Marketing Week
29 May 2008

  • A Day in the Life of Matt Mason

    Mon, 2 Jun 2008

    Enthusiasm allows you to make the job as challenging and rewarding as you choose.

  • AA and Saga award Phd 30m account

    Wed, 4 Jun 2008

    The AA and Saga are poised to appoint Phd to handle the two brands 30m consolidated media planning and buying account following a review against fellow incumbent Carat.

  • Ad credit insurance reaches crunch point

    Thu, 29 May 2008

    Few agencies in their right minds would allow a client with a 24m media budget to take their business elsewhere without a fight. But that's what M&C Saatchi and ZenithOptimedia did last week when they parted company with furniture retailer MFI.

  • Airing dirty financial laundry

    Wed, 4 Jun 2008

    Marketing of bank, insurance and pension brands could be in for a radical shake-up under plans unveiled last week by regulator the Financial Services Authority. The FSA proposes to publish – for the first time – detailed information on customers’ complaints about the companies ...

  • Amazon overtakes Google as most respected brand in UK

    Thu, 29 May 2008

    Amazon.co.uk is the brand that UK consumers respect the most, according to the Marketing Week/BrandIndex Best Brand Performers 2008 survey. The online retailer pushed Google, last year's winner, into second place, with the BBC coming third and Freeview in fourth place.

  • Anti-smoking campaign targets parents

    Mon, 2 Jun 2008

    The Department of Health is targeting parents in its latest anti-smoking ads. The £8m campaign will highlight that children are likely to copy their parents and take up the habit.

  • Bahamas may use TV ads to raise public awareness

    Thu, 29 May 2008

    The Bahamas is relaunching a campaign to raise awareness of its key destination islands. The move comes after the Bahamas Ministry of Tour-ism appointed Fox Kalomaski to handle its advertising.

  • Baileys launches ’over-ice’ summer campaign

    Fri, 30 May 2008

    Baileys, the Diageo-owned cream liqueur, is being positioned as a summer drink that can be served over ice for the first time. It is the first time the drink is being heavily marketed over the summer months, with previous activity centred around its credentials as a Christmas tipple.

  • Barclaycard marketing chief promoted

    Fri, 30 May 2008

    Barclays has promoted Barclaycard chief marketing officer Elizabeth Chambers to oversee the UK retail bank marketing. Her new role as chief marketing officer for Barclays Global Retail and Commercial Banking follows a series of changes at the bank.

  • Best Brand Performers 2008

    Tue, 3 Jun 2008

    This is the second year that Marketing Week and BrandIndex, a subsidiary of the extremely well-known market research company YouGov, have got together to publish a list of the UKs top brands. If this were a TV awards show, at this point we would say that these were the only awards that mattered, because they were voted for by the viewers. We can say much the same thing about the tables that follow and with considerably more justification than many TV awards shows can claim, if recent ...

  • Beware of the free and easy way to make your brand sell

    Thu, 29 May 2008

    As markets fluctuate and mature, sales tactics must keep pace, but the current hype about the power of 'free' is not all it's cracked up to be

  • BP signs up brand ambassador

    Fri, 30 May 2008

    Motoring journalist Quentin Willson has signed up as a brand ambassador for BP's Castrol Oil range. His first task is to front a £3m campaign to educate drivers about motor oil.

  • Burger King under fire over Indiana Jones tie-up

    Thu, 29 May 2008

    Burger King has been slammed by children's food campaigners for a tie-up with the new Indiana Jones film despite pledges by the fast food chain to scrap all advertising to kids across TV, print and the internet.

  • Coca-Cola seeks UK chiefto lead Olympic campaign

    Thu, 29 May 2008

    Coca-Cola Great Britain is on the hunt for a new sponsorship chief to lead the company's strategy around the London 2012 Olympics.

  • COI reviews 15m PR roster

    Thu, 29 May 2008

    COI has put its 15m public relations roster up for tender. The new roster will be in place for four years.

  • E.on poaches Abbey marketing chief

    Fri, 30 May 2008

    E.on, the utility provider, has poached Abbey marketer Jeremy Davies (pictured) as director of brand and communications. It is not clear when he will take up the role.

  • E.on reviews 17m media business

    Thu, 29 May 2008

    Utility provider e.on has called a review of its 17m media planning and buying business. It is has invited incumbent Initiative to repitch and is also in talks with several undisclosed agencies.

  • Egg marketer returns to the brand under Citis ownership

    Wed, 4 Jun 2008

    Citi has appointed Egg launch marketer Patrick Muir as head of marketing for its UK consumer business. He will be reunited with the Egg brand, which Citi acquired from Prudential last year.

  • EHS Brann scoops 75m anti-obesity DM work

    Thu, 29 May 2008

    The Department of Health has appointed EHS Brann to handle the DM component of its £75m anti-obesity brief. The agency won out in a pitch against Craik Jones Watson Mitchell Voelkel, Tullo Marshall Warren and Partners Andrews Aldridge.

  • Ex-eBay marketer takes Skype top role

    Thu, 29 May 2008

    Skype, the internet phone company, has appointed former eBay marketer Suchi Mukherjee to its top marketing role.

  • Five appoints digital roster ahead of online launches

    Wed, 4 Jun 2008

    Five, the RTL-owned broadcaster, has created a digital agency roster ahead of a year-long revamp of its online businesses. The move follows the appointment of Made By Many as its lead strategic agency last year.

  • Front wins ad account for The Royal Horticultural Society

    Thu, 29 May 2008

    Sheffield-based agency Front has won the advertising account for Chelsea Flower Show organiser The Royal Horticultural Society. The win follows a competitive pitch against undisclosed agencies.

  • FSA rules out 'naming and shaming' practice

    Thu, 29 May 2008

    The Financial Services Authority has been accused of operating under a "culture of secrecy" and failing customers by not being "bold enough" in tackling misleading advertising and poor customer service.

  • Google demonstrates determination to take mobile internet market by storm

    Thu, 29 May 2008

    Google demonstrates determination to take mobile internet market by storm

  • Government launches drinking advice campaign

    Mon, 2 Jun 2008

    The Government will announce a marketing campaign to educate parents on when to introduce children to alcohol as it aims to cut down drinking among children. The plans will be unveiled today (June 2).

  • Government puts brakes on 24-hour drinking report

    Wed, 4 Jun 2008

    The Government is delaying the launch of a controversial report into the effects of introducing a 24-hour drinking law because it concludes that deregulation has fuelled both underage and binge drinking. The Home Office is understood to have postponed its publication because it ...

  • Hotel booking website turns to Rocket and Kitcatt Nohr

    Thu, 29 May 2008

    Hotel Reservation Service, the hotel booking website, has appointed Rocket and Kitcatt Nohr Alexander Shaw ahead of a marketing push to leisure travellers.

  • How starbucks and a beancounter can help us survive the recession

    Thu, 29 May 2008

    Cutting out little luxuries will reap huge savings. But what of the marketers who make their living getting us to spend? The answer's just a sniff away...

  • IG Group seeks agency for12m global media account

    Thu, 29 May 2008

    Spread-betting operators IG Group is seeking an agency to handle the 12m global media planning and buying business for IG Index, its financial spread-betting arm.

  • Jonathan Durden: Keep newsaper editors out of limelight

    Wed, 4 Jun 2008

    I recently watched Eggheads, BBC2s long-running early evening quiz where the winners from prestigious series such as Mastermind, Brain of Britain and the Weakest Link combine to take on the finest pub quiz teams across the country. It is a daily head to head battle over their general knowledge and, frankly, it is rather dull. I do not watch it regularly as I am not yet an octogenarian, but I do know that the Eggheads rarely lose to the amateurs.

  • Kingfisher posts profits rise despite fall in UK sales

    Wed, 4 Jun 2008

    Kingfisher, Europe's largest home-improvement retailer, has reported an 8.9% increase in retail profit to £96m, in the three months to May 3. The rise has been largely attributed to cost cutting measures and a decrease in its number of promotions.

  • Landor and Interbrand in Hays pitch

    Thu, 29 May 2008

    Hays, the international recruitment company, has invited Interbrand and Landor to pitch for a major corporate rebranding brief.

  • Mattel signs ex-Hear'Say star to boost Barbie brand

    Thu, 29 May 2008

    Mattel has signed reality TV star Suzanne Shaw as a brand ambassador for its Barbie range.

  • MCBD wins 7m business from charities consortium

    Wed, 4 Jun 2008

    Moving People, a consortium of mental health charities, is understood to have appointed Miles Calcraft Briginshaw Duffy to handle its £7m advertising business.

  • McCann Erickson London may be on the up, but some client areas are still lacking

    Thu, 29 May 2008

    It has been a good week for Brett Gosper, McCann Erickson's European chief. The London office has landed a pan-European brief for Barclays (MW last week) while the Birmingham agency has snared the £24m advertising and media for MFI. London ...

  • Microsoft bids to develop closer ties with bloggers

    Thu, 29 May 2008

    Microsoft is planning a major charm offensive on social media in a bid to diffuse negative publicity about the company and develop personal relationships with bloggers.

  • Music icons snap up Planet Rock

    Wed, 4 Jun 2008

    GCap Media has sold digital-only station Planet Rock for an undisclosed sum to newly formed company Rock Show. The company is led by rock and radio fan Malcolm Bluemel.

  • New campaign - BBC

    Thu, 29 May 2008

    BBC's Gorillaz tactic for Olympics

  • Newspaper ad broker plays a winning hand

    Thu, 29 May 2008

    If marketing success is about taking a consistent longer view, then the Newspaper Marketing Agency deserves to be a case study all in its own right.

  • Northern Ireland Tourist Board to review advertising account

    Thu, 29 May 2008

    The Northern Ireland Tourist Board (NITB) is reviewing its 1m advertising account. It is not clear if the organisation has an incumbent agency.

  • Ofgem launches cheaper fuel programme for poorer households

    Fri, 30 May 2008

    Energy regulator Ofgem has unveiled plans to help the poorest households get cheaper power despite soaring energy prices. It will publish its Fuel Poverty Action Programme today.

  • Online advertising up 40% in Europe

    Fri, 30 May 2008

    Online advertising in Europe grew by 40% year-on-year in 2007, according to a report from the Interactive Advertising Bureau Europe (IABE). The market value has increased to 11.2bn (8.8bn) last year up from 7.2bn (5.7bn) in 2006. The market is c...

  • Online sales thrive despite High Street slowdown

    Tue, 3 Jun 2008

    Online shopping is booming despite the tough economic climate on the High Street, according to Verdict Research's UK e-Retail 2008 report. It says that online spending increased by 35% to 14.7bn last year.

  • Orange announces UK strategy overhaul

    Wed, 4 Jun 2008

    Orange is to cut jobs, improve customer service and up its broadband offering under plans unveiled by new chief executive Tom Alexander. The France Telecom-owned mobile operator announced the plans today (June 4).

  • Orange scraps "The Future's Bright" in new strategy

    Tue, 3 Jun 2008

  • Orange to review media and DM accounts

    Mon, 2 Jun 2008

    Orange, the France Telecom company, is reviewing its 75m media business and looking to restructure its 18m DM account. The incumbents on the business are Initiative and Wunderman respectively.

  • Outdoor is hit by six-sheet slump

    Thu, 29 May 2008

    Outdoor advertising revenue has fallen for the first time in five years, according to the latest figures from the Outdoor Advertising Association (OAA).

  • Partworks publisher hands John Ayling 2m business

    Thu, 29 May 2008

    John Ayling & Associates has been appointed to handle the 2m media planning and buying business for Eaglemoss Publishing Group without a pitch.

  • Racing UK’s birthday freebie

    Fri, 30 May 2008

    Racing UK, the satellite horseracing channel, is celebrating its fourth birthday by broadcasting free-to-air this weekend. It will start at 8am on Saturday May 30 and end at 6am on Monday.

  • Radio station LBC 97.3 signs IBM sponsorship deal

    Fri, 30 May 2008

    LBC 97.3, the Global Radio-owned talk station, has signed a deal with IT giant IBM to target businesses. It will include sponsorship, promotions and a series of podcasts.

  • Sheraton Hotels owner appoints senior vice-president

    Tue, 3 Jun 2008

    Starwood Hotels has appointed Oliver Bonke its senior vice-president, sales and marketing for Europe, Africa and Middle East (EAME). He previously held the same role at its Asia Pacific division.

  • Silverjet suspends flights due to funding crisis

    Fri, 30 May 2008

    Silverjet, the business-class-only airline, has suspended all flights after failing to secure new funding. The last service was a flight from Dubai to London today.

  • Sky seeks to revive Picnic value brand

    Thu, 29 May 2008

    BSkyB is understood to be plotting to revive its value brand Picnic as a broadband and telephone service. It comes after Ofcom delayed its proposals for a value TV service on Freeview until 2009.

  • SMG sells Virgin Radio for 53m

    Mon, 2 Jun 2008

    SMG has sold Virgin Radio to and Times of India Group for 53.2m. The new owner plans rebrand the station in the autumn with Virgin Enterprises retaining the name for its own global radio strategy.

  • Still room for improvement

    Thu, 29 May 2008

    As competition in the hotel market intensifies, brands must focus on search engine optimisation, differentiation and Generation Y if they are to maintain the impressive growth of the past five years

  • Suso picks two to bolster experiential, branding drive

    Thu, 29 May 2008

    Suso Drinks has boosted its marketing team with two new appointments with the aim of boosting the brand's experiential and branded content work. It comes as the company reveals new deals with EMI and Oakley.

  • Telegraph.co.uk puts Guardian on the defensive

    Thu, 29 May 2008

    A raft of new developments in the Telegraph Media Group's (TMG) digital armoury is finally bearing fruit, after Telegraph.co.uk for the first time toppled Guardian.co.uk from the number one position it has for so long occupied.

  • The great and growing outdoor

    Thu, 29 May 2008

    Outdoor advertising is entering fresh territory, both in terms of digital, wi-fi and GPS and, quite literally, in terms of less developed markets. Paul Gander reads the writing on the billboard

  • Time Out hunts group chief for integration effort

    Thu, 29 May 2008

    Time Out is seeking its first group chief executive as part of a move to bring together its divisions and co-ordinate their activities.

  • TIML Golden Square appoints Albion to Virgin Radio relaunch

    Mon, 2 Jun 2008

    TIML Golden Square, the new owner of Virgin Radio, has appointed Albion to create and launch its new brand. The group has already announced it plans to invest £15m in the relaunch of the station.

  • TNS and GfK agree "merger of equals"

    Tue, 3 Jun 2008

  • TradeDoubler appoints UK managing director

    Tue, 3 Jun 2008

    TradeDoubler appointed Vizeum managing partner Ben Wood as UK managing director. He will take over the role from Jim Brigden, who was head of Tradedoubler and The Search Works, but will now focus on the latter.

  • Transform aims to reposition itself with a major marketing campaign

    Thu, 29 May 2008

    Transform Cosmetic Surgery Group is launching a major marketing push to reposition itself in the beauty sector. The comprehensive brand overhaul is being led by marketing director Cindy Simmons.

  • Travelling from the high street

    Thu, 29 May 2008

    Faced with competition from supermarkets and online, WH Smith has gone back to its roots, found a 'goldmine' in the travel outlet sector and is now moving in on Paperchase. By Sonoo Singh

  • Trust demands tighter management controls for BBC website

    Thu, 29 May 2008

    The BBC Trust has ruled that individual BBC online services, including news and sport, will have to prove they offer "distinctive" content or face greater scrutiny following its first review of BBC.co.uk. It also says it will not approve new investment until improved management controls are in place because of ...

  • UK bucks global newspaper circulation trend

    Mon, 2 Jun 2008

    Global newspaper circulation rose by 2.57% last year and advertising revenue also recorded a 0.86% increase, according to the latest figures from the World Association of Newspapers.

  • Unilever and P&G renew laundry market hostilities

    Wed, 4 Jun 2008

    Arch-rivals Unilever and Procter & Gamble (P&G) have been waging a war in the laundry market since the dawn of time, it seems. One, P&G, is the largest manufacturer in the detergents sector with Ariel, Bold, Fairy, Daz and Dreft in its portfolio. The other, Unilever, owns the leading and longest-established detergent, Persil.

  • Vauxhall replaces "Little Dads" with adjustable world

    Tue, 3 Jun 2008

    Vauxhall is replacing the long running Little Dads ads for the Zafira and Meriva with a new campaign focusing on the flexibility of the two cars.

  • Virgin assembles launch team for urban hotel chain

    Wed, 4 Jun 2008

    Virgin Group has started building the launch team for its new urban hotel brand. The company says it has a development team within its management division that is overseeing the plans.

  • Who will regulate the financial regulators?

    Fri, 30 May 2008

    Its remarkable how stupid intelligent people can be sometimes. Did Sharon Stone (attested IQ 154) really believe she was emoting in a vacuum about Chinese oppression in Tibet at the Cannes Film Festival? If so, Christian Dior firing her as brand ambassador will have brought her back to reality with a bump.

  • William Hill online bingo ads incur ASA's wrath

    Thu, 29 May 2008

    The Advertising Standards Authority (ASA) has banned a William Hill ad that showed a housewife tricking her husband into leaving for work early so she could play bingo online.

  • Xfm launches outdoor campaign to support All Day Breakfast gigs

    Fri, 30 May 2008

    Xfm, the GCap Media-owned alternative radio station, is launching an outdoor campaign to support its eight All Day Breakfast gigs that take place over 24 hours across London. The campaign, which will break on June 2, stars Alex Zane working in a greasy spoon caf».

  • Yahoo! and Havas Digital form strategic partnership

    Wed, 4 Jun 2008

    Havas Digital is partnering with Yahoo! to develop a new online trading platform. The announcement closely follows WPP's tie up with Yahoo! which is similarly developing a more efficient way of buying and selling digital advertising space.

Job of the Week

Latest Jobs

Top Jobs

social+media Facebook Twitter LinkedIn
knowledge+bank