Marketing Week
29 September 2005

  • 02 unveils biggest ad push since BT demerger

    Thu, 29 Sep 2005

    O2 is unveiling its biggest advertising campaign since its demerger from BT four years ago, to support the roll-out of its i-mode mobile internet service. The &£8.5m drive breaks on October 10 and will feature television, outdoor, press and online activity.

  • A right royal case of embarrassing sheikhs

    Thu, 29 Sep 2005

    Regarding Iain Murray's article (MW September 15), it was the Duchess of Wessex (Sophie) not Princess Michael of Kent who duped into embarrassing indiscretions. Tish Hopkins Pathway Marketing via e-mail As a matter of fact, both the duchess and the princess were duped, and by the same bogus sheikh to boot - Iain Murray

  • A truly working proposition will oil the cogs of business

    Thu, 29 Sep 2005

    In a world where people rely on machines to do what they are supposed to, it is pricing transparency and automation that really count, as Dealgroupmedia discovered to its cost

  • Affairs of status

    Thu, 29 Sep 2005

    Although regarded as essential, marketing has long been seen by directors and shareholders as something of a lightweight discipline, not fit for a place on the board. Tesco has done much to change this perception, and now it seems other companies are catching on. By David Benady

  • Agencies have woken up and are ready to enter the new era

    Thu, 29 Sep 2005

    Despite facing an unprecedented rate of technological change, the advertising industry has not stagnated or gone into retreat, as the AdForum Global Summit showed. By David Wethey

  • Allsports shirt sponsorships in doubt after retailer folds

    Thu, 29 Sep 2005

    The shirt sponsorships of Premiership football club Charlton Athletic and Super League rugby side St Helens are in doubt, after the sponsor Allsports was put into administration this week.

  • Aquados launches in travel-size pack

    Thu, 29 Sep 2005

    Aquados, the detergent manufacturer, is to target holidaymakers with specially designed travel-size packs of washing powder.

  • Bolloré increases stake in Aegis

    Thu, 29 Sep 2005

    Havas chairman Vincent Bolloré has increased his stake in Aegis to just over eight per cent, fuelling speculation he may make a formal bid for control of the media group. Publicis is also in talks with Aegis.

  • Boosey & Hawkes launches music consultancy

    Thu, 29 Sep 2005

    Boosey & Hawkes, the classical music publisher, has launched Boosey & Hawkes Music Consultancy.

  • Brand Extension: Waitrose Food Illustrated

    Thu, 29 Sep 2005

    John Brown Citrus Publishing is extending the Waitrose Food Illustrated magazine to the cookery book sector, with the launch of Waitrose Food For All Seasons cookbook.

  • Britvic launches premium water aimed at 'iPod generation'

    Thu, 29 Sep 2005

    Britvic is to launch a premium water called Drench in the New Year, aimed at the youth market.

  • BT picks ex-Woolworths chief to front consumer marketing division

    Thu, 29 Sep 2005

    BT has appointed former Woolworths and T-Mobile marketer Tracey Follows as head of consumer marketing following a department restructure.

  • Camelot is already off to a good 2012 start

    Thu, 29 Sep 2005

    Readers with long memories might recall that last month Marketing Week reported that the Go For Gold scratchcard, the first to be launched to raise funds for the London 2012 Olympics had got off to a "slow start".

  • Carlson wins UAE airline's business

    Thu, 29 Sep 2005

    Carlson Marketing has been appointed to the global customer relationship management business for the United Arab Emirates' new national airline, Etihad.

  • Cello Group reports healthy results

    Thu, 29 Sep 2005

    Cello Group, the marketing services company that owns The Leith Agency, Target Direct and Navigator Response Advertising, has reported a turnover of &£20.9m, gross profit of &£10.3m and pre-tax profits of &£1.32m in its maiden interim results for the first six months of 2005.

  • Center Parcs hands Web account to Global Beach

    Thu, 29 Sep 2005

    Center Parcs UK has appointed Global Beach to redesign its website and work with it to formulate a new online strategy. Global Beach won the business after a three-stage pitch against five other agencies, overseen by The Haystack Group.

  • Charles' grip on the throne looks perilous

    Thu, 29 Sep 2005

    So the other shoe has dropped at ITV. Last week, the industry was reverberating with chief executive Charles Allen's tough talk on CRR; now he has acted tough in ruthlessly discarding his able ITV Broadcasting lieutenant Mick Desmond.

  • Chrysalis Radio launches new division

    Thu, 29 Sep 2005

    Chrysalis Radio is launching a division called Insight to develop audiences and revenue through listener research. John Fryers, the company's former head of research and business development, will head the division.

  • Chupa Chups chief takes Masterfoods job

    Thu, 29 Sep 2005

    Masterfoods has appointed Chupa Chups global chief executive and general manager Juan José Perez de Cuesta as European president for snackfood. He will take over the role early next year.

  • Clearing the clouds?

    Thu, 29 Sep 2005

    Sunny D took the market by storm on its launch. But it was hit by scandal and has languished ever since. Mark Choueke sizes up the latest revamp

  • Coke plans to revive Tab as energy drink

    Thu, 29 Sep 2005

    Coca-Cola is relaunching Tab - again. The brand is to be used for a new energy drink targeting young women, rather than the young males who are the main consumers of energy drinks.

  • DaimlerChrysler UK splits ad business in two

    Thu, 29 Sep 2005

    DaimlerChrysler UK has split the integrated advertising business for its trucks and vans divisions between Rapier and MBA. Incumbent MBA has retained the trucks account, while Rapier has been appointed to the vans business.

  • DM drive for child funds as two ad campaigns fail

    Thu, 29 Sep 2005

    The Government is being forced to write to 1 million parents in the UK to get them to invest in Child Trust Funds (CTFs), after two high-profile advertising campaigns promoting them proved unsuccessful.

  • DMA fights 'junk mail' jibes with PR drive

    Thu, 29 Sep 2005

    Reeling after successive blows from the media, public and politicians, the Direct Marketing Association (DMA) is attempting to climb off the canvas by launching a consumer charm offensive.

  • EC abandons plan for sales promotions regulation

    Thu, 29 Sep 2005

    The European Union sales promotion regulation is expected to be jettisoned by the European Commission later this week, after member states failed to reach a consensus.

  • EMAP predicts revenue increase

    Thu, 29 Sep 2005

    EMAP has predicted in a trading update that its magazine and radio divisions will see a revenue increase for the first six months of the financial year. It expects a three per cent increase at its magazine division, and a two per cent rise at its radio group.

  • EMAP revamps Big City Network output to attract older listeners

    Thu, 29 Sep 2005

    EMAP Radio is to change the output of its Big City Network in a bid to broaden its appeal and attract an older audience.

  • Energizer to sponsor Five's Gadget Show

    Thu, 29 Sep 2005

    Energizer has signed a deal to sponsor Five's Gadget Show, which airs from next week. Credits and bumper ads, devised by Burkitt DDB, feature the strapline "Energizer Lithium. For today's high-tech gadgets". The deal was brokered by Mediaedge:CIA.

  • Ethical qualities are a must for today's brands

    Thu, 29 Sep 2005

    David Benady's piece "Change isn't all plain sailing" (MW last week) on the need-to-change challenges facing big brands touched on many issues, but the key one is ironically the simplest of all and is staring these brands in the face/ know your market.

  • Euro RSCG London wins gov't fire safety brief

    Thu, 29 Sep 2005

    The Office of the Deputy Prime Minister (ODPM) has appointed Euro RSCG London to handle its advertising campaign for the new fire regulations due to come into force in April 2006, following a competitive pitch against unnamed agencies.

  • Eurostar appoints Vizeum to £4m European business

    Thu, 29 Sep 2005

    Train operator Eurostar has appointed Vizeum to handle its £4.4m pan-European media planning and buying business.

  • FameIndex UK runs affiliate marketing programme

    Thu, 29 Sep 2005

    FameIndex UK, the online gaming site where users can bet on the media coverage given to celebrities, is running an affiliate marketing promotion through AffiliateFuture which pays 90 per cent commission for new players who subscribe and 25p for every free test registration. Online banner ads will feature high-profile celebrities including Simon Cowell, Sharon Osbourne and Nigella Lawson. FameIndex is part of Victor Chandler International.

  • Free Hotspot launches ad-funded WiFi

    Thu, 29 Sep 2005

    Advertisers are being offered the chance to reach technology-literate consumers via a new free WiFi hotspot network which launches in the UK and France this week.

  • GE hunts creative agency

    Thu, 29 Sep 2005

    GE is searching for a creative agency for its UK consumer finance division ahead of a consumer push for its rebrand as GE Money early next year. GE Money will attempt to capitalise on the growth of online banking.

  • Going back to the floor

    Thu, 29 Sep 2005

    Gathering feedback from employees can provide a useful insight into the way a company is run, highlighting any problems and raising valuable suggestions for improvement, says Alicia Clegg

  • Government to relax ambush marketing legislation for Olympics

    Thu, 29 Sep 2005

    The Government has hinted that it will relax legislation designed to prevent ambush marketing during the 2012 Olympic Games in London, following pressure from the advertising industry. The Institute of Practitioners in Advertising claims the law will still be too restrictive.

  • hardy wine relocated European trading director

    Thu, 29 Sep 2005

    Hardy Wine, which encompasses brands including Banrock Station, Hardy's and Stonehaven, has relocated European trading director Marc Allgrove to the UK in an attempt to drive sales.

  • Has the food industry made the progress it claims?

    Thu, 29 Sep 2005

    The Food and Drink Federation (FDF) claims that it has started a quiet revolution in the industry, following the launch of the industry body's Food and Health Manifesto last year. But a federation report that sets out its progress over the past 12 months has been met with scepticism from food and health ...

  • Heinz to restructure marketing operation and make job cuts

    Thu, 29 Sep 2005

    Heinz will announce a significant marketing restructure and a number of redundancies across the company today (Wednesday). The plans have already led to the departure of vice-president of quick serve meals Paul Kaye, who has left the company by mutual consent.

  • HHCL/Red Cell chief quits to head CHI sister agencies

    Thu, 29 Sep 2005

    HHCL/Red Cell chief executive Nick Howarth is leaving the agency after nearly ten years to join Clemmow Hornby Inge (CHI) to oversee its group of sister agencies.

  • Inmarsat signs up for live video stream of boat race

    Thu, 29 Sep 2005

    Inmarsat, the global mobile satellite communications giant, is to provide live streaming video images from the seven yachts competing in the Volvo Ocean Race, the round-the-world race that is due to start from Valencia, Spain, in November.

  • Intel and Microsoft to support High Definition DVD

    Thu, 29 Sep 2005

    Intel and Microsoft are to support High Definition DVD, the next-generation DVD technology being developed by NEC, Sanyo, Toshiba and others. Rival Sony's Blu-ray DVD discs are being backed by Dell and Apple.

  • Is the game all in the name?

    Thu, 29 Sep 2005

    Agencies with trendy, single-word names have fared well in this year's survey, but clients can recognise strong work, whatever name agencies have decided to adopt. By David Reed

  • It's a Mini brand adventure

    Thu, 29 Sep 2005

    When BMW-owned Mini unveiled a "stretched" concept car at this month's Frankfurt Motor Show, it opened the floodgates for the brand's enthusiasts to speculate that it is about to extend its range to include weird and wonderful new models.

  • James Villa calls £2.5m media pitch

    Thu, 29 Sep 2005

    James Villa Holidays is reviewing its planning and buying business, estimated to be worth &£2.5m, which is held by ARM Direct. The holiday company has drawn up a shortlist of four agencies and expects to make a decision next month.

  • Jeyes unveils range of outdoor cleaning products

    Thu, 29 Sep 2005

    Jeyes, the hygiene and household cleaning goods specialist, is to launch a new range of products designed for outdoor cleaning.

  • Key speakers for Engage 2005 announced

    Thu, 29 Sep 2005

    Bill Gates, Sir Martin Sorrell and Lord Putnam are to speak at Engage 2005, the online marketing conference to be held by the Internet Advertising Bureau UK, on October 27.

  • Lastminute.com in £3m hunt for ad agency

    Thu, 29 Sep 2005

    Lastminute.com is looking for an advertising agency to handle its £2.75m advertising business.

  • Leeds unveils new logo and slogan to put the city 'on the world stage'

    Thu, 29 Sep 2005

    The city of Leeds has unveiled a new brand banner - "Leeds Live it Love it" - designed by creative agency England, and unveiled at a special ceremony in the city this week.

  • Living it Larger in da forum

    Thu, 29 Sep 2005

    Word reaches the Diary of an innovative approach to livening up marketing conferences. As the capabilities of PowerPoint are stretched to the limit and the speechwriters use up their best tricks, one man has come up with a new way to keep his audience riveted - or awake, at any rate.

  • Lockets clinches Five Weather sponsorship

    Thu, 29 Sep 2005

    Medicated confectionery brand Lockets is to sponsor Five Weather for a six-month period, in a deal thought to be worth &£1m.

  • McCann Erickson unveils Petits Filous ads

    Thu, 29 Sep 2005

    McCann Erickson has created a television campaign for Petits Filous Fruity Smooth Yogurts. The ad, which features a girl kissing a boy to get his yoghurt, is part of a &£6m investment in Petits Filous.

  • Merged Usability Company and WebAbacus rebrand as Foviance

    Thu, 29 Sep 2005

    The company formed by the merger in April of The Usability Company and WebAbacus is to relaunch under the name Foviance, with a focus on "the customer experience".

  • Metropolitan Police develop brand plan to boost income

    Thu, 29 Sep 2005

    The Metropolitan Police is developing a sub-brand as it explores new ways of generating income.

  • Mobile operators team up to press for TV spectrum

    Thu, 29 Sep 2005

    Mobile phone giants, including O2 and Vodafone, have been holding "informal" talks over lobbying the Government and Ofcom about licensing spectrum to broadcast television over mobile phones.

  • Morphy Richards unveils TV push

    Thu, 29 Sep 2005

    Big Communications, a Leicester-based advertising agency, has created a national TV campaign to support Morphy Richards' new cordless straightening irons. The work is part of a &£1.3m support package for the full haircare range.

  • MSN launches adCenter paid search service

    Thu, 29 Sep 2005

    MSN has launched its adCenter paid search service in France and Singapore, after months of testing. MSN says adCenter will become a one-stop shop allowing advertisers to manage their MSN advertising campaigns, including display and direct ads, and analyse consumer behaviour to target MSN users more effectively. MSN has a deal with Overture (now Yahoo! Search) to provide keyword search services, but that expires in 2006.

  • MSN UK appoints head of marketing

    Thu, 29 Sep 2005

    MSN UK has appointed Adrian Simons as head of marketing.

  • Nestlé invests £340m in funding small businesses

    Thu, 29 Sep 2005

    Food giant Nestlé is investing O500m (£339m) in a new fund that aims to increase the company's product portfolio and production capability by investing in small, entrepreneurial companies.

  • New Campaigns: Volkswagen

    Thu, 29 Sep 2005

    Rla group has created a £1.5m television campaign for Volkswagen Commercial Vehicles (VCV) featuring the strapline: "Apparently, Volkswagen also make cars".

  • New Campaigns: Wonderbra

    Thu, 29 Sep 2005

    Lingerie manufacturer Playtex is introducing the strapline "Experience WonderYou" in a European advertising burst to reposition its Wonderbra brand.

  • Nothing underhand - except for journalism

    Thu, 29 Sep 2005

    Everyone is getting very excited about The Sunday Times' "sting" attempting to show that brands were being illicitly being placed in BBC productions (Torin Douglas, MW last week). Nothing could be further from the truth. I should know as I was the victim of this particular piece of "journalism", and I use the word guardedly.

  • Paul Smith's bike isn't a triumph over design

    Thu, 29 Sep 2005

    Martin Ballantine criticised Triumph's Paul Smith-designed bike (MW last week). I don't think it's fair to say that Paul Smith's involvement in the project wasn't "ground breaking": rather, it was quite natural. After all, all Smith did was design the graphics and why shouldn't designers work in any number of media?

  • Paying the penalty

    Thu, 29 Sep 2005

    Premiership fans are abandoning the stands, put off by high ticket prices, the growing number of live matches on TV, and the clubs' preoccupation with the business side of the beautiful game. To tackle the problem, the Premier League has set up a working party. Robert Lester reports

  • PHD loses Decathlon account to MediaCom

    Thu, 29 Sep 2005

    Sportswear retailer Decathlon is set to shift its media buying and planning account from PHD to MediaCom.

  • PHD signs new Sainsbury's deal

    Thu, 29 Sep 2005

    PHD is understood to have signed a new three-year contract to handle media for Sainsbury's, following an examination of the retailer's relationship with the agency by an external procurement specialist (MW July 7).

  • Pureprofile launches

    Thu, 29 Sep 2005

    Pureprofile, a new permission-based marketing website, is launching this week.

  • QGate Software appoints Spirit Advertising

    Thu, 29 Sep 2005

    Spirit Advertising has been appointed to the advertising business for QGate Software, an independent consultancy specialising in customer relationship management.

  • Rapier lands 3m Health and Safety 'slips' task

    Thu, 29 Sep 2005

    Rapier has been appointed to handle a 3m Health and Safety Executive (HSE) direct marketing project to reduce the number of injuries in the workplace.

  • RIAS appoints marketing director

    Thu, 29 Sep 2005

    RIAS, the specialist over-50s insurer, has appointed Hein Kuiper as marketing director. He joins from Zurich UK Personal Lines, where he was head of internet business.

  • Robinsons Fruit Shoot gets health makeover

    Thu, 29 Sep 2005

    Children's juice drink Robinsons Fruit Shoot is to be given a health makeover in time for summer 2006.

  • Rocket Science names managing director for snapshot division

    Thu, 29 Sep 2005

    Jim Bradley, the former SCA Hygiene Products UK managing director, is joining Middlesbrough-based data consultancy Rocket Science as managing director of its Snapshot division, which handles salesforce tracking and reporting. Bradley has also been managing director of Scholl Consumer Products and European sales director at Adidas, and was at Mars for 15 years.

  • Sainsburys relaunches online service

    Thu, 29 Sep 2005

    Sainsbury's is relaunching its online grocery shopping service as Sainsburys.

  • Those days spent lazing in the pub are numbered

    Thu, 29 Sep 2005

    A couple of decades after Space Invaders conquered the world, another Japanese craze is sweeping all before it. Open any newspaper or magazine, and before long you'll find a Sudoku puzzle, often filling the space where the old-fashioned crossword used to be.

  • Three cheers to bars and saloons. the victorians got that right too...

    Thu, 29 Sep 2005

    A pub smoking ban presents the best of all possible worlds for marketing - a candid opportunity to apply its principles to the various drinking classes

  • To lose one is a misfortune, but twoâ¦

    Thu, 29 Sep 2005

    Amid champagne celebrations commemorating ITV's 50th anniversary, chief executive Charles Allen has been cutting a swathe through senior management, prompting outsiders to question the depth of malaise at the broadcast giant.

  • Unilever homecare chief handed key food position

    Thu, 29 Sep 2005

    Unilever UK chief marketer for home and personal care Helena Ganczakowski has moved to a European role in Unilever's foods division.

  • US lobby group ads warn European tourists over new Florida gun laws

    Thu, 29 Sep 2005

    An American gun control lobby group is launching an advertising campaign in the UK warning potential visitors to Florida about the state's new gun laws.

  • VisitBritain promotes Boyle

    Thu, 29 Sep 2005

    Kenny Boyle has been promoted to commercial and marketing services director at VisitBritain. He moves from his current role as international marketing director, following a reorganisation of the tourist body.

  • Walker Media scoops Independent News & Media account

    Thu, 29 Sep 2005

    Walker Media has scooped the £3m planning and buying account for Independent News & Media without a pitch.

  • Walt Disney Television appoints VP of marketing for Europe

    Thu, 29 Sep 2005

    Walt Disney Television has appointed Paul O'Higgins as vice-president of marketing for Europe Middle East and Africa. He replaces Chris Cowan, who left the broadcaster in December last year.

  • WCRS chief to return after temporary stint at client 3

    Thu, 29 Sep 2005

    Julian Hough, the WCRS partner who has been on secondment at client 3 since last year as the mobile company's marketing chief, is understood to be returning to the agency.

  • What are you talking about?

    Thu, 29 Sep 2005

    While twentysomething, London-based marketers are tripping over themselves to sell us the latest digital gadget to be released, the majority of people in the UK don't know a podcast from a weblog

Job of the Week

Latest Jobs

Top Jobs

social+media Facebook Twitter LinkedIn
knowledge+bank