Marketing Week
28 June 2007

  • ABTA relaunches with fresh name and logo

    Mon, 2 Jul 2007

    The Association of British Travel Agents (ABTA) is relaunching this week with a new logo and name to reflect changes to its structure and strategy. The organisation will now be called the Travel Association although it will still be known as ABTA.

  • Admiral hands 10m brief to MindShare

    Wed, 4 Jul 2007

    Admiral Insurance has handed MindShare its 10m media planning and buying business from Mediavest Manchester following a pitch. The financial services company, which owns the Elephant.co.uk, Diamond and Admiral insurance brands, called a review in March.

  • Agent Provocateur drops Kate Moss

    Mon, 2 Jul 2007

    Supermodel Kate Moss has been dropped by lingerie brand Agent Provocateur as the face of its advertising after just 12 months. It is understood the brand is currently seeking a replacement for Moss for a new campaign next month.

  • All the fun of the share

    Thu, 28 Jun 2007

    The best way to attract and retain staff is to give them a direct financial stake in their company rather than in a remote parent business, says Bob Willott

  • ASA outlaws EA's violent game poster

    Thu, 28 Jun 2007

    Game maker Electronic Arts has been barred by the Advertising Standards Authority (ASA) from displaying a poster for its "Burnout Dominator" game after the watchdog received 37 complaints.

  • Axe falls on Manhunt 2 marketers

    Thu, 28 Jun 2007

    Take Two Interactive, the parent company of Rockstar Games behind the banned Manhunt 2 game (MW last week), is understood to have axed its entire UK marketing department.

  • BBC Worldwide reports record profits

    Thu, 28 Jun 2007

    BBC commercial arm BBC Worldwide says it has delivered "record profits" for the 12 months to March 31. It says pretax profits are up 24% to £111.1m and that it will focus on digital acquisitions over the next year. Sales rose to £810.4m from £785.1m.

  • Bernard Matthews launches "origin" labelling

    Fri, 29 Jun 2007

    Bernard Matthews, the poultry brand, is introducing new labelling on its products that will include the origin of the meat in a moved aimed at reassuring consumers. It will be rolled-out across all products by the end of the year.

  • BEUC calls for investigation into Google’s DoubleClick bid

    Tue, 3 Jul 2007

    European consumer group BEUC has slammed Google's move to buy online ad server DoubleClick calling on the European Competition Commissioner to investigate whether the proposed $3bn (£1.5bn) deal will have a "negative impact" on online advertising and consumer choice.

  • Branded entertainment takes centre stage

    Thu, 28 Jun 2007

    The launch of another new agency focusing on non-spot advertising has thrown the spotlight back onto branded entertainment and the issue of brands getting involved in the creation of content.

  • BSkyB forced to put football venture on ice

    Thu, 28 Jun 2007

    BSkyB's plans to launch a pay-TV service on Freeview in time for the start of the 2007/08 football season have been scuppered by Ofcom.

  • Budweiser ad account up for review

    Thu, 28 Jun 2007

    Brewing giant Anheuser-Busch is reviewing its £3.5m UK advertising account for lager brand Budweiser. Roster agencies DDB London and Rainey Kelly Campbell Roalfe/ Y&R are expected to compete against Euro RSCG for the account, with a decision expected next year...

  • Campaign of the month - Volkswagen

    Thu, 28 Jun 2007

    Tribal DDB has won the May Creative Showcase award with its work for Volkswagen. The humorous campaign centres on a fictional clinic, "the Retreat", where men can be cured of their mid-life crises, leaving them free to appreciate the understated style and integrity of ...

  • Carlsberg brings in Polish pilsner brand on draught

    Thu, 28 Jun 2007

    Carlsberg UK is launching premium Polish lager, Okocim, making the pilsner-style beer the first Polish lager available on draught in the UK. The national roll-out follows a trial run in the off trade in the London area.

  • Channel 4 creates new media directorate

    Thu, 28 Jun 2007

    Channel 4 is ramping up its focus on new media and technology with the creation of a dedicated directorate, citing that success in digital media will have a "significant impact" on future funding. The broadcaster is appointing its first dedicated director of new media ...

  • Childish endeavours

    Thu, 28 Jun 2007

    The internet is crucial to today's youth, yet online banner ads are not getting through to them. Peer influence is what counts and treating them as individuals could help to get your message across

  • Chris Smith: I wouldnt have banned Go to work on an egg

    Wed, 4 Jul 2007

    Lord Smith, the new Advertising Standards Authority (ASA) chairman, has knocked the Broadcast Advertising Clearance Centre’s (BACC) decision to ban the re-run of the 1960s television ad which urged people to “go to work on an egg”.

  • Climate change hits US retail

    Wed, 4 Jul 2007

    Why are so many US-inspired retail attractions floundering? The key to success could be in acknowledging cultural differences and adjusting to the local market

  • Code must reflect sophistication of online media

    Thu, 28 Jun 2007

    Children must be protected from certain types of advertising, but the CAP Code does not provide the best framework for managing marketing communications online.

  • Coke goes green with lightweight containers

    Thu, 28 Jun 2007

    Coca-Cola Enterprises is to launch its lightest-ever PET (polyethylene terephthalate)carbonated soft drinks bottle across the UK to boost its green credentials.

  • Converged radio and internet ad models still open to suggestions

    Thu, 28 Jun 2007

    The synergy between commercial radio and the Internet has long been acknowledged by both sides. After all, radio is a complementary media that people can listen to while doing other activities, such as surfing the Internet. Here we revisit the subject of radio a year on, to ...

  • Co-op Finance scraps CIS label to align with the master brand

    Thu, 28 Jun 2007

    Co-operative Financial Services (CFS) is dropping the CIS insurance moniker as it attempts to align its brands more closely with the Co-operative "master brand".

  • DMG splashes out £12m on two agencies

    Mon, 2 Jul 2007

    Digital Marketing Group (DMG), the digital direct marketing group headed by former Euro RSCG chairman Ben Langdon (pictured), has bought two digital agencies for £12m as it continues its "buy and build" development strategy.

  • Early signs that ITV's blighted episode is coming to a close

    Wed, 4 Jul 2007

    With the right people in the top roles, ITV is setting a promising scene for comeback, but the commercial picture isn't quite complete yet

  • EasyJet launches holidays arm

    Fri, 29 Jun 2007

    EasyJet is expanding its travel portfolio in a bid to take on traditional holiday operators and relegate the conventional package holiday "to the dustbin of history".

  • Egg on the face for financial ads

    Thu, 28 Jun 2007

    Newspaper readers find ads created by financial services brands such as Egg, Capital One and MBNA poorly designed, confusing and cluttered, according to research by the Newspaper Marketing Agency (marketingweek.co.uk last week).

  • EMAP appoints head consumer brands marketer

    Thu, 28 Jun 2007

    EMAP Consumer Media has appointed the former Coca-Cola and Diageo senior marketer Simon Stewart to the newly created role of chief marketing officer.

  • Eon slates marketing team over its poor performance

    Fri, 29 Jun 2007

  • Ex-easyJet boss at Children's Mutual

    Thu, 28 Jun 2007

    The savings specialist The Children's Mutual has appointed the man who was easyJet's first sales and marketing director Tony Anderson to its top marketing post.

  • Goldman Sachs enters Virgin Media sale arena

    Mon, 2 Jul 2007

    Cable operator Virgin Media is understood to have appointed Goldman Sachs to seek a possible buyer after receiving approaches from a number of private equity firms.

  • Gulliford to launch a super consultancy with BBH boss

    Wed, 4 Jul 2007

  • Havas launches celebritiy consultancy

    Tue, 3 Jul 2007

    Havas Media has launched a new global consultancy that will offer brands advice on to manage celebrities and will offer “simplified and direct access” to celebrities for advertising, events, licensing and corporate branding.

  • Head of ISBA to call for responsible advertising

    Thu, 28 Jun 2007

    The Incorporated Society of British Advertisers (ISBA) director-general Mike Hughes will use his first annual lunch as a rallying call for responsible advertising and attack the "vocal minority" who skew the debate.

  • HMV to boost falling sales with MP3 players, DAB radios and downloads

    Thu, 28 Jun 2007

    HMV will start selling MP3 players and DAB radios and offer digital downloads in-store as part of recovery plans to buoy the ailing business. The music and book retail group says changes in music retailing have been "more severe than predicted" as it announces profits have halved in 12 months.

  • HP uses It's Personal Again strategy for latest release

    Thu, 28 Jun 2007

    Hewlett-Packard (HP) is gearing up for the release of a new PC product called Dragon as it rolls out the second phase of its global "It's Personal Again" marketing strategy.

  • Interactive June 2007

    Thu, 28 Jun 2007

    The latest Marketing Week Interactive Book is now available to download The fourth of our Interactive guides is packed with advice and opinion from leading industry experts in interactive media on the following topics.. Digital Disciplines: Search marketing, Affiliate marketing, Online advertising, E-mail marketing, Mobile marketing, Interactive TV, Web 2.0, E-commerce Campaign Planning: Creativity online, Online ad networks, Measurement and analytics, Usability, Convergence, Behavioural ...

  • James Purnell named as secretary of state for culture, media and sport

    Thu, 28 Jun 2007

    Gordon Brown has promoted pensions minister James Purnell to secretary of state for culture, media and sport (DCMS) in his first cabinet reshuffle since becoming prime minister this week.

  • K-Swiss races in with sprintwear

    Thu, 28 Jun 2007

    Sports shoe brand K-Swiss is gearing up for a major brand-building push as it aims to increase awareness and boost its consumer base.

  • Kuoni appoints head of brand and marketing

    Mon, 2 Jul 2007

    Kuoni Travel has appointed Remo Masala to the new role of head of brand and marketing as part of a major restructure of its business. It has created three new strategic divisions to increase its focus on customer service.

  • Look, don't make us angry you wouldn't like us when we're angry

    Thu, 28 Jun 2007

    A top City trader thinks inequality could lead to riots. It's not a bad fantasy - but our bullying leaders make much more deserving targets than the rich

  • Magic programme director leaves for Global Radio

    Tue, 3 Jul 2007

    Richard Park, programme director at EMAP-owned Magic 105.4, is leaving the company to join Global Radio, the consortium that acquired Chrysalis Radio last week.

  • Major PriceRunner push starts with logo and strapline

    Thu, 28 Jun 2007

    Online price comparison site PriceRunner.co.uk is gearing up for a major ad push as it aims to reposition the brand, build its profile and expand its user base.

  • Marketing Week - 28/06/07 Issue

    Thu, 28 Jun 2007

    Due to the postal strike Marketing Week is pleased to bring you a downloadable version of this week's issue. Click to download: Editorial [http://www.marketingweek.co.uk/download/6796/Editorial.pdf] Classifieds [http://www.marketingweek.co.uk/do...

  • McCann Erickson wins £10m Evening Standard account

    Fri, 29 Jun 2007

    McCann Erickson has won the £10m Evening Standard advertising account following a competitive pitch. It is understood to have pitched against a number of undisclosed agencies, which is thought to include incumbent agency The Law Firm.

  • Munch Bunch TV campaign pushes health benefits

    Fri, 29 Jun 2007

    Lactalis Nestlé, the dairy company, is starting a 3m TV campaign to support the relaunch of its childrens brand Munch Bunch. It will focus on the desserts health credentials.

  • Murdoch's move will give Pearson jitters

    Thu, 28 Jun 2007

    Incredible as it may seem, Rupert Murdoch is poised, at 76, to pull off the deal of his life. It's not the biggest deal he's ever done - though at $5bn (£2.5bn)-plus its size is not to be sneezed at. Nor is it MySpace, with the flashy attraction of its "Road to Damascus" conversion ...

  • New campaign - Origami animals for Whiskas

    Thu, 28 Jun 2007

    TBWA/London has created a new national print campaign for cat food brand Whiskas to promote the key product benefits of the Oh so product range to cat owners.

  • New website part of CNN's 'good Web citizen' plan

    Thu, 28 Jun 2007

    CNN.com is rolling out a new-look website for both its US and international portals, as it overhauls its entire online strategy to offer a better user experience with a focus on being a "good Web citizen".

  • Online boom responsible for growing UK ad spend

    Thu, 28 Jun 2007

    UK ad spend will grow by 4.1% this year and 3.9% in 2008, driven "almost entirely" by online advertising, according to figures published by media agency Carat.

  • Online brands need their own ethical guidelines

    Thu, 28 Jun 2007

    Will changes in the regulations regarding advertising to children affect online communication? Yes - but not in a way that benefits children. While communications to children in the offline world have come under pressure, the budgets and briefs have he...

  • Patak's backs Coat & Cook launch with new campaign

    Thu, 28 Jun 2007

    Indian food group Patak’s is launching a new range of food flavourings called Coat & Cook. The launch will be rolled out nationally in July.

  • Political insider

    Wed, 4 Jul 2007

    New Advertising Standards Authority chairman Lord Chris Smith has the ability to engage with policymakers over protecting advertising freedom and the political expertise to communicate the ASA's role as an effective regulator to consumers. Sonoo Singh discovers his latest goals

  • Publicis chief to chair Research International

    Thu, 28 Jun 2007

    WPP has appointed Publicis' UK chief strategy officer Paul Edwards as UK chairman of its market research agency Research International.

  • RadioCentre calls for faster and "more radical" deregulation

    Wed, 4 Jul 2007

  • Reaching those that can call the tune on a nation's listening

    Thu, 28 Jun 2007

    CBS's 142m acquisition of music recommendation service Last.fm caused something of a stir at the beginning of the month.

  • RKCR promotes Exon to chief executive

    Mon, 2 Jul 2007

    Rainey Kelly Campbell Roalfe/Y&R has promoted managing director Richard Exon to chief executive just eight weeks after he joined the agency. His appointment follows last weeks shock news that chief executive James Murphy is leaving the agency to launch a start-up.

  • RKCR/Y&R breakaway in search for partners

    Thu, 28 Jun 2007

    The start-up agency being launched by Rainey Kelly Campbell Roalfe/Y&R executives James Murphy, David Golding and Ben Priest is looking for more partners, including digital specialists.

  • Rolls-Royce picks marketing director

    Thu, 28 Jun 2007

    Rolls-Royce Motor Cars' global marketing chief Paul Ferraiolo has been promoted to run the marque's US division. He starts his new job on July 1.

  • Royal Navy in agency hunt

    Fri, 29 Jun 2007

    The Royal Navy is seeking a through-the-line agency to handle its regional recruitment advertising. It is understood the account is worth £5m over three years.

  • S&N UK marketing chief set to take group reins

    Thu, 28 Jun 2007

    Scottish & Newcastle UK marketing director Tim Seager is set to be promoted to managing director of the brewery group, amid rumours of a takeover of the business.

  • Search data - Sport sites

    Thu, 28 Jun 2007

    As rain, inevitably, bounces back into Wimbledon, we return to take a look at sport online. The BBC Sport website continues to lead the pack, with a 2.1% rise on visitor share compared with the same period in 2006. With no Football World Cup this year, FIFA drops off the radar altogether, while Betfair moves up a place to third, with 2.18% share of visitors. Nonetheless football is by no means on the bench, with Sky Sports Football ranking fourth and The ...

  • Sony appoints UK marketing head for home entertainment

    Tue, 3 Jul 2007

    Sony Pictures Home Entertainment (SPHE) has appointed Darren Goode as UK marketing director. He takes over the role from Andy Armstrong, who was promoted to managing director in February.

  • Starcom loses head to start-up

    Thu, 28 Jun 2007

    Media agency Starcom is losing yet another high profile name with its group head of sponsorship and director of Starcom Adam Bishop leaving to join Andy Roberts' start-up Village Green.

  • The BBC to support iPlayer with "full marketing launch"

    Fri, 29 Jun 2007

    The BBC is planning one of its largest integrated ad campaigns to support the launch of on-demand service iPlayer. It say there will be a "full marketing launch" for the player in the autumn.

  • The future of agencies

    Fri, 29 Jun 2007

    Reading a soon-to-be published history of advertising recently, I was forcibly reminded how much the momentum behind agencies is a product of its time. Benton & Bowles was rescued from bankruptcy by its skilful manipulation of radio – the dot-com phenomenon of the twenties. The ‘creative revolution’ led by the likes of DDB, Wells Rich Greene and (in the UK, CDP) was hugely influenced by the rise of television. New media are the making – and breaking – ...

  • The insurance giant that's saddled with a major problem

    Thu, 28 Jun 2007

    Direct Line's attack on comparison sites calls to mind the rivalry of horse-drawn carriage builders and car manufacturers a century ago

  • The Priory highlights mental health care

    Thu, 28 Jun 2007

    The Priory Group, the independent mental health services provider, is highlighting the services available at its 16 UK hospitals.

  • The pros and cons of O2's entertainment complex

    Thu, 28 Jun 2007

    O2's 90m investment in a brand association with the former Millennium Dome in Greenwich has revolutionised the concept of sponsorship and taken marketing onto a new level.

  • This brand's got legs

    Thu, 28 Jun 2007

    Pretty Polly has suffered from a shrinking market, stiff competition and an image that's not as sexy as it used to be. Louise Jack asks how the hosiery firm plans to turn its fortunes around

  • Threadneedle reviews its ad strategy

    Thu, 28 Jun 2007

    Threadneedle Investments, the American Express-owned asset management company, is in talks with agencies over its advertising business.

  • Together between the covers

    Thu, 28 Jun 2007

    When other communication channels are shouting for the attention of consumers, magazines offer brands the chance for quiet, intimate contact - and research shows it's very effective. By Sonoo Singh

  • Tories attack Olympics Minister move

    Mon, 2 Jul 2007

    The Conservative Party has slammed Gordon Brown for downgrading the importance of the London 2012 Olympic Games after the Prime Minister moved responsibility for the games away from the Secretary of State to a cabinet minister.

  • Trinity Mirror expects a fall in ad revenue

    Thu, 28 Jun 2007

    Advertising revenues across Trinity Mirror's national newspapers, including the Daily Mirror, are expected to fall by 4.1% in the six months to July, as the group continues to battle a difficult newspaper advertising market. In a trading update, Trinity Mirror says it expects group advertising revenues to fall 1.5%...

  • Vanneck leaves Telegraph to return to The Times

    Tue, 3 Jul 2007

    Telegraph marketing director Katie Vanneck is leaving to join The Times as sales and marketing director. She will replace Simon Bell, who resigned last month.

  • Vanneck quits after Telegraph takes axe to marketing budget

    Wed, 4 Jul 2007

  • Virgin Radio raids C4 for director of new media

    Tue, 3 Jul 2007

    Virgin Radio has appointed Andy Grumbridge, managing director of digital content at Channel 4, as director of digital media. He replaces James Cridland, who has left the radio station to join the BBC.

  • Volvic Splash slump hits Danone

    Thu, 28 Jun 2007

    Danone's children's sub-sector brand, Volvic Splash, has lost more than 25% of the take-home market in the UK, according to Nielsen figures seen by Marketing Week.

  • Weighing the price of Cannes

    Thu, 28 Jun 2007

    As some of the world's most senior marketers joined advertising executives on the French Riviera to attend last week's Cannes International Advertising Festival, others stayed at home and sniped about the event.

  • Wells & Young's drops Team Saatchi after 12 years

    Tue, 3 Jul 2007

    Wells & Young's, the brewing company, has parted company with Team Saatchi after 12 years with the agency. The decision follows a strategic review of the brewer's marketing services agency roster.

  • We're sticklers for sustainability

    Thu, 28 Jun 2007

    With green issues looming large on the public agenda, consumers are demanding that companies show their ethical side - not least in the notoriously wasteful exhibitions sector. By Ian Whiteling

  • Wieden & Kennedy scoops £150m Nokia account

    Tue, 3 Jul 2007

    Nokia has handed its estimated $300m (£150m) global advertising account to Wieden & Kennedy following a six-month review. The account, which will be run from London, also includes responsibility for strategy.

  • Wieden & Kennedy to handle Visa’s World Cup sponsorship

    Thu, 28 Jun 2007

    Wieden & Kennedy has been appointed to handle the £100m global business for Visa's Fifa World Cup sponsorship. The appointment comes just days after rival Mastercard settled its long-running dispute with Fifa over the legitimacy of Visa's sponsorship.

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