Marketing Week
28 March 2002

  • A credible brand link-up

    Thu, 28 Mar 2002

    Football's bubble has burst? More likely it's a realisation that sponsorship is not a communication that can be measured in terms of volume or eyeballs.

  • Ad watchdog orders withdrawal of Ali G Indahouse poster campaign

    Thu, 28 Mar 2002

  • Amerada chief quits after TXU takeover

    Thu, 28 Mar 2002

  • AMERICA: Prohibition persists on the airwaves of America

    Thu, 28 Mar 2002

    NBC recently tried to break a 50-year taboo by advertising spirits on US network TV. The idea was soon scuppered by senators and parents, says Polly Devaney

  • AMERICA: Prohibition persists on the airwaves of America

    Thu, 28 Mar 2002

    NBC recently tried to break a 50-year taboo by advertising spirits on US network TV. The idea was soon scuppered by senators and parents, says Polly Devaney

  • AMV wins £5m Oetker launch

    Thu, 28 Mar 2002

  • Anheuser-Busch picks Randall Blackford to steer UK marketing

    Thu, 28 Mar 2002

  • ASIA: Team-ups save smaller agencies

    Thu, 28 Mar 2002

    Japan's media advertising spend has dropped by 2.1 per cent on last year. To beat the slump, smaller agencies are teaming up in an attempt to challenge the front-runners, says David Kilburn

  • Banging ITV's heads together

    Thu, 28 Mar 2002

    It's not often that a sequel betters the original. But the performance of Nestlé Rowntree marketing director Andrew Harrison at the Marketing Week TV2002 Conference in Prague was an exception that proves the rule.

  • Boots to revamp its loyalty card scheme

    Thu, 28 Mar 2002

    Boots is relaunching its Advantage Card loyalty scheme with a £3m marketing push. It will be the first major revamp of the scheme since it launched in 1997.

  • Call for a Television Advertising Bureau

    Thu, 28 Mar 2002

    At last week's TV 2002 Conference, the TV industry was told it had to adopt a new approach to win advertisers back to the medium.

  • Can Hearn make Bates tempting?

    Thu, 28 Mar 2002

    Troubled Cordiant Communications has brought in an executive from the client side to manage one of its subsidiaries. His track record and ability to take big decisions may improve Bates' credibility.

  • Coca-Cola Great Britain's new ad campaign for Dr Pepper

    Thu, 28 Mar 2002

  • Cussons marketing director to shed international responsibilities

    Thu, 28 Mar 2002

  • Cussons marketing director to shed international responsibilities

    Thu, 28 Mar 2002

  • Digest

    Thu, 28 Mar 2002

    Attheraces.co.uk is launching a poster campaign in Liverpool for Grand National weekend.

  • Digest

    Thu, 28 Mar 2002

    Wieden & Kennedy has created a new series of ads for Coca-Cola Great Britain's sports drink Powerade, to be aired on satellite TV.

  • Digest

    Thu, 28 Mar 2002

    Sport+Markt, the German market research company, has found that Barclaycard's sponsorship of the Premier League has the highest level of awareness among English football sponsors.

  • Digest

    Thu, 28 Mar 2002

    Dunlop Tyres has retained Amsterdam-based 180 to handle its European advertising account and appointed Arnold Worldwide to handle its North American work. The business is worth £21m globally.

  • Digest

    Thu, 28 Mar 2002

    Goodyear, the tyre company, has appointed Robert O'Leary to the position of senior vice-president in charge of global communications. O'Leary, who joins from Mobil Corporation, will oversee global advertising campaigns.

  • Digest

    Thu, 28 Mar 2002

    Publicis is creating a £6m TV branding campaign for McVitie's, following a redesign of the biscuit manufacturer's logo by brand consultancy Elmwood.

  • Digest

    Thu, 28 Mar 2002

    British Gas has appointed Janette Bell, a consultant from PricewaterhouseCoopers to the new position of head of market development. She will report to director of marketing Nick Smith.

  • Digest

    Thu, 28 Mar 2002

    Attheraces.co.uk is launching a poster campaign in Liverpool for Grand National weekend.

  • Digest

    Thu, 28 Mar 2002

    Wieden & Kennedy has created a new series of ads for Coca-Cola Great Britain's sports drink Powerade, to be aired on satellite TV.

  • Digest

    Thu, 28 Mar 2002

    Edrington, the Scotch whisky group which distributes the Famous Grouse, has appointed Kim Winser as a non-executive director. The former Marks & Spencer marketer is chief executive for clothes company Pringle.

  • Digest

    Thu, 28 Mar 2002

    Dunlop Tyres has retained Amsterdam-based 180 to handle its European advertising account and appointed Arnold Worldwide to handle its North American work. The business is worth £21m globally.

  • Digest

    Thu, 28 Mar 2002

    Goodyear, the tyre company, has appointed Robert O'Leary to the position of senior vice-president in charge of global communications. O'Leary, who joins from Mobil Corporation, will oversee global advertising campaigns.

  • Digest

    Thu, 28 Mar 2002

    Publicis is creating a £6m TV branding campaign for McVitie's, following a redesign of the biscuit manufacturer's logo by brand consultancy Elmwood.

  • Digest

    Thu, 28 Mar 2002

    British Gas has appointed Janette Bell, a consultant from PricewaterhouseCoopers to the new position of head of market development. She will report to director of marketing Nick Smith.

  • Digest

    Thu, 28 Mar 2002

    Edrington, the Scotch whisky group which distributes the Famous Grouse, has appointed Kim Winser as a non-executive director. The former Marks & Spencer marketer is chief executive for clothes company Pringle.

  • Digest

    Thu, 28 Mar 2002

    Publicis is also creating a TV campaign for the company's new product, McVitie's Munchbites.

  • Digest

    Thu, 28 Mar 2002

    BA London Eye has signed an exclusive year-long deal to be the sole advertiser within the British Airport Authority's Gatwick Monorail, which ferries passengers between terminals. Advertising has been devised by Joshua.

  • Digest

    Thu, 28 Mar 2002

    Channel 5 has asked Leagas Delaney to pitch for its £6m advertising account, not Delaney Lund Knox Warren, as reported last week.

  • Digest

    Thu, 28 Mar 2002

    Flextech is running a press campaign to support the launch of Bravo's show 'World's Deadliest Gags', which is hosted by Goldie and launches on April 8.

  • Digest

    Thu, 28 Mar 2002

    Roose & Partners is to create a press campaign to relaunch Nestlé Munchies. The campaign will run in women's monthly magazines.

  • Digest

    Thu, 28 Mar 2002

    Addleshaw Booth, a firm of solicitors, is to become an official sponsor of the Commonwealth Games in Manchester this summer.

  • Digest

    Thu, 28 Mar 2002

    The Department of Culture, Media and Sport is introducing a White Paper on April 26, proposing a relaxation in advertising restrictions on all forms of gambling. If the legislation is passed, gambling advertising will be allowed, subject to a code of practice.

  • Digest

    Thu, 28 Mar 2002

    HHCL & Partners has devised a £2.5m TV campaign for Britvic Soft Drinks' Robinsons High Juice brand. The campaign breaks on April 3.

  • Digest

    Thu, 28 Mar 2002

    Rodale, the publisher of Men's Health, is to launch a gym-bag sized bi-monthly magazine, titled Manual, on March 27. It is priced at &£3.99.

  • Digest

    Thu, 28 Mar 2002

    Sport+Markt, the German market research company, has found that Barclaycard's sponsorship of the Premier League has the highest level of awareness among English football sponsors.

  • Digest

    Thu, 28 Mar 2002

    Wella is to enter the men's haircolour market for the first time with the launch of Color Touch, a hair dye for men. It will be sold through salons.

  • Digest

    Thu, 28 Mar 2002

    Triangle Communications has been appointed by Transport for London to handle direct marketing for the congestion charge campaign.

  • Digest

    Thu, 28 Mar 2002

    Consignia is reviewing its name just one year after changing it from The Post Office. Royal Mail is thought to be the favoured name. The company has also announced it is to make thousands of job cuts.

  • Digest

    Thu, 28 Mar 2002

    LoweBrand has appointed James Page, of sister company Lowe, to the new post of deputy managing director.

  • Digest

    Thu, 28 Mar 2002

    CDD, Partners BDDH and Wieden & Kennedy are on the shortlist for Loot's £1m advertising account.

  • Digest

    Thu, 28 Mar 2002

    Marketing Drive, the sales promotion company, is to create a press campaign to promote FilmFour's British Film month.

  • Digest

    Thu, 28 Mar 2002

    Cordiant Communications is unlikely to release its end-of-year results, which were expected this week. Analysts say the company may still be renegotiating its banking covenants.

  • Digest

    Thu, 28 Mar 2002

    Carphone Warehouse has appointed Orange founder Hans Snook (right) as non-executive chairman. Charles Dunstone relinquishes the chairman title but remains chief executive officer.

  • Digest

    Thu, 28 Mar 2002

    TUI UK's shortlist for its advertising account is Abbott Mead Vickers.BBDO, HHCL & Partners and WCRS - not Walsh Trott Chick Smith, as reported last week.

  • Digest

    Thu, 28 Mar 2002

    HP Bulmer is to boost its television and advertising spend on Strongbow Cider to &£10m this year, compared with last year's &£4m. TBWA/London handles the brand's creative account and MindShare its media.

  • Digest

    Thu, 28 Mar 2002

    Fast Track, the sports marketing agency, has been appointed by UK Athletics to find sponsors for the World Indoor Athletic Championships in Birmingham, and the European Cross Country Championships in Edinburgh, both to be staged next year.

  • Digest

    Thu, 28 Mar 2002

    Virgin Trains is paying £1m over three years to be headline sponsor for the newly created Move music festival, to be held at Old Trafford Cricket Ground in July.

  • Digest

    Thu, 28 Mar 2002

    Cdp-travissully has created a £600,000 radio campaign for Gallaher's Hamlet Cigars, to be aired over the Easter weekend.

  • Digest

    Thu, 28 Mar 2002

    BBC 1 has rolled out eight screen idents featuring actors, dancers and sportsmen from a mix of ethnic backgrounds in an attempt to represent the diversity of the UK. From March 29, the idents - designed by Lambie-Nairn - will replace the globe motif that has been part of BBC 1's identity for 40 years...

  • Digest

    Thu, 28 Mar 2002

    BBC World Service has appointed Jane Futrell, who has worked at the BBC as a freelance for 17 years, as head of international marketing communications.

  • Digest

    Thu, 28 Mar 2002

    Southcorp Wines is to sponsor two motor racing events in a three-year deal with the organisers of Goodwood Festival of Speed and the Goodwood Motor Circuit Revival Meeting. The sponsorship will be headlined by the Penfolds and Rosemount Estate brands.

  • Digest

    Thu, 28 Mar 2002

    Eidos Interactive has shortlisted three undisclosed agencies to create an above-the-line campaign for the launch of the latest game in its Lara Croft Tomb Raider series.

  • Digest

    Thu, 28 Mar 2002

    Eurosport is rolling out a trade press advertising campaign from April using the strapline "Everyone's Eurosport".

  • Digest

    Thu, 28 Mar 2002

    Cisco Systems has shortlisted J Walter Thompson, TBWA and Grey Worldwide for its global advertising account.

  • Digest

    Thu, 28 Mar 2002

    Premier International Foods has extended its Loyd Grossman pasta sauce range to curry sauces. Advertising by Clemmow Hornby Inge will support the launch.

  • Digest

    Thu, 28 Mar 2002

    Thomas Cook is relaunching the Thomas Cook name as a mass-market tour operator brand. It also plans to scale back its JMC brand to target families, and resurrect Sunset to replace JMC Essentials as its budget brand.

  • Drinkers refine their tastes

    Thu, 28 Mar 2002

    Bitter remains a staple choice of the British pub-goer, but the popularity of alcopops and bottled lagers demonstrate a public willingness to experiment

  • Drugs body pushes TV price promos

    Thu, 28 Mar 2002

  • Energy bodies set for clash on licensing

    Thu, 28 Mar 2002

  • Energy bodies set for clash on licensing

    Thu, 28 Mar 2002

  • Ex-CDP Media chief takes up outdoor trade body role

    Thu, 28 Mar 2002

    The Outdoor Advertising Association has appointed former CDP Media managing director Alan James as its chief executive.

  • Fisher stops COI roster carping

    Thu, 28 Mar 2002

  • Fisher stops COI roster carping

    Thu, 28 Mar 2002

  • Ford strikes Kylie sponsor deal to push new Ka model

    Thu, 28 Mar 2002

  • George Pitcher: Public-private marriage is heading for the rocks

    Thu, 28 Mar 2002

    The Government's ambivalent attitude to Railtrack shareholders, bank's profits and a privatised Post Office shows it doesn't understand capitalism, says George Pitcher

  • I'd just like to thank the 13,000

    Thu, 28 Mar 2002

  • I'm sure I put a tenner in the card

    Thu, 28 Mar 2002

  • I'm sure I put a tenner in the card

    Thu, 28 Mar 2002

  • Integrated message pulling industry apart

    Thu, 28 Mar 2002

    Carol Fisher's criticisms of integrated marketing may have been brutal, but they have made the old school sit up and take notice

  • Interbrew promotes ex-Whitbread marketer

    Thu, 28 Mar 2002

  • Less of the cavalier attitude

    Thu, 28 Mar 2002

    Last week ailing Vauxhall began its search for an agency to revitalise the brand and reverse falling market share. But is a fresh brand-building strategy enough to distance the UK marque from its dull 'sales rep' reputation, or is Vauxhall jus

  • London Electricity reviews advertising after shake-up

    Thu, 28 Mar 2002

  • Marketing Week

    Thu, 28 Mar 2002

    Marketing Week will award the writer of the best letter of the month £300 of Thomson Holiday vouchers provided by Landround.

  • McCann wins £4m brief for Hoegaarden

    Thu, 28 Mar 2002

  • Persil to introduce aloe vera detergent variant

    Thu, 28 Mar 2002

  • Persil to introduce aloe vera detergent variant

    Thu, 28 Mar 2002

  • Powergen seeks agencies to pitch for £12m UK advertising business

    Thu, 28 Mar 2002

  • Powergen seeks agencies to pitch for £12m UK advertising business

    Thu, 28 Mar 2002

  • Premiership abandons secondary sponsorship

    Thu, 28 Mar 2002

    The Premiership has handed pitch-side ad rights back to clubs, but this may harm smaller teams

  • Quiet Storm wins £2m Bliss work

    Thu, 28 Mar 2002

    EMAP Elan has appointed Quiet Storm to handle the £2m advertising campaign for youth magazine Bliss. The title will be relaunched in A5 format in April. The agency already handles EMAP's Heat and More! magazine brands.

  • Slots cut as Night and Day ITV soap flops

    Thu, 28 Mar 2002

  • Sponsorship works - with teamwork

    Thu, 28 Mar 2002

    David Benady is right (MW March14) that the pendulum had swung too far, but football is still a beautiful game.

  • Sponsorship works - with teamwork

    Thu, 28 Mar 2002

    David Benady is right (MW March14) that the pendulum had swung too far, but football is still a beautiful game.

  • Sun to print spoof Kit Kat supplement

    Thu, 28 Mar 2002

    News International's daily tabloid The Sun is linking up with Nestlé Rowntree to run a Kit Kat supplement, in what is claimed to be a first for a confectionery brand.

  • Toyota's new ad campaign for the Celica model

    Thu, 28 Mar 2002

    Toyota is launching a £5m advertising campaign for its Celica model. The ads will aim to capture the 'thrill and exhilaration' of driving the car.

  • Why the Star will fail to shine on Sunday's stage

    Thu, 28 Mar 2002

    Sunday's family-oriented market is no place for a paper with a core 'Star' offering, and extending it will only result in a bruising from the NoW

  • Why the Star will fail to shine on Sunday's stage

    Thu, 28 Mar 2002

    Sunday’s family-oriented market is no place for a paper with a core ’Star’ offering, and extending it will only result in a bruising from the NoW

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