Marketing Week
3 March 2005

ASA probes Jamie's Dinners outdoor ads

Thu, 3 Mar 2005

Poster ads for Channel 4 television series Jamie's School Dinners are under investigation by the advertising watchdog, following complaints from women and the gay community.

Audience size doesn't count says report

Thu, 3 Mar 2005

BBC Radio websites see rise in visitors

Thu, 3 Mar 2005

The BBC saw the number of visitors to its BBC Radio websites rise by 70 per cent in January 2005, to just under 7 million people.

Bookmakers mystified by Real Madrid legal action

Thu, 3 Mar 2005

Bookmakers facing legal action from Real Madrid over the use of images of the club's players on their websites say they are mystified by the claims. Companies named, including Ladbrokes, William Hill and Sportingbet, say they source all their pictures legally from photo agency Getty Images.

Cashing in on the business that poverty can generate

Thu, 3 Mar 2005

As pop stars and politicians unite to tackle world poverty, sales of fair-trade goods soar. So there's big money to be made in penury.

City's new image tied up in Notts

Thu, 3 Mar 2005

After the Diary brought you news of Leicester's challenging "Boring, Boring" campaign (MW November 20, 2003), and Derby's successful attempt to usurp Paris in the romance stakes (MW January 27), it would seem that the final member of the East Midlands trinity - Nottingham - is feeling the heat from near neighbours.

COI Communications sets up marketing strategy agency roster

Thu, 3 Mar 2005

COI Communications has set up a marketing strategy agency roster consisting of 84 agencies to replace the existing branding roster. The new roster will incorporate brand strategy, internal communications and consumer insight.

Co-operative Insurance Society axes 170 jobs

Thu, 3 Mar 2005

The Co-operative Insurance Society is to close 14 UK offices with the loss of 170 jobs.

Dixons hands Irish boss marketing director post

Thu, 3 Mar 2005

EIAA predicts rise in advertising spend

Thu, 3 Mar 2005

The EIAA (the European Interactive Advertising Association) predicts that the amount spent on online advertising will treble in the next four years, to seven per cent of total ad spend. The EIAA says if trends continue, online could account for as much as 20 per cent of European ad spend by 2015.

English Beef and Lamb Executive creates quality standard mark

Thu, 3 Mar 2005

The English Beef and Lamb Executive has created a quality standard mark to reassure consumers of the quality of English meat. The scheme will be supported by a &£4.5m marketing campaign developed by Leo Burnett, with media by OMD, and will launch nationally this week.

FCB scheme hits the bullseye

Thu, 3 Mar 2005

Sunday afternoons just aren't the same anymore without Bullseye. Unprecedented numbers of speedboat manufacturers have gone into liquidation since. But the Diary is heartened to see the good folk of FCB London proving that you really can't beat a bit of Bully.

Grounded in the middle

Thu, 3 Mar 2005

Once something to aspire to, being part of retail's 'middle market' is now a tag to avoid. However, the right image and design can help to guard against this happening. By Richenda Wilson

HOW to secure 192.com brief

Thu, 3 Mar 2005

Directory service 192.com is set to appoint HOW to handle its £1m advertising account as it prepares for a relaunch.

ISBA keynote speaker warns of waning consumer trust

Thu, 3 Mar 2005

It's time the law got involved in mailing data...

Thu, 3 Mar 2005

I was appalled to hear that a mother recently received a mailing intended to encourage her dead son to drive safely. The cruel irony was that her son had died in a car crash, a critical point missed by the campaign purely due to the use of an out-of-date mailing list. Does it really take such horrific examples of bad data management to raise the profile of accurate, regular data suppression?

Livingetc creates chill-out CD with Momo

Thu, 3 Mar 2005

Livingetc, IPC's monthly interiors magazine, has teamed up with Momo, the London members club, to create a chill-out CD that will be given away free with the April edition of the magazine.

MacKenzie reignites row with Rajar

Thu, 3 Mar 2005

Marketing head for Chupa Chups venture

Thu, 3 Mar 2005

Mini hires Lida

Thu, 3 Mar 2005

Lida, the below-the-line agency, has been appointed by BMW-owned Mini to handle its direct marketing account following a three-month review. Incumbent EHS Brann withdrew from the pitch earlier this year.

No one advocates being held to rantzen, so pay up

Thu, 3 Mar 2005

Lawyers clamour for custom with promises of huge pay-outs for injury claims, but will Iain Murray be compensated for having to glimpse Esther Rantzen's buttock?

Overture rebranded

Thu, 3 Mar 2005

Overture, the search engine bought by Yahoo! in July 2003, is to be rebranded Yahoo! Search Marketing Solutions. The name will first appear in the US in the second quarter of 2005, with a roll-out to the rest of the world to follow.

P&G in Yahoo! tie-up to promote grocery sector

Thu, 3 Mar 2005

Procter & Gamble (P&G) has teamed up with Yahoo! UK & Ireland to create a special microsite guide to UK supermarket shopping on the Net.

Paddy Power to sponsor 2005 Irish Open poker tournament

Thu, 3 Mar 2005

Irish bookmaker Paddy Power is to sponsor the Poker Irish Open 2005. The sponsorship deal comes on the back of a 58 per cent rise in profits announced last week.

Pearson reports fall in pre-tax profits

Thu, 3 Mar 2005

Pearson, the publishing and education company, has reported a six per cent fall in pre-tax profits to £386m. Its Penguin division suffered distribution problems but the Financial Times narrowed its losses to £9m and is predicted to break even this year.

PHD beats MindShare to £50m AA media business

Thu, 3 Mar 2005

The AA has appointed PHD to handle its £50m media planning and buying account.

S&N ups UK marketing spend by 10%

Thu, 3 Mar 2005

Skoda targets younger drivers with new ad

Thu, 3 Mar 2005

Skoda is to launch an £11m advertising campaign targeting younger drivers.

Slightly out-of-condition bloke...

Thu, 3 Mar 2005

Sudan 1 won't be easily swept away

Thu, 3 Mar 2005

There is something ineffably smug (though sadly by no means unique) about Marks & Spencer's reaction to the Sudan 1 carcinogenic dye scare. After withdrawing 16 affected products from its shelves, it trumpeted its achievement with the words: "We are very proud that we managed to remove them so that customers did not have to worry about what they are buying...customers already trust us and will continue to do so. It's an industry issue rather than an M&S one."

Take5 launches priced 40p

Thu, 3 Mar 2005

Northern & Shell's new television listings magazine Take5 launched yesterday (Tuesday) priced 40p.

Talking 'bout the third generation

Thu, 3 Mar 2005

The UK embraced mobile telephony and rapidly evolved into 'generation text', but encouraging us to take up 3G with the same enthusiasm could prove a harder task

The Hartford picks Citigate Albert Frank for UK launch

Thu, 3 Mar 2005

The Hartford Financial Services Group, one of the largest investment and insurance companies in the US, has appointed Citigate Albert Frank (CAF) to handle the UK launch of its brand.

The immeasurable damage of our measuring systems

Thu, 3 Mar 2005

Companies have become obsessed with measures, believing them to be the most rational form of evaluation.

Time to get touchy-feely in the digital revolution

Thu, 3 Mar 2005

Digitalisation is changing the rules of engagement, yet too many companies fail to hold our hands as we try to embrace the technology. By Robert Dwek

Trainer brand plans 'manga' comic promo

Thu, 3 Mar 2005

Twinings relaunches portfolio under five 'flavour pillars'

Tue, 8 Mar 2005

Associated British Foods-owned tea brand Twinings has completed a major overhaul of its product portfolio and packaging as part of a multi-million pound marketing investment this year.

Vallance Coleman Carruthers Priest creates ads for Jordans cereals

Thu, 3 Mar 2005

Vallance Coleman Carruthers Priest has created its first television work for Jordans Cereals. The ad, which breaks on March 7, will continue the Back to Nature theme introduced in the press and poster campaign last autumn.

ValueClick first to rebrand UK media business

Thu, 3 Mar 2005

ValueClick is the latest digital marketing company to rebrand its UK media business. ValueClick Media will now be known as vcmedia, to differentiate the media sales operation from the parent company. At the same time, Vanessa Kent is being promoted to UK country manager for vcmedia, from corporate development director for ValueClick.

Virgin Radio launches first 'podcast' advertising in UK

Tue, 8 Mar 2005

Virgin Radio, the Scottish Media Group-owned station, claims to be the first UK station to launch advertising on "podcasts". The station is launching the Pete and Geoff breakfast show as a daily podcast, which will be sponsored by COI Communications and online travel agency Expedia.

Who can we trust now?

Thu, 3 Mar 2005

Marketing teams have a tough job on their hands in regaining the trust of shoppers in the wake of the Sudan 1 scandal

WWAV Rapp Collins creates Blue Cross DM campaign

Thu, 3 Mar 2005

WWAV Rapp Collins has created a direct mail campaign for pet charity The Blue Cross to try to recruit new donors.