Marketing Week
29 August 2002

Are we on the right platform?

Thu, 29 Aug 2002

John Owen's piece on the importance of exploiting sponsorship properties (MW August 8) must have brought joy to many below-the-line marketers. We need campaignable "platforms" - they give us scale and flexibility. Key trade customers buy into them and we are able to create national and tailor-made activities that build brand values and achieve objectives. The right sponsorship property is often exactly what is required.

Channel 5 seals £1.2m deal with Viacom as part of autumn rebrand

Thu, 29 Aug 2002

Channel 5, to be rebranded Five, has struck a 12-month £1.2m deal with Viacom Outdoor for London Underground poster sites, of which ten 48-sheets will be held on a permanent basis.

City & Guilds hunts advertising agency

Thu, 29 Aug 2002

The City & Guilds Group, which oversees the vocational qualifications of the same name, is looking for an advertising agency for the first time, in an effort to modernise its image among students and employers.

Creative directors

Thu, 29 Aug 2002

Creative directors are often seen as power-crazed tyrants who make strange requests and indulge their own decadent whims, but Simon Scott, artistic chief at The Union, seems to have taken the image to its Caligulan conclusion. Given a brief to produce outdoor work to promote a 'Romans in Britain' exhibition for the Royal Armouries in Leeds, the agency began auditioning for the important role of Emperor. Ultimately, though, no visage on offer could out-Caesar the creative director himself ...

Digest

Thu, 29 Aug 2002

Nokia is using its sponsorship of London Fashion Week to launch its 7210 mobile phone, using the slogan 'A sign of fashion'.

Digest

Thu, 29 Aug 2002

Clark McKay & Walpole has been appointed to launch new smoothie brand Re:Juice. The New Zealand product is being handled by Drinks Express in the UK.

Digest

Thu, 29 Aug 2002

Marks & Spencer is unveiling a major in-store animal welfare campaign next month, using the line 'For the love of food.

Digest

Thu, 29 Aug 2002

Country 1035, which owns London AM radio station Ritz 1035, has gone into receivership.

Digest

Thu, 29 Aug 2002

Carney Richardson has been appointed to run the £750,000 ad account for storage company Safestore.

Digest

Thu, 29 Aug 2002

Abbey National has launched an Internet banking service that enables customers to check all their financial arrangements on a single website.

Digest

Thu, 29 Aug 2002

Fallon has created its first advertising campaign for Unilever's Ben & Jerry's ice-cream brand. The campaign, which covers TV, postcards and cinema advertising, breaks on September 2.

Digest

Thu, 29 Aug 2002

McCann-Erickson has created a television ad for Nescafé Original, featuring social commentator Alan Whicker. The ad breaks on September 2.

Digest

Thu, 29 Aug 2002

The Point has created a TV campaign for Alpro, the dairy-free brand, which breaks on September 9.

Digest

Thu, 29 Aug 2002

Roose has created a television campaign for Nestlé Rowntree's Willy Wonka brand, to accompany the launch of Wonka Xploder and Wonka Golden Cruncher biscuits.

Digest

Thu, 29 Aug 2002

Specsavers is to sponsor the Welsh Rugby Union's referees. The four-year, six-figure sponsorship will be launched this week by Big Brother 2 runner-up Helen Adams.

Digest

Thu, 29 Aug 2002

BBC Top of the Pops Magazine has teamed up with Polaroid and the Academy of Contemporary Music to launch the Star Search 2003 contest, which will give readers the chance to become members of an international pop band.

Digest

Thu, 29 Aug 2002

WWAV Rapp Collins Scotland has created a customer questionnaire mailing for premier whisky brand, The Macallan.

Digest

Thu, 29 Aug 2002

Ford has taken the title sponsorship for Mela 2002, the Asian culture and lifestyle exhibition that is due to take place at the NEC in October.

Digest

Thu, 29 Aug 2002

ITV management came under fire from former Channel 5 chief executive David Elstein in a discussion about the future of the network in a discussion at the TV festival.

Digest

Thu, 29 Aug 2002

Granada chief executive Steve Morrison (right) has signed an early retirement deal and could leave the ITV company before the end of the week.

Digest

Thu, 29 Aug 2002

KP has linked up with Unilever Bestfoods to launch a Peperami-flavoured variant of Mini Cheddars.

Digest

Thu, 29 Aug 2002

Claims Direct has been bought by Lancashire businessman Mick Shepherd for a reported &£1m.

Digest

Thu, 29 Aug 2002

The Independent Television Commission has published its revised Advertising Standards Code, which comes into effect on September 2. The code allows TV advertising for pregnancy testing services and hair replacement clinics for the first time.

Digest

Thu, 29 Aug 2002

Thehouse has created a £2m below-the-line and teaser poster ad campaign for Kentucky whiskey Jack Daniel's, based on the theme of 'Jack's Birthday Celebrations'.

Digest

Thu, 29 Aug 2002

Chris Evans is considering taking a stake in Channel 5, according to reports from the Edinburgh International Television Festival.

Digest

Thu, 29 Aug 2002

Channel 4's new chief executive, Mark Thompson, warned that the channel may have to seek government financial aid in order to underpin its programming budget. The warning came during his delivery of the annual McTaggart Lecture at the TV festival.

Digest

Thu, 29 Aug 2002

T-Mobile is tipped to move its UK media buying and planning account out of Starcom Motive and into Universal McCann, its international media agency.

Digest

Thu, 29 Aug 2002

Yell has reported a pre-tax loss of £30.9m on sales up 28 per cent to £248.5m for the three months to June 30. The directories company blames the loss on the cancellation of its planned initial public offering.

Digest

Thu, 29 Aug 2002

Marketing Direct has been appointed to handle e-mail marketing for European online travel portal Opodo.

Dodge must pick up on European niche

Thu, 29 Aug 2002

DaimlerChrysler intends to follow up its recent success of the Smart Car with the launch of Dodge. But the brand, famous in the US for its pick-up trucks, may struggle to appeal to a European market.

Don't blame the ship for its crew

Thu, 29 Aug 2002

Sponsorship, and the corporate hospitality that accompanies it, is widely misunderstood, as your article on the value of Formula One Paddock Club rates illustrates (MW August 8).

Dormant for long enough

Thu, 29 Aug 2002

Interbrew is set to relaunch Castlemaine XXXX, its newly acquired but ailing Australian lager brand, as a challenger to Foster's. As the dust settles after UK brewing's long corporate shakedown and new rivalries emerge, neglected marketing dep

Get in touch with the spirit of the aged

Thu, 29 Aug 2002

Fiona Macleod is to be congratulated for her promotion to UK marketing director for oral care at GlaxoSmithKline (MW August 1), but she has been handed a poison chalice as far as new brand 40+ is concerned.

Has the energy drinks market lost its fizz?

Thu, 29 Aug 2002

Energy drinks are facing pressure from own-label products, clever marketing, and possible legislation in an ever-flattening market.

Iain Murray: At the end of the day it's cloth cap and chardonnay

Thu, 29 Aug 2002

Unlike Tony Blair, 68 per cent of Brits are said to be 'working class and proud of it'. This blurring of class distinctions tells us much about marketing, says Iain Murray

Naked takes on £11m Campbell planning brief

Thu, 29 Aug 2002

Campbell Grocery Products has taken its £11m media planning business away from Zenith Media and handed it to Naked.

New E-Class model from Mercedes-Benz

Thu, 29 Aug 2002

On the launch-pad

Thu, 29 Aug 2002

Despite the risks involved, companies are still prepared to roll out new products. Tighter budgets and technological advances mean that launches aren't necessarily the slightly formulaic drink-and-canapés parties they used to be, says Helen Do

Pret A Manger

Thu, 29 Aug 2002

Rising crime leads to first TV campaign by CCTV company

Thu, 29 Aug 2002

Self-diagnosis is no cure-all

Thu, 29 Aug 2002

The number of people who want to diagnose and treat themselves with over-the-counter medicines or vitamins, minerals and supplements is increasing

Student radio remains an untapped resource

Thu, 29 Aug 2002

Students are groomed as future corporate leaders and decision-makers, yet too many marketers ignore this most captive of markets.

Virgin Home Energy in review of dormant £10m advertising brief

Thu, 29 Aug 2002

Volvo fills MD role with former UK sales chief

Thu, 29 Aug 2002

Volvo has promoted Hugh Reid as managing director, following his predecessor Gerry Keaney's promotion to head global sales.

Why they ought to give a XXXX

Thu, 29 Aug 2002

The promised revival of Castlemaine XXXX, backed by a £9m ad campaign through newly assigned Mother, promises plenty of froth. But how much 'bottom' is there in the suggestion that the relaunch marks a turning point in the fortunes of the beleaguered lager market?