Marketing Week
28 October 2010
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Beware the vapid price trap
28 October 2010
Your recent article ’Promo junkies become hooked on a quick fix’ (MW 21 October), points to the uncomfortable truth that many brands and retailers are having to face up to. The pursuit of the adrenalin shot that price-based promotions can give has left many with an image hangover, and a sense of their brand values being at best diluted, or at worst damaged.
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Consultancy firms in online
28 October 2010
Michael Nutley’s column on digital strategy (MW 7 October) highlights how the big consultancy firms are muscling into the online space.
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Creating a new roadmap for One Ford’s marketing
28 October 2010
Ford’s vice-president of global marketing on his ’holy bananas’ social media epiphany, the importance of PR, and why he’s following Tesco’s lead to drive the auto firm’s ’one-size-fits-all’ global strategy. By Guy Bird.
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Digital Strategy - September Edition
Fri, 29 Oct 2010
Click here to view the Digital Strategy September Edition
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Focus on the inside job to gain respect
Wed, 27 Oct 2010
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Gullwings land Mercedes in lap of luxury
Wed, 27 Oct 2010
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New handsets can bridge the generation gap
28 October 2010
An Apple iPhone or BlackBerry on the O2 network is a teenager’s most desired mobile combination, according to research seen exclusively by Marketing Week. By Michael Barnett
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Opinions from Design and Brand Consultants
Fri, 29 Oct 2010
Please click here to view the supplement
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Paid opt-outs are no better
28 October 2010
While many organisations such as the Anti-Marketing Group may operate legitimately (news analysis, Data Strategy 14 October), what is disquieting is the fact they charge for the service. Furthermore, the lack of transparency about how they operate, the apparent absence of a rigorous complaint-handling process and no tangible proof of their effectiveness should all be cause for concern.
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Polishing up your brand's performance
28 October 2010
The cocktail-stick sampling brigade is being superseded by experiential-style activities that use the latest in-store and online technology to boost value and creativity. By Steve Hemsley.
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PR can take the lead
28 October 2010
Clearly, the rise of social media plays to PR agencies’ natural strength because we have always traded on dialogue and brand conversations.Yet Michael Nutley appears skeptical about PR agencies’ claims to a seat at the top table in the ’strategic space’ in digital marketing (MW 7 October).
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Price isn't the only promotion
28 October 2010
Your sales promotion feature (MW 21 October) says the Institute of Promotional Marketing believes “sales promotions provide short-term uplifts, but can be hugely damaging to brand values in the longer term.”
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Research Viewpoints Supplement
Fri, 29 Oct 2010
The Research Viewpoints Supplement is available to view - please click here
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Shelter campaign highlights Christmas homelessness
Wed, 27 Oct 2010
Shelter is launching a campaign to highlight how anyone can lose their home at Christmas.
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Sky hints at promoting phone and HD products
Wed, 27 Oct 2010
BSkyB could increase cross-promotion of its broadband, telephone and television services as the media company nears its 10 million customer target.
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Stuart Smith on Chevron's latest charm offensive
28 October 2010
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The boardroom verdict
28 October 2010
More marketers may be taking seats in the boardroom, but its members are still struggling to understand exactly what the discipline can do for a business. Board members at big brands tell Lucy Handley what they really think of marketing in an era where procurement and the finance director are king
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The marketers respond
28 October 2010
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The Secret Marketer on the effects of the spending cuts
Wed, 27 Oct 2010
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The viewpoints
28 October 2010
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Training
Thu, 25 Nov 2010
The MW Training Supplement is available to view - please click here
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Will the first round of consumer spending cuts be the deepest?
Wed, 27 Oct 2010
