Marketing Week
28 May 2009
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Associated News plans overhaul for Metro online
28 May 2009
Associated Newspapers’ free paper Metro is to relaunch its website later this year with an overhaul that will offer advertisers more opportunities and users greater interactivity.
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Barbie doll undergoes 'fashion icon' makeover
28 May 2009
Mattel is to relaunch Barbie in the UK with new packaging and marketing as part of a global initiative to market the 50-year-old doll brand as a “fashion” icon.
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Campaign bids to raise literacy rates in families
28 May 2009
National Family Week is launching the Story Time element of the week-long event this week with the aim of helping to raise literacy rates within families.
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Consumers now demand year-round discounting
28 May 2009
UK consumers expect year-round discounting on the high street, according to a study of 350 large and medium-sized retailers.
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Create element of excitement
28 May 2009
Despite people saying they are altering their lifestyles to counter the effects of the recession, Ruth Mortimer discovers that while price may have some effect on behaviour it is aspects that arouse consumers’ emotions that marketers must focus on
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Don't let the flaws hold you back from frontiers
28 May 2009
What’s the single most important factor in the success of any marketer? It would be easy to cite the strength of the brand or the depth of resources that a brand owner is prepared to invest as the measure that ultimately divides good marketers from great ones.
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Even crown princes are chasing a little bit of google's gold dust
28 May 2009
Google’s annual gathering of brains from every part of society raised many more questions than the search giant would answer
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Flintoff and Botham push Ashes tests
28 May 2009
BSkyB’s seven-figure campaign to promote England vs Australia cricket series centres around passion created by test matches
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Fox's Biscuits plans digital push for Vinnie the Panda
28 May 2009
Fox’s Biscuits is set to extend the reach of its “Vinnie the Panda” character with a new online drive.
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Fujitsu appoints marketing director of government arm
28 May 2009
Former Thomas Cook marketing director takes government role at IT giant. By Branwell Johnson
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Glenfiddich sets sights on a younger target market
28 May 2009
Glenfiddich Single Malt Whisky is aiming to attract younger drinkers with the launch of its first global CRM programme, Glenfiddich Explorers.
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Global Radio hunts sponsor for revamped Big Top 40
28 May 2009
Global Radio is looking for a title sponsor for its relaunched commercial radio chart show, the Big Top 40 Show.
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Judge tests jury's appeal in court of public opinion
28 May 2009
A man at the heart of the British establishment wants to reform parliament. But it is not just public opinion that blocks Sir Paul’s path
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Karmarama is handed safe childbirth task
28 May 2009
The White Ribbon Alliance for Safe Motherhood has appointed Karmarama as its lead UK agency.
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Marketers turned off by idea of health warnings
28 May 2009
Supermarkets should not have to display health warnings next to alcoholic drinks is the consensus among marketers.
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NatMags will axe marketing roles in bid to reduce costs
28 May 2009
The National Magazine Company, publisher of Cosmopolitan, Harper’s Bazaar and Esquire, is merging its marketing and circulation departments as part of a major cost-cutting strategy.
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Npower drops cricket stars to 'reflect mood' of recession
28 May 2009
Energy company unveils animated character ads to push its Ashes tie-up. By Russell Parsons
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Orange to expand gigs for charity work scheme
28 May 2009
By Camille Alarcon
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Thandie Newton spearheads Martini's repositioning drive
28 May 2009
Drinks brand plans to tap into ‘drinking with sophistication’ trend. By Branwell Johnson
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The Secret Marketer
28 May 2009
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This time it's very personal
28 May 2009
Smart Technology, such as that which allows online retailers to sense when a frustrated customer is about to prematurely abandon a transaction, is revolutionising personalisation.
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Thomson Local in effort to lure more advertisers
28 May 2009
Thomson Local is launching two initiatives to encourage potential advertisers to its print business telephone directory.
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TNT Post restructure hands marketing chief more power
28 May 2009
Royal Mail’s Dutch rival signals its intentions by creating marketing and customer services director role.
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To boldly go ...
28 May 2009
Marketers are taking a giant leap into uncharted territory, experimenting with futuristic techniques for branding, marketing, advertising and promotions. From the unconventional to the truly space age, businesses are seizing the moment to make an impact. From futuristic cars to light-up clothing, companies are trying to find new ways of attracting customers.Also in this article
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'TV sales house mergers will encourage short-term deals'
28 May 2009
BroadcastingTV buyers warn of ill-effects of TV ad sales mergers mooted by broadcasters. By Camille Alarcon
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Value exchange deals put brands among the stars
28 May 2009
Marketers forced to cope with shrinking budgets had to trade goods for exposure at the ultra high profile gathering of big screen glitterati. Jo Roberts reports from the south of France
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Watts behind growth at durex and scholl?
28 May 2009
The London boardroom of SSL International, where I meet chief executive Garry Watts, is decorated with the company’s recent ad campaigns for Durex Play’s vibrating rings and Scholl’s Party Feet gel cushions.
