Marketing Week
29 February 1996
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A matter of some impotence
Fri, 1 Mar 1996
Jeans, tight underpants, and traffic jams are sapping our lads' creative juices, unless recent findings are merely a lot of hot air
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Briefs
Fri, 1 Mar 1996
WPP companies Promotional Campaigns and US-based Einson Freeman have been appointed as the global promotion agencies for the personal systems group of IBM.
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Briefs
Fri, 1 Mar 1996
Moulinex, the French white goods manufacturer, is understood to have seen pitches from incumbent BMP DDB and The Media Business for its 2m media buying account last week.
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Briefs
Fri, 1 Mar 1996
Moulinex, the French white goods manufacturer, is understood to have seen pitches from incumbent BMP DDB and The Media Business for its 2m media buying account last week.
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BT loosens grip of O&M Direct
Fri, 1 Mar 1996
BT is understood to be using a US direct marketing agency to develop a direct mail programme intended for the UK market.
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Budget brands cook up trouble for Heinz
Fri, 1 Mar 1996
What effect will the latest price war have on Heinz brand values, with baked beans as cheap as 6p a can?
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Budget brands cook up trouble for Heinz
Fri, 1 Mar 1996
What effect will the latest price war have on Heinz brand values, with baked beans as cheap as 6p a can?
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By Simon Rines
Fri, 1 Mar 1996
UK consumers are still wary of interactive technology. However, new systems which cater better for customer needs may be about to change this.
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By Simon Rines
Fri, 1 Mar 1996
UK consumers are still wary of interactive technology. However, new systems which cater better for customer needs may be about to change this.
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Carling steals Tennent's glory
Fri, 1 Mar 1996
Can I point out an error in your article on the Hollis Awards (MW February 23). You report that Carling has won the overall prize for the second year running.
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Carlsberg drops XXXX 'upgrade'
Fri, 1 Mar 1996
Carlsberg-Tetley has ditched plans to launch a premium Castlemaine XXXX, claiming it would cannibalise sales of its successful Carlsberg Export lager.
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Carlton must stay on the ball to reap Broadcasting Bill benefits
Fri, 1 Mar 1996
Recent deals and mergers seem to have left Carlton standing but it could be biding time to clean up when the Broadcasting Bill passes. By Torin Douglas. Torin Douglas is the BBC Radio's media correspondent
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Channel 5 plunders UK Gold for new sales team
Fri, 1 Mar 1996
Channel 5's advertising sales operation took shape this week with the appointment of four senior UK Gold/UK Living sales staff, including sales controller Paul Curtis.
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Channel 5 plunders UK Gold for new sales team
Fri, 1 Mar 1996
Channel 5's advertising sales operation took shape this week with the appointment of four senior UK Gold/UK Living sales staff, including sales controller Paul Curtis.
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Club 18-30 takes on new head of marketing
Fri, 1 Mar 1996
Tour operator Club 18-30 has appointed a new head of marketing, Andy Tidy. He will also assume marketing responsibility for the other tour operations in the group, Sunset Holidays and Priority Holidays, owned by Flying Colours Leisure.
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Cost-cutters continue to battle
Fri, 1 Mar 1996
Sainsbury's is to extend its cost-cutting campaign to try to win back market share.
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Cost-cutters continue to battle
Fri, 1 Mar 1996
Sainsbury's is to extend its cost-cutting campaign to try to win back market share.
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DIGESTS
Fri, 1 Mar 1996
Dillons marketing director Steve Dunn has left suddenly, without a new job to go to. Dunn says that since Dillons was acquired by Thorn EMI last year, the marketing director's role has changed. Thorn EMI is poised to demerge its operations. It is believed to have picked the Dillons brand for international development.
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Durex to withdraw Arouser range
Fri, 1 Mar 1996
Durex is pulling its Arouser range of ribbed condoms after admit ting it had overstated their sexual powers.
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EC ad blitz to push benefits of citizenship
Fri, 1 Mar 1996
The European Commission is planning an autumn advertising campaign to promote the benefits of being a citizen of the European Union.
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Express plans new Saturday photo section
Fri, 1 Mar 1996
The Daily Express is planning to relaunch its Saturday magazine as a photo journalism section later this month.
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Greenwich launches Millennium marque
Fri, 1 Mar 1996
The National Maritime Museum in Greenwich is launching Greenwich Meridian 2000 as the official marque to position Greenwich's Old Royal Observatory as the focal point for world celebrations marking the Millennium.
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Greenwich launches Millennium marque
Fri, 1 Mar 1996
The National Maritime Museum in Greenwich is launching Greenwich Meridian 2000 as the official marque to position Greenwich's Old Royal Observatory as the focal point for world celebrations marking the Millennium.
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HELLO! LOLLY
Fri, 1 Mar 1996
From humble roots Hello! has become the best-selling upmarket women's magazine. its combination of celebrity gossip and rich and famous 'through the keyhole' photography have seen off the UK publishing giants' top titles. How?
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Hoover ghost must finally be laid to rest
Fri, 1 Mar 1996
In your news article Anchor pans Hoover for "ruining" offer (MW February 23), the Hoover flights promotion fiasco is once again being blamed for a failed holiday promotion. We at Thomas Cook seriously challenge this.
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Hoover ghost must finally be laid to rest
Fri, 1 Mar 1996
In your news article Anchor pans Hoover for "ruining" offer (MW February 23), the Hoover flights promotion fiasco is once again being blamed for a failed holiday promotion. We at Thomas Cook seriously challenge this.
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Iain Murray is a witty wonder
Fri, 1 Mar 1996
I am a 50-plus administration/support secretary in the public relations office of a large national organisation, educated in the Fifties (so I have a distinct advantage on today's youth!) and regularly read your publication, which is circulated in the department.
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INTERNET WATCH
Fri, 1 Mar 1996
Advertising on the Internet must be useful or entertaining if it is to win over
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Is Virgin leg tale a Prime Suspect?
Fri, 1 Mar 1996
Ever since Ogilvy & Mather was exposed last week for digitally re-mastering brochure photographs of black Ford workers to make them white, the Diary has been made aware of a scurrilous rumour that another advertiser has been involved in alteri
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Is Virgin leg tale a Prime Suspect?
Fri, 1 Mar 1996
Ever since Ogilvy & Mather was exposed last week for digitally re-mastering brochure photographs of black Ford workers to make them white, the Diary has been made aware of a scurrilous rumour that another advertiser has been involved in alteri
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JVC sponsorship deal
Fri, 1 Mar 1996
Electronics giant JVC is poised to drop its long-running sponsorship of Arsenal Football Club following a turbulent year at the club.
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JVC sponsorship deal
Fri, 1 Mar 1996
Electronics giant JVC is poised to drop its long-running sponsorship of Arsenal Football Club following a turbulent year at the club.
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Lloyds picks new chief
Fri, 1 Mar 1996
Former Lloyds general manager handed top post within combined TSB retail banking operationBy Sean Brierley
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MEPs to debate future of major sports events
Fri, 1 Mar 1996
The TV sports debate has moved to Brussels, where MEPs are to debate whether major sports events like the Olympics should remain on mainstream, non-subscription TV.
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P&G admits Cott's right on brand tax
Fri, 1 Mar 1996
For some time the Cott Corporation has been berating the premiums charged for brands over own-label products, scorning manufacturers' defences to criticism of their so-called 'vehicles of value'. Now, an unexpected ally has come to its aid - i
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P&G admits Cott's right on brand tax
Fri, 1 Mar 1996
For some time the Cott Corporation has been berating the premiums charged for brands over own-label products, scorning manufacturers' defences to criticism of their so-called 'vehicles of value'. Now, an unexpected ally has come to its aid - i
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P&G steps up price war with Ariel discount
Fri, 1 Mar 1996
Procter & Gamble has notified trade sources that it intends to cut the price of its concentrated laundry detergent brand Ariel.
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P&G steps up price war with Ariel discount
Fri, 1 Mar 1996
Procter & Gamble has notified trade sources that it intends to cut the price of its concentrated laundry detergent brand Ariel.
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PHD in talks with Cogent over link-up
Fri, 1 Mar 1996
Pattison Horswell Durden is negotiating with Cogent over a joint venture media buying operation.
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PR still presses for recognition
Fri, 1 Mar 1996
If, as Iain Murray seems to think in his column entitled "Queen of Hearts won't go quietly", public relations has long since "shed the irksome requirement" of dealing with the press, then we obviously don't have much to offer prospective clients, most of whom still judge us by column inches!
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Research helps to explode myth
Fri, 1 Mar 1996
Our Web site address on the Internet is:
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Research helps to explode myth
Fri, 1 Mar 1996
Our Web site address on the Internet is:
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Rothschild seeks agency to broaden appeal
Fri, 1 Mar 1996
International investment company Rothschild Asset Management (RAM) is drawing up a list of agencies to advertise its portfolio to a wider client base.
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Sainsbury's gives Coke TV ad boost
Fri, 1 Mar 1996
Sainsbury's will advertise Coca-Cola on TV for the first time since the launch campaign for its own-brand Classic Cola in 1994. The move appears to boost the branded product at the expense of its own-label line.
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Sainsbury's gives Coke TV ad boost
Fri, 1 Mar 1996
Sainsbury's will advertise Coca-Cola on TV for the first time since the launch campaign for its own-brand Classic Cola in 1994. The move appears to boost the branded product at the expense of its own-label line.
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Scapegoat syndrome starts to catch on in the business world
Fri, 1 Mar 1996
George Pitcher is joint managing director of media consultancy Luther Pendragon
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Scapegoat syndrome starts to catch on in the business world
Fri, 1 Mar 1996
George Pitcher is joint managing director of media consultancy Luther Pendragon
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Sky TV launches pay-per-view ads
Fri, 1 Mar 1996
Sky Television launches an ad campaign this week to persuade its subscribers to pay for the UK's first pay-per-view sports event.
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SPARKLING ORANGE
Fri, 1 Mar 1996
In just two years, Orange has risen from nowhere to become the biggest success story in UK cellular telecommunications. Flotation on the stock exchange marks the next stage in its development, but also holds dangers for the future.
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SPARKLING ORANGE
Fri, 1 Mar 1996
In just two years, Orange has risen from nowhere to become the biggest success story in UK cellular telecommunications. Flotation on the stock exchange marks the next stage in its development, but also holds dangers for the future.
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Success of Sugar confirms sex in teenage magazines sells
Fri, 1 Mar 1996
Sex in teenage magazines works, according to the latest sales figures for Attic Futura's Sugar magazine.
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Supermarkets defy P&G as price war breaks out
Fri, 1 Mar 1996
Supermarkets retaliate against P&G cost-cutting as Sainsbury's pushes brands
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Supermarkets defy P&G as price war breaks out
Fri, 1 Mar 1996
Supermarkets retaliate against P&G cost-cutting as Sainsbury's pushes brands
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TASTE OF THINGS TO COME
Fri, 1 Mar 1996
New marketing strategies are combining advertising with sampling, in a clever and successful way.
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Testing times for new products
Fri, 1 Mar 1996
Launching products is never easy but by targeting consumers who like new brands, product performance can be gauged. Mike Bartlam is marketing manager of consumer services at Nielsen
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Toyota 'first' to brand poster sites
Fri, 1 Mar 1996
Toyota has struck a 5m deal with Mills & Allen to brand poster sites with its livery and ad slogan. The deal, the first of its kind, will see 1,000 M&A 48-sheet and 96-sheet posters painted in red Toyota colours until October.
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Vintage man is behind Times
Fri, 1 Mar 1996
Oh dear. David Hoppit (Vintage Times) seems to be out of touch with his own market. Contrary to his comments in No Olds Barred (MW February 16), Choice is actually one of the youngest titles in the over-50s market with an average reader age of 56, according to NRS.
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Walsh Trott scoops 4m Labatt
Fri, 1 Mar 1996
Labatt Brewing UK is handing its brand portfolio to Walsh Trott Chick Smith without a formal pitch.
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Wilson Sporting Goods loses head of marketing
Fri, 1 Mar 1996
Sporting goods company Wilson, which sponsors sports stars such as Pete Sampras, Steffi Graf and Michael Jordan, has lost its UK marketing chief.
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Winston battles on in danger zone
Fri, 1 Mar 1996
Delaney Fletcher Bozell's chairman Winston Fletcher found himself on the wrong side of the law when the IRA bus bomb went off - well, the wrong side of the police cordon anyway.
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Winston battles on in danger zone
Fri, 1 Mar 1996
Delaney Fletcher Bozell's chairman Winston Fletcher found himself on the wrong side of the law when the IRA bus bomb went off - well, the wrong side of the police cordon anyway.
