Marketing Week
30 April 2009
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A Day in the life of Mike Hope-Milne
Fri, 1 May 2009
What keeps you busy all day: Spinning an ever-increasing number of plates. What keeps you awake at night: I normally sleep very well, unless I get the seed of an idea in my head late in the day. My mind won't leave it alone until it has worked it through to all possible conclusions...which can often be just before the alarm goes off at half six.
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Adam and Jane promote home line to mobile offer
Thu, 30 Apr 2009
BT is to focus for the first time on the cheap cost of calling a mobile from a landline, in the latest instalment in its long-running campaign staring its Adam and Jane characters.
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Adidas Q1 profits dive in brands 60th birthday year
Tue, 5 May 2009
Adidas is to restructure its regional operations following a 97% drop in net profit during the first quarter of 2009.
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Air Southwest appoints Truly
Tue, 5 May 2009
UK airline Air Southwest has appointed truly London to handle its advertising following a competitive pitch involving three other agencies.
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Appealing to people's emotions
Thu, 30 Apr 2009
The charity has courted controversy by running hard-hitting ad campaigns that not only aim to raise its profile but also help it attract new supporters and pledges of much-needed donations. By Jo Roberts
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Apple reported to be buying Twitter
Tue, 5 May 2009
Apple is in late stage negotiations to buy micro-blogging service Twitter according to reports out of the US.
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Asdas Bendel takes international Wal-Mart role
Tue, 5 May 2009
Global retail group Wal-Mart has promoted Asda marketing head Rick Bendel to a new role of international chief marketing officer.
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Autoglass pitches media account
Fri, 1 May 2009
Vehicle glass repair and replacement company Autoglass is pitching its media planning and buying business currently held by Universal McCann.
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Barclaycard reviews DM roster
Fri, 1 May 2009
Barclaycard is to review its below-the-line agency roster for the UK.
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BBC Radio and commercial sector create digital venture
Thu, 30 Apr 2009
The BBC and the commercial radio sector have formed a new partnership called The Radio Council in an effort to secure radio's place in the digital age.
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BBC Worldwide closes Good Homes magazine
Thu, 30 Apr 2009
BBC Worldwide is shutting its eleven-year old Good Homes monthly magazine, according to reports.
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Behavioural targeting taskforce to become permanent IAB council
Wed, 6 May 2009
The Internet Advertising Bureau plans to develop its behavioural targeting taskforce into a permanent council within the trade body in a bid to restore confidence in the sector.
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Bray Leino to work with iblink
Thu, 30 Apr 2009
Integrated agency Bray Leino has formed a strategic partnership with digital brand experience agency iblink to better help service its clients.
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BRC says changes to food labelling would be premature
Wed, 6 May 2009
The British Retail Consortium has counselled caution to recommendations made in a Food Standards Agency commissioned report into front-of-pack (FOP) labelling, saying changing the UK regime would be “premature”.
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BSkyB creates sports marketing role
Fri, 1 May 2009
In a second appointment, Corin Dimopoulos, whose current role spans both Sky Sports and Sky News, has been promoted into a brand new role, director of cycling, created solely to direct and support Skys ongoing commitment to British Cycling.
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Builders Breakfast flavour wins Walkers Crisps contest
Wed, 6 May 2009
Walkers is to introduce the crisp flavour Builders Breakfast after its putting the Do Us A Flavour competition shortlist to the public vote.
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C4 remains confident of tie-up with BBC
Wed, 6 May 2009
Channel 4 chief executive, Andy Duncan, says discussions for a tie-up with BBC Worldwide are “going well” and remains “confident” of a positive outcome.
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Car giants in search of a few small comforts
Thu, 30 Apr 2009
Bigger doesn’t always mean better. Just ask the world’s car makers that are turning their attention away from large gas-guzzlers
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Carat names digital evangelist Robert Horler as MD
Thu, 30 Apr 2009
Carat has appointed Diffiniti chief Robert Horler as its new managing director to take up the responsibilities previously handled by Neil Jones.
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Channel 4 results robust but stark warning for future
Wed, 6 May 2009
Channel 4 has reported a record share of peak viewing and TV advertising as the broadcaster awaits greater clarification about its funding model and future strategy.
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Chicago Town takes on the takeaways
Wed, 6 May 2009
Money is short in consumers pockets and people are turning to frozen food rather than more expensive fresh products and restaurant takeaways. Nearly half of all consumers believe that frozen food will help them through the credit crunch and 70% say it helps them minimise waste and shop less often, according to Insight Track research.
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Chime posts strong first quarter results
Wed, 6 May 2009
Chime Communications, holding company for marketing services agencies, including Vallance Carruthers Coleman Priest, has posted first quarter pre-tax profits up 18% year-on-year.
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Chrysler expected to file for bankruptcy
Thu, 30 Apr 2009
Car manufacturer Chrysler is expected to enter bankruptcy protection after failing to meet a US government deadline to finalise a major restructuring plan.
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Daily Sport owner no longer for sale
Thu, 30 Apr 2009
Sport Media Group, owner of the Sunday and Daily Sport newspapers, says it is no longer considering a sale after agreeing new financing.
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DDB creates Swine Flu hygiene campaign
Thu, 30 Apr 2009
The Department of Health is launching a hygiene awareness campaign to help combat the spread of swine flu today (April 30).
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Discovery Networks EMEA appoints sales director
Fri, 1 May 2009
Discovery Networks EMEA has appointed Kathy Toher to the position of director, international advertising sales.
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Disney acquires nearly 30% stake in Hulu
Fri, 1 May 2009
Disney has acquired a stake in US online TV platform Hulu, the joint venture between NBC Universal and News Corp.
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DoH to launch Start4Life sub-brand
Wed, 6 May 2009
The Government will launch a sub-brand of its Change4Life anti-obesity campaign to promote the importance of diet during breastfeeding and weaning, Marketing Week has learned.
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Drinkaware names digital and PR agenies for project
Tue, 5 May 2009
The Drinkaware Trust has awarded Enable Interactive and Frank PR with a 1m digital and PR brief.
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EDF reviews media
Thu, 30 Apr 2009
EDF Group has launched a statutory review of its media planning and buying accounts in the UK and France.
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EMI Music boosts commercial partnership teams
Thu, 30 Apr 2009
EMI Music has bolstered its licensing, brand partnerships and synch division with two new senior appointments and a restructure.
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Entertainment must deliver a good return
Thu, 30 Apr 2009
The champagne bars and other displays of ostentation may have been replaced by a focus on value for money and education, but the corporate events industry remains in remarkably rude health. By Maeve Hosea
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Fairtrade Foundation hires first marketing director
Wed, 6 May 2009
Not-for-profit lobby group The Fairtrade Foundation has poached Freeviews strategy director Cheryl Sloan to fill a newly created marketing director role.
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Fortis appoints Rapp Media
Tue, 5 May 2009
Fortis has appointed Rapp Media to manage its on and offline media planning and buying business for its consumer-focused brands.
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FTC investigates Google and Apple for anti-trust breach
Tue, 5 May 2009
Google and Apple are being investigated by the Federal Trade Commission over a possible breach of US anti-trust laws, according to reports.
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Grade's replacement must focus on ITV's core business
Thu, 30 Apr 2009
ITV’s replacement for departing executive chairman Michael Grade will need to spend the first 100 days addressing further cost-cutting measures, the creation of a pay-TV strategy and an online action plan, say analysts.
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HD drives BSkyBs customer sign up
Thu, 30 Apr 2009
BSkyB attracted 80,000 new customers in the first three months of the year, while a cut in the cost of Sky HD helped it attract 243,000 new customers.
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Heinz unveils strategy for infant milk Nurture launch
Wed, 6 May 2009
Heinz has devised a marketing strategy and appointed agencies for its new Nurture range of formula and follow-on milk for infants.
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HMDG creates film for Prince Charles Rainforest project
Tue, 5 May 2009
Prince Charles is to launch a 90 second film promoting the Prince of Wales Rainforest Project on social networking sites, including YouTube and MySpace, this evening (May 5).
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How to turn the browsers into buyers
Wed, 6 May 2009
Marketers may be justified in feeling a little bit of optimism about the state of the world, despite the ongoing global recession. The latest research from the Nationwide Consumer Confidence Index (NCCI) suggests that consumer confidence is stabilising.
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Independent owner swings to 145m loss
Thu, 30 Apr 2009
Independent News and Media, owner of The Independent newspaper, says it made a pre-tax loss of €161.4m (£144.9m) loss last year and states it is unlikely to meet its obligations to bondholders, having failed to reach a new deal.
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Intel to launch biggest global branding campaign in three years
Wed, 6 May 2009
Intel is to roll out its biggest integrated campaign in three years as part of a branding effort.
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IPC restructures weeklies commercial team
Wed, 6 May 2009
IPC has consolidated its commercial division for weekly titles under advertising director Matt Downs.
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Irn Bru ad takes high school musical theme
Thu, 30 Apr 2009
AG Barr is launching a musical-themed advertising campaign for its flagship soft drink brand Irn Bru.
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KFC to put halal on the menu for London trial
Wed, 6 May 2009
KFC is this week testing a number of halal restaurants at several locations in London.
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Leaders of the revolution in social media
Thu, 30 Apr 2009
The world of social media is a tricky one for brands to navigate. But new research suggests marketers are at the forefront of the evolution of the space as a promotional tool. Joe Fernandez reports
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Learn to behave like your best customers
Thu, 30 Apr 2009
Every time an ad agency executive uses the term "fully integrated", I close my eyes and wait for the inevitable. What follows is the executive telling me: "Every other agency boasts of full integration but that not many get it right."
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Magners pushes Pear variant in marketing drive
Thu, 30 Apr 2009
Magners is launching a campaign to support its new Pear variant.
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Manchester United appoints Finch for membership drive
Fri, 1 May 2009
Manchester United Football Club has commissioned Liverpool-based integrated agency Finch to develop a promotional campaign for the club’s official membership scheme, One United.
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McDonald's to push football credentials on Absolute Radio
Thu, 30 Apr 2009
McDonald's has signed a deal with Absolute Radio to run a campaign on the station that will promote the fast-food chain's involvement in grassroots football.
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Measurement of online video views only months away
Wed, 6 May 2009
The Broadband Measurement Working Group (BMWG), which is developing a standard methodology for measuring viewing of online video content, is to begin testing data collection for its metric next month.
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Npower tackles retention with rewards scheme
Thu, 30 Apr 2009
Npower is testing a customer retention programme that it hopes will turn customers into “fans”.
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Oxfam teams up with The Hay Festival
Fri, 1 May 2009
This years Literary Hay Prize will be renamed the Oxfam Prize at Hay following a broad promotional partnership between the development charity and the festival.
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P&G sales slump in all divisions
Thu, 30 Apr 2009
Consumer goods multinational Procter & Gamble reported its net sales slumped by 8% to $18.4bn in the three months to the end of March.
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Platform-A president Greg Coleman leaves after three months
Fri, 1 May 2009
Greg Coleman, president of AOLs ad division Platform-A, is to leave the company after just three months.
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Pork industry ready to offer reassurance over swine flu
Thu, 30 Apr 2009
The pork industry is on alert following the outbreak of the swine flu virus, while airline and travel companies are already seeing falls in global shares.
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Premier Inn goes on the attack
Tue, 5 May 2009
Budget hotel chain Premier Inn is launching an aggressive multimillion pound print advertising campaign that targets mid-market rivals.
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RDA Organic redesigns packaging of kids drink brands
Wed, 6 May 2009
RDA Organic has undertaken a major packaging redesign of its childrens drinks brands Sqqquishy smoothie and Squeeezy juice.
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Research shows women money savvy in recession
Fri, 1 May 2009
Almost 10% more women are taking care not to overspend in 2009 compared to spring 2008, according to new research from IPC Media.
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Retail giant's mobile plan gains seal of approval
Thu, 30 Apr 2009
More than 60% of respondents to marketingweek.co.uk’s poll last week think Tesco will be well placed to compete in mobile retail in the UK, although a significant minority are sceptical about the supermarket giant’s prospects.
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Robinsons to target mums and children
Thu, 30 Apr 2009
Bartle Bogle Hegarty uses wildlife to create first major TV campaign for Robinsons Be Natural squash range
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Rocket and Rapp Media retain Co-op accounts
Tue, 5 May 2009
Rocket, part of Omnicoms PHD group, has retained the 42.4m media account for The Co-operative Group.
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Royal British Legion to appeal to younger donors
Tue, 5 May 2009
The Royal British Legion has retained Tangible Response to handle its 6m direct marketing account following a pitch against three unnamed rivals.
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Sales of soap and tissues soar after swine flu ads
Wed, 6 May 2009
Hygiene brands are benefiting from an upsurge in sales following the Governments national swine flu public information campaign.
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Shifty promo email slammed
Wed, 6 May 2009
The Advertising Standards Authority has ruled an email promoting a film called Shifty - a British thriller about a young muslim crack cocaine dealer - was "distressing and irresponsible".
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St Pancras hands marketing account to Ruby
Fri, 1 May 2009
St Pancras International has appointed integrated agency Ruby to handle advertising and media planning and buying for the station.
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Standard Life appoints group head of digital
Thu, 30 Apr 2009
Standard Life has appointed Kevin O’Shaughnessy to the new role of group director of digital marketing.
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Subway launches campaign through cash machines
Tue, 5 May 2009
Subway, the high street sandwich chain, is launching a promotional campaign to promote its new meal deal, using atmAd cash machines.
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The Bill to help relaunch Bloo toilet block
Tue, 5 May 2009
Jeyes has signed up to sponsor ITV1s police drama The Bill and will use the sponsorship to relaunch its toilet block brand Bloo.
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The man in black to walk the line again as a marketing icon
Thu, 30 Apr 2009
Greenlight has secured a licensing deal with the estate of Johnny Cash and his wife June, hoping to cash in on his wild past and, controversially, the couple's Christianity. Louise Jack reports
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The Mileage Company finalises marketing team
Tue, 5 May 2009
The Mileage Company, the company that owns AirMiles, has recruited Tony Piedade to take the position head of marketing planning and prioritisation.
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The Secret Marketer
Thu, 30 Apr 2009
Another week, another spreadsheet. Like our Chancellor Alistair Darling, my last week has been entirely dominated by the budget and I suspect that I am not alone in spending more time with Excel than Powerpoint presentations.
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T-Mobile UK under pressure to sell or merge
Fri, 1 May 2009
Deutsche Telekom is under pressure from key shareholders to either sell or merge its UK business, T-Mobile, with a rival company.
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Total entertainment at heart of Sony's strategy
Wed, 6 May 2009
Matt Coombe, marketing chief for Sony in the UK, might be in charge of bringing entertainment to millions but he remains resolutely unstar-struck. While his day job involves leveraging his parent company’s assets to shoot ads with celebrity footballers and using James Bond films to ...
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TradeDoubler's Ben Wood to become MD of Diffiniti
Wed, 6 May 2009
TradeDoubler MD Ben Wood is set to become MD of Aegis-owned Diffiniti, filling the role vacated by Rob Horler last week.
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Tussauds picks ex-Atari boss to head marketing
Thu, 30 Apr 2009
Madame Tussauds UK has recruited former Atari marketer Richard Orr as head of marketing.
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UK leading the way in nutritional labelling
Thu, 30 Apr 2009
A new report into nutritional food labelling among European Union states and Turkey, has revealed that the UK is by far the leader in displaying front-of-pack nutritional information.
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UK retention rates for Twitter increase despite US reporting dip in numbers
Wed, 6 May 2009
Twitter retention rates in the UK are increasing as users become more familiar with the microblogging site.
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Virgin Media sees record churn rate, but drops in revenue
Tue, 5 May 2009
Virgin Media has seen a record fall in its churn rate and added 7,100 in new customers in the first three months of the year.
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Virgin Media unveils Powerful Stuff campaign
Fri, 1 May 2009
Virgin Media has unveiled a new campaign to promote its unique fibre optic network.
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Vodafone promotes Indian marketer into global role
Thu, 30 Apr 2009
Vodafone has promoted Harit Nagpal, currently director of marketing and new business of its Indian operations Vodafone Essar, into a global role to be based in the UK.
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Women focus of Unilevers engagement initiative
Wed, 6 May 2009
Unilever is planning to encourage more women to engage with its portfolio of brands, which include Dove and Persil, through an incentive-driven “co-creation” site that launches this week.
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WPP to slash over 7,000 jobs worldwide
Tue, 5 May 2009
WPP is expected to slash a total of 7,100 jobs this year with many to go in the UK, Europe and the US.
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Yahoo Europe partners Fox for Australia promotion
Thu, 30 Apr 2009
Yahoo Europe has partnered with Twentieth Century Fox to promote the launch of Baz Luhrmann’s film Australia on DVD.
