Marketing Week
3 October 2002

  • A kestrel for a marketer?

    Thu, 3 Oct 2002

  • Abbey's habits

    Thu, 3 Oct 2002

    I was amazed to read in the article on job losses at Abbey National (MW September 26) that "those affected are being offered alternative employment within the group". As one of the 40 affected in the Bradford department, neither myself nor any of my 39 colleagues have been offered any sort of redeployment within the group and have all been told we are no longer required. The same also applies to the 55 made redundant in Milton Keynes.

  • Alan Mitchell: Brand values alone do not create satisfaction

    Thu, 3 Oct 2002

    Businesses claim customer satisfaction is key to their success, but careful examination reveals this is little more than lip-service, says Alan Mitchell

  • BMW hands DM business to AIS after ten-month review

    Thu, 3 Oct 2002

    BMW has handed its entire direct marketing business to Archibald Ingall Stretton (AIS) following a ten-month review.

  • Brand resuscitation

    Thu, 3 Oct 2002

    Markets are reaching maturity much more quickly as communication speeds up and the fickle nature of consumers takes its toll. In the face of stagnation and decline, some marketers believe that innovation can be key to creating new areas of gro

  • Bryant links up with pro golfers to sponsor UK tournament

    Thu, 3 Oct 2002

    Bryant Homes has teamed up with the Professional Golfers' Association (PGA) to sponsor a new event designed to widen the appeal of the sport and to attract new customers to the housebuilder.

  • BSB appoints retail director to drive sales at independent outlets

    Thu, 3 Oct 2002

    British Sky Broadcasting (BSB) has appointed a retail marketing and distribution director to drive sales through multiples and independent electrical retailers, as well as door to door.

  • BT plans mobile comeback as 'virtual' service provider

    Thu, 3 Oct 2002

  • BT plans mobile comeback as 'virtual' service provider

    Thu, 3 Oct 2002

  • Co-op names general manager of retail arm

    Thu, 3 Oct 2002

  • Digest

    Thu, 3 Oct 2002

    TUI UK has promoted its advertising and media manager Andrew Rayner to group advertising manager. He replaces Chris Gottlieb, who left to become BBC head of marketing planning.

  • Digest

    Thu, 3 Oct 2002

    Family has won the £120,000 advertising account for the Scottish Enterprise Small Business Gateway initiative, which offers advice to small businesses and potential start-ups.

  • Digest

    Thu, 3 Oct 2002

    Ping Communications has developed a direct marketing campaign as part of a £1.5m acquisition drive for Bristol & West.

  • Digest

    Thu, 3 Oct 2002

    Advertisers are threatening to reduce the amount of money they spend on ITV next year because of the network's failure to stem its long-time decline in viewers. B&Q and O2 are thought to be among them.

  • Digest

    Thu, 3 Oct 2002

    ....AMV.BBDO, Mother, Clemmow Hornby Inge, Bartle Bogle Hegarty, and incumbent Ogilvy & Mather have been shortlisted to pitch for KFC's £18m advertising business.

  • Digest

    Thu, 3 Oct 2002

    Universal McCann is understood to be on alert following General Motors' decision to review the European media planning and buying of its German subsidiary Adam Opel.

  • Digest

    Thu, 3 Oct 2002

    Jacobs is launching a six-week promotional campaign in conjunction with the Ice Age movie for its Iced and Choc Gems children's biscuits. The campaign will feature an on-pack promotion, point-of-sale activity and an online competition.

  • Digest

    Thu, 3 Oct 2002

    Lastminute.com is launching a marketing campaign on October 7 to promote its half-price promotions throughout the month. The campaign features press and online advertising, promotions and competitions.

  • Digest

    Thu, 3 Oct 2002

    Nokia has unveiled the first 3G mobile phone, called Nokia 6650, which is capable of sending data while calls are being made. The mobile phone, which has a colour screen and camera, will launch in the UK during the first half of 2003.

  • Digest

    Thu, 3 Oct 2002

    141 has created an integrated campaign for the National Canine Defence League, which includes TV and radio advertising as well as newspaper inserts and door drops.

  • Digest

    Thu, 3 Oct 2002

    Energis, the beleaguered telecoms group, has appointed Rob Fisher as sales and marketing director. Fisher is former chief executive of technology company Fast Search and Transfer.

  • Digest

    Thu, 3 Oct 2002

    The Disney Channel Kids Awards are to be broadcast for the first time on terrestrial TV on Five over the weekend of October 26 and 27.

  • Digest

    Thu, 3 Oct 2002

    T-Mobile has moved its UK media buying and planning account out of Starcom Motive and into Universal McCann, as predicted by Marketing Week (MW August 29).

  • Digest

    Thu, 3 Oct 2002

    The Mail on Sunday has promoted Rob Atkinson to the new role of head of trading for both the newspaper and magazine brands. He was previously advertising manager for newspaper products.

  • Digest

    Thu, 3 Oct 2002

    Cereal Partners has linked up with publisher Puffin to offer 3 million children's books in packs of Cheerios and Honey Nut Cheerios. The promotion will be supported by television advertising devised by Saatchi & Saatchi.

  • Digest

    Thu, 3 Oct 2002

    WFCA Integrated has been appointed by Aspects Beauty Company to create a £1m brand awareness campaign for its Moschino Fragrances brand.

  • Digest

    Thu, 3 Oct 2002

    ...St Luke's has devised the next stage of BT Broadband's TV advertising campaign that launches today (Wednesday) with a £23m spend.

  • Digest

    Thu, 3 Oct 2002

    Granada Enterprises' Commercial Ventures is seeking a sponsor for ITV1's National Music Awards, due to be broadcast on ITV1 on October 31. The public will vote for their favourite songs and artists through The Mirror newspaper.

  • Digest

    Thu, 3 Oct 2002

    Abbott Mead Vickers.BBDO looks set to lose the Utterly Butterly, Vitalite and St Ivel Gold advertising businesses after St Ivel agreed to sell the brands to Dairy Crest. Grey Advertising is the company's lead agency.

  • Digest

    Thu, 3 Oct 2002

    CNBC Europe is looking for a sponsor for a 13-part fact-based series on sport called Money & Sport: The Inside Story, which will be broadcast on Saturdays and Sundays from October 5.

  • Digest

    Thu, 3 Oct 2002

    Touchdown Integrated Marketing has created a print advertising campaign for budget hotel brand Premier Lodge. It features the strapline: 'Spend the night, not a fortune.'

  • Digest

    Thu, 3 Oct 2002

    Proximity has created an integrated campaign for the Construction Industry Training Board covering press, postcards and online. The campaign launches this week.

  • Digest

    Thu, 3 Oct 2002

    Banks Hoggins O'Shea/FCB, Delaney Lund Knox Warren and Partners BDDH have been shortlisted by the National Trust for its £1.3m visitor attraction advertising business.

  • Digest

    Thu, 3 Oct 2002

    Wal-Mart has promoted Asda chief operating officer Tony DeNunzio to president and chief executive officer. Deputy chief operating officer Richard Baker becomes chief operating officer.

  • Digest

    Thu, 3 Oct 2002

    St Luke's has been retained by the Electoral Commission to handle its £1.5m voter awareness campaign set to launch in spring 2003.

  • Digest

    Thu, 3 Oct 2002

    Kimberly-Clark's Andrex tissue brand is running an on-pack promotion to celebrate 30 years of the Andrex puppy, giving consumers a chance to win JVC DVD players, Nintendo Gameboy consoles and Philips TVs.

  • Digest

    Thu, 3 Oct 2002

    Orange launches a £10m advertising campaign this week to promote its 'Your Plan' payment scheme. The campaign, which uses the strapline 'More of what you want, less of what you don't', features TV, outdoor, press and online advertising.

  • Digest

    Thu, 3 Oct 2002

    Euro Disney chairman and chief executive James Rasulo has been promoted to president of Walt Disney Parks & Resorts Worldwide, succeeding Paul Pressler, who joined Gap as president and chief executive officer.

  • Digest

    Thu, 3 Oct 2002

    Sky Active has reached agreement with Altura International to jointly develop a TV shopping service that is open to all merchants and will be branded Christmas Gifts.

  • Digest

    Thu, 3 Oct 2002

    ITV1 has confirmed that its network programme budget for 2003 will be £836m, up from £775m the previous year and its off-air marketing budget will exceed £10m

  • Digest

    Thu, 3 Oct 2002

    WWAV Rapp Collins has created a mailer campaign for Oxfam to raise awareness of water contamination in India and Bangladesh.

  • Digest

    Thu, 3 Oct 2002

    The AA has won the contract to supply traffic and travel information to all Scottish Radio Holdings (SRH) stations within Scotland and England.

  • Digest

    Thu, 3 Oct 2002

    AXA UK has appointed Darrin Nightingale, former marketing director at AXA PPP Healthcare, as head of brand.

  • Digest

    Thu, 3 Oct 2002

    Nina Ricci fashion house is relaunching its beauty operations under the brand name Pret-a-Porter de Peau.

  • Digest

    Thu, 3 Oct 2002

    Sportacus has been appointed to sell the naming rights for the London SnowWorld complex.

  • Digest

    Thu, 3 Oct 2002

    Granada Enterprises' Commercial Ventures is seeking a sponsor for ITV1's National Music Awards, due to be broadcast on ITV1 on October 31. The public will vote for their favourite songs and artists through The Mirror newspaper.

  • Digest

    Thu, 3 Oct 2002

    Abbott Mead Vickers.BBDO looks set to lose the Utterly Butterly, Vitalite and St Ivel Gold advertising businesses after St Ivel agreed to sell the brands to Dairy Crest. Grey Advertising is the company's lead agency.

  • Digest

    Thu, 3 Oct 2002

    The Co-op has launched the UK's first supermarket own-label Fairtrade instant coffee granules.

  • Digest

    Thu, 3 Oct 2002

    The Co-op has launched the UK's first supermarket own-label Fairtrade instant coffee granules.

  • Digest

    Thu, 3 Oct 2002

    Banks Hoggins O'Shea/FCB, Delaney Lund Knox Warren and Partners BDDH have been shortlisted by the National Trust for its £1.3m visitor attraction advertising business.

  • Digest

    Thu, 3 Oct 2002

    Wal-Mart has promoted Asda chief operating officer Tony DeNunzio to president and chief executive officer. Deputy chief operating officer Richard Baker becomes chief operating officer.

  • Digest

    Thu, 3 Oct 2002

    CNBC Europe is looking for a sponsor for a 13-part fact-based series on sport called Money & Sport: The Inside Story, which will be broadcast on Saturdays and Sundays from October 5.

  • Digest

    Thu, 3 Oct 2002

    Touchdown Integrated Marketing has created a print advertising campaign for budget hotel brand Premier Lodge. It features the strapline: 'Spend the night, not a fortune.'

  • Director-general of MLC resigns

    Thu, 3 Oct 2002

  • EasyJet in £22m review as it prepares to axe Go

    Thu, 3 Oct 2002

    Low-cost air carrier easyJet is expecting to consolidate its European media planning and buying account as it prepares to phase out the Go brand. The business is worth &£22m in the UK.

  • Ethical conventions

    Thu, 3 Oct 2002

    Companies are very keen to show corporate responsibility, but conferences and exhibitions are often very wasteful. But, they could also be an ideal opportunity for them to walk the talk, says Paul Gander

  • Ethical conventions

    Thu, 3 Oct 2002

    Companies are very keen to show corporate responsibility, but conferences and exhibitions are often very wasteful. But, they could also be an ideal opportunity for them to walk the talk, says Paul Gander

  • Eurotrash - to coin a phrase

    Thu, 3 Oct 2002

    I read with interest and considerable patience George Pitcher's comments on the possibilities of Dixons acquiring Darty (MW September 19).

  • Focus Wickes set to create fitting service

    Thu, 3 Oct 2002

  • Fox plans roll-out of Simpsons toys in the UK

    Thu, 3 Oct 2002

  • George Pitcher: Drink and be merry - it could be good for you

    Thu, 3 Oct 2002

    The guidelines on how many units it is safe to drink are so low that few people take any notice. George Pitcher thinks the Government should call time on them

  • George Pitcher: Drink and be merry - it could be good for you

    Thu, 3 Oct 2002

    The guidelines on how many units it is safe to drink are so low that few people take any notice. George Pitcher thinks the Government should call time on them

  • Iain Murray: A lifestyle tax might prove more costly than you think

    Thu, 3 Oct 2002

    If there was a tax on lifestyle we should all be paying through the nose, because these days everything from anger to DIY is considered dangerous, says Iain Murray

  • Is LE armed to win UK power struggle?

    Thu, 3 Oct 2002

    With Seeboard and a new operating structure in its pocket, London Electricity now aims to take on rival Centrica. But direct selling scandals and uncertainty surrounding its Virgin brand could hinder its performance, says Sonoo Singh

  • K-C forced to back down on price hike

    Thu, 3 Oct 2002

  • Leith breakaway snatches £2m Tennent's

    Thu, 3 Oct 2002

    Tennent's has awarded its £2m creative account to a breakaway from The Leith Agency, which was forced to resign the business a month ago over a conflict with Coors Brewers' Carling (MW August 22).

  • Let's be mature about markets

    Thu, 3 Oct 2002

    The Value Engineers chairman Paul Walton is not alone in believing that there is no such thing as a mature market, only mature marketers.

  • Let's be mature about markets

    Thu, 3 Oct 2002

    The Value Engineers chairman Paul Walton is not alone in believing that there is no such thing as a mature market, only mature marketers.

  • Lies, statistics and the truth about data analysis

    Thu, 3 Oct 2002

    Reports of made-up census data and fears of high opt-out rates from the electoral roll should not compromise the integrity of data analysis, argues Paul Gage

  • L'Oréal appoints Garnier UK boss

    Thu, 3 Oct 2002

    L'Oréal Paris has moved its US marketing director, Michael Tanguy, to head its Garnier division in the UK.

  • Lowe reels as DLKW wins Astra

    Thu, 3 Oct 2002

  • Lowe reels as DLKW wins Astra

    Thu, 3 Oct 2002

  • M&S head of Christmas to take on marketing role

    Thu, 3 Oct 2002

    Carol Stockhill, Marks & Spencer (M&S) head of Christmas, has extended her duties by taking on responsibility for planning and co-ordinating marketing activities.

  • McVitie's gets into bed with Ann Summers

    Thu, 3 Oct 2002

  • MindShare wins £400m Gillette

    Thu, 3 Oct 2002

  • MindShare wins £400m Gillette

    Thu, 3 Oct 2002

  • NatMags' ad sales shuffle sees Lucas go

    Thu, 3 Oct 2002

    The National Magazine Company (NatMags) has made Tim Lucas, its director of business development and ad marketing, redundant following a restructuring of its advertising sales team.

  • New Matalan ad

    Thu, 3 Oct 2002

  • New Matalan ad

    Thu, 3 Oct 2002

  • New TV ad for Woolwich

    Thu, 3 Oct 2002

    Bartle Bogle Hegarty (BBH) has created a TV ad for Woolwich, the Barclays-owned building society, in a major marketing push that will also see new ads for Barclays Openplan, as well as Barclaycard's involvement with Nectar. The Woolwich ad, which breaks on October 9, features everyday items in bizarre locations to highlight the fact that customers do not always know where their money is being invested. The Openplan ad, also by BBH, is set in a small town. Initially in black and white, ...

  • Pfizer selects marketing director

    Thu, 3 Oct 2002

  • Pfizer selects marketing director

    Thu, 3 Oct 2002

  • She could even sell bus tickets

    Thu, 3 Oct 2002

  • Supermarket electrification

    Thu, 3 Oct 2002

    Having conquered the grocery market, superstores are moving into non-foods, particularly electrical goods, garden furniture and bathroom accessories

  • Taming the online advertising beast

    Thu, 3 Oct 2002

    It's been a bumpy ride for Web advertisers, but the market is stabilising and few companies have ruled out the medium completely, writes Victoria Furness

  • The Macallan in search for global agency

    Thu, 3 Oct 2002

  • The price is right

    Thu, 3 Oct 2002

    Christopher Jenkins is right about poor pricing. Pricing has the greatest impact on the bottom line, more so than sales volume and cost reduction.

  • The price is right

    Thu, 3 Oct 2002

    Christopher Jenkins is right about poor pricing. Pricing has the greatest impact on the bottom line, more so than sales volume and cost reduction.

  • Timex European supremo quits following restructure

    Thu, 3 Oct 2002

  • Tobacco giants lobby for 'healthy' cigarette ads

    Thu, 3 Oct 2002

  • Union's leather sofa ads under ASA scrutiny after 'distressing' claims

    Thu, 3 Oct 2002

  • Union's leather sofa ads under ASA scrutiny after 'distressing' claims

    Thu, 3 Oct 2002

  • United Airlines in rethink on £60m Zenith account

    Thu, 3 Oct 2002

    United Airlines is reviewing its £60m global media planning and buying account held by Zenith Media.

  • WWAV loses £6m Toyota DM brief

    Thu, 3 Oct 2002

    Toyota UK has sacked WWAV Rapp Collins from its £6m direct marketing business, consolidating all of its below-the-line marketing budget with roster agency Miller Bainbridge.

  • You would pay £1 for that in Soho...

    Thu, 3 Oct 2002

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