Marketing Week
29 March 2007
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A changing perspective
Thu, 29 Mar 2007
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A handbag? the importance of being high earners is now clear
Thu, 29 Mar 2007
The 23,000 handbag is a remarkable example of modern marketing, consumberism and stupidity from which lessons might be learned.
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Aegis rejects third Bollor矢oard bid
Wed, 4 Apr 2007
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Affiliate industry need not fear Google - Affiliate view
Thu, 29 Mar 2007
So, Google is "optimistic" about extending its test of a cost-per-action (CPA) payment model alongside its traditional cost-per-click (CPC) business. It's a development that underlines the increasing importance of the CPA model as advertisers demand mo...
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Agencies take the Net to their hearts as clients and budgets shift online
Thu, 29 Mar 2007
As widely predicted, UK online ad spend broke through the 2bn barrier in 2006, recording a 41.2% surge in growth as marketers moved budgets online. The figures from the Internet Advertising Bureau (IAB) in partnership with PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC), mean the Web's share of all advertising revenues rose to 11.4%, up from 7.8% in 2005.
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An unexpected bitter taste
Wed, 4 Apr 2007
What has happened to Cadbury? The home-grown confectionery and soft drinks company seems to be going from one embarrassing public mishap to another. Is this because the company is inept or because its cultural outlook is woefully behind the times? By David Benady
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At last, the news mobile marketers want to hear
Thu, 29 Mar 2007
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BA focuses on low-priced fares
Fri, 30 Mar 2007
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Bainsfair quits TBWA
Fri, 30 Mar 2007
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Barclays loses head of direct marketing to agency Rapier
Thu, 29 Mar 2007
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Bebo and digital media partner launch music download service
Thu, 29 Mar 2007
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Bed, business and bytes
Thu, 29 Mar 2007
Despite wide predictions of a decline in the business hotel market, the sector is booming and chains are planning major expansions. But the needs of customers are changing with technological advances.
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Behavioural targeting it could be the holy grail of online advertising
Thu, 29 Mar 2007
The idea has been around for 20 years and its new momentum is being driven from the other side of the Atlantic, but not every marketer is convinced about it, says Martin Croft.
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Bid now to get yourself Under The Influence for charity
Thu, 29 Mar 2007
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Blowfish faces four in NFL ad contest
Thu, 29 Mar 2007
The National Football League (NFL) is reviewing its advertising business for the first time in three years in an effort to build its brand in the UK.
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Cagney eyes acquisition trail
Thu, 29 Mar 2007
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Campaign of the month: Ikea
Thu, 29 Mar 2007
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Carat retains $600m Philips account
Mon, 2 Apr 2007
Carat has retained the $600m (300m) global media planning and buying account for Philips following a final shootout against Mediaedge:cia.
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Cello buys MSI Consultancy
Fri, 30 Mar 2007
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Channel 4 to face uncertain financial future
Wed, 4 Apr 2007
The future of Channel 4 will become increasingly uncertain in the next five years as the broadcaster's commercial performance begins to deteriorate, according to a new report by Ofcom.
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Citigroup poaches Pru chief Wright to run Egg marketing
Wed, 4 Apr 2007
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Coca-Cola axes Oasis variants
Thu, 29 Mar 2007
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Co-op in energy efficient product drive
Thu, 29 Mar 2007
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Crossing the divide
Wed, 4 Apr 2007
Many US service providers have failed in the European market, due to over-confidence, unrealistic claims and a reluctance to adapt to the different cultures. Yet some US products are massive successes. It just takes patience, understanding and integrity, says Catherine Turner
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Customer experience is the marketing tool that counts
Wed, 4 Apr 2007
As more media become interactive and audiences have more control over advertising, marketers must strive to create brand loyalty
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Disney and MySpace join to promote TV series
Fri, 30 Mar 2007
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DMA appoints chairman
Tue, 3 Apr 2007
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DRC puts Nice Day campaign in cinema
Fri, 30 Mar 2007
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E.ON leads race to sponsor ITV FA Cup
Wed, 4 Apr 2007
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Easynet in talks over rally sponsorship deal
Thu, 29 Mar 2007
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Electronic Arts to launch record label
Thu, 29 Mar 2007
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EMAP names digital development director
Tue, 3 Apr 2007
EMAP Consumer Media (ECM) has appointed Johnathan Turpin to the new role of digital development director for radio. He joins from AOL Europe where he was head of portal implementation.
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Euro RSCG loses $150m Volvo business
Fri, 30 Mar 2007
Euro RSCG has lost Volvo's $150m (76m) global advertising account after failing to make it through to the final stage of car manufacturer's review...
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Fingal revamps Superbike Championship branding
Thu, 29 Mar 2007
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Flesh-hungry book shoppers get in early for a taste at Hannibal the cannibal's human restaurant
Thu, 29 Mar 2007
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Glenfiddich launches 2m ad campaign
Fri, 30 Mar 2007
Glenfiddich, the whisky distiller, is launching a 2m brand campaign with the new strapline "Every Year Counts"...
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Going undercover
Thu, 29 Mar 2007
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Google tightens its grip over e-commerce - Consultant view
Thu, 29 Mar 2007
Google's beta test of a pay-per-action (PPA) model on its AdSense network is no great surprise. As the search giant has grown in power and confidence, so have its tentacles, with implications yet to be fully digested. Google is starting to muscle in on...
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Green & Black's opens up new front with extra-dark chocolate
Thu, 29 Mar 2007
Green & Black's, the upmarket chocolate brand owned by Cadbury, is boosting its premium credentials with the launch of an extra-dark chocolate bar. It will target consumers that want intense flavoured, high cocoa content bars.
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Gromit to front HMV advertising
Mon, 2 Apr 2007
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Halifax bids for share of Xmas savings club market
Thu, 29 Mar 2007
Halifax is to launch a Christmas savings account that will be aimed at low-income households.
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How Eamonn Store Got Ahead
Tue, 3 Apr 2007
"My ambition is to be comfortable enough one day to retire with the time and energy to devote to a charitable cause. Whether its mortgages, schooling or just comfortable living, it seems we spend much of our lives today funding our lifestyle. It would be nice to one day be in a position to use everything Ive learnt towards a worthwhile cause."
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Isobel faces 5m Ilva account challenge
Thu, 29 Mar 2007
Furniture retailer Ilva is in talks with advertising agencies over its 5m UK advertising business.
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ITV and Setanta net FA broadcast rights in the UK
Fri, 30 Mar 2007
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Just where will the rising online ad spend come from?
Thu, 29 Mar 2007
In any discussion of online marketing, two questions keep coming up how much of my budget should I spend online? and who can I trust to help me answer that question? For some years the digital industrys answer to the first conundrum was to point to the proportion of their media time people were spending online, and suggest that it should be mirrored in the proportion of budget allocated to online channels.
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Kao tries to restore gloss to Frizz-Ease
Thu, 29 Mar 2007
Noelle WaughOnce the driving force of innovation and creativity in the premium haircare sector, John Frieda has been forced to revamp its flagship Frizz-Ease range following a recent sales slump (MW last week).
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LBC unveils new strapline
Tue, 3 Apr 2007
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M&C arm wins 4m Vodafone dm slice
Thu, 29 Mar 2007
Lida, the direct marketing agency owned by M&C Saatchi, has been appointed to handle Vodafone UK's 4m consumer direct marketing account.
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M&S to go national with 'Kitchen' standalone cafs
Wed, 4 Apr 2007
Marks & Spencer, the high street retailer, is believed to be planning a national rollout of its standalone M&S Kitchen caf?oncept.
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Macmillan Cancer pools ad at Joshua-G2
Thu, 29 Mar 2007
Macmillan Cancer Support has consolidated its advertising into integrated agency Joshua-G2.
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Macmillan Cancer Support launches awareness campaign
Fri, 30 Mar 2007
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Mastercard to push debit card in Euro 2008
Thu, 29 Mar 2007
Mastercard is switching its sponsorship focus from its credit card brand to debit brand Maestro for football tournament Euro 2008. The financial giant claims the sponsorship of the football tournament will be the first pan-European promotion for debit cards.
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Microsoft eyes DoubleClick
Fri, 30 Mar 2007
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Midland Mainline names sales and marketing director
Mon, 2 Apr 2007
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More Than launches phone service for pet owners
Mon, 2 Apr 2007
More Than, the Royal & Sun Alliance-owned direct insurer, is launching an "NHS Direct" style telephone service for pets. Vetphone will be a free service for pet owners that will help them decide if their animal needs to see a vet...
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National Express creates sales and marketing role in restructure
Tue, 3 Apr 2007
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Nissan Euro brand chief to head Infiniti marketing
Wed, 4 Apr 2007
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OMD wins Royal Mail account
Mon, 2 Apr 2007
OMD UK has won Royal Mail's 18m media planning and buying following a two-way shoot-out against incumbent Carat. The Omnicom agency will handle all media planning and buying for the Royal Mail for the next four years...
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One mother of a revival
Thu, 29 Mar 2007
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Onus on product ownership
Thu, 29 Mar 2007
The benefits of sponsorship go beyond having a logo plastered on property. Jo-Anne Flack discovers that sponsors are going a step further and engaging with consumers by taking ownership of events.
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Peers block supercasino plans
Thu, 29 Mar 2007
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Play to Win TV responds to watchdogs
Tue, 3 Apr 2007
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Post Office ants to get marching orders
Thu, 29 Mar 2007
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PR company Freud poised to buy ad agency DFGW
Wed, 4 Apr 2007
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Rich media provides a platform on which to build bolder strategy
Thu, 29 Mar 2007
If you think that rich media simply means puting a TV ad online, you're missing out on a useful opportunity to be more effective with your online strategy, says Martin Croft.
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RKCR/Y&R clings to low-profile growth
Thu, 29 Mar 2007
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Shell picks brands chief to succeed Raoul Pinnell
Thu, 29 Mar 2007
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Sky focuses on online content
Mon, 2 Apr 2007
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Sky Movies unveils its revamp
Thu, 29 Mar 2007
Sky Movies has unveiled its new look ahead of a relaunch of the BSkyB film service. The on-air identity has been created by agency Dunning Eley Jones (DEJ).
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Snack-a-Jacks offer 'voice of reason' to women
Wed, 4 Apr 2007
Snack-a-Jacks, the low-fat savoury snack owned by Quaker, is launching a 2.5m campaign that aims to position it as a "counterbalance" to dieting and going to the gym.
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So London magazine folds
Fri, 30 Mar 2007
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Sorrell declares cease-fire...for now
Fri, 30 Mar 2007
For a man who had just won what he referred to as "top-end damages" in a high-profile libel case, Sir Martin Sorrell, chief executive of WPP, looked remarkably glum as he stepped away from Court 13 this week.
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Strutt and Parker in profile ad push
Thu, 29 Mar 2007
Property company Strutt & Parker is launching a consumer advertising campaign to raise its profile.
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Tesco enters 'quit smoking' market
Thu, 29 Mar 2007
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The divine and comedy top the bill in charity sector
Thu, 29 Mar 2007
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The Priory to advertise rehab services
Fri, 30 Mar 2007
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The Royal Navy to use Bebo in recruitment campaign
Thu, 29 Mar 2007
The Royal Navy is the latest advertiser to tap into the social networking phenomenon, launching a series of profile pages on Bebo.
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Thelondonpaper wins Canary Wharf rights
Tue, 3 Apr 2007
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There really has to be scope for a Virgin-ity pun in here somewhere
Thu, 29 Mar 2007
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Tiger Beer and Sky agree first TV sponsorship deal
Thu, 29 Mar 2007
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Toshiba to consolidate pan-European advertising
Thu, 29 Mar 2007
Toshiba, the electronics manufacturer, is planning to consolidate its 25m pan-European advertising into one network. It is understood that UK incumbent DFGW has declined to repitch.
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United London axed by WPP
Tue, 3 Apr 2007
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Uniting in the common cause of a planning currency for the internet
Thu, 29 Mar 2007
Do we need a planning currency for the internet? That's a question increasingly being heard among the UK marketing and media community. As the internet is arguably already the most measurable medium - with internet service providers (ISPs) and webs...
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Universal tests mobile technology in posters
Thu, 29 Mar 2007
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Up, up and away - but for how much longer??
Thu, 29 Mar 2007
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US insurer briefs McCann Erickson
Thu, 29 Mar 2007
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Virgin Media reveals its set-top box
Mon, 2 Apr 2007
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VisitScotlands interactive TV venture
Thu, 29 Mar 2007
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Vodafone promotes live music events
Mon, 2 Apr 2007
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Vodafone signs up as UEFA Cup sponsor
Wed, 4 Apr 2007
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Watchdogs step up fight against fuel poverty
Thu, 29 Mar 2007
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Woolworths to beef up its own-label product range
Thu, 29 Mar 2007
Woolworths is launching an extensive range of own-label products under the Worth It brand, and is backing it with a TV advertising campaign likely to feature a well-known celebrity.
