Marketing Week
3 February 2005

A converged world could spell the end for TV ads

Thu, 3 Feb 2005

The traditional television advertisement is already under threat from PVRs, but 'convergent screen delivery' may bring about its extinction, says Nick Higham

Abbott Mead Vickers.BDDO rolls out Pepsi Max campaign

Thu, 3 Feb 2005

Abbott Mead Vickers.BDDO has created a television, outdoor and radio advertising campaign for Pepsi Max and its new variant, Pepsi Max Twist. The ads feature a chimpanzee-driven taxi and an office worker descending the outside of a skyscraper.

Alpha Telecom appoints keevil barton kershaw to ad business

Thu, 3 Feb 2005

Keevill Barton Kershaw has been appointed by Alpha Telecom to handle its £2m advertising business after a pitch against Red Cell Response and incumbent Velocity.

Bacardi-Martini shortlists two agencies for £9m business

Thu, 3 Feb 2005

Bacardi-Martini has shortlisted Campbell Doyle Dye and Fallon in the pitch for its £9m business.

BBH parodies Asian martial arts films in lynx campaign

Thu, 3 Feb 2005

Bartle Bogle Hegarty has created a TV campaign for Lynx that parodies Asian martial arts films such as Crouching Tiger, Hidden Dragon, to promote the new Lynx Unlimited variant. The 30-second ad breaks on February 7.

Blinded by science

Thu, 3 Feb 2005

Many brand owners see market research as an unnecessary expense, as they believe there is little to learn from any focus group. But if they were to take the time to interpret results properly and give feedback to brand development teams, they

Boots hands Spirit brief to launch maternity clothing

Wed, 9 Feb 2005

Spirit Advertising has picked up the ad account for Boots' new maternity wear range.

Can a young Bill succeed where Uncle Sam failed?

Thu, 3 Feb 2005

Bill Gates heads one of the world's most powerful companies yet appears to have a better grasp of accountability than his president.

Capital FM breakfast show gains 83,000 listeners in 04 Q4

Thu, 3 Feb 2005

95.8 Capital FM's breakfast show, hosted by Johnny Vaughan, gained 83,000 listeners in the last quarter of 2004 according to the latest Rajar figures. It is the first quarter in which Vaughan has gained rather than lost listeners since he took over last April.

CD give away with Archers Schnapps

Thu, 3 Feb 2005

Archers Schnapps bottles are to be packaged with a mini-CD created by Warner Music UK. The promotion is branded Hairbrush Divas Mix and has been developed from the Diageo brand's sponsorship of Century FM's Hairbursh Divas show.

Classic FM extends taxi and outdoor campaign

Thu, 3 Feb 2005

Classic FM, the GWR-owned national radio station, is extending the taxi and outdoor campaign it launched last summer, adding 50 branded taxis as well as 96-sheet posters.

Disaronno sponsors Entertainment Tonight

Thu, 3 Feb 2005

First Drinks Brands liqueur Disaronno will sponsor the British version of Sky One programme Entertainment Tonight. The sponsorship was negotiated and produced by Sponsorvision.

Don't leave your e-customers to search blindly

Thu, 3 Feb 2005

I was intrigued to read the feature on search marketing (MW January 20) and the lack of understanding shown by most marketers towards online branding.

EHS brann creates Firstplus Financial Group campaign

Thu, 3 Feb 2005

EHS Brann has created an integrated campaign, including a direct-response TV ad, for Firstplus Financial Group. The TV ad will be supported by press and direct marketing.

E-tailers fail on flexibility of deliveries

Thu, 3 Feb 2005

UK online retailers are shooting themselves in the foot by failing to offer customers flexible delivery options, says new research.

France Telecom to review European media business

Thu, 3 Feb 2005

France Telecom is set to review the advertising arrangements for all its European brands, including Orange and Wanadoo, with a view to consolidating the business. The account is estimated to be worth £500m in Europe.

Gerber takes over Sunny D marketing

Thu, 3 Feb 2005

Gerber Foods Soft Drinks has taken on the marketing of former Procter & Gamble juice brand Sunny D.

Greenlight heads to New York

Thu, 3 Feb 2005

Greenlight, the London-based search marketing agency, is expanding into the US with the opening of a New York office. Greenlight founder and chief executive Warren Cowan will head the US operation until a full-time US managing director is recruited.

Independent runs WH Smith promotion

Thu, 3 Feb 2005

The Independent is running a promotion with WH Smith airport and station outlets, giving purchasers of The Independent &£1 off any newsstand magazine.

JWT picks up Nestlé Rowntree business

Thu, 3 Feb 2005

J Walter Thompson is understood to have picked up £6m-worth of Nestlé Rowntree business from Lowe as part of a consolidation of the account.

Labour Party withdraws election posters

Thu, 3 Feb 2005

The Labour Party has withdrawn two election posters shown on its website that have been criticised as anti-Semitic. The posters, created by TBWA/London, depicted Opposition leader Michael Howard as a 'Fagin' figure and as a flying pig.

Magic conjures up a way to bypass Heart

Thu, 3 Feb 2005

The battle between 95.8 Capital FM and Heart 106.2 to be the most listened to radio station in London has been upstaged by Magic's emergence in the latest Rajar figures. By Caroline Parry

More power for P&G's innovator

Thu, 3 Feb 2005

Coca-Cola and Pepsi, Vodafone and Orange, General Motors and Toyotaâ¦mostly we have no trouble in identifying the key competition of the world's biggest brand owners. But what of Procter & Gamble, now unquestionably the world's largest packaged

Nestlé Rowntree to extend its low-carbohydrate range

Thu, 3 Feb 2005

Nestlé Rowntree is understood to be planning low-carbohydrate versions of its Double Chocolate and Aero brands, following the success of its first foray into the market last year with Kit Kat and Rolo.

O2 launches 3G handsets

Thu, 3 Feb 2005

O2 has launched its first range of third-generation handsets.

Pearl & Dean to work on Edwards' contract

Thu, 3 Feb 2005

Pearl & Dean has signed a deal to handle the ad sales contract for new Irish cinema exhibitor Edward's, which has opened its first cinema in Galway.

Putting the 'culture' into Essex is no joking matter

Thu, 3 Feb 2005

Essex wants to change its image - from white stillettos to 'high culture'.

Restructure sparks exit of Britannia boss

Thu, 3 Feb 2005

Retailers axe Optio nutrient drinks

Thu, 3 Feb 2005

Ryanair may ditch in-flight entertainment system

Thu, 3 Feb 2005

Ryanair is considering ditching the portable in-flight entertainment system it began introducing last September, subject to a final trial of the idea at a lower price (MW September 23, 2004).

Sainsbury's launches school sport scheme

Thu, 3 Feb 2005

Sainsbury's is to launch a voucher-collection scheme for school sports equipment and activities as part of a wider programme encouraging children to take more exercise and to eat more healthily.

Sporting Life.com supplies horseracing content to Channel 4

Thu, 3 Feb 2005

Sporting Life.com has won a contract to supply Channel 4 with horseracing content direct to its website.

Struggling to keep the viral bug under control

Thu, 3 Feb 2005

The viral ad, once for 'edgy' brands, is set for the mainstream, but while there are signs that virals are discarding their smutty origins, they are still a high-risk strategy, says Martin Croft

Thomas Cook launches website ads

Thu, 3 Feb 2005

Tour operator and travel agent Thomas Cook is backing the relaunch of its website with its biggest online ad campaign to date. Banners will appear on sites including Yahoo!, Wanadoo, Lycos and Teletext Holidays.

Troubled Rover unveils ad offensive

Thu, 3 Feb 2005

Unilever cuts prices to avert sales crisis

Wed, 9 Feb 2005

Flagging sales force the household goods giant to slash prices and boost marketing spend

Vodafone boss puts emphasis on brand experience, not advertising

Thu, 3 Feb 2005

Waitrose to launch new fresh produce range

Thu, 3 Feb 2005

Waitrose intends to launch a locally sourced fresh produce range and is testing the concept under the brand Country Produce.

Wieden & Kennedy wins £4m Sky One business

Thu, 3 Feb 2005

BSkyB has appointed Wieden & Kennedy to handle the estimated £4m advertising account for its Sky One channel.