Marketing Week
28 September 2006
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118 Launches Tasty Mobile to sell phones on the Web
Thu, 28 Sep 2006
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A day in the life of Christiaan Lette
Fri, 29 Sep 2006
Name: Christiaan Lette Company: Publicis Job title: Campaign manager Procter & Gamble, Healthcare Western Europe
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A quiet revolution
Thu, 28 Sep 2006
Tempering traditional strengths with a willingness to adapt to today's digital landscape is the only way for agencies to survive and prosper, as this year's survey amply demonstrates. By David Reed
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A sporting chance for a free magazine?
Thu, 28 Sep 2006
A sporting chance for a free magazine?
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All change at Innocent as European expansion starts
Wed, 4 Oct 2006
Innocent Drinks, the maker of Innocent Smoothies, is recruiting a UK marketing director following the decision to promote Jamie Mitchell to the role of UK managing director. The move is part of a reshuffle that will see the three founders of the com...
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ASA raps drinks industry over under-age ad breach
Thu, 28 Sep 2006
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Ask.com unveils biggest marketing push
Thu, 28 Sep 2006
Ask.com, the search engine, launches a major 1m online advertising campaign next week.
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Assessing the Currys.digital brand
Fri, 29 Sep 2006
Each week in association with retail and marketing consultancy Pragma, MarketingWeek.co.uk looks at a high-profile brand, assessing its performance against a range of criteria and offering suggestions to improve its overall score. Marks for each section are given out of five stars, while the overall rating is given at the end of the review.
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Bacardi acquires 42 Below vodka as Grey Goose campaign takes off
Mon, 2 Oct 2006
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Bacardi picks Newton as rum and vermouth chief
Wed, 4 Oct 2006
Bacardi-Martini has appointed former InBev and Nestl?owntree senior marketer Liam Newton as director of marketing for the Bacardi rum portfolio and Martini vermouth, with immediate effect.
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Banks battle to woo high earners
Thu, 28 Sep 2006
Banks battle to woo high earners
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Barclaycard hires Green Wing stars to front TV ads
Tue, 3 Oct 2006
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Barclay's arm seeks digital agency for 'online vision'
Thu, 28 Sep 2006
Firstplus, a division of high street banking giant Barclays, has called a review of its digital business. Incumbent E3 has been invited to repitch alongside a number of undisclosed agencies.
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Barclays plots 'creative' Premiership sponsorship
Thu, 28 Sep 2006
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BBC bolsters senior marketing team
Wed, 4 Oct 2006
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BBC Media Up For Grabs
Wed, 4 Oct 2006
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BBH launches 'virtual' agency
Fri, 29 Sep 2006
Bartle Bogle Hegarty is attempting to gain a foothold in the online social networking boom by launching a "virtual" advertising agency.
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Birds Eye picks Glenn for top job
Mon, 2 Oct 2006
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BLM beats rivals to win 4m Pipex broadband brief
Thu, 28 Sep 2006
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Branson faces fines over no show of Megastores accounts
Wed, 4 Oct 2006
Billionaire Sir Richard Branson is facing fines after two of his companies, Virgin Entertainment Asia and Virgin Retail, which control the Virgin Megastores chain of entertainment shops, failed to present their accounts to Companies House. However, ...
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British Gas unveils Green Bonds efficiency drive
Mon, 2 Oct 2006
British Gas is launching “Green Bonds” for its customers as part of an energy efficiency drive.
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Bubble and strife?
Thu, 28 Sep 2006
Spurred on by the £300m sale of MySpace to Rupert Murdoch
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Buzz-y bodies
Thu, 28 Sep 2006
Question marks over ethics and effectiveness are holding back the use of experiential and 'buzz' marketing by mainstream brand owners. Can researchers provide the answers? asks Alicia Clegg
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Campaign of the month: yell.com
Thu, 28 Sep 2006
Yell.com picks up the latest campaign of the month award following the launch of its on- and offline promotion developed by AKQA.
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Carat beats MediaVest to 30m Alliance & Leicester
Thu, 28 Sep 2006
Alliance & Leicester has appointed Carat to handle its consolidated 30m media planning and buying account after a final pitch against MediaVest Manchester.
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Cheapflights hires former BA man as top UK marketer
Fri, 29 Sep 2006
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Coca-Cola may ditch water plans after sourcing fiasco
Wed, 4 Oct 2006
Coca-Cola may be forced to delay its all-important launch into the bottled water market or, even worse, scrap it altogether. Coca-Cola is scheduled to launch a bottled water in the UK - filling a gaping hole in its portfolio - in the first quarter o...
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COI asks three to pitch for 12m voters' register task
Wed, 4 Oct 2006
The Electoral Commission has invited three teams of agencies to pitch for a new campaign to get people to register to vote, in a switch away from its previous attempts to get consumers to go to the polls and vote. The change is likely to mean an end...
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Community Channel picks team for revenue drive
Mon, 2 Oct 2006
Community Channel, the digital TV station majority-funded by the Cabinet Office, has hired a new commercial team as part of a drive for more revenue.
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Compelling content is key in the media war
Thu, 28 Sep 2006
The headlines are persistent and doom-laden: "Newspapers are dead". "Does digital mean the death of traditional broadcasting?" "The days of the portal are over". "Who will survive convergence?" Everyone from online services and telecoms companies to newspaper publishers and TV firms are now on a head-on collision course and the war cry of "content is king" is back. But now the content is being created by everyone from kids in their bedrooms to citizen reporters with mobile phone cameras.
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Co-op Travelcare offers 'carbon offsetting' at the checkout
Tue, 3 Oct 2006
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Creative concepts for Cannes or the client?
Thu, 28 Sep 2006
Creative concepts for Cannes or the client?
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Defra plans rural publication to keep farmers in the know
Thu, 28 Sep 2006
The Department for Environment, Food and Rural Affairs (Defra) is planning to launch a publication covering rural issues for the farming community.
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Deloitte signs 1.7m disabled Olympics sponsorship
Thu, 28 Sep 2006
Deloitte is launching a 1.7m sponsorship programme for disability sports in the UK in lead up to London 2012.
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DFDS Seaways hands marketing to Robson Brown
Fri, 29 Sep 2006
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Disaronno rolls out 1.5m pre-Christmas TV campaign
Tue, 3 Oct 2006
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Draft FCB names UK co-presidents
Thu, 28 Sep 2006
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EMAP restructures Big City network as Parkinson heads south
Thu, 28 Sep 2006
EMAP has restructured the Big City network of local radio stations from two operating regions to seven and has appointed new regional managing directors.
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'Energising' herbal sports drink crosses the Atlantic
Thu, 28 Sep 2006
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Five US 'anti-American' campaign triggers complaints to ASA
Mon, 2 Oct 2006
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Green & Black's marketing director steps down
Tue, 3 Oct 2006
Green & Black's marketing director Mark Palmer is to leave the company after managing the integration of the organic chocolate brand into Cadbury Schweppes.
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Heard it through the grapevine
Thu, 28 Sep 2006
Although consumers now receive messages from a vast array of media channels, the popularity of word-of-mouth marketing shows they still trust the opinions of consumers over those of marketers
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Home improvement firm Anglian picks chief
Thu, 28 Sep 2006
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How Phil Chapman got ahead
Fri, 29 Sep 2006
Name: Phil Chapman Company: T-Mobile UK Job title: Director of Marketing
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How Yahoo! is keeping up with the bloggers
Thu, 28 Sep 2006
Yahoo!'s response to online challengers in Taiwan will give UK internet users a good odea of what to expect from large portals in the future. Dominic Dudley reports.
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IBood.com offers free online shopping to draw customers
Thu, 28 Sep 2006
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Internet's impersonal touch could doom the high street
Thu, 28 Sep 2006
There is nothing wrong with progress, and if it means the demise of the modern town centre retail experience then so much the better
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Iveco picks marketing and sales chiefs
Thu, 28 Sep 2006
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Jajah rings the changes with low-cost international calls
Thu, 28 Sep 2006
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John Lewis launches Greenbee financial services brand
Thu, 28 Sep 2006
John Lewis is launching a range of financial products, including travel insurance and banking services, under the brand name Greenbee.
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Kellogg backs Optivita launch with TV work
Mon, 2 Oct 2006
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Licensing grows up
Thu, 28 Sep 2006
Brand licensing companies are no longer focusing solely on the children's market, but are looking to engage with an older, and more affluent, audience with an eye for 'retro chic'. By Nathalie Kilby
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London staff lose out in AOL sell-off
Thu, 28 Sep 2006
AOL has warned its London-based staff that over 100 of them could lose their jobs once the business is sold, as a deal gets nearer.
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Making music for the mobile masses
Thu, 28 Sep 2006
If you want to grab someone's attention, there are few better ways to do it than with music, particularly if you're going after the youth market.
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Maserati chief executive parts company with Fiat
Thu, 28 Sep 2006
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Microsoft launches price comparison site
Mon, 2 Oct 2006
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Mobile offers a search window of opportunity
Thu, 28 Sep 2006
When Vodafone signed a deal with Google to develop a mobile search service in February it seemed that everything was falling into place, and that the mobile Web would be dominated by Google and other large search engines.
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Moran gets back in the driving seat
Thu, 28 Sep 2006
Moran gets back in the driving seat
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Multiyork rethinks 2.5m business
Thu, 28 Sep 2006
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News International adds Milkround to online portfolio
Mon, 2 Oct 2006
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Novogen hires PHD North for menopause test kit task
Tue, 3 Oct 2006
PHD North has been handed the task of launching health company Novogen's Menopause Test Kit.
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Olympic body begins sponsorship tenders
Thu, 28 Sep 2006
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Omnicom and Intel in joint TV drive
Thu, 28 Sep 2006
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Online ad spend to exceed 2bn as figures jump 40%
Wed, 4 Oct 2006
Online advertising should break the 2bn barrier in 2006, according to Guy Phillipson, chief executive of the Internet Advertising Bureau UK, taking it well ahead of national press and closing the gap on TV. Phillipson says: "We can see online overt...
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Pay awards that won't help the Camelot cause
Thu, 28 Sep 2006
Camelot's annual report for 2006 makes surprisingly interesting reading, if you know where to look.
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Phones4U poaches John Lewis commercial director
Fri, 29 Sep 2006
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Podcasts and internet films make it into Radio Times
Thu, 28 Sep 2006
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Redeeming qualities
Thu, 28 Sep 2006
For years
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Report shows impact of online on offline sector
Thu, 28 Sep 2006
Just how well can online and offline advertising be effectively integrated, and how much impact can one have on the other? Research released this week from Hitwise suggests that the potential impact can be powerful and that online advertising can maximise the effectiveness of all media spend. It also offers evidence on how online marketing can help raise brand awareness.
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Retailers' ire over Ribena and Lucozade shortcomings
Thu, 28 Sep 2006
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Room for improvement
Thu, 28 Sep 2006
A financial services offer and a move away from the over-loaded home makeover market - is B&Q's formula for regenerating the business, says Nathalie Kilby
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SABMiller poaches global P&G marketer
Thu, 28 Sep 2006
SABMiller, owner of Peroni and Pilsner Urquell, has poached Procter & Gamble marketing director Chris Ritchie to lead its European marketing operations.
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Sainsbury's begins review of direct account
Thu, 28 Sep 2006
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Sega beefs up European team with high-profile appointments
Thu, 28 Sep 2006
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Socials must soon lower their sights
Thu, 28 Sep 2006
The biggest story in online media this year has been the rise of social networking websites like MySpace and Facebook. The end of the year could be dominated by a different one: how a slowdown in online advertising pulls the rug from under their feet. The one group to gain could be advertisers.
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Sony Ericsson opens first retail outlet following rebrand
Mon, 2 Oct 2006
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STA UK appoints first marketing director
Fri, 29 Sep 2006
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Starcom wins Green & Black's 2m media
Fri, 29 Sep 2006
Green & Black's, the luxury chocolate brand, is understood to have appointed Starcom to handle its 2m media planning and buying account.
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Tesco profits up 10% to 1.1bn
Tue, 3 Oct 2006
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TfL plans to make Oyster integral part of Olympics
Thu, 28 Sep 2006
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Thames Water restructures after marketing head quits
Thu, 28 Sep 2006
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They're talking about a convenience revolution
Thu, 28 Sep 2006
The success of car-sharing firm Streetcar shows how consumers are increasingly using services as an alternative to buying products
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Thomson Directories pay-per-call idea 'puts advertisers in control'
Thu, 28 Sep 2006
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T-Mobile plugs rivals in best signal pledge
Wed, 4 Oct 2006
T-Mobile will recommend consumers choose a rival operator in areas where it has poor network coverage as part of a new customer retention drive being launched today (Wednesday). The Deutsche Telekom-owned brand will check its coverage in customers’ …
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T-Mobile raids O2 for business marketing head
Fri, 29 Sep 2006
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Unilever moves Hellmann's into O&M
Wed, 4 Oct 2006
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Vodafone produces first handset
Thu, 28 Sep 2006
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Waitrose hands DM to Kitcatt Nohr
Mon, 2 Oct 2006
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We are not a number
Thu, 28 Sep 2006
Brands can only benefit from gaining a much more detailed picture of their local and regional audiences, says Robert Ray
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Who will dominate the mobile internet?
Thu, 28 Sep 2006
Over the past 12 months major industry players have revealed their hands with regards to mobile media. Traditional media owners such as News Corp are challenging new media owners such as Google and mobile operators like Vodafone. Established content creators such as Disney are going head-on against mobile content creators such as Jamba. Big agency networks such as WPP as well as digital marketing agencies such as AKQA see mobile as the next major growth area. But who will dominate? ...
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Yell pitch drags on as VCCP loses out
Wed, 4 Oct 2006
Vallance Carruthers Coleman Priest (VCCP) looks to be out of the running for Yell's 20m advertising account, leaving Mother in pole position to scoop the business. However, mystery still surrounds the final outcome of the protracted review amid rum...
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Yorkshire Air Ambulance launches TV campaign
Tue, 3 Oct 2006
