Marketing Week
3 May 2007

  • 3 chief exec Fuller to retire

    Fri, 4 May 2007

    3 UK, the third-generation mobile phone operator, has confirmed that chief executive Bob Fuller is stepping down after four years, as first predicted in Marketing Week at the end of last year (MW December 14, 2006). He will be replaced by deputy chief executive Kevin Russell. Former ...

  • A Day in the Life of Calli Sharpe

    Fri, 4 May 2007

    What advice would you give to other rising stars? 'Treat people like you expect to be treated yourself and work hard! Also, dont take things personally.'

  • Ad watchdog throws out protests over Carling birds

    Thu, 3 May 2007

    The Advertising Standards Authority (ASA) has rejected complaints against Coors Brewers' over a commercial for its Carling lager brand.

  • Adland's Iron Lady takes her final bow

    Thu, 3 May 2007

    This week, after ten years at the top, a force to be reckoned with has announced she is about to retire. Unlike Tony Blair, whose own announcement is expected imminently, she has wisely contrived to quit while she's ahead.

  • Allianz plans 225m global branding blitz

    Thu, 3 May 2007

    German insurance giant Allianz is more than quadrupling its global advertising budget to £225m a year as it prepares a three-year marketing blitz.

  • American cousins hail the flair of our british digital maestros

    Thu, 3 May 2007

    UK digital marketers are in high demand in the US where their talent for getting a grip on strategic focus is helping to nurture rapid expansion

  • Aston Villa kicks off rebrand with new logo

    Thu, 3 May 2007

    Aston Villa FC has unveiled a new crest and visual identity as part of a major rebranding drive. The revamped image is designed to emphasise the Premiership club's values of togetherness, openness, inte-grity and heritage. The drive marks the start ...

  • Avis UK puts Reuters' info chief behind the wheel

    Thu, 3 May 2007

    Avis Europe, the car rental company, has appointed Kevin Bradshaw as managing director of Avis UK.

  • Beleaguered Atari takes axe to workforce

    Thu, 3 May 2007

    Atari, the troubled video games publisher, is slashing its workforce by 20% over the next three months as part of a corporate restructure. The biggest cuts at the games company will be in its administrative workforce, which will be reduced by 26%. The restructuring ...

  • Bitten by the hand that feeds you

    Thu, 3 May 2007

    Last week the Diary was treated to lunch at the Century Club, the private members club beloved of many a meedja type. The Diary enjoyed the club's fine fare but sadly, its host didn't.

  • Branded3 opens office in Malaysia

    Fri, 4 May 2007

  • Britain's most trusted brands

    Thu, 3 May 2007

    The results of this year’s Reader’s Digest Trusted Brands survey are in. Which brands provide the best and most consistent results and keep consumers flocking back? Read on: all will be revealed

  • Brooklands beats three to Flybe title contract

    Thu, 3 May 2007

    Low-cost airline Flybe has appointed contract publisher Brooklands Group to revamp its in-flight magazine as part of a plan to expand secondary services to customers.

  • Celtic FC creates financial services division for fans

    Thu, 3 May 2007

    Celtic Football Club has teamed up with Aegon UK to launch a range of financial services products for supporters. Products available through Celtic FC Money will include mortgages, life insurance, investments, annuities and pensions.

  • Cheethambell wins 2m Lake District ad account

    Thu, 3 May 2007

    Cumbria Tourism has app-ointed Cheethambell JWT to reposition its flagship brand, The Lake District, as a getaway for "chic seekers".

  • City AM and Kinetic offer cross-media ad package

    Thu, 3 May 2007

    City AM, the morning business freesheet, has teamed up with outdoor buying agency Kinetic to offer advertisers a one-stop shop marketing platform.

  • Clarks picks AMV for £12m ad business

    Wed, 9 May 2007

  • Coke's Lee to become Euro RSCG's North American head

    Thu, 3 May 2007

    One of Coca-Cola's most senior marketers Esther Lee is leaving to run Euro RSCG North America. Lee, Coke's chief creative officer, will become the network's first chief executive for North America and president of global brands. Lee's departure follows that of Coke's vice-president of marketing strategy and innovation ...

  • Cybersquatting on the increase

    Fri, 4 May 2007

  • Dell poised to appoint Mother for global advertising task

    Wed, 9 May 2007

  • Did Howell jump or was he pushed?

    Thu, 3 May 2007

    The sudden exit last week of Rupert Howell from his post as McCann Erickson's European president raises the question of how an entrepreneurial agency boss with a huge ego fares in a corporate environment.

  • Electrolux to back its ranges with 'strongest ever' ad support

    Thu, 3 May 2007

    Electrolux, the world’s big-gest appliances company, is increasing its backing of Electrolux-branded products with the launch of a new range with major advertising support.

  • Eos launches 3m ad campaign

    Thu, 3 May 2007

    Eos Airlines, the specialist business carrier, is launching a new 3m advertising campaign today (Thursday) to promote its "uncrowded" single-class service. The activity will run in New York and London...

  • Euro RSCG secures £5m Yakult account

    Tue, 8 May 2007

    Yakult UK, the probiotic drink brand, has appointed Euro RSCG to handle its 5m advertising business following a three-way pitch against DDB London and JWT. It is the second win for the agency in less than a week after it scooped the 39m account for 3 at the end of last week.

  • Euro RSCG wins 3 account

    Tue, 8 May 2007

    Third-generation mobile phone operator 3 has appointed Euro RSCG to handle its 39m advertising account following a pitch against Hurrell & Dawson and Glue. The business moves from WCRS, which did not repitch.

  • Evening Standard vendors to stop distributing London Lite

    Thu, 3 May 2007

    By John ReynoldsAssociated Newspapers has called time on London Evening Standard vendors distributing editions of London Lite, its sister title. The move has been prompted by declining Standard sales, according to media buyers.

  • Fallon's grip on Egg weakens as Publicis nears 12m win

    Thu, 3 May 2007

    Publicis is understood to be close to securing the 12m Egg advertising account without a pitch. The agency has been tipped to win the business following a global strategic alliance between Publicis Groupe and US financial services giant Citi, which completed its acquisition of Egg yesterday (Tuesday).

  • Feel the paper quality

    Thu, 3 May 2007

    With printed marketing communications taking on fresh importance, companies face the difficult challenge of maintaining quality while reducing ever-rising production costs. By Richenda Wilson

  • Financial Times to launch sports supplement series

    Tue, 8 May 2007

    The Financial Times is launching a series of colour magazines that will focus on the business side of particular sports in a bid to boost sales. The supplements will each be produced with a different sponsor.

  • Fujitsu Siemens lifts lid on soccer charity tie-up

    Thu, 3 May 2007

    Fujitsu Siemens Computers kicks off its first charitable tie-up next week in an initiative with Christian charity World Vision supported by Bayern Munich and England footballer Owen Hargreaves.

  • Gamestation marketers face an uncertain future

    Thu, 3 May 2007

    A question mark hangs over the future of Gamestation's marketing department after the video games retailer was bought by rival Game for £74m. The Gamestation marketing team is headed by John Brook. Game, which paid Blockbuster £74m for the Gamestation chain, says the two brands will remain ...

  • Getting answers to the questions of trust

    Thu, 3 May 2007

    What works for one brand in winning consumers trust won't necessarily work for another, says Victoria Scott

  • Goodfella's in £3m summer marketing drive with BSkyB

    Wed, 9 May 2007

    Goodfella's is ramping up its summer spend in a £3m marketing partnership with satellite operator BSkyB.

  • Grey beats Saatchi to scoop Sony marketer

    Wed, 9 May 2007

  • IDM develops 'integrated' UK diploma

    Thu, 3 May 2007

    The Institute of Direct Marketing (IDM) is to launch the UK's first qualification for integrated marketing communications (IMC). The course will target marketers who admit that understanding how IMC works is their number one worry. The IDM Diploma in Integrated Marketing ...

  • Innocent guilty of sell-out?

    Wed, 9 May 2007

    Innocent Drinks has been widely pilloried for its unlikely commercial tie-up with the world's most reviled purveyor of junk food - McDonald's. But John Reynolds discovers there may be benefits for both sides in this unlikely partnership which will not taint the smoothie maker

  • Innocent's Fruitstock a victim of its own success

    Thu, 3 May 2007

    The decision by smoothie brand Innocent Drinks to axe its annual Fruitstock festival after four years (MW last week) appears on the face of it to be a bizarre - if not foolhardy - decision.

  • It is time to look beyond the 'service with a smile' principle

    Thu, 3 May 2007

    Happy staff mean happy customers right? Not necessarily. New research shows the need to broaden horizons on staff motivation

  • It's expedition time in marketing land

    Thu, 3 May 2007

    Marketing women seem to be flocking to remote and hard-to-reach places - Mount Everest and the North Pole.

  • It's the influencers, not the social media, that brands need to target

    Thu, 3 May 2007

    Social networking sites have the traffic and crucially the desire to make money - but it's the users who wield the control where it most matters

  • Kipling steps in to fizz up Budweiser

    Thu, 3 May 2007

    Anheuser-Busch has promoted brand controller Vicki Kipling to UK marketing director. She replaces Jim Gorczyca who returns to the US after three years.

  • Leith wins Russian choc account

    Thu, 3 May 2007

    The Leith Agency has been appointed to develop a multi-million pound rebranding campaign for the high-end chocolate brand SladCo in its native Russia.

  • Major Murdoch move spooks minor FT

    Fri, 4 May 2007

    Whether or not Rupert Murdoch succeeds in his audacious bid for Wall Street Journal owner Dow Jones ($5bn seems likely to be only a sighting shot), he has set in train a series of events which will have profound consequences for the world of financial ...

  • Manning Gottlieb scoops 20m Home Office task

    Thu, 3 May 2007

    Manning Gottlieb OMD has won the 20m consolidated media planning business for the Home Office. The Omnicom media agency won the brief following a final shoot-out against WPP Group-owned Mediaedge:cia. Carat was knocked out of the pitch, handled by the COI, at an earlier stage...

  • MasterCard hoping to launch Oyster-style payment card in London this year

    Tue, 8 May 2007

    MasterCard is aiming to launch the first "tap and go" contactless payment system in London later this year. The payments giant plans to beat rivals Visa and Apex by launching credit and debit cards with Royal Bank of Scotland using its PayPass system in the autumn...

  • Masterfoods set to unwrap premium Galaxy selection

    Thu, 3 May 2007

    Masterfoods is understood to be launching a range of premium bite-sized chocolates aimed at the seasonal sharing market. Galaxy Mistletoe Kisses will be launched in the fourth quarter of the year in time for Christmas.

  • Microsoft rolls out revamped Hotmail service

    Tue, 8 May 2007

    Microsoft is rolling out a revamped version of its Hotmail messaging service, Windows Live Hotmail Worldwide, in the most significant upgrade to the service since it first launched in 1996. The move is seen by many as another attempt to woo advertisers. Windows Live Hotmail is launching in ...

  • Milburn takes role as PepsiCo adviser

    Wed, 9 May 2007

  • New campaign - Orange

    Thu, 3 May 2007

    Actress Mena Suvari will appear as Joan of Arc dressed in a cheerleading outfit in the latest cinema spot for Orange.

  • New department head restructures 3's marketing

    Tue, 8 May 2007

    John Penberthy-Smith, the new marketing director at mobile operator 3, has restructured the company's marketing in a bid to "drive the brand forward". The news follows the appointment of Euro RSCG as its new advertising agency last week.

  • NFU Mutual goes mainstream with Heartbeat sponsorship

    Thu, 3 May 2007

    NFU Mutual, the insurance company founded by the National Farmers Union, is understood to be looking to shed its fusty image and target a more mainstream audience.

  • Nintendo and Coke join up in fun and games venture

    Thu, 3 May 2007

    Nintendo has teamed up with Coca-Cola to launch a 2m joint promotion. It is the Japanese video games giant's first tie-up with a major packaged goods brand.

  • Ofcom warns X Factor and Nokia against influencing content

    Tue, 8 May 2007

    The X Factor, the ITV talent show, and show sponsor Nokia have be rapped by Ofcom for sponsor references in its spin-off show The Xtra Factor. The media watchdog investigated following complaints from viewers questioning whether programme sponsor Nokia had inappropriately influenced ...

  • Pioneer takes music initiative into classrooms

    Fri, 4 May 2007

  • Pop art uncovered in the Midlands' streets

    Thu, 3 May 2007

    What is pop art? A question that will probably receive a different answer from everyone in the world. Together with PD3, Wolverhampton Art Gallery has launched a campaign to inspire 14to 25-year-olds to look for things that could be considered pop art around the city and to promote the new Pop wing of the ...

  • Primark's rocketing sales may come down to earth

    Thu, 3 May 2007

    Budget clothing retailer Primark has grown strongly in recent years with its combination of trendy fashion at bargain prices. But some observers are questioning whether it can keep up the momentum.

  • Que Pasa runs Big Brother paperback mobile campaign

    Fri, 4 May 2007

    Random House has appointed digital communications company Que Pasa to undertake a mobile campaign for the paperback release of Celebrity Big Brother winner Chantelle Houghton’s autobiography. The campaign offers customers free Chantelle (pictured) mobile phone wallpapers when they buy a copy of her Living ...

  • Recapturing the glory days

    Thu, 3 May 2007

    It's not easy to stop the rot when a brand is in decline, yet there's no shortage of ways to get to grips with the problem - one of the most effective being to ask why no one buys it any more. By Alicia Clegg

  • Restructure on cards for Red Bull

    Thu, 3 May 2007

    Red Bull UK's new managing director, Nigel Trood, has billed himself "the hybrid Harry Drnec", after he took over from the high-profile Drnec last week.

  • Scottish rugby team in search for new shirt sponsor

    Thu, 3 May 2007

    The Scottish rugby team is looking for a new shirt sponsor after The Famous Grouse announced it was ending its deal following the World Cup this autumn. The whisky brand has instead signed up as the team's "official spirit" partner for the next two years. The Famous Grouse has been associated with ...

  • Search for a way forward

    Thu, 3 May 2007

    Nearly 60% of online spend is invested in search marketing but do the results justify this or have brands become victims of hype? Industry experts discuss the medium's true worth

  • Sheryl's toilet paper declaration is just environmental sheet-stirring

    Thu, 3 May 2007

    US singer Sheryl Crow's call for us to save toilet paper is another example of the effect of global warming - Green campaigners are full of hot air

  • Sony's top Euro marketer tipped for chief Saatchi and Grey positions

    Thu, 3 May 2007

    Sony's European marketing chief David Patton has emerged as the frontrunner for the chief executives job at both Saatchi & Saatchi and Grey. Patton has been at Sony for 12 years and is the man behind the company's multi-award-winning "Balls" advert for its Bravia LCD televisions. It is understood that ...

  • Take me to your brand leader

    Wed, 9 May 2007

    Historically, corporate marketing chiefs haven't always made successful agency leaders. But reports of Grey and Saatchi & Saatchi vying to appoint Sony Europe's David Patton, could lead to more marketers making the switch. David Benady assesses their chances of success

  • The green teams

    Thu, 3 May 2007

    With the London Olympics 2012 and even Formula 1 pushing green strategies to the fore, other sports now need to show their environmental credentials are match fit. By Emily Cubitt

  • Toblerone to launch fruit and nut variant

    Thu, 3 May 2007

    Kraft is launching a fruit-and-nut variant of its Toblerone brand to reignite interest in the bar. It is understood that a 400g bar will be launched this summer. It is believed the food giant plans to introduce fruit and nut as a permanent flavour and will extend it into countline ...

  • Trader Media Group gets new chief exec

    Fri, 4 May 2007

    Guardian Media Group (GMG) has appointed John King as chief executive of Trader Media Group, publisher of the Auto Trader magazine and website. King was previously chief executive officer at the Trading Post, Australia's specialist classifieds business. He replaces Jerry Fowden who left ...

  • Trinity Mirror expands digital portfolio

    Tue, 8 May 2007

    Trinity Mirror has acquired two online recruitment websites in an effort to boost its digital capabilities. The group has bought TotallyLegal.com and TotallyFinancial.com for 11.8m from parent company Totally Legal.

  • Unfriendly times for financial challengers

    Thu, 3 May 2007

    Friendly society Liverpool Victoria's rebrand as LV= raises the question of how small mutual societies can successfully promote their brands in a financial services sector dominated by big banks and insurance giants.

  • Virgin Media sheds 47,000 customers despite £25m rebrand

    Wed, 9 May 2007

    Virgin Media insists its 25m rebranding campaign will pay dividends, despite the cable group shedding nearly 47,000 customers in the first three months of this year.

  • Virgin Mobile tops polls of UK mobile phone operators

    Thu, 3 May 2007

    Virgin Mobile has been named the best mobile phone operator for customer satisfaction by one of the UK's most authoritative consumer surveys. The MVNO (mobile virtual network operator), now part of Virgin Media, topped both the pre-pay and contract polls. The tenth JD Power Survey measures overall ...

  • Virgin swaps Uma for Ruby Wax as subscriber battle with Sky hots up

    Wed, 9 May 2007

  • Watchdog to investigate Tesco

    Fri, 4 May 2007

    Ofcom is to investigate Tesco's telecoms division after customers complained the supermarket switched services without consent and then refused to cancel the orders. The media and telecoms watchdog will investigate whether the supermarket has been mis-selling services. It says it will look at whether ...

  • When the media going gets tough the tough get dirty

    Wed, 9 May 2007

    Increased competition is to blame for TV's phone-in scandals and the growing furore over the distribution of free papers in the capital

  • Wieden & Kennedy embraces Hondamentalism

    Fri, 4 May 2007

    Wieden & Kennedy has created a new advertising campaign for Honda's Civic Type R that introduces the concept of "Hondamentalism". The new activity breaks at the start of next week.

  • Wrigley to attack rival Trident with UK launch

    Wed, 9 May 2007

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