Marketing Week
3 June 2010
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Advertising bodies left confused by alcohol report
3 June 2010
Proposals by the Government’s chief health policy advisers for a blanket ban on advertising alcohol have left industry bodies confused.
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Architect behind a global brand-building mission
3 June 2010
With marketing held responsible for company growth at Diageo, CMO Andy Fennell relies on a strong sense of what will succeed - and a team of 950 marketers - to make the most of an annual budget worth almost £2bn.
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British Gas van revamp first stage of modernisation plan
3 June 2010
Utilities firm embarks on a ’transformational journey’ to improve public perception.
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Coalition is all the rage
3 June 2010
The current political situation is like a soap opera waiting to unfold. Getting coalitions to work is a tough job and is something that takes a lot of time and patience - perhaps not ideal in the political world.
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Get the fit right and the sales will follow
3 June 2010
By tailoring their marketing to lifestyle preferences and enhancing service levels in line with the target market, clothing retailers can expand their sales potential.
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Online video in vogue as viewer share index rises
3 June 2010
Marketing Week’s roundtable in association with Google asks if brands are in a position to take advantage of the far-reaching potental of online video.
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Play the dating game to find your brand soulmate
3 June 2010
A new breed of ’brand dating agencies’ are turning partnership deals on their head by linking brands by personality traits rather than shared needs. Have we seen the future of corporate alliances?
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Take your inspiration from a higher level
3 June 2010
It seems that insurer Prudential, recently in the headlines for proposing one of the largest and most audacious deals ever by a British company, is about to hit the skids. Though nothing will be made formal until a shareholder vote next Monday, it appears that Prudential’s proposed $35.5bn (£24.6bn) takeover of AIA, the Asian insurance arm of its rival AIG, is dead.
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The agency has completely gone off-piste... Are these the same guys that weeks earlier appeared to be surefire winners?
3 June 2010
I have just returned from a meeting with our design agency. We recently appointed it after a pitch process to revamp one of our most established brands. I am not sure that there is anything fundamentally wrong with the positioning of the brand, but the packaging looks a little outdated and is in need of some tender loving care to restore it to former glories.
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The Wenlock effect
3 June 2010
I have just managed to recover myself from the howls of laughter that Mark Ritson’s article induced in this week’s edition (MW 27 May).Absolutely brilliant!
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Too many databases spoils the picture of the customer
3 June 2010
I enjoyed your article on data (“Intelligent use of data earns consumer trust”, MW 20 May). However, I did feel that it overlooked a stumbling block which many brands seem to come up against - too many cooks! Or in the marketers case, too many databases.
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Vouchers flex retail muscle in two sectors
3 June 2010
Experts from six high street brands answer questions posed by Marketing Week about their use of the ever-popular gift voucher and any possible future developments.
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Why Apple’s in a profits league of its own
3 June 2010
Last week, Apple overtook Microsoft as the world’s most valuable technology company. How has it managed to be so successful? Pundits love to say “innovation”, but if you go beyond the generic answer and break down the specific steps in Apple’s business model, an intriguing picture emerges.
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Why iPad apps will be used to report the collapse of paywalls
3 June 2010
News International and Apple both have hopes of changing the delivery of digital media for ever - but only one will succeed
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Yodel aims for same status as "to google"
3 June 2010
Yodel, the new name for Home Delivery Network (HDN), wants its name to become a verb akin to “Google” so that customers say “Yodel it” when they want a parcel delivered.
