Marketing Week
3 September 2009
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A bulletproof brand
3 September 2009
Good to see the ASA did not uphold the complaints of those who regarded the Lynx Bullet advertising as offensive and demeaning to women (MW last week).
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Are cheap deals gobbling up Pizza Express' image?
3 September 2009
Pizza Express’ latest ploy to drive at-home sales through money-off vouchers (MW 20 August) has secured it some column inches, but questions should be raised over the long-term impact of its extensive cost-cutting promotions.
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Bridesmaids appeal more than marriage
3 September 2009
Some women complain that they are always the bridesmaid and never the bride. Until now, interim marketers have suffered from the same problem. Seen mainly as stopgaps, filling positions left vacant by promotions, redundancies and budget cuts, they have traditionally been the marketing sector’s bridesmaids.
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Children's book pushes Pedigree dog charity
3 September 2009
Pedigree, the Mars-owned pet food brand, is to publish a children’s book to promote its Pedigree Adoption Drive charity.
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Classic FM ups stakes in its battle for listeners
3 September 2009
Classic FM is looking to build on recent audience gains by launching the biggest marketing campaign it has ever undertaken.
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Collaboration will lead to a brighter future
3 September 2009
We at Brand Learning fully endorse IPA director general Hamish Pringle’s view that chief marketing officers need to engage with financial reporting practices to ensure that their voice is heard in the boardroom (MW 13 August).
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Don't let this opportunity pass you by
3 September 2009
It’s important to take a positive look at the economic downturn and explore strategies that can help marketers emerge from the recession with new skills (MW 20 August).
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Egmont gears up for Pooh Bear's comeback
3 September 2009
Children’s book and magazine publisher Egmont has developed an integrated campaign to support the first authorised Winnie-the-Pooh sequel to be published in 80 years.
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From rags to riches
3 September 2009
The rise of eBay and the economic slowdown has seen second-hand goods reach new heights of popularity. But age, sex and income still dictate the types of used items we buy.
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John Lewis glossy aims to add kudos to customer titles
3 September 2009
John Lewis is launching an in-store magazine based along the lines of a newsstand glossy in the hope that customers won’t dismiss the freebie as mere promotional bumf.
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London is a departure lounge
3 September 2009
CityJet, London’s business airline, is launching its first advertising campaign.
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Nissan launches campaign through Yahoo!
Wed, 2 Sep 2009
Nissan has this week launched an integrated pan-European mobile online ad campaign aimed at pushing the automaker’s “Simplicity” positioning.
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P&G sees social media adventure as safe bet
3 September 2009
P&G is leading FMCG brands’ entry into the social media space. But the irony is that it will not increase interactive ad spend
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Prostate cancer put in spotlight via bike race
3 September 2009
The Prostate Cancer Charity is launching an integrated campaign including television, press, online and experiential activity to coincide with the Tour of Britain, the UK’s professional cycling race.
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Satisfaction is meeting great expectations
3 September 2009
As companies use internet-based technologies to make their call centre operations more efficient, they need to remember that getting customer contact right is a vital part of improving brand perception.
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The Secret Marketer
3 September 2009
Our ‘man on the inside’ provides a view from the top of the marketing tree
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Troubleshooters bail out brands
3 September 2009
As more companies do away with marketing directors and use interim marketers who specialise in short-term project management, Jo Roberts asks whether this will have a long-term impact on how marketers view their careers.
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When chocolate is an education
3 September 2009
Luxury brand La Maison Du Chocolat believes now is the time to grow its bottom line. It is embarking on an ambitious expansion drive in Asia while aiming to stay true to the standards its reputation is built on.
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When the content is rich, profit will follow
3 September 2009
Here’s some free advice for media owners… Make sure consumers value your offering and are prepared to pay for it
