Marketing Week
29 October 1998
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A developing place for products on the screen
Thu, 29 Oct 1998
Not many things are free - especially in media - but product placement on TV comes close. Real product placement, as done in the movies, is defined as paid-for exposure, so what we see on TV should strictly go by another name.
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A hair-raising lack of attacks
Thu, 29 Oct 1998
Marketing Week's Diary really does have diabolically double standards. Jeremy Clarkson and Trevor Beattie get very different treatment in the hair stakes (MW October 22).
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A hair-raising lack of attacks
Thu, 29 Oct 1998
Marketing Week's Diary really does have diabolically double standards. Jeremy Clarkson and Trevor Beattie get very different treatment in the hair stakes (MW October 22).
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Allied gives Kingsmill fresher image
Thu, 29 Oct 1998
Allied Bakeries is relaunching its Kingsmill bread range with a new recipe, a packaging redesign and a 2.5m TV ad campaign which aims to give the brand a more modern feel.
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Amazon signs supplier deal with Virgin Net
Thu, 29 Oct 1998
Amazon.co.uk, the British subsidiary of leading US online bookseller Amazon.com, has signed a deal to become the "exclusive supplier of books" for Virgin Net.
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ASH campaign issues stern health warning
Thu, 29 Oct 1998
Anti-tobacco lobbyist ASH (Action on Smoking & Health) is launching a new poster campaign calling for bigger health warnings on cigarette packets.
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ASH campaign issues stern health warning
Thu, 29 Oct 1998
Anti-tobacco lobbyist ASH (Action on Smoking & Health) is launching a new poster campaign calling for bigger health warnings on cigarette packets.
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Banks Hoggins lands Mark Warner account
Thu, 29 Oct 1998
Holiday company Mark Warner Leisure has appointed Banks Hoggins O'Shea to its 1m advertising account after a three-way pitch.
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Beck's signs 2m deal to sponsor C4 drama
Thu, 29 Oct 1998
Beck's Bier has signed a 2m deal with Channel 4 to sponsor its drama output.
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Beck's signs 2m deal to sponsor C4 drama
Thu, 29 Oct 1998
Beck's Bier has signed a 2m deal with Channel 4 to sponsor its drama output.
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Brief
Thu, 29 Oct 1998
Cadbury's advertising agency EURO RSCG Wnek Gosper spent three days searching for volunteers to take part in the latest TV ad for its Roses chocolate assortment. More than 30 people, including a waiter, two teenage sisters, a group of bikers and a Brighton swimming club, sing their own rendition of the brand's 'Thank you very much' jingle for the ad, which will be screened from November 2 in a 2.5m pre-Christmas campaign. Louise Benson, senior product manager at Cadbury, says: 'We wanted ...
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Brief
Thu, 29 Oct 1998
Carlton Screen Advertising (CSA) will become the first cinema contractor to sponsor the London Film Festival trailers. The trailers include rising British stars Lesley Sharp of The Full Monty and Ewen Bremner of Trainspotting, and will be shown before all of the festival's 300 films. The trailers will also be shown across the country to promote the event, which runs from November 5 to 19. The five spots were shot by London Film and Theatre student Ruth Meehan, and are based on people's ...
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Brief
Thu, 29 Oct 1998
Cadbury's advertising agency EURO RSCG Wnek Gosper spent three days searching for volunteers to take part in the latest TV ad for its Roses chocolate assortment. More than 30 people, including a waiter, two teenage sisters, a group of bikers and a Brighton swimming club, sing their own rendition of the brand's 'Thank you very much' jingle for the ad, which will be screened from November 2 in a 2.5m pre-Christmas campaign. Louise Benson, senior product manager at Cadbury, says: 'We wanted ...
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Brief
Thu, 29 Oct 1998
Carlton Screen Advertising (CSA) will become the first cinema contractor to sponsor the London Film Festival trailers. The trailers include rising British stars Lesley Sharp of The Full Monty and Ewen Bremner of Trainspotting, and will be shown before all of the festival's 300 films. The trailers will also be shown across the country to promote the event, which runs from November 5 to 19. The five spots were shot by London Film and Theatre student Ruth Meehan, and are based on people's ...
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Brief
Thu, 29 Oct 1998
The Open Agency, formerly McBains, has created a new TV advertising campaign for the Hazlewood Foods Gary Rhodes frozen ready meal range 'Rhodes to Home'. The new campaign breaks on November 2 following the agency's appoint ment in July. It supports the addition of nine new products to the range and features the celebrity chef Rhodes creating the dishes and focuses on the fact that they are frozen meals. The commercial will run during peaktime drama and lifestyle programmes including ...
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Briefs
Thu, 29 Oct 1998
Excite UK has started the online Christmas shopping season with the launch of a dedicated Yuletide shopping channel on its site. The channel (www.excite.co.uk/shopping/) includes an additional guarantee against fraud to boost Christmas shopping through the site. Excite underwrites the first 50 "excess" of any credit or payment card fraud - which is not usually covered by card issuers - for online shoppers dealing with retailers included in Excite's Certified Merchants Programme.
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Briefs
Thu, 29 Oct 1998
Excite UK has started the online Christmas shopping season with the launch of a dedicated Yuletide shopping channel on its site. The channel (www.excite.co.uk/shopping/) includes an additional guarantee against fraud to boost Christmas shopping through the site. Excite underwrites the first 50 "excess" of any credit or payment card fraud - which is not usually covered by card issuers - for online shoppers dealing with retailers included in Excite's Certified Merchants Programme.
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C4 poaches sports head from BSkyB
Thu, 29 Oct 1998
Channel 4 has raided BSkyB's sports department for a controller to lead the network's coverage of cricket, which it wrested from the BBC earlier this month.
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Careering ahead
Thu, 29 Oct 1998
Look through any magazine carrying recruitment advertising and one fact stands out - ads for classic brands put as much emphasis on the brand's message as they do on the details of the job.
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China unbroken by Asian crisis
Thu, 29 Oct 1998
While Asia's problems have derailed the plans and fortunes of many marketers, all is not lost. There's still good reason for optimism about China, despite its economic troubles.
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China unbroken by Asian crisis
Thu, 29 Oct 1998
While Asia's problems have derailed the plans and fortunes of many marketers, all is not lost. There's still good reason for optimism about China, despite its economic troubles.
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Conflict over Hanover Sq fun-fair plan
Thu, 29 Oct 1998
A row has broken out over plans to run a fun-fair in the heart of London's West End formulated by retailers anxious to attract Christmas shoppers.
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Creative Crisis?
Thu, 29 Oct 1998
Two of the UK's top ad agencies, Saatchi & Saatchi and Ammirati Puris Lintas, have taken the unusual step of hiring foreigners to head their creative teams. This provides more evidence that London's reputation as the centre of the creative adv
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Creative Crisis?
Thu, 29 Oct 1998
Two of the UK's top ad agencies, Saatchi & Saatchi and Ammirati Puris Lintas, have taken the unusual step of hiring foreigners to head their creative teams. This provides more evidence that London's reputation as the centre of the creative adv
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Diageo awards Carat 60m task
Thu, 29 Oct 1998
Carat has beaten MindShare to become Diageo's dominant UK media agency with more than 60m-worth of business.
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Diageo awards Carat 60m task
Thu, 29 Oct 1998
Carat has beaten MindShare to become Diageo's dominant UK media agency with more than 60m-worth of business.
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Digests
Thu, 29 Oct 1998
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Digests
Thu, 29 Oct 1998
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Divisive Dome stays backstage in NMEC's millennium campaign
Thu, 29 Oct 1998
Brace yourselves for the biggest product launch since the National Lottery - starting this Christmas, with a budget of 30m and a brief not just to sell us something, but to improve us and inspire us. And those aren't the only unusual things about it.
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Early adopters beware of digital
Thu, 29 Oct 1998
On August 2 - as an existing Sky subscriber - I asked for the advertised digital information pack. I received the pack on October 23 having made at least four calls chasing it. I rang ONdigital on October 11 and received its pack six days later.
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EMAP Active axes 3 to pour 3m into 6 titles
Thu, 29 Oct 1998
EMAP Active, the newly-formed special interest division of EMAP, is to axe three titles, hive off four others and plough 3m into marketing six key titles.
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English battle is all about 'tone'
Thu, 29 Oct 1998
Your article on plain language in the financial services sector "Jargon busters" (MW October 15) was interesting, but it tended to go over old ground.
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English battle is all about 'tone'
Thu, 29 Oct 1998
Your article on plain language in the financial services sector "Jargon busters" (MW October 15) was interesting, but it tended to go over old ground.
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Festive pooh available mail order
Thu, 29 Oct 1998
The Sunday Telegraph Christmas Gift Collection in association with Scotts of Stow is a classy little pull-out which should delight even the most upper crust Telegraph reader - unless they read the back page.
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First Quench merges two gift delivery brands
Thu, 29 Oct 1998
First Quench, the recently merged Victoria Wine and Thresher off licence chain, has scrapped one of its gift delivery brands in what is expected to be a long-term rationalisation.
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Ford displays a sexier side to new Focus
Thu, 29 Oct 1998
Word has it that British motor shows have been toning down the glamour - which is a polite way of saying they're featuring more cars and fewer half-naked women. Clearly someone forgot to tell this to some companies exhibiting at the Birmingham Motor Show last week.
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Four more marketers leave Virgin
Thu, 29 Oct 1998
Victory-owned Virgin Clothing Company is parting company with a further four members of its marketing department.
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Four more marketers leave Virgin
Thu, 29 Oct 1998
Victory-owned Virgin Clothing Company is parting company with a further four members of its marketing department.
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Housework
Thu, 29 Oct 1998
Esther Dyson is the woman the computer industry listens to. The New York Times called her "the most powerful woman in the 'Net-erati'", while Vanity Fair magazine included her as one of the 50 most powerful people in the "New Establishment".
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IMG arm switches into radio
Thu, 29 Oct 1998
The TV arm of Mark McCormack's sports agency, International Management Group (IMG), is to expand into the radio market.
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Levi's must give choice back to its consumers
Thu, 29 Oct 1998
Consider the following quotation: "[This year] the company reorganised its operation in Europe. Suffering from a serious downturn in its market, under pressure from a host of small fashion-oriented brands, and feeling the effects of a deterioration in image... morale was at a lower ebb. For a company that was unused to anything except success, with an unparalleled record in employee relations, the prospect of layoffs was a bitter pill."
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Levi's must give choice back to its consumers
Thu, 29 Oct 1998
Consider the following quotation: "[This year] the company reorganised its operation in Europe. Suffering from a serious downturn in its market, under pressure from a host of small fashion-oriented brands, and feeling the effects of a deterioration in image... morale was at a lower ebb. For a company that was unused to anything except success, with an unparalleled record in employee relations, the prospect of layoffs was a bitter pill."
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Lottery board shortlists agencies
Thu, 29 Oct 1998
The National Lottery Charities Board is shortlisting agencies to promote the "Awards for All" scheme which is to be launched across the UK next spring.
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Lottery board shortlists agencies
Thu, 29 Oct 1998
The National Lottery Charities Board is shortlisting agencies to promote the "Awards for All" scheme which is to be launched across the UK next spring.
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Marketers braced for slump
Thu, 29 Oct 1998
Nearly half the UK's marketing managers expect to miss their current sales targets, while confidence among marketers has fallen to its lowest ever level, an authoritative new survey claims. The findings have added fuel to calls by business leaders for a further cut in UK interest rates.
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Microsoft calls in Nicholas Parsons to push Net venture
Thu, 29 Oct 1998
Microsoft has approached Nicholas Parsons, former question master of hit TV quiz show Sale of the Century, to launch its new Internet shopping channel.
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Mobile phone battle shifts to youth sector
Thu, 29 Oct 1998
A war has broken out: its prize, the UK youth market. Last week, mobile phone operator Cellnet launched U, a pay-as-you-go package for young people. It sparked a flurry of activity in the market and a High Court writ from a rival operator.
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Mondex unveils 'all-in-one' card
Thu, 29 Oct 1998
Mondex International this week launches an all-in-one loyalty "smart" card system which allows retailers to combine a loyalty points scheme, credit or debit card, electronic cash and customer details on one card.
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Our Price tunes up its revival strategy
Thu, 29 Oct 1998
The Our Price music chain is about to go it alone. PPM Ventures, the venture capital arm of the Prudential, is considering spending 75m to fund an Our
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P&G crisis forces agency cutbacks
Thu, 29 Oct 1998
Procter & Gamble is freezing capital investment and new marketing initiatives in what could be one of its worst crises of the past 20 years, according to a confidential memo from head of European operations Wolfgang Berndt.
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Put a blanket ban on Mellors
Thu, 29 Oct 1998
A merger is an emotional event which has to be handled with the utmost care by senior staff. It appears Tim Mellors has taken this on board.
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Quixell launches Web bucket shop
Thu, 29 Oct 1998
UK online auction house Quixell is to launch a range of "bucket shop" travel services aiming to offer cut-price holidays to consumers.
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Roche plans extensions for Pro-Plus
Thu, 29 Oct 1998
Pharmaceutical giant Roche Products is considering extending its Pro-Plus brand into other areas, including a caffeine-based energy drink.
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Rugby kicks Shamrock into touch
Thu, 29 Oct 1998
It takes 119.5 seconds to pour the perfect pint of Guinness, or so the advertising claims. But this could change when bar staff replace the shamrock shape they pour onto the head of each pint with a rugby ball.
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Small-minded global village attitudes ground BA/AA deal
Thu, 29 Oct 1998
Two developing stories of the past week have served to show just how true it is that we live in a global village. Like any village, the globe operates on seething mistrust and petty jealousies, insular attitudes and grubby affairs, pious rectitude and bitter little enmities. In short, the globe is every bit as nasty as village life.
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Small-minded global village attitudes ground BA/AA deal
Thu, 29 Oct 1998
Two developing stories of the past week have served to show just how true it is that we live in a global village. Like any village, the globe operates on seething mistrust and petty jealousies, insular attitudes and grubby affairs, pious rectitude and bitter little enmities. In short, the globe is every bit as nasty as village life.
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Staff exits force Whitbread rejig
Thu, 29 Oct 1998
Whitbread Beer Company has begun reorganising its marketing department following the loss of two key managers.
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Tao is the time to set things right
Thu, 29 Oct 1998
Just as obesity is a disease of affluence, so is vapidity. Nature in her wisdom has ordained that, as wealth increases, so too does subcutaneous fat, but, as a countervailing measure, the material between the ears shrinks, in extreme cases to little more than the size of the average acorn.
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Targets could prove ITV's Achilles heel
Thu, 29 Oct 1998
When ITV became the first media company to publish performance targets, chief executive Richard Eyre was setting himself up to fail.
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Ten companies join forces for DVD launch
Thu, 29 Oct 1998
Ten leading consumer electronics companies and video distributors are considering pooling advertising resources to launch a consumer campaign for the successor to the video tape - the Digital Video Disk or DVD.
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The Independent slashes its price in new campaign
Thu, 29 Oct 1998
The Independent newspaper - a fervent opponent of predatory pricing -has cut its cover price in the North and Midlands in a bid to encourage new readers.
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The Independent slashes its price in new campaign
Thu, 29 Oct 1998
The Independent newspaper - a fervent opponent of predatory pricing -has cut its cover price in the North and Midlands in a bid to encourage new readers.
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Twiggy man's priority warning
Thu, 29 Oct 1998
I was interested to learn that David Hutton, chief executive of Twiggy & Co, believes many women consider Twiggy a role model because she looks so good for her age (MW October 22).
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Twiggy man's priority warning
Thu, 29 Oct 1998
I was interested to learn that David Hutton, chief executive of Twiggy & Co, believes many women consider Twiggy a role model because she looks so good for her age (MW October 22).
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Why won't Virgin grasp online nettle?
Thu, 29 Oct 1998
It's fascinating to learn from Simon Glasgow that Virgin Clothing is a wholesaler not a retailer (Letters, October 22).
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Will collaboration pay off for DVD?
Thu, 29 Oct 1998
There is something rather cosy and unlikely about a group of corporate giants getting together for the greater good of their product.
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Will collaboration pay off for DVD?
Thu, 29 Oct 1998
There is something rather cosy and unlikely about a group of corporate giants getting together for the greater good of their product.
