is vital, especially in an era of slow growth banking business models and a need to invest in individual relationships.
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Let the party political pantomime begin
28 January 2010
I expect the next few months to produce some fairly painful marketing. The three main political parties have effectively kicked off their campaigns and the only good thing I can say about the forthcoming general election is that one way or another, the whole miserable process will probably be over by 7 May.
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Let’s all go Deutsche
28 January 2010
The team at Deutsche Bank is to be congratulated for producing its The Importance of A&P report. For the IPA, it’s yet more evidence that our long-term initiative in the City is bearing fruit.
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M&S ads for booze pop up on website for pre-teen girls
28 January 2010
Marks & Spencer has been criticised after its adverts for alcohol appeared on a website targeting young girls.
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Making your online operations pay is all down to the top-spin
28 January 2010
Newspapers are unlikely to succeed with their mission to force readers to shell out for their online news fix, but the web can still pay its way
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Man on a mission
28 January 2010
He’s the man who is marketing our potential future prime minister. But Havas’ David Jones has many missions, as Louise Jack finds out
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Marketers: tougher ad restrictions on the way
28 January 2010
Marketers are expecting further advertising restrictions whichever party wins the General Election this year.
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Modern love story starts new chapter
28 January 2010
After a successful relaunch from Liverpool Victoria, financial services provider LV= is living up to the brand promise by overhauling its customer communications and cutting out the jargon.
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New chief executive will find Channel 4 in 'strong position'
28 January 2010
Broadcaster in ‘all the right touchpoints’, according to industry experts.
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PEER PANEL: Market research
28 January 2010
Insight gives raw data a fuller flavour
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Percentages appear to be the only currency in circulation
28 January 2010
Our ‘man on the inside’ provides a view from the top of the marketing tree
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Royal Mail and mailing houses team up to give DM boost
28 January 2010
Royal Mail has forged a partnership with mailing houses that aims to increase the efficiency of high volume direct mail campaigns.
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Screen DM files to avoid death traps
28 January 2010
Your Trends article about direct mail (MW 14 January) provided a great insight into the public’s perceptions of direct marketing. What was clearly evident was that consumers would dismiss and dispose of any direct mail that had incorrect salutation, which considering the amount of investment that was injected into a direct mail campaign should be a warning heeded by all marketers.
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The measure of marketing
28 January 2010
The Secret Marketer’s column on the true cost of hiring a new manager also created debate. The article can be found here
